---
title: "calendula salve — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/calendula-salve"
last_updated: "2026-07-14T10:06:27.869Z"
locale: en
meta:
  description: "calendula salve shows low returns (0.2%), but soft demand (-8.3% this quarter) keeps it on the watch list."
  "og:description": "calendula salve shows low returns (0.2%), but soft demand (-8.3% this quarter) keeps it on the watch list."
  "og:title": "calendula salve — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

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# **calendula salve**

**Worth a look**

Shows low returns (0.2%), but soft demand (-8.3% this quarter) keeps it on the watch list.

Market size 23Growth 21Conversion 75Competition 60Returns 99Price range 63Avg price 84Brand share 57Review moat 42Quality gap 33

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.50**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.45–$29.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,276.09**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$90K**

$90K/yr · 69K searches

**Growth**

**Bad****-8.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**567**

**Top-5 brand share**

**71%**

**Open market**

**22%**

- Ora's Amazing Herbal32% - Boiron11% - Erbaid10% - Legend's Creek9% - Traverse Bay Bath and Body8% - MJ's Herbals7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$7K12%$11K16%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz](https://m.media-amazon.com/images/I/41s6HdCyyYL.jpg)**Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz**Ora's Amazing Herbal**$27.97**4.6★901 rev](https://www.amazon.com/dp/B08ZTZ3VC7) [2![Legends Creek Farm Herbal Salve - Healing Ointment with Calendula Flowers & Grapeseed Oil - Natural Balm for Dry Skin Scrapes & Stings - 1oz. Healing Balm Handmade in USA (Calendula S.)](https://m.media-amazon.com/images/I/41a5xfg1A5L.jpg)**Legends Creek Farm Herbal Salve - Healing Ointment with Calendula Flowers & Grapeseed Oil - Natural Balm for Dry Skin Scrapes & Stings - 1oz. Healing Balm Handmade in USA (Calendula S.)**Legend's Creek**$15.68**4.4★4,024 rev](https://www.amazon.com/dp/B0773377RY) [3![Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies](https://m.media-amazon.com/images/I/51ZfS+py+LL.jpg)**Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies**Erbaid**$9.04**4.4★100 rev](https://www.amazon.com/dp/B0FS2JRGQS) [4![Traverse Bay Bath and Body - Calendula Salve with Calendula Chamomile Lavender Essential Oil Carrot Seed Extract - 2 oz Twist-Top Tin - All Natural Soothing Multi-Purpose Salve for Everyday Use](https://m.media-amazon.com/images/I/41BvOnOGboL.jpg)**Traverse Bay Bath and Body - Calendula Salve with Calendula Chamomile Lavender Essential Oil Carrot Seed Extract - 2 oz Twist-Top Tin - All Natural Soothing Multi-Purpose Salve for Everyday Use**Traverse Bay Bath and Body**$11.94**4.7★397 rev](https://www.amazon.com/dp/B07FGVGLWC) [5![Touchy Skin Salve Eczema Cream for Kids and Adults Natural Sensitive Skin Treatment Itch Cream Calendula Ointment Dry Skin Balm Fragrance Free Oras Amazing Herbal 4 oz](https://m.media-amazon.com/images/I/51e+MTTVmuL.jpg)**Touchy Skin Salve Eczema Cream for Kids and Adults Natural Sensitive Skin Treatment Itch Cream Calendula Ointment Dry Skin Balm Fragrance Free Oras Amazing Herbal 4 oz**Ora's Amazing Herbal**$27.96**4.3★6,273 rev](https://www.amazon.com/dp/B00BMTCUZQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Calendula Ointment Natural Calendula Cream & Calendula Salve Stick Skin Repair Ointment for Dry Skin Itch Relief & Irritation For Cuts Burns Bug Bites Diaper Care & Tattoo Care Baby Safe](https://m.media-amazon.com/images/I/41Qu+oXfiBL.jpg)**Calendula Ointment Natural Calendula Cream & Calendula Salve Stick Skin Repair Ointment for Dry Skin Itch Relief & Irritation For Cuts Burns Bug Bites Diaper Care & Tattoo Care Baby Safe**Erbaid**$6.95**39 rev5mo ago](https://www.amazon.com/dp/B0GHBF7327) [![Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies](https://m.media-amazon.com/images/I/51ZfS+py+LL.jpg)**Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies**Erbaid**$9.04**100 rev9mo ago](https://www.amazon.com/dp/B0FS2JRGQS) [![Organic Botanicals Pure Organic Calendula Salve Healing Balm - Calendula Cream Healing Hand Salve Ointment from Local Organic Calendula Flowers Calendula Gel Eczema Ointment Certified Organic 2 Oz](https://m.media-amazon.com/images/I/5190KAioGqL.jpg)**Organic Botanicals Pure Organic Calendula Salve Healing Balm - Calendula Cream Healing Hand Salve Ointment from Local Organic Calendula Flowers Calendula Gel Eczema Ointment Certified Organic 2 Oz**Organic Botanicals**$27.85**34 rev2y ago](https://www.amazon.com/dp/B0819644C6) [![Epifany True 100% Natural Calendula Salve 2oz | Dry Skin Soothing Balm Eczema Cream Rashes Bruises Bug Bite Itch Relief | Organic Calendula Organic Beeswax](https://m.media-amazon.com/images/I/51nzlGrxysL.jpg)**Epifany True 100% Natural Calendula Salve 2oz | Dry Skin Soothing Balm Eczema Cream Rashes Bruises Bug Bite Itch Relief | Organic Calendula Organic Beeswax**Epifany True**$17.87**115 rev4y ago](https://www.amazon.com/dp/B0B66YHSG8) [![Calendula Salve for Smooth Happy Skin | Organic Non-GMO Small-Batch Herbal Balm | Family Made in WV | 2 oz Jar](https://m.media-amazon.com/images/I/41vugIx0HBL.jpg)**Calendula Salve for Smooth Happy Skin | Organic Non-GMO Small-Batch Herbal Balm | Family Made in WV | 2 oz Jar**generic**$14.49**182 rev4y ago](https://www.amazon.com/dp/B09VPYL9M2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Calendula Ointment Natural Calendula Cream & Calendula Salve Stick Skin Repair Ointment for Dry Skin Itch Relief & Irritation For Cuts Burns Bug Bites Diaper Care & Tattoo Care Baby Safe](https://m.media-amazon.com/images/I/41Qu+oXfiBL.jpg)**Calendula Ointment Natural Calendula Cream & Calendula Salve Stick Skin Repair Ointment for Dry Skin Itch Relief & Irritation For Cuts Burns Bug Bites Diaper Care & Tattoo Care Baby Safe**Erbaid**$6.95**4.6★**▲ 313%**](https://www.amazon.com/dp/B0GHBF7327) [![Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies](https://m.media-amazon.com/images/I/51ZfS+py+LL.jpg)**Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies**Erbaid**$9.04**4.4★**▲ 80%**](https://www.amazon.com/dp/B0FS2JRGQS) [![MJs Herbals Herbal Skin Care Ointment & Organic Moisturizing Balm for Everyday Skin Use Versatile Skin Nourishment & Everyday Care - Calendula Salve 4 oz](https://m.media-amazon.com/images/I/41x89AFXCCL.jpg)**MJs Herbals Herbal Skin Care Ointment & Organic Moisturizing Balm for Everyday Skin Use Versatile Skin Nourishment & Everyday Care - Calendula Salve 4 oz**MJ's Herbals**$29.80**4.5★**▲ 61%**](https://www.amazon.com/dp/B074GCLZ6R) [![Badger Baby Balm Organic Calendula Cream Soothes Diaper Rash Cradle Cap & Dry Skin 100% Organic Baby Cream Pediatrician Tested & Long Lasting 2 oz Tin](https://m.media-amazon.com/images/I/41YGo3YHR1L.jpg)**Badger Baby Balm Organic Calendula Cream Soothes Diaper Rash Cradle Cap & Dry Skin 100% Organic Baby Cream Pediatrician Tested & Long Lasting 2 oz Tin**Badger**$11.39**4.7★**▲ 40%**](https://www.amazon.com/dp/B00008DHS5) [![Oras Amazing Herbal Natural Tattoo Salve Tattoo Aftercare Balm for New & Old Inked Skin Moisturizing & Itch Soothing Cream Petroleum Free & Color Restoring Tattoo Ointment 4oz USA made](https://m.media-amazon.com/images/I/51mCkAwVxVL.jpg)**Oras Amazing Herbal Natural Tattoo Salve Tattoo Aftercare Balm for New & Old Inked Skin Moisturizing & Itch Soothing Cream Petroleum Free & Color Restoring Tattoo Ointment 4oz USA made**Ora's Amazing Herbal**$28.51**4.7★**▲ 28%**](https://www.amazon.com/dp/B019YJA5TS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 7.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**12%

*“Excellent Product”*

**Smell**11%

*“Love the smell”*

**Moist/Dry**8%

*“Very moisturizing”*

**Allergies**7%

*“Good on skin irritation”*

**Soft Feel**4%

*“My skin still felt soft”*

**Skin Health**4%

*“highly recommend it as a must-have for skin care”*

**Value For Money**4%

*“The price is great”*

**Efficiency**4%

*“Very effective”*

**Ingredients-Overall**3%

*“The simple ingredients makes me love it more”*

**Absorbency**2%

*“Absorbs well”*

### **What buyers complain about **

**Allergies**17%

*“It did not work on a recent rash I developed”*

**Smell**10%

*“Slight smell not my favorite”*

**Oily/Greasy**3%

*“thought it was a little greasy”*

**Ingredients-Overall**3%

*“Changed ingredients”*

**Functionality-Overall**3%

*“this did not work at all”*

**Advertised Vs Actual Product**3%

*“The product received is not the one advertised”*

**Thickness**3%

*“it is thick”*

**Moist/Dry**3%

*“And they are often dry”*

**Skin Health**3%

*“it slowly started breaking down my skin barrier on my face which caused me to develop perioral dermatitis around my mouth area”*

**Size-Overall**2%

*“I wish it came in gallon size”*

### **Top return reasons **

**Functionality-Overall**22%

**Smell**15%

**Advertised Vs Actual Product**13%

**Product Condition**11%

**Defective Material/Parts**7%

**Oily/Greasy**4%

**Size-Overall**4%

**Moist/Dry**3%

**Value For Money**3%

**Ingredients-Overall**2%