--- title: "caffeine powder — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/caffeine-powder" last_updated: "2026-07-10T20:13:01.796Z" locale: en meta: description: "a concentrated shelf (top 5 take 79% of clicks) — caffeine powder doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 79% of clicks) — caffeine powder doesn't clear our bar today." "og:title": "caffeine powder — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" --- Back to Flapen home # **caffeine powder** **Skip it****46/100 ** a concentrated shelf (top 5 take 79% of clicks) — caffeine powder doesn't clear our bar today. **Market/yr** **$447K** **Growth (1y)** **+116.6%** **Products** **11** **Brands** **8** was 6 a year ago **Sellers** **32** **Price range** **$11.99–$33.37** **Returns** **0.0%** **Rating** **4.3★** **Skip it** Scored 46/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **22** ×0.30 Growth **67** ×0.30 Competition **16** ×0.20 Quality gap **55** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +116.6% year over year. 14K7KSpike '24Holiday '24Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.5× ## **Competition** - Nutricost60% - Alpha Caffeine10% - BulkSupplements8% - Curly's7% - Micro Ingredients6% - Ascent3% - Other (2 brands)6% The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 32 sellers compete here. **Brands** **8 **▲rising was 6 a year ago **Sellers** **32** **Top 5 brand share** **92%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Nutricost Guarana Extract Powder 100 Grams Per Bottle - Natural Brazilian Herbal Caffeine Energizer Supplement](https://m.media-amazon.com/images/I/41CANMMJkVL.jpg) [**Nutricost Guarana Extract Powder 100 Grams Per Bottle - Natural Brazilian Herbal Caffeine Energizer Supplement**](https://www.amazon.com/dp/B081THJL6F) Nutricost$14.784.4★6,08847%▼falling 2 ![Alpha Caffeine Drink Energizer I Energy Boost Any Drink I 200mg Unflavored Pure Caffeine Powder I Energy in just 30 Minutes I 15 Sticks](https://m.media-amazon.com/images/I/41PNTCy9WaL.jpg) [**Alpha Caffeine Drink Energizer I Energy Boost Any Drink I 200mg Unflavored Pure Caffeine Powder I Energy in just 30 Minutes I 15 Sticks**](https://www.amazon.com/dp/B0CQ9R5X3T) Alpha Caffeine$29.744.1★14010%▲rising 3 ![Nutricost Caffeine Pills 200mg Per Serving (500 Caps)](https://m.media-amazon.com/images/I/41eIezLrAGL.jpg) [**Nutricost Caffeine Pills 200mg Per Serving (500 Caps)**](https://www.amazon.com/dp/B01DFQSVK6) Nutricost$17.654.5★17,8338%▲rising 4 ![Curlys Clean Energy Caffeine & Electrolyte Sticks - Energize Your Favorite Drink - Keto Paleo & Whole 30 Friendly - All Natural - No Sugar No Calories Non-GMO - 30 Flavorless Liquid Stick Packs](https://m.media-amazon.com/images/I/41rWgHVQClL.jpg) [**Curlys Clean Energy Caffeine & Electrolyte Sticks - Energize Your Favorite Drink - Keto Paleo & Whole 30 Friendly - All Natural - No Sugar No Calories Non-GMO - 30 Flavorless Liquid Stick Packs**](https://www.amazon.com/dp/B0BB8MWS5Q) Curly's$33.374.5★4527%▲rising 5 ![Micro Ingredients Organic Guarana Powder 1 000mg Per Serv 8 Ounces | 220mg Natural Caffeine Energizer Brazilian Herbal Extract Raw Bulk Superfood Coffee Substitute Vegan Friendly & Non-GMO](https://m.media-amazon.com/images/I/41DYm3ONLVL.jpg) [**Micro Ingredients Organic Guarana Powder 1 000mg Per Serv 8 Ounces | 220mg Natural Caffeine Energizer Brazilian Herbal Extract Raw Bulk Superfood Coffee Substitute Vegan Friendly & Non-GMO**](https://www.amazon.com/dp/B0C35H2G42) Micro Ingredients$21.994.4★3586%—flat 6 ![Nutricost Caffeine Pills 100mg Per Serving 250 Capsules](https://m.media-amazon.com/images/I/41jHWYRVkFL.jpg) [**Nutricost Caffeine Pills 100mg Per Serving 250 Capsules**](https://www.amazon.com/dp/B01MY5CW7S) Nutricost$11.994.5★8,1215%—flat 7 ![BulkSupplements.com Guarana Extract Powder - Natural Caffeine Supplement from Guarana Seed Guarana Powder - Gluten Free 800mg per Serving 250g (8.8 oz) (Pack of 1)](https://m.media-amazon.com/images/I/41COFx-JWfL.jpg) [**BulkSupplements.com Guarana Extract Powder - Natural Caffeine Supplement from Guarana Seed Guarana Powder - Gluten Free 800mg per Serving 250g (8.8 oz) (Pack of 1)**](https://www.amazon.com/dp/B01M23USYQ) BulkSupplements$22.334.3★8564%▼falling 8 ![BulkSupplements.com Caffeine 200mg Capsules - Supplement for Energy Boost Caffeine Pills 200mg - Gluten Free 1 Capsule per Serving 500 Count (Pack of 1)](https://m.media-amazon.com/images/I/41kGbQ+sZ9L.jpg) [**BulkSupplements.com Caffeine 200mg Capsules - Supplement for Energy Boost Caffeine Pills 200mg - Gluten Free 1 Capsule per Serving 500 Count (Pack of 1)**](https://www.amazon.com/dp/B0CCFZQMF9) BulkSupplements$17.924.4★2,4494%—flat 9 ![Ascent Clean Hydration + Energy Electrolytes Powder - 100mg Caffeine 400mg Electrolytes No Artificial Ingredients Orange Mango 40 Servings](https://m.media-amazon.com/images/I/41C4FAzXKnL.jpg) [**Ascent Clean Hydration + Energy Electrolytes Powder - 100mg Caffeine 400mg Electrolytes No Artificial Ingredients Orange Mango 40 Servings**](https://www.amazon.com/dp/B0CX9K287Q) Ascent$18.274.2★1863%▲rising 10 ![Type Zero Clean Guarana Powder Drink Mix (250 Servings Unflavored) - 220 MG Caffeine Per Serving Natural Caffeine Non GMO Gluten Free](https://m.media-amazon.com/images/I/41ND4OGG1KL.jpg) [**Type Zero Clean Guarana Powder Drink Mix (250 Servings Unflavored) - 220 MG Caffeine Per Serving Natural Caffeine Non GMO Gluten Free**](https://www.amazon.com/dp/B0CZWNBXZP) Type Zero$24.284.3★1753%▼falling 11 ![Primaforce Guarana Powder (200g) (Unflavored) - Pure Guarana 220 mg Natural Caffeine 200 Servings](https://m.media-amazon.com/images/I/518btNAWJjL.jpg) [**Primaforce Guarana Powder (200g) (Unflavored) - Pure Guarana 220 mg Natural Caffeine 200 Servings**](https://www.amazon.com/dp/B0CLF1FJSC) Primaforce$18.454.2★1083%▲rising ## **Product shelf** All 11 tracked products in this niche. Top sellersNewestTrending [![Nutricost Guarana Extract Powder 100 Grams Per Bottle - Natural Brazilian Herbal Caffeine Energizer Supplement](https://m.media-amazon.com/images/I/41CANMMJkVL.jpg)**Nutricost Guarana Extract Powder 100 Grams Per Bottle - Natural Brazilian Herbal Caffeine Energizer Supplement** Nutricost**$14.78**4.4★6,088 reviews](https://www.amazon.com/dp/B081THJL6F) [![Alpha Caffeine Drink Energizer I Energy Boost Any Drink I 200mg Unflavored Pure Caffeine Powder I Energy in just 30 Minutes I 15 Sticks](https://m.media-amazon.com/images/I/41PNTCy9WaL.jpg)**Alpha Caffeine Drink Energizer I Energy Boost Any Drink I 200mg Unflavored Pure Caffeine Powder I Energy in just 30 Minutes I 15 Sticks** Alpha Caffeine**$29.74**4.1★140 reviews](https://www.amazon.com/dp/B0CQ9R5X3T) [![Nutricost Caffeine Pills 200mg Per Serving (500 Caps)](https://m.media-amazon.com/images/I/41eIezLrAGL.jpg)**Nutricost Caffeine Pills 200mg Per Serving (500 Caps)** Nutricost**$17.65**4.5★17,833 reviews](https://www.amazon.com/dp/B01DFQSVK6) [![Curlys Clean Energy Caffeine & Electrolyte Sticks - Energize Your Favorite Drink - Keto Paleo & Whole 30 Friendly - All Natural - No Sugar No Calories Non-GMO - 30 Flavorless Liquid Stick Packs](https://m.media-amazon.com/images/I/41rWgHVQClL.jpg)**Curlys Clean Energy Caffeine & Electrolyte Sticks - Energize Your Favorite Drink - Keto Paleo & Whole 30 Friendly - All Natural - No Sugar No Calories Non-GMO - 30 Flavorless Liquid Stick Packs** Curly's**$33.37**4.5★452 reviews](https://www.amazon.com/dp/B0BB8MWS5Q) [![Micro Ingredients Organic Guarana Powder 1 000mg Per Serv 8 Ounces | 220mg Natural Caffeine Energizer Brazilian Herbal Extract Raw Bulk Superfood Coffee Substitute Vegan Friendly & Non-GMO](https://m.media-amazon.com/images/I/41DYm3ONLVL.jpg)**Micro Ingredients Organic Guarana Powder 1 000mg Per Serv 8 Ounces | 220mg Natural Caffeine Energizer Brazilian Herbal Extract Raw Bulk Superfood Coffee Substitute Vegan Friendly & Non-GMO** Micro Ingredients**$21.99**4.4★358 reviews](https://www.amazon.com/dp/B0C35H2G42) [![Nutricost Caffeine Pills 100mg Per Serving 250 Capsules](https://m.media-amazon.com/images/I/41jHWYRVkFL.jpg)**Nutricost Caffeine Pills 100mg Per Serving 250 Capsules** Nutricost**$11.99**4.5★8,121 reviews](https://www.amazon.com/dp/B01MY5CW7S) [![BulkSupplements.com Guarana Extract Powder - Natural Caffeine Supplement from Guarana Seed Guarana Powder - Gluten Free 800mg per Serving 250g (8.8 oz) (Pack of 1)](https://m.media-amazon.com/images/I/41COFx-JWfL.jpg)**BulkSupplements.com Guarana Extract Powder - Natural Caffeine Supplement from Guarana Seed Guarana Powder - Gluten Free 800mg per Serving 250g (8.8 oz) (Pack of 1)** BulkSupplements**$22.33**4.3★856 reviews](https://www.amazon.com/dp/B01M23USYQ) [![BulkSupplements.com Caffeine 200mg Capsules - Supplement for Energy Boost Caffeine Pills 200mg - Gluten Free 1 Capsule per Serving 500 Count (Pack of 1)](https://m.media-amazon.com/images/I/41kGbQ+sZ9L.jpg)**BulkSupplements.com Caffeine 200mg Capsules - Supplement for Energy Boost Caffeine Pills 200mg - Gluten Free 1 Capsule per Serving 500 Count (Pack of 1)** BulkSupplements**$17.92**4.4★2,449 reviews](https://www.amazon.com/dp/B0CCFZQMF9) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Energy Level**20% *“Good energy”* **Taste-Overall**8% *“Great taste”* **Caffeine Content**8% *“Great alternative to caffeine”* **Value For Money**8% *“Value for Money”* **Ease Of Use**6% *“and easy to take”* **Solubility**6% *“Mixes well”* **Flavor**5% *“Orange mango is good flavor”* **Quality-Overall**5% *“Their quality has been consistent”* **Efficiency**2% *“It does work”* **Ingredients-Overall**2% *“The ingredients are really simple”* ### **What buyers complain about ** **Taste-Overall**21% *“so artificial tasting”* **Bitter**6% *“Its bitter”* **Functionality-Overall**6% *“Doesn't work”* **Value For Money**5% *“Kinda insane how cheap this is”* **Energy Level**4% *“I get no energy boost at all”* **Flavor**3% *“I thought the flavor awful - salty”* **Dosage**3% *“I've been upping my dosage to about 300mg and its been giving me anxiety and a hard crash”* **Side Effects**2% *“the effects vary more than expected—some days feel overly strong”* **Sweetness**2% *“I hate the fake sweetness of energy drinks”* **Ingredients-Overall**2% *“contains rics starch”* #### **Top return reasons**- Functionality-Overall60% - Advertised Vs Actual Product20% - Leak-Proof20%