---
title: "caffeine pills — Niche Verdict: Launch it (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/caffeine-pills"
last_updated: "2026-07-09T21:50:07.268Z"
locale: en
meta:
  description: "caffeine pills clears our launch bar: a $3.0M/yr market growing +114.0% with returns at 0.0%."
  "og:description": "caffeine pills clears our launch bar: a $3.0M/yr market growing +114.0% with returns at 0.0%."
  "og:title": "caffeine pills — Niche Verdict: Launch it (62/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **caffeine pills**

**Launch it****62/100 **

caffeine pills clears our launch bar: a $3.0M/yr market growing +114.0% with returns at 0.0%.

**Market/yr**

**$3.0M**

**Growth (1y)**

**+114.0%**

**Products**

**23**

**Brands**

**14**

was 15 a year ago

**Sellers**

**65**

**Price range**

**$4.55–$28.42**

**Returns**

**0.0%**

**Rating**

**4.4★**

**Launch it**

Scored 62/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**54**

 ×0.30

Growth

**67**

 ×0.30

Competition

**56**

 ×0.20

Quality gap

**47**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +114.0% year over year.

44K22KPrime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Competition**

- Nutricost50% - ProLab10% - Vivarin6% - The Genius Brand5% - SmarterVitamins4% - Jet-Alert4% - Other (8 brands)20%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 65 sellers compete here.

**Brands**

**14 **▼falling

was 15 a year ago

**Sellers**

**65**

**Top 5 brand share**

**76%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Nutricost Caffeine Pills 100mg Per Serving 250 Capsules](https://m.media-amazon.com/images/I/41jHWYRVkFL.jpg) [**Nutricost Caffeine Pills 100mg Per Serving 250 Capsules**](https://www.amazon.com/dp/B01MY5CW7S)

Nutricost$11.994.5★8,12122%—flat

2
![Nutricost Caffeine Pills 200mg Per Serving (500 Caps)](https://m.media-amazon.com/images/I/41eIezLrAGL.jpg) [**Nutricost Caffeine Pills 200mg Per Serving (500 Caps)**](https://www.amazon.com/dp/B01DFQSVK6)

Nutricost$17.654.5★17,83315%▼falling

3
![ProLab Caffeine 200mg Energy Focus & Endurance Pre-Workout (200 Count)](https://m.media-amazon.com/images/I/510vyafDHqL.jpg) [**ProLab Caffeine 200mg Energy Focus & Endurance Pre-Workout (200 Count)**](https://www.amazon.com/dp/B0B7P4V98Y)

ProLab$12.894.5★14,5415%▲rising

4
![Nutricost Caffeine with L-Theanine 100mg of Each 240 Capsules 240 Servings - Non-GMO and Gluten Free](https://m.media-amazon.com/images/I/41eEFtw23lL.jpg) [**Nutricost Caffeine with L-Theanine 100mg of Each 240 Capsules 240 Servings - Non-GMO and Gluten Free**](https://www.amazon.com/dp/B08YJ9QHG2)

Nutricost$13.864.5★2,3965%▼falling

5
![Nutricost Caffeine Pills 200mg Per Serving (250 Caps)](https://m.media-amazon.com/images/I/41OiE-kFCKL.jpg) [**Nutricost Caffeine Pills 200mg Per Serving (250 Caps)**](https://www.amazon.com/dp/B01KKX0GXM)

Nutricost$13.864.5★17,8335%▲rising

6
![Genius Caffeine - Sustained-Release Microencapsulated Caffeine Pills for Smooth Long-Lasting Energy & Focus - No Jitters or Crash - 100mg per Capsule - 100 Servings - Natural Performance Booster](https://m.media-amazon.com/images/I/41GMRARiz3L.jpg) [**Genius Caffeine - Sustained-Release Microencapsulated Caffeine Pills for Smooth Long-Lasting Energy & Focus - No Jitters or Crash - 100mg per Capsule - 100 Servings - Natural Performance Booster**](https://www.amazon.com/dp/B01IRFX4NY)

The Genius Brand$15.084.3★7,5535%—flat

7
![ProLab Caffeine 200mg Tablets Energy & Mental Focus (100 Count)](https://m.media-amazon.com/images/I/41+agLMJlEL.jpg) [**ProLab Caffeine 200mg Tablets Energy & Mental Focus (100 Count)**](https://www.amazon.com/dp/B0011865IQ)

ProLab$8.744.5★14,5415%▼falling

8
![SmarterVitamins 200mg Caffeine Pills - MCT Oil from 100% Coconuts + 100mg L-Theanine Energy and Focus Extended Release Capsule 50 Liquid Softgels](https://m.media-amazon.com/images/I/41TIAPpgkDL.jpg) [**SmarterVitamins 200mg Caffeine Pills - MCT Oil from 100% Coconuts + 100mg L-Theanine Energy and Focus Extended Release Capsule 50 Liquid Softgels**](https://www.amazon.com/dp/B07FP4KS3R)

SmarterVitamins$28.424.3★11,3414%—flat

9
![Jet-Alert 100 MG Each Caffeine Tab 120 Count](https://m.media-amazon.com/images/I/51shG9BsOWL.jpg) [**Jet-Alert 100 MG Each Caffeine Tab 120 Count**](https://www.amazon.com/dp/B001QVCWSK)

Jet-Alert$5.964.6★3,9624%▲rising

10

![Vitamatic Caffeine Pills 200mg per Serving 250 Vegetarian Tablets](https://m.media-amazon.com/images/I/31+QoH+2LpL.jpg) [**Vitamatic Caffeine Pills 200mg per Serving 250 Vegetarian Tablets**](https://www.amazon.com/dp/B0CZ6RMTR7)

Vitamatic$9.674.6★3953%▲rising

11

![BulkSupplements.com Caffeine 200mg Capsules - Supplement for Energy Boost Caffeine Pills 200mg - Gluten Free 1 Capsule per Serving 500 Count (Pack of 1)](https://m.media-amazon.com/images/I/41kGbQ+sZ9L.jpg) [**BulkSupplements.com Caffeine 200mg Capsules - Supplement for Energy Boost Caffeine Pills 200mg - Gluten Free 1 Capsule per Serving 500 Count (Pack of 1)**](https://www.amazon.com/dp/B0CCFZQMF9)

BulkSupplements$17.924.4★2,4493%▼falling

12

![Vivarin Smooth Energy Extended Release Caffeine Tablets 200mg Focus Alertness & Mental Clarity Non-Habit Forming Energy Supplement Sugar & Calorie Free 40 Count](https://m.media-amazon.com/images/I/51Gw5hbtphL.jpg) [**Vivarin Smooth Energy Extended Release Caffeine Tablets 200mg Focus Alertness & Mental Clarity Non-Habit Forming Energy Supplement Sugar & Calorie Free 40 Count**](https://www.amazon.com/dp/B0FW714Z8R)

Vivarin$9.754.3★2763%▲rising

13

![Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels](https://m.media-amazon.com/images/I/41mwPvODcRL.jpg) [**Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels**](https://www.amazon.com/dp/B07MQWJYJ3)

Sports Research$21.884.5★3,5503%▼falling

14

![Beast Mind Extreme Energy Pills | 400mg Caffeine | 600mg Ashwagandha | 200mg Lions Mane | Increased Energy & Focus & Mood | Pre-Workout Supplement](https://m.media-amazon.com/images/I/41PMpC86MsL.jpg) [**Beast Mind Extreme Energy Pills | 400mg Caffeine | 600mg Ashwagandha | 200mg Lions Mane | Increased Energy & Focus & Mood | Pre-Workout Supplement**](https://www.amazon.com/dp/B0CYV4LK4X)

Want A Bump$24.924.0★6463%▲rising

15

![Natures Truth Caffeine Pills | 220mg | 120 Count | With Green Tea Extract | Vegan Non-GMO & Gluten Free Supplement](https://m.media-amazon.com/images/I/41dRdslHmKL.jpg) [**Natures Truth Caffeine Pills | 220mg | 120 Count | With Green Tea Extract | Vegan Non-GMO & Gluten Free Supplement**](https://www.amazon.com/dp/B00XHKC2GK)

Nature's Truth$8.384.3★7672%▼falling

**~~Showing 15 of 23 — show all ~~**

## **Product shelf**

All 23 tracked products in this niche.

Top sellersNewestTrending

[![Nutricost Caffeine Pills 100mg Per Serving 250 Capsules](https://m.media-amazon.com/images/I/41jHWYRVkFL.jpg)**Nutricost Caffeine Pills 100mg Per Serving 250 Capsules** Nutricost**$11.99**4.5★8,121 reviews](https://www.amazon.com/dp/B01MY5CW7S) [![Nutricost Caffeine Pills 200mg Per Serving (500 Caps)](https://m.media-amazon.com/images/I/41eIezLrAGL.jpg)**Nutricost Caffeine Pills 200mg Per Serving (500 Caps)** Nutricost**$17.65**4.5★17,833 reviews](https://www.amazon.com/dp/B01DFQSVK6) [![ProLab Caffeine 200mg Energy Focus & Endurance Pre-Workout (200 Count)](https://m.media-amazon.com/images/I/510vyafDHqL.jpg)**ProLab Caffeine 200mg Energy Focus & Endurance Pre-Workout (200 Count)** ProLab**$12.89**4.5★14,541 reviews](https://www.amazon.com/dp/B0B7P4V98Y) [![Nutricost Caffeine with L-Theanine 100mg of Each 240 Capsules 240 Servings - Non-GMO and Gluten Free](https://m.media-amazon.com/images/I/41eEFtw23lL.jpg)**Nutricost Caffeine with L-Theanine 100mg of Each 240 Capsules 240 Servings - Non-GMO and Gluten Free** Nutricost**$13.86**4.5★2,396 reviews](https://www.amazon.com/dp/B08YJ9QHG2) [![Nutricost Caffeine Pills 200mg Per Serving (250 Caps)](https://m.media-amazon.com/images/I/41OiE-kFCKL.jpg)**Nutricost Caffeine Pills 200mg Per Serving (250 Caps)** Nutricost**$13.86**4.5★17,833 reviews](https://www.amazon.com/dp/B01KKX0GXM) [![Genius Caffeine - Sustained-Release Microencapsulated Caffeine Pills for Smooth Long-Lasting Energy & Focus - No Jitters or Crash - 100mg per Capsule - 100 Servings - Natural Performance Booster](https://m.media-amazon.com/images/I/41GMRARiz3L.jpg)**Genius Caffeine - Sustained-Release Microencapsulated Caffeine Pills for Smooth Long-Lasting Energy & Focus - No Jitters or Crash - 100mg per Capsule - 100 Servings - Natural Performance Booster** The Genius Brand**$15.08**4.3★7,553 reviews](https://www.amazon.com/dp/B01IRFX4NY) [![ProLab Caffeine 200mg Tablets Energy & Mental Focus (100 Count)](https://m.media-amazon.com/images/I/41+agLMJlEL.jpg)**ProLab Caffeine 200mg Tablets Energy & Mental Focus (100 Count)** ProLab**$8.74**4.5★14,541 reviews](https://www.amazon.com/dp/B0011865IQ) [![SmarterVitamins 200mg Caffeine Pills - MCT Oil from 100% Coconuts + 100mg L-Theanine Energy and Focus Extended Release Capsule 50 Liquid Softgels](https://m.media-amazon.com/images/I/41TIAPpgkDL.jpg)**SmarterVitamins 200mg Caffeine Pills - MCT Oil from 100% Coconuts + 100mg L-Theanine Energy and Focus Extended Release Capsule 50 Liquid Softgels** SmarterVitamins**$28.42**4.3★11,341 reviews](https://www.amazon.com/dp/B07FP4KS3R)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Energy Level**16%

*“Lots of energy”*

**Caffeine Content**10%

*“Best Caffeine Solution”*

**Quality-Overall**9%

*“Their quality has been consistent”*

**Value For Money**9%

*“Great Value”*

**Focus Enhancement**6%

*“I am able to focus”*

**Sleep Quality**6%

*“Helps manage my sleep disorder”*

**Efficiency**6%

*“Effective”*

**Advertised Vs Actual Product**5%

*“Accurate description”*

**Ease Of Use**3%

*“handy to have”*

**Dosage**3%

*“gives me a precise dose”*

### **What buyers complain about **

**Functionality-Overall**14%

*“Not effective”*

**Energy Level**10%

*“Does not give You Energy”*

**Sleep Quality**8%

*“We got no sleep”*

**Dosage**7%

*“High dose though”*

**Side Effects**6%

*“these gave me an awful headache”*

**Taste-Overall**5%

*“There is no real taste”*

**Value For Money**5%

*“Waste of money”*

**Quality-Overall**2%

*“Don't listen to any good reviews”*

**Acid Regulator/Stomach Ache Relief**2%

*“terrible stomach pain”*

**Ingredients-Overall**2%

*“Did some ingredients change”*

#### **Top return reasons**- Functionality-Overall41% - Advertised Vs Actual Product21% - Smell6% - Vegan/Organic6% - Joint Pain6% - Heart Health6% - Value For Money6% - Dosage6% - Side Effects3%