---
title: "butt wipes for women — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/butt-wipes-for-women"
last_updated: "2026-07-14T00:38:00.131Z"
locale: en
meta:
  description: "a deep review moat (56,367 avg reviews) — butt wipes for women doesn't clear our bar today."
  "og:description": "a deep review moat (56,367 avg reviews) — butt wipes for women doesn't clear our bar today."
  "og:title": "butt wipes for women — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **butt wipes for women**

**Skip it**

A deep review moat (56,367 avg reviews) — this niche doesn't clear our bar today.

Market size 55Growth 19Conversion 97Competition 23Returns 99Price range 70Avg price 82Brand share 8Review moat 0Quality gap 25

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.88**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.57–$38.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$401K**

$401K/yr · 154K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****56,366.65**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▲rising

**Sellers**

**170**

**Top-5 brand share**

**97%**

**Open market**

**2%**

- goodwipes60% - BOOTY WIPES28% - Cottonelle6% - Amazon Basics2% - Burt's Bees2% - Charmin2% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$40K20%$80K30%$120K40%$160K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![goodwipes Flushable Wipes for Adults - Rosewater Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)](https://m.media-amazon.com/images/I/51Rc8peN9hL.jpg)**goodwipes Flushable Wipes for Adults - Rosewater Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)**goodwipes**$25.38**4.8★5,088 rev](https://www.amazon.com/dp/B0DSQQ2R62) [2![goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)](https://m.media-amazon.com/images/I/41v9rYrxBFL.jpg)**goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)**goodwipes**$15.64**4.8★5,088 rev](https://www.amazon.com/dp/B0DSQWQCHM) [3![BOOTY WIPES Flushable Wipes Women - 320 Total Count (4 Packs of 80) Wet Wipes for Adults - pH Balanced Feminine Wipes with Aloe and Vitamin E - Gentle Cleansing Female Toilet Wipes for Sensitive Skin](https://m.media-amazon.com/images/I/51D1f6RYS2L.jpg)**BOOTY WIPES Flushable Wipes Women - 320 Total Count (4 Packs of 80) Wet Wipes for Adults - pH Balanced Feminine Wipes with Aloe and Vitamin E - Gentle Cleansing Female Toilet Wipes for Sensitive Skin**BOOTY WIPES**$30.00**4.5★14,217 rev](https://www.amazon.com/dp/B082VVQJBD) [4![BOOTY WIPES Flushable Wipes for Women - 80-Count Wet Wipes for Adults - pH-Balanced Feminine Wet Tissue with Vitamin E and Aloe - Gentle Feminine Hygiene Body Cleansing Cloth - No Fragrance Large](https://m.media-amazon.com/images/I/31fCT7SZbqL.jpg)**BOOTY WIPES Flushable Wipes for Women - 80-Count Wet Wipes for Adults - pH-Balanced Feminine Wet Tissue with Vitamin E and Aloe - Gentle Feminine Hygiene Body Cleansing Cloth - No Fragrance Large**BOOTY WIPES**$10.48**4.5★14,217 rev](https://www.amazon.com/dp/B0887WHM5L) [5![goodwipes Flushable Wipes for Women - Rosewater Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)](https://m.media-amazon.com/images/I/41KR2Nwh4HL.jpg)**goodwipes Flushable Wipes for Women - Rosewater Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)**goodwipes**$9.87**4.8★2,746 rev](https://www.amazon.com/dp/B0D2LZDTWB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![goodwipes Flushable Wipes Bulk Pack Rosewater Adult Wet Wipes for Women & Men Sewer & Septic Safe Toilet & Bathroom Essentials Extra Large 418 Count (8 Packs and 1 Travel Pack)](https://m.media-amazon.com/images/I/51Y4A-ETbjL.jpg)**goodwipes Flushable Wipes Bulk Pack Rosewater Adult Wet Wipes for Women & Men Sewer & Septic Safe Toilet & Bathroom Essentials Extra Large 418 Count (8 Packs and 1 Travel Pack)**goodwipes**$34.14**5,088 rev1y ago](https://www.amazon.com/dp/B0DSQX1FT1) [![goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)](https://m.media-amazon.com/images/I/41v9rYrxBFL.jpg)**goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)**goodwipes**$15.64**5,088 rev1y ago](https://www.amazon.com/dp/B0DSQWQCHM) [![goodwipes Flushable Wipes for Adults - Rosewater Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)](https://m.media-amazon.com/images/I/51Rc8peN9hL.jpg)**goodwipes Flushable Wipes for Adults - Rosewater Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)**goodwipes**$25.38**5,088 rev1y ago](https://www.amazon.com/dp/B0DSQQ2R62) [![goodwipes Flushable Wipes for Women - Rosewater Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)](https://m.media-amazon.com/images/I/41KR2Nwh4HL.jpg)**goodwipes Flushable Wipes for Women - Rosewater Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)**goodwipes**$9.87**2,746 rev2y ago](https://www.amazon.com/dp/B0D2LZDTWB) [![Booty Wipes - Flushable Wipes for Men - Aloe Vera and Vitamin E - Non-Woven - 640 Count Pack of 8-5.9 x 7.5 Inch - Alcohol Free - Fragrance Free - pH Balanced - Durable and Gentle Toilet Wipes](https://m.media-amazon.com/images/I/41X6hV9BkgL.jpg)**Booty Wipes - Flushable Wipes for Men - Aloe Vera and Vitamin E - Non-Woven - 640 Count Pack of 8-5.9 x 7.5 Inch - Alcohol Free - Fragrance Free - pH Balanced - Durable and Gentle Toilet Wipes**BOOTY WIPES**$38.91**6,994 rev2y ago](https://www.amazon.com/dp/B0CTVR9K6T)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![goodwipes Flushable Butt Wipes Made w/Soothing Botanicals & Aloe Soft & Gentle Wet Wipe Dispenser for Home Use Septic & Sewer Safe Largest Adult Toilet Wipes Rosewater 300 count (6 packs)](https://m.media-amazon.com/images/I/41dqxlLh8bL.jpg)**goodwipes Flushable Butt Wipes Made w/Soothing Botanicals & Aloe Soft & Gentle Wet Wipe Dispenser for Home Use Septic & Sewer Safe Largest Adult Toilet Wipes Rosewater 300 count (6 packs)**goodwipes**$37.51**4.1★**▲ 230%**](https://www.amazon.com/dp/B0CGVQP5DM) [![Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E 4 Flip-Top Packs 42 Wipes Per Pack (168 Total Wipes) Packaging May Vary](https://m.media-amazon.com/images/I/51ouuMO69-L.jpg)**Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E 4 Flip-Top Packs 42 Wipes Per Pack (168 Total Wipes) Packaging May Vary**Cottonelle**$7.73**4.7★**▲ 81%**](https://www.amazon.com/dp/B08VMWQ6BF) [![BOOTY WIPES 80 Flushable Wipes for Men and Women - Wipes for Adults Infused with Vitamin E and Aloe - Extra-Large Moist Towelettes - pH Balanced for Sensitive Skin - Suitable for Bathroom and Travel](https://m.media-amazon.com/images/I/41kzI7VJq6L.jpg)**BOOTY WIPES 80 Flushable Wipes for Men and Women - Wipes for Adults Infused with Vitamin E and Aloe - Extra-Large Moist Towelettes - pH Balanced for Sensitive Skin - Suitable for Bathroom and Travel**BOOTY WIPES**$8.10**4.4★**▲ 45%**](https://www.amazon.com/dp/B08884ZM2D) [![goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)](https://m.media-amazon.com/images/I/41v9rYrxBFL.jpg)**goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)**goodwipes**$15.64**4.8★**▲ 40%**](https://www.amazon.com/dp/B0DSQWQCHM) [![Booty Wipes - Flushable Wipes for Men - Aloe Vera and Vitamin E - Non-Woven - 640 Count Pack of 8-5.9 x 7.5 Inch - Alcohol Free - Fragrance Free - pH Balanced - Durable and Gentle Toilet Wipes](https://m.media-amazon.com/images/I/41X6hV9BkgL.jpg)**Booty Wipes - Flushable Wipes for Men - Aloe Vera and Vitamin E - Non-Woven - 640 Count Pack of 8-5.9 x 7.5 Inch - Alcohol Free - Fragrance Free - pH Balanced - Durable and Gentle Toilet Wipes**BOOTY WIPES**$38.91**4.4★**▲ 33%**](https://www.amazon.com/dp/B0CTVR9K6T)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

5K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**18%

*“Easy clean up”*

**Smell**15%

*“Fresh scent”*

**Quality-Overall**11%

*“Best quality”*

**Value For Money**8%

*“They are affordable”*

**Cleansing**6%

*“Cleans skin”*

**Soft Feel**6%

*“Gentle on skin”*

**Ease Of Use**4%

*“Ease of use”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Size-Overall**3%

*“the perfect size”*

**Moist/Dry**3%

*“Stays moist”*

### **What buyers complain about **

**Size-Overall**15%

*“Pack is small”*

**Ease Of Cleaning**9%

*“Dont clean well”*

**Thickness**8%

*“Not as thick as Id like”*

**Moist/Dry**6%

*“Wipes are barely moist”*

**Smell**5%

*“Awful smell”*

**Quality-Overall**5%

*“Unfortunately, the quality isnt great and it tears easily”*

**Ease Of Use**4%

*“Not easy to use”*

**Allergies**4%

*“Irritated my skin”*

**Value For Money**4%

*“Not worth it”*

**Durability**4%

*“Not Very Durable”*

### **Top return reasons **

**Size-Overall**25%

**Smell**16%

**Value For Money**13%

**Advertised Vs Actual Product**12%

**Moist/Dry**5%

**Functionality-Overall**3%

**Ease Of Cleaning**2%

**Ease Of Use**2%

**Quality-Overall**2%

**Leak-Proof**2%