---
title: "burts bees cough drops — Niche Verdict: Skip it (29/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/burts-bees-cough-drops"
last_updated: "2026-07-14T07:28:09.947Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — burts bees cough drops doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — burts bees cough drops doesn't clear our bar today."
  "og:title": "burts bees cough drops — Niche Verdict: Skip it (29/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **burts bees cough drops**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 3Conversion 97Competition 7Returns 100Price range 0Avg price 25Brand share 0Review moat 25Quality gap 42

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****15.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,461.57**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$9.00**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****92%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$25K**

$25K/yr · 18K searches

**Growth**

**Bad****-44.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$6.58–$12.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**563**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Beekeeper's Naturals84% - Wedderspoon7% - Manuka Doctor5% - GMA4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$5K40%$10K60%$15K80%$20K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct](https://m.media-amazon.com/images/I/41VGYKiKldL.jpg)**Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct**Beekeeper's Naturals**$10.70**4.5★3,281 rev](https://www.amazon.com/dp/B0G64GYHDZ) [2![Beekeepers Naturals Soothing Honey Ginger Lemon Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct](https://m.media-amazon.com/images/I/41zN+jdW6eL.jpg)**Beekeepers Naturals Soothing Honey Ginger Lemon Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct**Beekeeper's Naturals**$10.38**4.4★872 rev](https://www.amazon.com/dp/B0G64L8Y6W) [3![Wedderspoon Organic Manuka Honey Drops Lemon & Bee Propolis 20 Count | USDA Organic | Genuine New Zealand Honey Natural Remedy for Dry Throat](https://m.media-amazon.com/images/I/418XLMMuJ-L.jpg)**Wedderspoon Organic Manuka Honey Drops Lemon & Bee Propolis 20 Count | USDA Organic | Genuine New Zealand Honey Natural Remedy for Dry Throat**Wedderspoon**$9.08**4.5★20,259 rev](https://www.amazon.com/dp/B01GRV1B94) [4![Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis - by Beekeepers Naturals - Throat Soothing Lozenges 14 Ct](https://m.media-amazon.com/images/I/41qCbhdXaoL.jpg)**Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis - by Beekeepers Naturals - Throat Soothing Lozenges 14 Ct**Beekeeper's Naturals**$6.58**4.5★3,281 rev](https://www.amazon.com/dp/B08VRHGW1Y) [5![Beekeepers Naturals Soothing Honey Elderberry Cough Drops Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 14 Ct](https://m.media-amazon.com/images/I/41RE6mXOvyL.jpg)**Beekeepers Naturals Soothing Honey Elderberry Cough Drops Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 14 Ct**Beekeeper's Naturals**$6.77**4.5★937 rev](https://www.amazon.com/dp/B09HYZRNC7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Propolis Eucalyptus & Manuka Honey Lozenges 50g](https://m.media-amazon.com/images/I/41LfMoQ0nHL.jpg)**Propolis Eucalyptus & Manuka Honey Lozenges 50g**GMA**$6.99**0 rev5mo ago](https://www.amazon.com/dp/B0GM257XR4) [![Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct](https://m.media-amazon.com/images/I/41VGYKiKldL.jpg)**Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct**Beekeeper's Naturals**$10.70**3,281 rev7mo ago](https://www.amazon.com/dp/B0G64GYHDZ) [![Beekeepers Naturals Soothing Honey Ginger Lemon Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct](https://m.media-amazon.com/images/I/41zN+jdW6eL.jpg)**Beekeepers Naturals Soothing Honey Ginger Lemon Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct**Beekeeper's Naturals**$10.38**872 rev7mo ago](https://www.amazon.com/dp/B0G64L8Y6W) [![Manuka Doctor Cough Drops Manuka Middles 30 Drops (Pack of 1) Throat Lozenges Infused with Raw Manuka Honey Vitamin C & Ginger for Immune Support Helps Soothe Sore Throat](https://m.media-amazon.com/images/I/41Bo4ZAKtaL.jpg)**Manuka Doctor Cough Drops Manuka Middles 30 Drops (Pack of 1) Throat Lozenges Infused with Raw Manuka Honey Vitamin C & Ginger for Immune Support Helps Soothe Sore Throat**Manuka Doctor**$12.53**2,601 rev3y ago](https://www.amazon.com/dp/B0C848NYN6) [![Beekeepers Naturals Soothing Honey Elderberry Cough Drops Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 14 Ct](https://m.media-amazon.com/images/I/41RE6mXOvyL.jpg)**Beekeepers Naturals Soothing Honey Elderberry Cough Drops Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 14 Ct**Beekeeper's Naturals**$6.77**937 rev4y ago](https://www.amazon.com/dp/B09HYZRNC7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Beekeepers Naturals Soothing Honey Ginger Lemon Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct](https://m.media-amazon.com/images/I/41zN+jdW6eL.jpg)**Beekeepers Naturals Soothing Honey Ginger Lemon Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct**Beekeeper's Naturals**$10.38**4.4★**▲ 370%**](https://www.amazon.com/dp/B0G64L8Y6W) [![Propolis Eucalyptus & Manuka Honey Lozenges 50g](https://m.media-amazon.com/images/I/41LfMoQ0nHL.jpg)**Propolis Eucalyptus & Manuka Honey Lozenges 50g**GMA**$6.99**0.0★**▲ 321%**](https://www.amazon.com/dp/B0GM257XR4) [![Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct](https://m.media-amazon.com/images/I/41VGYKiKldL.jpg)**Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct**Beekeeper's Naturals**$10.70**4.5★**▲ 57%**](https://www.amazon.com/dp/B0G64GYHDZ) [![Manuka Doctor Cough Drops Manuka Middles 30 Drops (Pack of 1) Throat Lozenges Infused with Raw Manuka Honey Vitamin C & Ginger for Immune Support Helps Soothe Sore Throat](https://m.media-amazon.com/images/I/41Bo4ZAKtaL.jpg)**Manuka Doctor Cough Drops Manuka Middles 30 Drops (Pack of 1) Throat Lozenges Infused with Raw Manuka Honey Vitamin C & Ginger for Immune Support Helps Soothe Sore Throat**Manuka Doctor**$12.53**4.6★**— 6%**](https://www.amazon.com/dp/B0C848NYN6) [![Wedderspoon Organic Manuka Honey Drops Lemon & Bee Propolis 20 Count | USDA Organic | Genuine New Zealand Honey Natural Remedy for Dry Throat](https://m.media-amazon.com/images/I/418XLMMuJ-L.jpg)**Wedderspoon Organic Manuka Honey Drops Lemon & Bee Propolis 20 Count | USDA Organic | Genuine New Zealand Honey Natural Remedy for Dry Throat**Wedderspoon**$9.08**4.5★**▼ 35%**](https://www.amazon.com/dp/B01GRV1B94)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 82 weeks — -44.0% search growth over the last 90 days.

900700Spike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**35%

*“Absolutely Delicious”*

**Cough Relief**10%

*“Soothes cough”*

**Flavor**9%

*“mild flavor”*

**Quality-Overall**9%

*“Best product in the market”*

**Soothing Effect**3%

*“actually calming, these are a great pick”*

**Sweetness**3%

*“Very sweet”*

**Value For Money**3%

*“Decent price”*

**Health Benefits-Overall**2%

*“health benefits”*

**Natural Ingredients**2%

*“Healthy and natural option”*

**Moist/Dry**2%

*“These drops are incredibly effective at the first sign of a tickle or during dry”*

### **What buyers complain about **

**Taste-Overall**22%

*“not tasty”*

**Value For Money**13%

*“Not worth it”*

**Sweetness**7%

*“Abnormally sweet yak”*

**Cough Relief**6%

*“does not help with coughs at all”*

**Moist/Dry**3%

*“I felt like it dried my mouth out”*

**Allergies**3%

*“I've always had an itchy throat when I consume honey”*

**Functionality-Overall**3%

*“Did not work”*

**Hard Feel**2%

*“The lozenges are now like a hard candy which I do not like”*

**Flavor**2%

*“Has an awful flavor”*

**Advertised Vs Actual Product**2%

*“Very deceiving and unhealthy product and ad”*

### **Top return reasons **

**Taste-Overall**19%

**Advertised Vs Actual Product**16%

**Artificial Sweeteners**13%

**Cough Relief**13%

**Nutritional Content**13%

**Ingredients-Overall**9%

**Sweetness**6%

**Flavor**6%

**Value For Money**6%