---
title: "burts bees baby wash — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/burts-bees-baby-wash"
last_updated: "2026-07-10T01:07:08.999Z"
locale: en
meta:
  description: "a small market ($245K/yr) — burts bees baby wash doesn't clear our bar today."
  "og:description": "a small market ($245K/yr) — burts bees baby wash doesn't clear our bar today."
  "og:title": "burts bees baby wash — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **burts bees baby wash**

**Skip it****39/100 **

a small market ($245K/yr) — burts bees baby wash doesn't clear our bar today.

**Market/yr**

**$245K**

**Growth (1y)**

**+91.7%**

**Products**

**13**

**Brands**

**2**

was 3 a year ago

**Sellers**

**579**

**Price range**

**$7.80–$27.09**

**Returns**

**0.6%**

**Rating**

**4.6★**

**Skip it**

Scored 39/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**12**

 ×0.30

Growth

**63**

 ×0.30

Competition

**19**

 ×0.20

Quality gap

**32**

 ×0.10

Returns

**95**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +91.7% year over year.

5K2KHoliday '24Prime Day '25Spike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan · busiest ÷ quietest = 1.7×

## **Competition**

- Burt's Bees97% - Burt's Bees Baby3% - Other0%

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 579 sellers compete here.

**Brands**

**2 **▼falling

was 3 a year ago

**Sellers**

**579**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Baby Shampoo & Wash Burts Bees Tear Free Soap Baby Care Original 21 Ounce (Packaging May Vary)](https://m.media-amazon.com/images/I/41YyfIF5vrL.jpg) [**Baby Shampoo & Wash Burts Bees Tear Free Soap Baby Care Original 21 Ounce (Packaging May Vary)**](https://www.amazon.com/dp/B009LQL62K)

Burt's Bees$12.884.6★5,88429%▲rising

2
![Burts Bees Baby Shampoo & Wash Tear Free Soap Baby Care Original 12 Ounce (Pack of 3)](https://m.media-amazon.com/images/I/51zU0EwwvmL.jpg) [**Burts Bees Baby Shampoo & Wash Tear Free Soap Baby Care Original 12 Ounce (Pack of 3)**](https://www.amazon.com/dp/B006L3MDDC)

Burt's Bees$21.274.7★3,44717%▲rising

3
![Burts Bees Baby Sensitive Shampoo and Wash Fragrance Free Tear Free Pediatrician Tested 98.7% Natural Origin 21 Fluid Ounces](https://m.media-amazon.com/images/I/41ZSVbjH4qL.jpg) [**Burts Bees Baby Sensitive Shampoo and Wash Fragrance Free Tear Free Pediatrician Tested 98.7% Natural Origin 21 Fluid Ounces**](https://www.amazon.com/dp/B009LQI3D0)

Burt's Bees$15.034.5★1,85212%▼falling

4
![Burts Bees Baby Shampoo and Baby Wash Refill Original Plant-Based Formula Tear-Free Pediatrician-Tested Natural Origin Gently Cleans Sensitive Skin and Hair 33.8 Fl Oz](https://m.media-amazon.com/images/I/41kr7z5O6-L.jpg) [**Burts Bees Baby Shampoo and Baby Wash Refill Original Plant-Based Formula Tear-Free Pediatrician-Tested Natural Origin Gently Cleans Sensitive Skin and Hair 33.8 Fl Oz**](https://www.amazon.com/dp/B0BYBF1K94)

Burt's Bees$19.624.7★32512%—flat

5
![Burts Bees Baby Nourishing Lotion Original Scent Baby Lotion - 6 Ounce Tube - Pack of 3](https://m.media-amazon.com/images/I/41MvXntmTCL.jpg) [**Burts Bees Baby Nourishing Lotion Original Scent Baby Lotion - 6 Ounce Tube - Pack of 3**](https://www.amazon.com/dp/B006L1OB48)

Burt's Bees$18.034.7★1,2518%▲rising

6
![Burts Bees Baby Gift Set for Baby Showers Includes Baby Essentials Shampoo and Wash with Lavender Body Lotion Wipes and Cloths Naturally-Derived Origin Skincare 3 Count](https://m.media-amazon.com/images/I/41QKxSgsmhL.jpg) [**Burts Bees Baby Gift Set for Baby Showers Includes Baby Essentials Shampoo and Wash with Lavender Body Lotion Wipes and Cloths Naturally-Derived Origin Skincare 3 Count**](https://www.amazon.com/dp/B0C8VZFTVK)

Burt's Bees$21.814.7★1535%▼falling

7
![Burts Bees Baby Bee No Tear Shampoo & Body Wash 8 oz](https://m.media-amazon.com/images/I/31NJcEMjHtL.jpg) [**Burts Bees Baby Bee No Tear Shampoo & Body Wash 8 oz**](https://www.amazon.com/dp/B002EELKRC)

Burt's Bees$9.134.5★5024%▼falling

8
![Burts Bees Baby Nourishing Lotion Calming Baby Lotion - 6 Ounce Tube](https://m.media-amazon.com/images/I/31XVHh4iB5L.jpg) [**Burts Bees Baby Nourishing Lotion Calming Baby Lotion - 6 Ounce Tube**](https://www.amazon.com/dp/B004KAO3R2)

Burt's Bees Baby$11.394.7★8573%▲rising

9
![Burts Bees Baby Shampoo & Wash Fragrance Free & Tear Free Baby Soap - 12 Ounce Bottle Pack of 3](https://m.media-amazon.com/images/I/51GYP7j7O2L.jpg) [**Burts Bees Baby Shampoo & Wash Fragrance Free & Tear Free Baby Soap - 12 Ounce Bottle Pack of 3**](https://www.amazon.com/dp/B00394DVGY)

Burt's Bees$27.094.4★8122%▼falling

10

![Burts Bees Baby 100% Natural Origin Multipurpose Healing Ointment Face & Body Baby Ointment 7.5 Ounce Tub](https://m.media-amazon.com/images/I/41WJwvRm5aL.jpg) [**Burts Bees Baby 100% Natural Origin Multipurpose Healing Ointment Face & Body Baby Ointment 7.5 Ounce Tub**](https://www.amazon.com/dp/B006YTX0HQ)

Burt's Bees$7.804.7★11,9802%—flat

11

![Burts Bees Baby Shampoo & Wash Original Tear Free Baby Soap - 12 Ounce Bottle](https://m.media-amazon.com/images/I/41ZAOi0PdjL.jpg) [**Burts Bees Baby Shampoo & Wash Original Tear Free Baby Soap - 12 Ounce Bottle**](https://www.amazon.com/dp/B00EHDWP4K)

Burt's Bees$9.654.5★2762%—flat

12

![Burts Bees Baby Ultra Gentle Lotion with Aloe for Sensitive Skin Pediatrician Tested 99.0% Natural Origin 6 Ounces](https://m.media-amazon.com/images/I/41eB0xIGhvL.jpg) [**Burts Bees Baby Ultra Gentle Lotion with Aloe for Sensitive Skin Pediatrician Tested 99.0% Natural Origin 6 Ounces**](https://www.amazon.com/dp/B07QN9XW6Q)

Burt's Bees$7.914.3★4692%▼falling

13

![Burts Bees Baby Shampoo and Body Wash with Lavender Calming Tear Free Baby Soap 98% Natural Origin 12 Fl Oz (Pack of 3)](https://m.media-amazon.com/images/I/51GLDiTWaAL.jpg) [**Burts Bees Baby Shampoo and Body Wash with Lavender Calming Tear Free Baby Soap 98% Natural Origin 12 Fl Oz (Pack of 3)**](https://www.amazon.com/dp/B017U04C60)

Burt's Bees$23.894.6★1,7162%▲rising

## **Product shelf**

All 13 tracked products in this niche.

Top sellersNewestTrending

[![Baby Shampoo & Wash Burts Bees Tear Free Soap Baby Care Original 21 Ounce (Packaging May Vary)](https://m.media-amazon.com/images/I/41YyfIF5vrL.jpg)**Baby Shampoo & Wash Burts Bees Tear Free Soap Baby Care Original 21 Ounce (Packaging May Vary)** Burt's Bees**$12.88**4.6★5,884 reviews](https://www.amazon.com/dp/B009LQL62K) [![Burts Bees Baby Shampoo & Wash Tear Free Soap Baby Care Original 12 Ounce (Pack of 3)](https://m.media-amazon.com/images/I/51zU0EwwvmL.jpg)**Burts Bees Baby Shampoo & Wash Tear Free Soap Baby Care Original 12 Ounce (Pack of 3)** Burt's Bees**$21.27**4.7★3,447 reviews](https://www.amazon.com/dp/B006L3MDDC) [![Burts Bees Baby Sensitive Shampoo and Wash Fragrance Free Tear Free Pediatrician Tested 98.7% Natural Origin 21 Fluid Ounces](https://m.media-amazon.com/images/I/41ZSVbjH4qL.jpg)**Burts Bees Baby Sensitive Shampoo and Wash Fragrance Free Tear Free Pediatrician Tested 98.7% Natural Origin 21 Fluid Ounces** Burt's Bees**$15.03**4.5★1,852 reviews](https://www.amazon.com/dp/B009LQI3D0) [![Burts Bees Baby Shampoo and Baby Wash Refill Original Plant-Based Formula Tear-Free Pediatrician-Tested Natural Origin Gently Cleans Sensitive Skin and Hair 33.8 Fl Oz](https://m.media-amazon.com/images/I/41kr7z5O6-L.jpg)**Burts Bees Baby Shampoo and Baby Wash Refill Original Plant-Based Formula Tear-Free Pediatrician-Tested Natural Origin Gently Cleans Sensitive Skin and Hair 33.8 Fl Oz** Burt's Bees**$19.62**4.7★325 reviews](https://www.amazon.com/dp/B0BYBF1K94) [![Burts Bees Baby Nourishing Lotion Original Scent Baby Lotion - 6 Ounce Tube - Pack of 3](https://m.media-amazon.com/images/I/41MvXntmTCL.jpg)**Burts Bees Baby Nourishing Lotion Original Scent Baby Lotion - 6 Ounce Tube - Pack of 3** Burt's Bees**$18.03**4.7★1,251 reviews](https://www.amazon.com/dp/B006L1OB48) [![Burts Bees Baby Gift Set for Baby Showers Includes Baby Essentials Shampoo and Wash with Lavender Body Lotion Wipes and Cloths Naturally-Derived Origin Skincare 3 Count](https://m.media-amazon.com/images/I/41QKxSgsmhL.jpg)**Burts Bees Baby Gift Set for Baby Showers Includes Baby Essentials Shampoo and Wash with Lavender Body Lotion Wipes and Cloths Naturally-Derived Origin Skincare 3 Count** Burt's Bees**$21.81**4.7★153 reviews](https://www.amazon.com/dp/B0C8VZFTVK) [![Burts Bees Baby Bee No Tear Shampoo & Body Wash 8 oz](https://m.media-amazon.com/images/I/31NJcEMjHtL.jpg)**Burts Bees Baby Bee No Tear Shampoo & Body Wash 8 oz** Burt's Bees**$9.13**4.5★502 reviews](https://www.amazon.com/dp/B002EELKRC) [![Burts Bees Baby Nourishing Lotion Calming Baby Lotion - 6 Ounce Tube](https://m.media-amazon.com/images/I/31XVHh4iB5L.jpg)**Burts Bees Baby Nourishing Lotion Calming Baby Lotion - 6 Ounce Tube** Burt's Bees Baby**$11.39**4.7★857 reviews](https://www.amazon.com/dp/B004KAO3R2)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**24%

*“Excellent product”*

**Smell**18%

*“smells nice, natural”*

**Allergies**14%

*“Good for eczema”*

**Moist/Dry**6%

*“Good skin moistener”*

**Soft Feel**6%

*“Skin is very smooth”*

**Value For Money**3%

*“this pouch is good value buy”*

**Cleansing**3%

*“cleans up any red patches in a couple of days”*

**Ease Of Cleaning**2%

*“Gentle cleaning, good product”*

**Durability**2%

*“It lasts forever”*

**Ease Of Use**2%

*“easy to use”*

### **What buyers complain about **

**Smell**26%

*“it smells different”*

**Allergies**11%

*“it stings my skin”*

**Value For Money**9%

*“expensive”*

**Adhesion/Stickiness**6%

*“This feels a little weird-sticky- going on”*

**Sensitivity-Overall**5%

*“they have sensitive skin”*

**Texture/Consistency-Overall**5%

*“Sticky mess”*

**Leak-Proof**5%

*“The container leaked”*

**Functionality-Overall**5%

*“They didn't work”*

**Dilute/Watery**2%

*“wash is watery”*

**Moist/Dry**2%

*“The product did not hydrate at all it just made my baby cheeks more red and irritated”*

#### **Top return reasons**- Leak-Proof36% - Smell16% - Motor Power11% - Advertised Vs Actual Product6% - Product Condition4% - Ingredients-Overall3% - Value For Money3% - Moist/Dry3% - Functionality-Overall3% - Size-Overall2%