---
title: "burn spray — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/burn-spray"
last_updated: "2026-07-14T08:10:44.502Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — burn spray doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — burn spray doesn't clear our bar today."
  "og:title": "burn spray — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **burn spray**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 82Growth 23Conversion 94Competition 3Returns 100Price range 1Avg price 34Brand share 0Review moat 11Quality gap 17

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.3M**

$1.3M/yr · 1.1M searches

**Avg price**

**Okay****$10.02**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-4.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****30,204.67**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****96%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****$7.62–$15.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **—flat

**Sellers**

**64**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Dermoplast84% - Frida Mom9% - TUCKS6% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$251K40%$502K60%$754K80%$1.0M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz (Packaging May Vary)](https://m.media-amazon.com/images/I/41A0+N+cLmL.jpg)**Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz (Packaging May Vary)**Dermoplast**$7.71**4.7★46,151 rev](https://www.amazon.com/dp/B073PBPC51) [2![Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz Pack of 2 (Packaging May Vary)](https://m.media-amazon.com/images/I/41Vlqclma8L.jpg)**Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz Pack of 2 (Packaging May Vary)**Dermoplast**$15.05**4.7★46,151 rev](https://www.amazon.com/dp/B0C3K3KVNK) [3![TUCKS Medicated Cooling Pads 100 Count Hemorrhoid Pads with Witch Hazel Cleanses Sensitive Areas Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals](https://m.media-amazon.com/images/I/411SFLVz85L.jpg)**TUCKS Medicated Cooling Pads 100 Count Hemorrhoid Pads with Witch Hazel Cleanses Sensitive Areas Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals**TUCKS**$7.62**4.8★61,758 rev](https://www.amazon.com/dp/B06ZYLFV8L) [4![Frida Mom Anesthetic Spray Hospital Strength Benzocaine and Glycerin for Instant Relief and Healing Dermatologist Tested with Aloe and Witch Hazel Postpartum Essentials 3.5oz](https://m.media-amazon.com/images/I/31+a9FEM3kL.jpg)**Frida Mom Anesthetic Spray Hospital Strength Benzocaine and Glycerin for Instant Relief and Healing Dermatologist Tested with Aloe and Witch Hazel Postpartum Essentials 3.5oz**Frida Mom**$11.91**4.7★9,589 rev](https://www.amazon.com/dp/B0FKVN5R5J) [5![Frida Mom Witch Hazel Perineal Healing Foam for Postpartum Care Cooling Pain Relief and Hemorrhoid Treatment 5 Fl Oz](https://m.media-amazon.com/images/I/21hRgjbpRmL.jpg)**Frida Mom Witch Hazel Perineal Healing Foam for Postpartum Care Cooling Pain Relief and Hemorrhoid Treatment 5 Fl Oz**Frida Mom**$10.09**4.7★9,589 rev](https://www.amazon.com/dp/B07THDSJKT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Frida Mom Anesthetic Spray Hospital Strength Benzocaine and Glycerin for Instant Relief and Healing Dermatologist Tested with Aloe and Witch Hazel Postpartum Essentials 3.5oz](https://m.media-amazon.com/images/I/31+a9FEM3kL.jpg)**Frida Mom Anesthetic Spray Hospital Strength Benzocaine and Glycerin for Instant Relief and Healing Dermatologist Tested with Aloe and Witch Hazel Postpartum Essentials 3.5oz**Frida Mom**$11.91**9,589 rev11mo ago](https://www.amazon.com/dp/B0FKVN5R5J) [![Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz Pack of 2 (Packaging May Vary)](https://m.media-amazon.com/images/I/41Vlqclma8L.jpg)**Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz Pack of 2 (Packaging May Vary)**Dermoplast**$15.05**46,151 rev3y ago](https://www.amazon.com/dp/B0C3K3KVNK) [![Frida Mom Witch Hazel Perineal Healing Foam for Postpartum Care Cooling Pain Relief and Hemorrhoid Treatment 5 Fl Oz](https://m.media-amazon.com/images/I/21hRgjbpRmL.jpg)**Frida Mom Witch Hazel Perineal Healing Foam for Postpartum Care Cooling Pain Relief and Hemorrhoid Treatment 5 Fl Oz**Frida Mom**$10.09**9,589 rev7y ago](https://www.amazon.com/dp/B07THDSJKT) [![Dermoplast First Aid Spray Analgesic & Antiseptic Spray for Wounds Minor Cuts Scrapes and Burns Wound Care 2.75 Ounce (Packaging May Vary)](https://m.media-amazon.com/images/I/41mV3c4BxqL.jpg)**Dermoplast First Aid Spray Analgesic & Antiseptic Spray for Wounds Minor Cuts Scrapes and Burns Wound Care 2.75 Ounce (Packaging May Vary)**Dermoplast**$7.77**7,990 rev8y ago](https://www.amazon.com/dp/B073PB98T5) [![Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz (Packaging May Vary)](https://m.media-amazon.com/images/I/41A0+N+cLmL.jpg)**Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz (Packaging May Vary)**Dermoplast**$7.71**46,151 rev9y ago](https://www.amazon.com/dp/B073PBPC51)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Frida Mom Anesthetic Spray Hospital Strength Benzocaine and Glycerin for Instant Relief and Healing Dermatologist Tested with Aloe and Witch Hazel Postpartum Essentials 3.5oz](https://m.media-amazon.com/images/I/31+a9FEM3kL.jpg)**Frida Mom Anesthetic Spray Hospital Strength Benzocaine and Glycerin for Instant Relief and Healing Dermatologist Tested with Aloe and Witch Hazel Postpartum Essentials 3.5oz**Frida Mom**$11.91**4.7★**▲ 71%**](https://www.amazon.com/dp/B0FKVN5R5J) [![Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz (Packaging May Vary)](https://m.media-amazon.com/images/I/41A0+N+cLmL.jpg)**Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz (Packaging May Vary)**Dermoplast**$7.71**4.7★**▲ 12%**](https://www.amazon.com/dp/B073PBPC51) [![Dermoplast First Aid Spray Analgesic & Antiseptic Spray for Wounds Minor Cuts Scrapes and Burns Wound Care 2.75 Ounce (Packaging May Vary)](https://m.media-amazon.com/images/I/41mV3c4BxqL.jpg)**Dermoplast First Aid Spray Analgesic & Antiseptic Spray for Wounds Minor Cuts Scrapes and Burns Wound Care 2.75 Ounce (Packaging May Vary)**Dermoplast**$7.77**4.8★**— 10%**](https://www.amazon.com/dp/B073PB98T5) [![Frida Mom Witch Hazel Perineal Healing Foam for Postpartum Care Cooling Pain Relief and Hemorrhoid Treatment 5 Fl Oz](https://m.media-amazon.com/images/I/21hRgjbpRmL.jpg)**Frida Mom Witch Hazel Perineal Healing Foam for Postpartum Care Cooling Pain Relief and Hemorrhoid Treatment 5 Fl Oz**Frida Mom**$10.09**4.7★**▼ 15%**](https://www.amazon.com/dp/B07THDSJKT) [![TUCKS Medicated Cooling Pads 100 Count Hemorrhoid Pads with Witch Hazel Cleanses Sensitive Areas Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals](https://m.media-amazon.com/images/I/411SFLVz85L.jpg)**TUCKS Medicated Cooling Pads 100 Count Hemorrhoid Pads with Witch Hazel Cleanses Sensitive Areas Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals**TUCKS**$7.62**4.8★**▼ 19%**](https://www.amazon.com/dp/B06ZYLFV8L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“Great product & came as described”*

**Value For Money**8%

*“Great value for money”*

**Ease Of Use**8%

*“Easy to use”*

**Efficiency**7%

*“Very effective”*

**Soothing Effect**7%

*“Nice cool calming effect”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Comfort-Overall**5%

*“Great comfort”*

**Itch Relief**3%

*“Would buy a million times over the itch”*

**Fertility/Conception**3%

*“These are a life saver they helped me so much after I had my baby”*

**Breastfeeding Friendly**2%

*“These definitely came in handy during postpartum recovery, and I would recommend them to other new moms looking for something that provides quick and soothing relief”*

### **What buyers complain about **

**Size-Overall**8%

*“Was bigger bottle than expected”*

**Durability**8%

*“then stopped working”*

**Pain Relief-Overall**7%

*“Almost no pain relief”*

**Leak-Proof**6%

*“Inside was leaking liquid”*

**Functionality-Overall**5%

*“Didn't work well for me”*

**Ease Of Use**5%

*“no way to use it”*

**Allergies**4%

*“gave me a rash”*

**Smell**4%

*“- The scent is noticeable at first. but fades quickly”*

**Value For Money**3%

*“Expensive”*

**Sensitivity-Overall**3%

*“slightly burns too”*