--- title: "built puff bars protein — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/built-puff-bars-protein" last_updated: "2026-07-09T23:05:54.957Z" locale: en meta: description: "a concentrated shelf (top 5 take 90% of clicks) — built puff bars protein doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 90% of clicks) — built puff bars protein doesn't clear our bar today." "og:title": "built puff bars protein — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" --- Back to Flapen home # **built puff bars protein** **Skip it****50/100 ** a concentrated shelf (top 5 take 90% of clicks) — built puff bars protein doesn't clear our bar today. **Market/yr** **$5.6M** **Growth (1y)** **+58.2%** **Products** **8** **Brands** **1** was 8 a year ago **Sellers** **24** **Price range** **$26.14–$28.51** **Returns** **0.0%** **Rating** **4.5★** **Skip it** Scored 50/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **66** ×0.30 Growth **52** ×0.30 Competition **0** ×0.20 Quality gap **40** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 66 weeks — +58.2% year over year. 292K146KPrime Day '25Spike '25Spike '26Apr '25Jun '25Sep '25Nov '25Feb '26Apr '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.8× ## **Competition** - Built Bar100% - Other0% The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack. 1 brands and 24 sellers compete here. **Brands** **1 **▼falling was 8 a year ago **Sellers** **24** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary](https://m.media-amazon.com/images/I/51sGIZFg+QL.jpg) [**BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary**](https://www.amazon.com/dp/B0BCR4H9KJ) Built Bar$28.164.5★3,67159%▲rising 2 ![BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count](https://m.media-amazon.com/images/I/41PNcOiSVKL.jpg) [**BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count**](https://www.amazon.com/dp/B0BFPFBGGC) Built Bar$26.144.7★2,43612%▼falling 3 ![BUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count](https://m.media-amazon.com/images/I/51Og89Esv8L.jpg) [**BUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count**](https://www.amazon.com/dp/B0G2K37XFK) Built Bar$28.384.4★4159%▲rising 4 ![BUILT Puff Protein Bars Cookie Dough Chunk 15g Protein - 12 Count](https://m.media-amazon.com/images/I/41Lzg1kWCSL.jpg) [**BUILT Puff Protein Bars Cookie Dough Chunk 15g Protein - 12 Count**](https://www.amazon.com/dp/B0B7P7QNK3) Built Bar$27.104.6★1,4016%▼falling 5 ![BUILT Puff Protein Bars Coconut 17g Protein - 12 Count](https://m.media-amazon.com/images/I/41NGuFkewcL.jpg) [**BUILT Puff Protein Bars Coconut 17g Protein - 12 Count**](https://www.amazon.com/dp/B09M968ZCM) Built Bar$28.004.6★3,0014%▼falling 6 ![BUILT Puff Protein Bars Peanut Butter Cup 17g Protein - 12 Count](https://m.media-amazon.com/images/I/51ox7u0Jw8L.jpg) [**BUILT Puff Protein Bars Peanut Butter Cup 17g Protein - 12 Count**](https://www.amazon.com/dp/B0FQCKYNJ3) Built Bar$27.844.4★3934%▼falling 7 ![BUILT Puff Protein Bars Smores Chunk 15g Protein - 12 Count](https://m.media-amazon.com/images/I/41kTYn1lQJL.jpg) [**BUILT Puff Protein Bars Smores Chunk 15g Protein - 12 Count**](https://www.amazon.com/dp/B0CH1JMHZD) Built Bar$28.514.4★6843%▼falling 8 ![BUILT Bar Puff Protein Bars - Strawberries N Cream - 15g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count](https://m.media-amazon.com/images/I/41MqmAQTJFL.jpg) [**BUILT Bar Puff Protein Bars - Strawberries N Cream - 15g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count**](https://www.amazon.com/dp/B0D1KD323N) Built Bar$27.644.4★9243%▼falling ## **Product shelf** All 8 tracked products in this niche. Top sellersNewestTrending [![BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary](https://m.media-amazon.com/images/I/51sGIZFg+QL.jpg)**BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary** Built Bar**$28.16**4.5★3,671 reviews](https://www.amazon.com/dp/B0BCR4H9KJ) [![BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count](https://m.media-amazon.com/images/I/41PNcOiSVKL.jpg)**BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count** Built Bar**$26.14**4.7★2,436 reviews](https://www.amazon.com/dp/B0BFPFBGGC) [![BUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count](https://m.media-amazon.com/images/I/51Og89Esv8L.jpg)**BUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count** Built Bar**$28.38**4.4★415 reviews](https://www.amazon.com/dp/B0G2K37XFK) [![BUILT Puff Protein Bars Cookie Dough Chunk 15g Protein - 12 Count](https://m.media-amazon.com/images/I/41Lzg1kWCSL.jpg)**BUILT Puff Protein Bars Cookie Dough Chunk 15g Protein - 12 Count** Built Bar**$27.10**4.6★1,401 reviews](https://www.amazon.com/dp/B0B7P7QNK3) [![BUILT Puff Protein Bars Coconut 17g Protein - 12 Count](https://m.media-amazon.com/images/I/41NGuFkewcL.jpg)**BUILT Puff Protein Bars Coconut 17g Protein - 12 Count** Built Bar**$28.00**4.6★3,001 reviews](https://www.amazon.com/dp/B09M968ZCM) [![BUILT Puff Protein Bars Peanut Butter Cup 17g Protein - 12 Count](https://m.media-amazon.com/images/I/51ox7u0Jw8L.jpg)**BUILT Puff Protein Bars Peanut Butter Cup 17g Protein - 12 Count** Built Bar**$27.84**4.4★393 reviews](https://www.amazon.com/dp/B0FQCKYNJ3) [![BUILT Puff Protein Bars Smores Chunk 15g Protein - 12 Count](https://m.media-amazon.com/images/I/41kTYn1lQJL.jpg)**BUILT Puff Protein Bars Smores Chunk 15g Protein - 12 Count** Built Bar**$28.51**4.4★684 reviews](https://www.amazon.com/dp/B0CH1JMHZD) [![BUILT Bar Puff Protein Bars - Strawberries N Cream - 15g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count](https://m.media-amazon.com/images/I/41MqmAQTJFL.jpg)**BUILT Bar Puff Protein Bars - Strawberries N Cream - 15g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count** Built Bar**$27.64**4.4★924 reviews](https://www.amazon.com/dp/B0D1KD323N) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**34% *“Delicious and fresh”* **Nutritional Content**21% *“High protein”* **Flavor**13% *“the flavor variety was good”* **Texture/Consistency-Overall**4% *“Interesting texture”* **Sweetness**3% *“with a nice balance of sweetness without being overly strong”* **Quality-Overall**3% *“Excellent Product”* **Value For Money**2% *“Decent price”* **Sour**2% *“I love super sour”* **Ease Of Chewing/Swallowing**2% *“It's satisfying to chew”* **Health Benefits-Overall**1% *“A healthy treat thats good for you”* ### **What buyers complain about ** **Taste-Overall**13% *“Bad After Taste”* **Flavor**9% *“The flavor is pretty flat”* **Value For Money**8% *“High price”* **Texture/Consistency-Overall**8% *“weird texture”* **Storage Temperature**7% *“Arrived melted”* **Nutritional Content**6% *“No fiber”* **Sour**4% *“Sour Built are awful”* **Ease Of Chewing/Swallowing**3% *“Very chewy though”* **Sweetness**3% *“Too sweet”* **Size-Overall**1% *“They are small”* #### **Top return reasons**- Taste-Overall40% - Storage Temperature13% - Powdered/Crumbled13% - Smell7% - Texture/Consistency-Overall7% - Ease Of Chewing/Swallowing7% - Flavor7% - Stale/Rotten/Spoiled7%