---
title: "built puff bars protein coconut — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/built-puff-bars-protein-coconut"
last_updated: "2026-07-10T01:02:21.900Z"
locale: en
meta:
  description: "a small market ($315K/yr) — built puff bars protein coconut doesn't clear our bar today."
  "og:description": "a small market ($315K/yr) — built puff bars protein coconut doesn't clear our bar today."
  "og:title": "built puff bars protein coconut — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **built puff bars protein coconut**

**Skip it****43/100 **

a small market ($315K/yr) — built puff bars protein coconut doesn't clear our bar today.

**Market/yr**

**$315K**

**Growth (1y)**

**+130.1%**

**Products**

**16**

**Brands**

**8**

was 5 a year ago

**Sellers**

**604**

**Price range**

**$4.45–$31.93**

**Returns**

**0.0%**

**Rating**

**4.6★**

**Skip it**

Scored 43/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**16**

 ×0.30

Growth

**69**

 ×0.30

Competition

**26**

 ×0.20

Quality gap

**29**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 95 weeks — +130.1% year over year.

5K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Sep '24Dec '24Apr '25Jul '25Nov '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

## **Competition**

- Built Bar28% - KIND25% - Atkins14% - ALOHA14% - TRUBAR13% - IQBAR3% - Other (2 brands)3%

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 604 sellers compete here.

**Brands**

**8 **▲rising

was 5 a year ago

**Sellers**

**604**

**Top 5 brand share**

**94%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![BUILT Puff Protein Bars Coconut 17g Protein - 12 Count](https://m.media-amazon.com/images/I/41NGuFkewcL.jpg) [**BUILT Puff Protein Bars Coconut 17g Protein - 12 Count**](https://www.amazon.com/dp/B09M968ZCM)

Built Bar$28.004.6★3,00124%▼falling

2
![Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count](https://m.media-amazon.com/images/I/412n8YrCwXL.jpg) [**Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count**](https://www.amazon.com/dp/B0CJGKQXPL)

Atkins$17.534.6★2,17614%▼falling

3
![KIND Healthy Snacks Bars Almond & Coconut Gluten Free Low Sodium Snacks 4g Protein 12 Count](https://m.media-amazon.com/images/I/41G9YSXuiiL.jpg) [**KIND Healthy Snacks Bars Almond & Coconut Gluten Free Low Sodium Snacks 4g Protein 12 Count**](https://www.amazon.com/dp/B0034EDMCW)

KIND$12.484.7★6,50712%—flat

4
![TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct](https://m.media-amazon.com/images/I/41J99NZWDZL.jpg) [**TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct**](https://www.amazon.com/dp/B0FKZQ44KN)

TRUBAR$29.604.8★13411%▲rising

5
![Aloha Organic Chocolate Coconut Almond Protein Bar 12pk 1.98 OZ](https://m.media-amazon.com/images/I/51AtoVzHjgL.jpg) [**Aloha Organic Chocolate Coconut Almond Protein Bar 12pk 1.98 OZ**](https://www.amazon.com/dp/B09QKZ8Z46)

ALOHA$31.934.5★1,18811%—flat

6
![KIND Healthy Snacks Bars Dark Chocolate Almond Coconut Gluten Free High Fiber Snacks 3g Protein 24 Count](https://m.media-amazon.com/images/I/511CQogCBoL.jpg) [**KIND Healthy Snacks Bars Dark Chocolate Almond Coconut Gluten Free High Fiber Snacks 3g Protein 24 Count**](https://www.amazon.com/dp/B07PNRWX8K)

KIND$27.314.8★1,3095%▲rising

7
![BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary](https://m.media-amazon.com/images/I/51sGIZFg+QL.jpg) [**BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary**](https://www.amazon.com/dp/B0BCR4H9KJ)

Built Bar$28.164.5★3,6714%▲rising

8
![KIND Mini Snack Bars Variety Pack Gluten Free Low Sugar Low Calorie Snacks Salted Caramel Dark Chocolate Nut Dark Chocolate Almond Coconut 20 Count](https://m.media-amazon.com/images/I/51gQc9cEU6L.jpg) [**KIND Mini Snack Bars Variety Pack Gluten Free Low Sugar Low Calorie Snacks Salted Caramel Dark Chocolate Nut Dark Chocolate Almond Coconut 20 Count**](https://www.amazon.com/dp/B085WTKMV8)

KIND$11.004.6★6724%▲rising

9
![IQBAR Clean Plant Protein Bars - Toasted Coconut Chip - 12 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement](https://m.media-amazon.com/images/I/51E76GfuchL.jpg) [**IQBAR Clean Plant Protein Bars - Toasted Coconut Chip - 12 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement**](https://www.amazon.com/dp/B0BXV88D8R)

IQBAR$23.974.4★9603%▼falling

10

![KIND Healthy Snacks Bars Almond & Coconut Gluten Free Low Sodium Snacks 4g Protein 6 Count](https://m.media-amazon.com/images/I/41oSRBH8REL.jpg) [**KIND Healthy Snacks Bars Almond & Coconut Gluten Free Low Sodium Snacks 4g Protein 6 Count**](https://www.amazon.com/dp/B085WTPC7Z)

KIND$7.354.7★4663%▲rising

11

![ALOHA Organic Plant Based Protein Bars - Chocolate Coconut Almond Vegan Low Sugar Gluten-Free Low Carb Non-GMO No Stevia No Erythritol - 12 Count (Pack of 1)](https://m.media-amazon.com/images/I/51+6ZlXeSjL.jpg) [**ALOHA Organic Plant Based Protein Bars - Chocolate Coconut Almond Vegan Low Sugar Gluten-Free Low Carb Non-GMO No Stevia No Erythritol - 12 Count (Pack of 1)**](https://www.amazon.com/dp/B08P15V21R)

ALOHA$27.784.5★1,6862%—flat

12

![KIND Healthy Snacks Bars Dark Chocolate Nuts & Sea Salt Gluten Free Low Sugar High Fiber Snacks 6g Protein 12 Count](https://m.media-amazon.com/images/I/41hmCYRqAmL.jpg) [**KIND Healthy Snacks Bars Dark Chocolate Nuts & Sea Salt Gluten Free Low Sugar High Fiber Snacks 6g Protein 12 Count**](https://www.amazon.com/dp/B007PE7ANY)

KIND$11.654.7★24,8792%▲rising

13

![ALOHA Organic Plant Based Protein Bar MINIS |Coconut Chocolate Almond | 20 Count 24g Bars | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar Alcohols](https://m.media-amazon.com/images/I/41qtqv6ujrL.jpg) [**ALOHA Organic Plant Based Protein Bar MINIS |Coconut Chocolate Almond | 20 Count 24g Bars | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar Alcohols**](https://www.amazon.com/dp/B09T5WFH91)

ALOHA$30.864.7★3042%—flat

14

![TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct](https://m.media-amazon.com/images/I/41TLwMebBPL.jpg) [**TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct**](https://www.amazon.com/dp/B0FH7HZLPQ)

TRUBAR$29.384.7★762%—flat

15

![ONE Protein Bars Chocolate Almond Bliss Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Pack) Packaging May Vary](https://m.media-amazon.com/images/I/41Gm14awhLL.jpg) [**ONE Protein Bars Chocolate Almond Bliss Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Pack) Packaging May Vary**](https://www.amazon.com/dp/B019J5BA50)

ONE$28.874.5★4,1821%▼falling

**~~Showing 15 of 16 — show all ~~**

## **Product shelf**

All 16 tracked products in this niche.

Top sellersNewestTrending

[![BUILT Puff Protein Bars Coconut 17g Protein - 12 Count](https://m.media-amazon.com/images/I/41NGuFkewcL.jpg)**BUILT Puff Protein Bars Coconut 17g Protein - 12 Count** Built Bar**$28.00**4.6★3,001 reviews](https://www.amazon.com/dp/B09M968ZCM) [![Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count](https://m.media-amazon.com/images/I/412n8YrCwXL.jpg)**Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count** Atkins**$17.53**4.6★2,176 reviews](https://www.amazon.com/dp/B0CJGKQXPL) [![KIND Healthy Snacks Bars Almond & Coconut Gluten Free Low Sodium Snacks 4g Protein 12 Count](https://m.media-amazon.com/images/I/41G9YSXuiiL.jpg)**KIND Healthy Snacks Bars Almond & Coconut Gluten Free Low Sodium Snacks 4g Protein 12 Count** KIND**$12.48**4.7★6,507 reviews](https://www.amazon.com/dp/B0034EDMCW) [![TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct](https://m.media-amazon.com/images/I/41J99NZWDZL.jpg)**TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct** TRUBAR**$29.60**4.8★134 reviews](https://www.amazon.com/dp/B0FKZQ44KN) [![Aloha Organic Chocolate Coconut Almond Protein Bar 12pk 1.98 OZ](https://m.media-amazon.com/images/I/51AtoVzHjgL.jpg)**Aloha Organic Chocolate Coconut Almond Protein Bar 12pk 1.98 OZ** ALOHA**$31.93**4.5★1,188 reviews](https://www.amazon.com/dp/B09QKZ8Z46) [![KIND Healthy Snacks Bars Dark Chocolate Almond Coconut Gluten Free High Fiber Snacks 3g Protein 24 Count](https://m.media-amazon.com/images/I/511CQogCBoL.jpg)**KIND Healthy Snacks Bars Dark Chocolate Almond Coconut Gluten Free High Fiber Snacks 3g Protein 24 Count** KIND**$27.31**4.8★1,309 reviews](https://www.amazon.com/dp/B07PNRWX8K) [![BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary](https://m.media-amazon.com/images/I/51sGIZFg+QL.jpg)**BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary** Built Bar**$28.16**4.5★3,671 reviews](https://www.amazon.com/dp/B0BCR4H9KJ) [![KIND Mini Snack Bars Variety Pack Gluten Free Low Sugar Low Calorie Snacks Salted Caramel Dark Chocolate Nut Dark Chocolate Almond Coconut 20 Count](https://m.media-amazon.com/images/I/51gQc9cEU6L.jpg)**KIND Mini Snack Bars Variety Pack Gluten Free Low Sugar Low Calorie Snacks Salted Caramel Dark Chocolate Nut Dark Chocolate Almond Coconut 20 Count** KIND**$11.00**4.6★672 reviews](https://www.amazon.com/dp/B085WTKMV8)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**35%

*“Delicious and fresh”*

**Nutritional Content**18%

*“Good amount of protein”*

**Flavor**13%

*“Best flavor”*

**Texture/Consistency-Overall**4%

*“Interesting texture”*

**Sweetness**4%

*“with a nice balance of sweetness without being overly strong”*

**Quality-Overall**3%

*“Great variety”*

**Value For Money**2%

*“Great value”*

**Health Benefits-Overall**2%

*“Healthy Snacks bars”*

**Ease Of Chewing/Swallowing**1%

*“Easy to chew”*

**Size-Overall**1%

*“Perfect size”*

### **What buyers complain about **

**Taste-Overall**13%

*“Tastes like Im eating chemicals”*

**Value For Money**8%

*“High price”*

**Texture/Consistency-Overall**7%

*“the texture is grainy”*

**Flavor**6%

*“The flavor is pretty flat”*

**Nutritional Content**5%

*“cant be healthy”*

**Storage Temperature**5%

*“Arrived melted”*

**Ease Of Chewing/Swallowing**3%

*“You cant even swallow them they are soooo bad”*

**Sweetness**3%

*“Just cloyingly sweet”*

**Size-Overall**2%

*“The bars are extremely small”*

**Stale/Rotten/Spoiled**2%

*“Stale”*

#### **Top return reasons**- Taste-Overall22% - Flavor21% - Value For Money10% - Nutritional Content9% - Size-Overall7% - Advertised Vs Actual Product6% - Ease Of Chewing/Swallowing4% - Stale/Rotten/Spoiled3% - Quality-Overall2% - Product Condition2%