---
title: "bug spray — Niche Verdict: Launch it (71/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/bug-spray"
last_updated: "2026-07-14T01:53:09.939Z"
locale: en
meta:
  description: "bug spray clears our launch bar: a $7.2M/yr market growing +224.3% this quarter with returns at 0.6%."
  "og:description": "bug spray clears our launch bar: a $7.2M/yr market growing +224.3% this quarter with returns at 0.6%."
  "og:title": "bug spray — Niche Verdict: Launch it (71/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bug spray**

**Launch it**

A $7.2M/yr market growing +224.3% this quarter with returns at 0.6% — clears our launch bar.

Market size 99Growth 98Conversion 95Competition 58Returns 97Price range 65Avg price 55Brand share 26Review moat 21Quality gap 35

**Market size**

**Incredible****$7.2M**

$7.2M/yr · 4.8M searches

**Growth**

**Incredible****+224.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.98–$35.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.65**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****11,073.97**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**657**

**Top-5 brand share**

**89%**

**Open market**

**8%**

- OFF!63% - Repel17% - Cliganic4% - Murphy's Naturals3% - Ortho2% - Ben's2% - Open — no brand owns it (9 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$287K8%$574K12%$861K16%$1.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OFF! Deep Woods Insect Repellent Aerosol Dry Non-Greasy Formula Bug Spray with Long Lasting Protection from Mosquitoes and Ticks 4 Oz (Pack of 2)](https://m.media-amazon.com/images/I/41ItLRL-LBL.jpg)**OFF! Deep Woods Insect Repellent Aerosol Dry Non-Greasy Formula Bug Spray with Long Lasting Protection from Mosquitoes and Ticks 4 Oz (Pack of 2)**OFF!**$11.72**4.6★41,242 rev](https://www.amazon.com/dp/B019ZTXU2G) [2![Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas](https://m.media-amazon.com/images/I/41GFtwjZC8L.jpg)**Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas**Repel**$7.43**4.6★16,223 rev](https://www.amazon.com/dp/B004H89KFC) [3![OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz](https://m.media-amazon.com/images/I/31XCf5R2D3L.jpg)**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz**OFF!**$6.46**4.6★8,127 rev](https://www.amazon.com/dp/B09GF1ND4D) [4![OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)](https://m.media-amazon.com/images/I/41JTm4G8qsL.jpg)**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)**OFF!**$11.21**4.6★2,090 rev](https://www.amazon.com/dp/B0DP5DZ57B) [5![OFF! Family Care Mosquito & Tick Repellent Aerosol Bug Spray Containing 15% DEET Smooth & Dry Bug Spray 4 Oz (Pack of 2)](https://m.media-amazon.com/images/I/41ghXdUa5NL.jpg)**OFF! Family Care Mosquito & Tick Repellent Aerosol Bug Spray Containing 15% DEET Smooth & Dry Bug Spray 4 Oz (Pack of 2)**OFF!**$10.74**4.6★16,709 rev](https://www.amazon.com/dp/B01DLSAN68)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mosquito Repellent Spray for Body 2 Pack Bug Spray Travel Size Plant-Based DEET-Free Insect Repellent Spray for Skin 2 Fl Oz](https://m.media-amazon.com/images/I/41S6t4QhHrL.jpg)**Mosquito Repellent Spray for Body 2 Pack Bug Spray Travel Size Plant-Based DEET-Free Insect Repellent Spray for Skin 2 Fl Oz**Qganics**$12.35**220 rev4mo ago](https://www.amazon.com/dp/B0GMGK836L) [![Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack](https://m.media-amazon.com/images/I/51YVBT7Ob6L.jpg)**Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack**Repel**$17.03**8,922 rev11mo ago](https://www.amazon.com/dp/B0FKQ2YP2C) [![OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)](https://m.media-amazon.com/images/I/412aT6Q+fyL.jpg)**OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)**OFF!**$14.26**1,269 rev1y ago](https://www.amazon.com/dp/B0F4M7C3ZG) [![OFF! Clean Feel Travel Size Insect Repellent Aerosol with 20% Picaridin - Bug Spray for Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies 2.5 oz](https://m.media-amazon.com/images/I/3181kExDNSL.jpg)**OFF! Clean Feel Travel Size Insect Repellent Aerosol with 20% Picaridin - Bug Spray for Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies 2.5 oz**OFF!**$4.04**839 rev1y ago](https://www.amazon.com/dp/B0DVWJKY44) [![OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz](https://m.media-amazon.com/images/I/31KOB6ndvHL.jpg)**OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz**OFF!**$11.59**424 rev1y ago](https://www.amazon.com/dp/B0DVWFZJP7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mosquito Repellent Spray for Body 2 Pack Bug Spray Travel Size Plant-Based DEET-Free Insect Repellent Spray for Skin 2 Fl Oz](https://m.media-amazon.com/images/I/41S6t4QhHrL.jpg)**Mosquito Repellent Spray for Body 2 Pack Bug Spray Travel Size Plant-Based DEET-Free Insect Repellent Spray for Skin 2 Fl Oz**Qganics**$12.35**4.4★**▲ 137%**](https://www.amazon.com/dp/B0GMGK836L) [![Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)](https://m.media-amazon.com/images/I/51tds-qYveL.jpg)**Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)**ZEVO**$35.03**4.6★**▲ 76%**](https://www.amazon.com/dp/B0CWJMGFD8) [![Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)](https://m.media-amazon.com/images/I/41RInI4-w4L.jpg)**Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)**Ben's**$17.97**4.3★**▲ 67%**](https://www.amazon.com/dp/B07Z5LFSV5) [![Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack](https://m.media-amazon.com/images/I/51YVBT7Ob6L.jpg)**Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack**Repel**$17.03**4.7★**▲ 65%**](https://www.amazon.com/dp/B0FKQ2YP2C) [![OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)](https://m.media-amazon.com/images/I/41JTm4G8qsL.jpg)**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)**OFF!**$11.21**4.6★**▲ 60%**](https://www.amazon.com/dp/B0DP5DZ57B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +224.3% search growth over the last 90 days.

250K150KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**29%

*“Easy pest control”*

**Smell**20%

*“Smells fresh”*

**Quality-Overall**10%

*“Good quality spray bottle”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Spray/Flow**4%

*“Easy spray”*

**Efficiency**4%

*“Works great for my son”*

**Value For Money**4%

*“Great deal”*

**Ease Of Use**3%

*“Ease of use”*

**Strength**2%

*“It is strong”*

**Size-Overall**2%

*“I love the size”*

### **What buyers complain about **

**Pest/Insect Control**27%

*“Didnt work for mosquitoes”*

**Functionality-Overall**15%

*“Did not work”*

**Smell**9%

*“Strong chemical smell”*

**Leak-Proof**5%

*“Leaks everywhere”*

**Spray/Flow**4%

*“it won't spray”*

**Value For Money**4%

*“Waste of money”*

**Size-Overall**3%

*“TOO SMALL”*

**Durability**2%

*“doesnt last”*

**Advertised Vs Actual Product**2%

*“Misleading”*

**Quality-Overall**1%

*“bad quality”*

### **Top return reasons **

**Value For Money**15%

**Functionality-Overall**15%

**Leak-Proof**13%

**Size-Overall**12%

**Pest/Insect Control**11%

**Spray/Flow**9%

**Advertised Vs Actual Product**8%

**Smell**6%

**Defective Material/Parts**3%

**Product Condition**1%