---
title: "bug repellent stick — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/bug-repellent-stick"
last_updated: "2026-07-14T05:12:48.465Z"
locale: en
meta:
  description: "bug repellent stick shows demand growing +246.1% this quarter, but a small market ($38K/yr) keeps it on the watch list."
  "og:description": "bug repellent stick shows demand growing +246.1% this quarter, but a small market ($38K/yr) keeps it on the watch list."
  "og:title": "bug repellent stick — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bug repellent stick**

**Worth a look**

Shows demand growing +246.1% this quarter, but a small market ($38K/yr) keeps it on the watch list.

Market size 10Growth 99Conversion 72Competition 37Returns 92Price range 35Avg price 45Brand share 39Review moat 24Quality gap 55

**Growth**

**Incredible****+246.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$11.44**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$4.03–$20.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****6,248.26**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$38K**

$38K/yr · 50K searches

## **Competition**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**70**

**Top-5 brand share**

**82%**

**Open market**

**15%**

- Murphy's Naturals40% - Badger21% - WestKey Labs10% - OFF!6% - USKICH5% - SC Johnson3% - Open — no brand owns it (9 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$6K20%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Murphys Naturals Mosquito Repellent Balm for Outdoor Patio Hiking Camping Plant-Based with Cedarwood Lemongrass & Rosemary 0.75 oz](https://m.media-amazon.com/images/I/41rnGom+lKL.jpg)**Murphys Naturals Mosquito Repellent Balm for Outdoor Patio Hiking Camping Plant-Based with Cedarwood Lemongrass & Rosemary 0.75 oz**Murphy's Naturals**$9.17**4.4★5,868 rev](https://www.amazon.com/dp/B0725YN6FP) [2![Murphys Naturals Mosquito Repellent Balm Stick Plant-Based Ingredients Travel-Pocket Size 0.5oz Each 3-Pack](https://m.media-amazon.com/images/I/41sHtqDcp5L.jpg)**Murphys Naturals Mosquito Repellent Balm Stick Plant-Based Ingredients Travel-Pocket Size 0.5oz Each 3-Pack**Murphy's Naturals**$17.13**4.4★1,450 rev](https://www.amazon.com/dp/B08TZ38QV4) [3![Badger Bug Repellent Stick All Natural Mosquito Repellent with Citronella Pleasant Smelling Insect Repellent Travel Size for Kids and Adults 0.6 oz](https://m.media-amazon.com/images/I/41XAm3Kdn7L.jpg)**Badger Bug Repellent Stick All Natural Mosquito Repellent with Citronella Pleasant Smelling Insect Repellent Travel Size for Kids and Adults 0.6 oz**Badger**$8.57**4.5★4,008 rev](https://www.amazon.com/dp/B01EFPKOUG) [4![WestKey Labs Mosquito Repellent Balm Stick 3-Pack (0.5oz Each) DEET-Free Plant-Based Bug Repellent for Kids & Adults Natural Protection Travel-Friendly Safe for Outdoor Use](https://m.media-amazon.com/images/I/41b-bybxslL.jpg)**WestKey Labs Mosquito Repellent Balm Stick 3-Pack (0.5oz Each) DEET-Free Plant-Based Bug Repellent for Kids & Adults Natural Protection Travel-Friendly Safe for Outdoor Use**WestKey Labs**$11.79**4.4★158 rev](https://www.amazon.com/dp/B0F2761YRW) [5![OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz](https://m.media-amazon.com/images/I/41snKceQV2L.jpg)**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**4.7★1,549 rev](https://www.amazon.com/dp/B0DD5C3FLD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sunroot Naturals Tallow Bug Stick Natural Outdoor Balm with Citronella & Peppermint Oil Chemical-Free Bug Defense Easy Whole Body Application Large 2.75 oz Twist-Up Stick](https://m.media-amazon.com/images/I/41KlqLysVML.jpg)**Sunroot Naturals Tallow Bug Stick Natural Outdoor Balm with Citronella & Peppermint Oil Chemical-Free Bug Defense Easy Whole Body Application Large 2.75 oz Twist-Up Stick**Sunroot Naturals**$17.36**38 rev4mo ago](https://www.amazon.com/dp/B0GNT93V6T) [![Mosquito Repellent Balm Stick 6 Pack 0.4oz Each](https://m.media-amazon.com/images/I/51j9esW3YGL.jpg)**Mosquito Repellent Balm Stick 6 Pack 0.4oz Each**USKICH**$10.76**54 rev5mo ago](https://www.amazon.com/dp/B0GMV6LJMS) [![Mosquito Repellent Balm Stick 10 Pack for Outdoor Patio Hiking Camping Plant-Based Natural Ingredients Travel-Pocket Size 0.15oz Each](https://m.media-amazon.com/images/I/515CWCH7UFL.jpg)**Mosquito Repellent Balm Stick 10 Pack for Outdoor Patio Hiking Camping Plant-Based Natural Ingredients Travel-Pocket Size 0.15oz Each**USKICH**$9.88**54 rev8mo ago](https://www.amazon.com/dp/B0FX9MS9T1) [![WestKey Labs Mosquito Repellent Balm Stick 3-Pack (0.5oz Each) DEET-Free Plant-Based Bug Repellent for Kids & Adults Natural Protection Travel-Friendly Safe for Outdoor Use](https://m.media-amazon.com/images/I/41b-bybxslL.jpg)**WestKey Labs Mosquito Repellent Balm Stick 3-Pack (0.5oz Each) DEET-Free Plant-Based Bug Repellent for Kids & Adults Natural Protection Travel-Friendly Safe for Outdoor Use**WestKey Labs**$11.79**158 rev1y ago](https://www.amazon.com/dp/B0F2761YRW) [![OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz](https://m.media-amazon.com/images/I/41snKceQV2L.jpg)**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**1,549 rev1y ago](https://www.amazon.com/dp/B0DD5C3FLD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mosquito Repellent Balm Stick 6 Pack 0.4oz Each](https://m.media-amazon.com/images/I/51j9esW3YGL.jpg)**Mosquito Repellent Balm Stick 6 Pack 0.4oz Each**USKICH**$10.76**3.9★**▲ 138%**](https://www.amazon.com/dp/B0GMV6LJMS) [![Sunroot Naturals Tallow Bug Stick Natural Outdoor Balm with Citronella & Peppermint Oil Chemical-Free Bug Defense Easy Whole Body Application Large 2.75 oz Twist-Up Stick](https://m.media-amazon.com/images/I/41KlqLysVML.jpg)**Sunroot Naturals Tallow Bug Stick Natural Outdoor Balm with Citronella & Peppermint Oil Chemical-Free Bug Defense Easy Whole Body Application Large 2.75 oz Twist-Up Stick**Sunroot Naturals**$17.36**4.3★**▲ 137%**](https://www.amazon.com/dp/B0GNT93V6T) [![Badger Bug Repellent Stick All Natural Mosquito Repellent with Citronella Pleasant Smelling Insect Repellent Travel Size for Kids and Adults 0.6 oz](https://m.media-amazon.com/images/I/41XAm3Kdn7L.jpg)**Badger Bug Repellent Stick All Natural Mosquito Repellent with Citronella Pleasant Smelling Insect Repellent Travel Size for Kids and Adults 0.6 oz**Badger**$8.57**4.5★**▲ 38%**](https://www.amazon.com/dp/B01EFPKOUG) [![Mosquito Repellent Balm Stick 10 Pack for Outdoor Patio Hiking Camping Plant-Based Natural Ingredients Travel-Pocket Size 0.15oz Each](https://m.media-amazon.com/images/I/515CWCH7UFL.jpg)**Mosquito Repellent Balm Stick 10 Pack for Outdoor Patio Hiking Camping Plant-Based Natural Ingredients Travel-Pocket Size 0.15oz Each**USKICH**$9.88**3.9★**▲ 36%**](https://www.amazon.com/dp/B0FX9MS9T1) [![Murphys Naturals Mosquito Repellent Balm for Outdoor Patio Hiking Camping Plant-Based with Cedarwood Lemongrass & Rosemary 0.75 oz](https://m.media-amazon.com/images/I/41rnGom+lKL.jpg)**Murphys Naturals Mosquito Repellent Balm for Outdoor Patio Hiking Camping Plant-Based with Cedarwood Lemongrass & Rosemary 0.75 oz**Murphy's Naturals**$9.17**4.4★**▲ 32%**](https://www.amazon.com/dp/B0725YN6FP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +246.1% search growth over the last 90 days.

4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**27%

*“Best Insect Repellent”*

**Smell**12%

*“No strange smell”*

**Quality-Overall**9%

*“There are so many good products in this world”*

**Ease Of Use**7%

*“Easy to apply”*

**Efficiency**5%

*“Was very effective”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Portability**3%

*“its easy to carry around”*

**Value For Money**2%

*“Great for the price”*

**Size-Overall**2%

*“The compact size”*

**Adhesion/Stickiness**2%

*“These sticks are excellent”*

### **What buyers complain about **

**Pest/Insect Control**22%

*“Do not repel mosquitoes”*

**Functionality-Overall**18%

*“Not Effective”*

**Smell**8%

*“Bad Smell”*

**Size-Overall**6%

*“Super Small”*

**Value For Money**4%

*“Not worth the price”*

**Durability**4%

*“doesnt last as long as I though”*

**Allergies**3%

*“Rash”*

**Leak-Proof**2%

*“Leaked”*

**Quality-Overall**2%

*“Absolutely garbage, it just doesnt work”*

**Adhesion/Stickiness**1%

*“didn't like the sticky feeling”*

### **Top return reasons **

**Functionality-Overall**22%

**Size-Overall**15%

**Advertised Vs Actual Product**11%

**Pest/Insect Control**10%

**Value For Money**10%

**Smell**8%

**Leak-Proof**7%

**Durability**2%

**Product Condition**1%

**Adhesion/Stickiness**1%