---
title: "brownie batter protein powder — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/brownie-batter-protein-powder"
last_updated: "2026-07-14T01:59:33.462Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 82% of clicks) — brownie batter protein powder doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 82% of clicks) — brownie batter protein powder doesn't clear our bar today."
  "og:title": "brownie batter protein powder — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **brownie batter protein powder**

**Skip it**

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 44Conversion 45Competition 15Returns 100Price range 95Avg price 95Brand share 27Review moat 43Quality gap 62

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$41.76**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$19.78–$62.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+15.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,194.17**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$115K**

$115K/yr · 77K searches

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**89%**

**Open market**

**8%**

- Clean Simple Eats44% - FlavCity24% - Flexible Dieting Lifestyle9% - Dymatize8% - Animal5% - Devotion Nutrition3% - Open — no brand owns it (3 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$23K30%$35K40%$46K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings](https://m.media-amazon.com/images/I/41R7AeQ2OcL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings**Clean Simple Eats**$61.00**4.5★885 rev](https://www.amazon.com/dp/B0912XJ8H4) [2![FlavCity All in One Protein Shake Powder Brownie Batter - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings](https://m.media-amazon.com/images/I/51lsNrb9BzL.jpg)**FlavCity All in One Protein Shake Powder Brownie Batter - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.49**4.4★604 rev](https://www.amazon.com/dp/B0D6WDSTD6) [3![Flex Vegan Protein Cookie Butter Powder - Brownie Batter | Dairy-Free Keto-Friendly Low Carb Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 8.1oz](https://m.media-amazon.com/images/I/41Kq+NAo7NL.jpg)**Flex Vegan Protein Cookie Butter Powder - Brownie Batter | Dairy-Free Keto-Friendly Low Carb Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 8.1oz**Flexible Dieting Lifestyle**$26.33**3.9★734 rev](https://www.amazon.com/dp/B07ZG3Z29D) [4![Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs](https://m.media-amazon.com/images/I/41wb91JZ83L.jpg)**Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs**Clean Simple Eats**$31.33**4.5★885 rev](https://www.amazon.com/dp/B0FLW8JNFV) [5![Dymatize ISO100 Whey Protein Powder Isolate Fudge Brownie 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)](https://m.media-amazon.com/images/I/51o5DTk08hL.jpg)**Dymatize ISO100 Whey Protein Powder Isolate Fudge Brownie 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)**Dymatize**$34.18**4.6★4,126 rev](https://www.amazon.com/dp/B09MR8BBGD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Protein Iced Coffee - Previous Formula - Premium Whey Protein & Iced Coffees 100% Natural Cold Brew Zero Artificial Flavors & Sweeteners 80mg Caffeine No Added Sugar 20 Servings Brownie Batter V3](https://m.media-amazon.com/images/I/51lx4MjaIzL.jpg)**Protein Iced Coffee - Previous Formula - Premium Whey Protein & Iced Coffees 100% Natural Cold Brew Zero Artificial Flavors & Sweeteners 80mg Caffeine No Added Sugar 20 Servings Brownie Batter V3**Javvy**$39.03**5,777 rev7mo ago](https://www.amazon.com/dp/B0G2T5JMS4) [![Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs](https://m.media-amazon.com/images/I/41wb91JZ83L.jpg)**Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs**Clean Simple Eats**$31.33**885 rev1y ago](https://www.amazon.com/dp/B0FLW8JNFV) [![Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack](https://m.media-amazon.com/images/I/41BylR9fqoL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**929 rev1y ago](https://www.amazon.com/dp/B0DZ75PSP9) [![FlavCity All in One Protein Shake Powder Brownie Batter - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings](https://m.media-amazon.com/images/I/51lsNrb9BzL.jpg)**FlavCity All in One Protein Shake Powder Brownie Batter - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.49**604 rev1y ago](https://www.amazon.com/dp/B0D6WDSTD6) [![Dymatize ISO100 Whey Protein Powder Isolate Fudge Brownie 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)](https://m.media-amazon.com/images/I/51o5DTk08hL.jpg)**Dymatize ISO100 Whey Protein Powder Isolate Fudge Brownie 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)**Dymatize**$34.18**4,126 rev4y ago](https://www.amazon.com/dp/B09MR8BBGD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs](https://m.media-amazon.com/images/I/41wb91JZ83L.jpg)**Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs**Clean Simple Eats**$31.33**4.5★**▲ 126%**](https://www.amazon.com/dp/B0FLW8JNFV) [![Protein Iced Coffee - Previous Formula - Premium Whey Protein & Iced Coffees 100% Natural Cold Brew Zero Artificial Flavors & Sweeteners 80mg Caffeine No Added Sugar 20 Servings Brownie Batter V3](https://m.media-amazon.com/images/I/51lx4MjaIzL.jpg)**Protein Iced Coffee - Previous Formula - Premium Whey Protein & Iced Coffees 100% Natural Cold Brew Zero Artificial Flavors & Sweeteners 80mg Caffeine No Added Sugar 20 Servings Brownie Batter V3**Javvy**$39.03**4.0★**▲ 70%**](https://www.amazon.com/dp/B0G2T5JMS4) [![SlimFast Keto Meal Replacement Shake Fudge Brownie Batter Low Carb Keto Protein Powder with Collagen & Whey No Sugar Added Gluten Free Weight Loss Support 10-Serving Canister](https://m.media-amazon.com/images/I/41HTyZESzbL.jpg)**SlimFast Keto Meal Replacement Shake Fudge Brownie Batter Low Carb Keto Protein Powder with Collagen & Whey No Sugar Added Gluten Free Weight Loss Support 10-Serving Canister**SlimFast**$19.78**4.4★**▲ 61%**](https://www.amazon.com/dp/B07H7PZXG8) [![Devotion Nutrition Brownie Batter Protein Powder for Shakes Baking Brownies Desserts 20g Whey Isolate & Casein Protein Blend No Added Sugar Low Carb Gluten-Free Keto-Friendly with MCT 2lb](https://m.media-amazon.com/images/I/51p+UiWX0gL.jpg)**Devotion Nutrition Brownie Batter Protein Powder for Shakes Baking Brownies Desserts 20g Whey Isolate & Casein Protein Blend No Added Sugar Low Carb Gluten-Free Keto-Friendly with MCT 2lb**Devotion Nutrition**$62.19**4.5★**▲ 13%**](https://www.amazon.com/dp/B07C54ZBPW) [![Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings](https://m.media-amazon.com/images/I/41R7AeQ2OcL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings**Clean Simple Eats**$61.00**4.5★**— 8%**](https://www.amazon.com/dp/B0912XJ8H4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.

125K75KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Oct · busiest ÷ quietest = 28.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**31%

*“No weird after taste”*

**Nutritional Content**19%

*“Excellent Protein Powder”*

**Flavor**18%

*“I love the variety of flavors offered”*

**Quality-Overall**4%

*“Excellent product”*

**Solubility**3%

*“Mixes easily”*

**Blend/Ratio**3%

*“Smooth mixing”*

**Ingredients-Overall**2%

*“Clean ingredients”*

**Value For Money**1%

*“Well worth the cost”*

**Sweetness**1%

*“Very sweet”*

**Ease Of Use**1%

*“very easy to use”*

### **What buyers complain about **

**Taste-Overall**23%

*“tastes like soap”*

**Value For Money**10%

*“Too expensive”*

**Flavor**7%

*“the flavor is gross”*

**Nutritional Content**6%

*“The calories per serving are insane”*

**Artificial Sweeteners**3%

*“Tastes like fake sweeteners”*

**Sweetness**3%

*“Also it has a weird fake sweet aftertaste”*

**Quality-Overall**3%

*“Garbage”*

**Bitter**1%

*“Very bitter”*

**Thickness**1%

*“this on 5 oz per scoop is thick as heck”*

**Size-Overall**1%

*“Small bag”*

### **Top return reasons **

**Taste-Overall**40%

**Flavor**40%

**Quality-Overall**20%