---
title: "brown sugar protein powder — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/brown-sugar-protein-powder"
last_updated: "2026-07-14T06:09:59.567Z"
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meta:
  description: "brown sugar protein powder shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list."
  "og:description": "brown sugar protein powder shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list."
  "og:title": "brown sugar protein powder — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

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# **brown sugar protein powder**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 77Growth 22Conversion 52Competition 59Returns 100Price range 71Avg price 91Brand share 9Review moat 29Quality gap 47

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$56.75**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$974K**

$974K/yr · 404K searches

**Price range**

**Good****$27.28–$129.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,642.32**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**577**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- RAW58% - Raw Organic Whey20% - Optimum Nutrition14% - NAKED3% - Levels Nutrition2% - Carlyle1% - Open — no brand owns it (3 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$39K8%$78K12%$117K16%$156K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings](https://m.media-amazon.com/images/I/41tONPSARRL.jpg)**RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings**RAW**$46.04**4.6★366 rev](https://www.amazon.com/dp/B09T74RH6Y) [2![Raw Grass Fed Whey Protein Powder Unflavored 1 Ingredient No Additives or Fillers Undenatured Made in USA 5 lb](https://m.media-amazon.com/images/I/51cFCuFvrkL.jpg)**Raw Grass Fed Whey Protein Powder Unflavored 1 Ingredient No Additives or Fillers Undenatured Made in USA 5 lb**Raw Organic Whey**$86.53**4.5★4,802 rev](https://www.amazon.com/dp/B06XX65GS1) [3![RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings](https://m.media-amazon.com/images/I/41pYZecFdmL.jpg)**RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings**RAW**$52.75**4.6★80 rev](https://www.amazon.com/dp/B0DGP3K8GJ) [4![RAW Whey Isolate Protein Powder Chocolate Peanut Butter (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings](https://m.media-amazon.com/images/I/411YV56hL0L.jpg)**RAW Whey Isolate Protein Powder Chocolate Peanut Butter (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings**RAW**$50.36**4.5★233 rev](https://www.amazon.com/dp/B0B1QSNP6D) [5![RAW Whey Isolate Protein Powder Dark Chocolate - 100% Grass-Fed Sports Nutrition Whey Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings](https://m.media-amazon.com/images/I/41SSNlfAW7L.jpg)**RAW Whey Isolate Protein Powder Dark Chocolate - 100% Grass-Fed Sports Nutrition Whey Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings**RAW**$43.17**4.5★484 rev](https://www.amazon.com/dp/B09S3W3FJY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings](https://m.media-amazon.com/images/I/41pYZecFdmL.jpg)**RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings**RAW**$52.75**80 rev1y ago](https://www.amazon.com/dp/B0DGP3K8GJ) [![RAW Ready-to-Drink Protein Shake Strawberry - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz](https://m.media-amazon.com/images/I/41GXHUnJ0NL.jpg)**RAW Ready-to-Drink Protein Shake Strawberry - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz**RAW**$50.01**48 rev2y ago](https://www.amazon.com/dp/B0D86ZNDFZ) [![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [![Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate](https://m.media-amazon.com/images/I/41MuzjdlXuL.jpg)**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate**Transparent Labs**$59.57**1,682 rev2y ago](https://www.amazon.com/dp/B0CQ32D39X) [![Carlyle Grass Fed Whey Protein Powder | 2lb | 33g of Protein Per Serving | Unflavored | Sugar and Hormone Free | Non-GMO and Gluten Free Supplement | By Herbage Farmstead](https://m.media-amazon.com/images/I/41h1rxoiRLL.jpg)**Carlyle Grass Fed Whey Protein Powder | 2lb | 33g of Protein Per Serving | Unflavored | Sugar and Hormone Free | Non-GMO and Gluten Free Supplement | By Herbage Farmstead**Carlyle**$34.15**452 rev3y ago](https://www.amazon.com/dp/B0BSR9B7J9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings](https://m.media-amazon.com/images/I/41pYZecFdmL.jpg)**RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings**RAW**$52.75**4.6★**▲ 159%**](https://www.amazon.com/dp/B0DGP3K8GJ) [![RAW Ready-to-Drink Protein Shake Strawberry - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz](https://m.media-amazon.com/images/I/41GXHUnJ0NL.jpg)**RAW Ready-to-Drink Protein Shake Strawberry - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz**RAW**$50.01**4.3★**▲ 144%**](https://www.amazon.com/dp/B0D86ZNDFZ) [![Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Vanilla Bean 2LB](https://m.media-amazon.com/images/I/31rNXeEH26L.jpg)**Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Vanilla Bean 2LB**Levels Nutrition**$40.37**4.5★**▲ 97%**](https://www.amazon.com/dp/B071JG5QYT) [![Carlyle Grass Fed Whey Protein Powder | 2lb | 33g of Protein Per Serving | Unflavored | Sugar and Hormone Free | Non-GMO and Gluten Free Supplement | By Herbage Farmstead](https://m.media-amazon.com/images/I/41h1rxoiRLL.jpg)**Carlyle Grass Fed Whey Protein Powder | 2lb | 33g of Protein Per Serving | Unflavored | Sugar and Hormone Free | Non-GMO and Gluten Free Supplement | By Herbage Farmstead**Carlyle**$34.15**4.4★**▲ 83%**](https://www.amazon.com/dp/B0BSR9B7J9) [![RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings](https://m.media-amazon.com/images/I/41tONPSARRL.jpg)**RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings**RAW**$46.04**4.6★**▲ 70%**](https://www.amazon.com/dp/B09T74RH6Y)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 35 weeks — -5.5% search growth over the last 90 days.

12K8KHoliday '25Spike '26Nov '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**22%

*“Awesome taste”*

**Nutritional Content**21%

*“Excellent protein powder”*

**Quality-Overall**10%

*“Best quality”*

**Flavor**9%

*“the flavor is accurate”*

**Blend/Ratio**4%

*“Blends perfectly”*

**Ingredients-Overall**4%

*“Pure ingredients”*

**Solubility**3%

*“It mixes well”*

**Value For Money**2%

*“Good price”*

**Advertised Vs Actual Product**1%

*“Product description was accurate”*

**Vegan/Organic**1%

*“Best protein for vegetarians”*

### **What buyers complain about **

**Taste-Overall**22%

*“Artificial aftertaste”*

**Value For Money**8%

*“price is a bit high”*

**Solubility**6%

*“Does NOT mix well”*

**Flavor**6%

*“The flavor tastes very artificial”*

**Nutritional Content**5%

*“I don't seem to use nutrition well from food”*

**Artificial Sweeteners**3%

*“the stevia gives it a horrible taste”*

**Sweetness**2%

*“Doesn't Taste like Cinnamon & Overly Sweet”*

**Advertised Vs Actual Product**2%

*“FALSE ADVERTISEMENT”*

**Dilute/Watery**2%

*“doesnt mix in water at all”*

**Mixing/Blending**2%

*“Many said it doesnt blend well”*

### **Top return reasons **

**Taste-Overall**33%

**Artificial Sweeteners**33%

**Value For Money**33%