---
title: "broom — Niche Verdict: Launch it (69/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/broom"
last_updated: "2026-07-13T19:52:19.303Z"
locale: en
meta:
  description: "broom clears our launch bar: a $17.1M/yr market growing +4.7% this quarter with returns at 1.2%."
  "og:description": "broom clears our launch bar: a $17.1M/yr market growing +4.7% this quarter with returns at 1.2%."
  "og:title": "broom — Niche Verdict: Launch it (69/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **broom**

**Launch it**

A $17.1M/yr market growing +4.7% this quarter with returns at 1.2% — clears our launch bar.

Market size 100Growth 31Conversion 82Competition 66Returns 92Price range 74Avg price 84Brand share 64Review moat 21Quality gap 68

**Market size**

**Incredible****$17.1M**

$17.1M/yr · 10.6M searches

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.61**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$7.55–$36.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,066.16**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▲rising

**Sellers**

**32**

**Top-5 brand share**

**67%**

**Open market**

**26%**

- O-Cedar23% - kelamayi20% - Ivandar8% - nacena8% - EZKEY7% - Amazon Basics7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$512K6%$1.0M9%$1.5M12%$2.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![kelamayi Upgrade Broom and Dustpan Set Self-Cleaning with Dustpan Teeth Indoor&Outdoor Sweeping Ideal for Dog Cat Pets Home Use Stand Up Broom and Dustpan (Gray&Orange)](https://m.media-amazon.com/images/I/41ylu2zIyPL.jpg)**kelamayi Upgrade Broom and Dustpan Set Self-Cleaning with Dustpan Teeth Indoor&Outdoor Sweeping Ideal for Dog Cat Pets Home Use Stand Up Broom and Dustpan (Gray&Orange)**kelamayi**$21.67**4.5★50,655 rev](https://www.amazon.com/dp/B09SYYRBVP) [2![O-Cedar One Sweep Broom & Step-On Dustpan Set | Patented Wave Bristles Remove Over 99% of Dirt in One Pass | Lightweight & Quiet for Pet-Friendly Cleaning](https://m.media-amazon.com/images/I/41XGnz0OsnL.jpg)**O-Cedar One Sweep Broom & Step-On Dustpan Set | Patented Wave Bristles Remove Over 99% of Dirt in One Pass | Lightweight & Quiet for Pet-Friendly Cleaning**O-Cedar**$13.34**4.5★6,176 rev](https://www.amazon.com/dp/B0C5JVX1WW) [3![O-Cedar Pet Pro Broom with Step-On Dustpan | Remove 99% with One Sweep | Removes 3 Times More Pet Hair | Quiet Cleaning Tool for Cat and Dog Owners](https://m.media-amazon.com/images/I/41SdWZiglYL.jpg)**O-Cedar Pet Pro Broom with Step-On Dustpan | Remove 99% with One Sweep | Removes 3 Times More Pet Hair | Quiet Cleaning Tool for Cat and Dog Owners**O-Cedar**$14.89**4.7★16,745 rev](https://www.amazon.com/dp/B08Z9ZLLVX) [4![NACENA Broom and Dustpan Set 52-in Long Adjustable Handle Broom Dustpan Combo with Dustpan Teeth to Automatically Clean Hair Suitable for Home Kitchen Office Hall FloorBlack&Red](https://m.media-amazon.com/images/I/41zOCBbLYnL.jpg)**NACENA Broom and Dustpan Set 52-in Long Adjustable Handle Broom Dustpan Combo with Dustpan Teeth to Automatically Clean Hair Suitable for Home Kitchen Office Hall FloorBlack&Red**nacena**$17.53**4.4★5,640 rev](https://www.amazon.com/dp/B0CZNXSZTY) [5![Amazon Basics Heavy-Duty Floor Cleaning Broom with Stiff Bristles Sturdy 3-Piece Handle Easy to Assemble Indoor Outdoor Use for Driveways and Sidewalks Blue and White](https://m.media-amazon.com/images/I/21DIRgzIlZL.jpg)**Amazon Basics Heavy-Duty Floor Cleaning Broom with Stiff Bristles Sturdy 3-Piece Handle Easy to Assemble Indoor Outdoor Use for Driveways and Sidewalks Blue and White**Amazon Basics**$11.92**4.5★11,863 rev](https://www.amazon.com/dp/B07N1QTQV4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Zeawec Broom with Dustpan Combo Set Long Handle Upright Standing Self-Cleaning Broom and Dustpan Set for Pet Hair & Dust Cleanup Indoor Outdoor Use for Home Kitchen Office Red & Gray](https://m.media-amazon.com/images/I/41rhDVdkhTL.jpg)**Zeawec Broom with Dustpan Combo Set Long Handle Upright Standing Self-Cleaning Broom and Dustpan Set for Pet Hair & Dust Cleanup Indoor Outdoor Use for Home Kitchen Office Red & Gray**zeawec**$17.37**124 rev1mo ago](https://www.amazon.com/dp/B0GFD3M5XX) [![Handy Broom Indoor/Outdoor Brooms Duty Kitchen Broom for Home Garage Kitchen Office Courtyard Lobby Patio Lawn Concrete (1 Pack Red New)](https://m.media-amazon.com/images/I/41rlHWfoLYL.jpg)**Handy Broom Indoor/Outdoor Brooms Duty Kitchen Broom for Home Garage Kitchen Office Courtyard Lobby Patio Lawn Concrete (1 Pack Red New)**Nodirz**$7.55**179 rev5mo ago](https://www.amazon.com/dp/B0GJTB1ZLJ) [![EZKEY Broom and Step-on Dustpan Set 59-in Adjustable Long Handle Broom with Dustpan Combo Set Outdoor Angle Broom for Sweeping Indoor Dust Pet Hair for Cleaning Kitchen Garage Deck Patio Black&Red](https://m.media-amazon.com/images/I/41HgTQLxucL.jpg)**EZKEY Broom and Step-on Dustpan Set 59-in Adjustable Long Handle Broom with Dustpan Combo Set Outdoor Angle Broom for Sweeping Indoor Dust Pet Hair for Cleaning Kitchen Garage Deck Patio Black&Red**EZKEY**$11.88**203 rev7mo ago](https://www.amazon.com/dp/B0G5YMWKGT) [![EZKEY Heavy Duty Broom 54-inch Adjustable Long Handle Angle Brooms Large Brooms for Sweeping Indoor and Outdoor Commercial Broom for Home Kitchen Patio Garage Porch Courtyard Classroom White](https://m.media-amazon.com/images/I/41Tpa7zmvgL.jpg)**EZKEY Heavy Duty Broom 54-inch Adjustable Long Handle Angle Brooms Large Brooms for Sweeping Indoor and Outdoor Commercial Broom for Home Kitchen Patio Garage Porch Courtyard Classroom White**EZKEY**$9.10**404 rev10mo ago](https://www.amazon.com/dp/B0FJDKCY3N) [![O-Cedar Strong Sweep Broom and Dustpan Set with Detail Brush | Indoor Outdoor Heavy Duty Stiff Bristle Broom | Step-On Dust Pan](https://m.media-amazon.com/images/I/41EK5s+PJJL.jpg)**O-Cedar Strong Sweep Broom and Dustpan Set with Detail Brush | Indoor Outdoor Heavy Duty Stiff Bristle Broom | Step-On Dust Pan**O-Cedar**$19.84**399 rev1y ago](https://www.amazon.com/dp/B0FDDJCTK4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![EZKEY Broom and Step-on Dustpan Set 59-in Adjustable Long Handle Broom with Dustpan Combo Set Outdoor Angle Broom for Sweeping Indoor Dust Pet Hair for Cleaning Kitchen Garage Deck Patio Black&Red](https://m.media-amazon.com/images/I/41HgTQLxucL.jpg)**EZKEY Broom and Step-on Dustpan Set 59-in Adjustable Long Handle Broom with Dustpan Combo Set Outdoor Angle Broom for Sweeping Indoor Dust Pet Hair for Cleaning Kitchen Garage Deck Patio Black&Red**EZKEY**$11.88**3.8★**▲ 273%**](https://www.amazon.com/dp/B0G5YMWKGT) [![Zeawec Broom with Dustpan Combo Set Long Handle Upright Standing Self-Cleaning Broom and Dustpan Set for Pet Hair & Dust Cleanup Indoor Outdoor Use for Home Kitchen Office Red & Gray](https://m.media-amazon.com/images/I/41rhDVdkhTL.jpg)**Zeawec Broom with Dustpan Combo Set Long Handle Upright Standing Self-Cleaning Broom and Dustpan Set for Pet Hair & Dust Cleanup Indoor Outdoor Use for Home Kitchen Office Red & Gray**zeawec**$17.37**4.7★**▲ 268%**](https://www.amazon.com/dp/B0GFD3M5XX) [![Handy Broom Indoor/Outdoor Brooms Duty Kitchen Broom for Home Garage Kitchen Office Courtyard Lobby Patio Lawn Concrete (1 Pack Red New)](https://m.media-amazon.com/images/I/41rlHWfoLYL.jpg)**Handy Broom Indoor/Outdoor Brooms Duty Kitchen Broom for Home Garage Kitchen Office Courtyard Lobby Patio Lawn Concrete (1 Pack Red New)**Nodirz**$7.55**4.1★**▲ 188%**](https://www.amazon.com/dp/B0GJTB1ZLJ) [![2-Pack is More economical Brooms with Dustpan Combo Set with 52 Long Handle Dustpan Teeth with self-Cleaning Function Indoor and Outdoor Sweeping Perfect for Home Office (Large/Red /2-Pack)](https://m.media-amazon.com/images/I/61L2sdWLXiL.jpg)**2-Pack is More economical Brooms with Dustpan Combo Set with 52 Long Handle Dustpan Teeth with self-Cleaning Function Indoor and Outdoor Sweeping Perfect for Home Office (Large/Red /2-Pack)**DJDTDTY**$30.82**4.6★**▲ 92%**](https://www.amazon.com/dp/B0DB21X9RK) [![EZKEY Heavy Duty Broom 54-inch Adjustable Long Handle Angle Brooms Large Brooms for Sweeping Indoor and Outdoor Commercial Broom for Home Kitchen Patio Garage Porch Courtyard Classroom White](https://m.media-amazon.com/images/I/41Tpa7zmvgL.jpg)**EZKEY Heavy Duty Broom 54-inch Adjustable Long Handle Angle Brooms Large Brooms for Sweeping Indoor and Outdoor Commercial Broom for Home Kitchen Patio Garage Porch Courtyard Classroom White**EZKEY**$9.10**4.2★**▲ 56%**](https://www.amazon.com/dp/B0FJDKCY3N)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.

300K200KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**15%

*“Cleans well”*

**Quality-Overall**13%

*“Great product, just as described”*

**Ease Of Use**8%

*“Makes life easier”*

**Value For Money**7%

*“Good purchase”*

**Strength**7%

*“Heavy duty”*

**Assembly/Installation**6%

*“Assembly was easy”*

**Advertised Vs Actual Product**6%

*“As described”*

**Efficiency**4%

*“It works on carpet really good”*

**Weight Light**4%

*“Lightweight & Cleans Really Well”*

**Durability**3%

*“Durable and Strong”*

### **What buyers complain about **

**Quality-Overall**13%

*“Inconsistent Quality”*

**Strength**11%

*“Very flimsy”*

**Durability**10%

*“Doesn't last”*

**Size-Overall**9%

*“Too short”*

**Ease Of Cleaning**8%

*“It does not clean well”*

**Value For Money**5%

*“Too expensive”*

**Assembly/Installation**4%

*“Difficult to assemble”*

**Ease Of Use**3%

*“difficult to open”*

**Functionality-Overall**3%

*“Did not work”*

**Weight Heavy**2%

*“way too heavy”*

### **Top return reasons **

**Size-Overall**26%

**Defective Material/Parts**8%

**Quality-Overall**8%

**Advertised Vs Actual Product**8%

**Strength**7%

**Product Condition**5%

**Assembly/Installation**5%

**Value For Money**5%

**Functionality-Overall**4%

**Weight Heavy**2%