---
title: "brookie — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/brookie"
last_updated: "2026-07-10T02:43:08.867Z"
locale: en
meta:
  description: "a small market ($59K/yr) — brookie doesn't clear our bar today."
  "og:description": "a small market ($59K/yr) — brookie doesn't clear our bar today."
  "og:title": "brookie — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **brookie**

**Skip it****46/100 **

a small market ($59K/yr) — brookie doesn't clear our bar today.

**Market/yr**

**$59K**

**Growth (1y)**

**+172.6%**

**Products**

**18**

**Brands**

**9**

was 5 a year ago

**Sellers**

**573**

**Price range**

**$1.06–$38.84**

**Returns**

**0.0%**

**Rating**

**4.3★**

**Skip it**

Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**74**

 ×0.30

Competition

**33**

 ×0.20

Quality gap

**61**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 14 weeks — +172.6% year over year.

2K908.5Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

## **Competition**

- Amazon Grocery43% - Pure Protein24% - Whole Foods Market17% - Betty Crocker5% - FALKE5% - Nightingale Ice Cream Sandwiches3% - Other (3 brands)4%

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 573 sellers compete here.

**Brands**

**9 **▲rising

was 5 a year ago

**Sellers**

**573**

**Top 5 brand share**

**93%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Pure Protein Brookie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51-Vpw5PXSL.jpg) [**Pure Protein Brookie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**](https://www.amazon.com/dp/B0F1T8TMYN)

Pure Protein$17.004.4★45019%▼falling

2
![Amazon Grocery Brookies 12 oz 4 ct (Previously Amazon Fresh Packaging May Vary)](https://m.media-amazon.com/images/I/51zxmbai3-L.jpg) [**Amazon Grocery Brookies 12 oz 4 ct (Previously Amazon Fresh Packaging May Vary)**](https://www.amazon.com/dp/B0842JQ58R)

Amazon Grocery$5.664.4★4,84817%▲rising

3
![Whole Foods Market Brookie 4 Pack 10 Ounce](https://m.media-amazon.com/images/I/41ii9OEzbpL.jpg) [**Whole Foods Market Brookie 4 Pack 10 Ounce**](https://www.amazon.com/dp/B0CLS7YS8M)

Whole Foods Market$7.804.0★15114%▲rising

4
![Amazon Fresh - Single Serve Brookie 3 oz](https://m.media-amazon.com/images/I/41LLjGltBWL.jpg) [**Amazon Fresh - Single Serve Brookie 3 oz**](https://www.amazon.com/dp/B093CHK7PK)

Amazon Grocery$1.224.2★35712%▼falling

5
![Fresh Brand Brookie 12 oz (4 ct) FROZEN](https://m.media-amazon.com/images/I/51zxmbai3-L.jpg) [**Fresh Brand Brookie 12 oz (4 ct) FROZEN**](https://www.amazon.com/dp/B0821D2PWX)

Amazon Grocery$5.895.0★15%▲rising

6
![Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Brookie 1.76oz Pack of 4](https://m.media-amazon.com/images/I/51fYQErzMPL.jpg) [**Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Brookie 1.76oz Pack of 4**](https://www.amazon.com/dp/B0DMTPYS2Y)

Pure Protein$5.964.2★4425%▼falling

7
![Betty Crocker Delights Cookie Brownie Bar Mix 17.4 oz.](https://m.media-amazon.com/images/I/51m2mdvXQoL.jpg) [**Betty Crocker Delights Cookie Brownie Bar Mix 17.4 oz.**](https://www.amazon.com/dp/B07D3FFQDP)

Betty Crocker$2.704.7★14,1605%▼falling

8
![Black (Black-Mix 3010) 12.5-13.5 1 Pair](https://m.media-amazon.com/images/I/41IqzJsKfIL.jpg) [**Black (Black-Mix 3010) 12.5-13.5 1 Pair**](https://www.amazon.com/dp/B09Z2TY3Q1)

FALKE$17.894.6★395%▲rising

9
![Amazon Grocery Chocolate Chip Brownie 3 oz (Previously Amazon Fresh Packaging May Vary)](https://m.media-amazon.com/images/I/41EXej7ku0L.jpg) [**Amazon Grocery Chocolate Chip Brownie 3 oz (Previously Amazon Fresh Packaging May Vary)**](https://www.amazon.com/dp/B093CGZPYW)

Amazon Grocery$1.064.4★3933%▼falling

10

![Amazon Grocery Two Bite Brownies 11.4 Oz Frozen](https://m.media-amazon.com/images/I/51kmyIHodqL.jpg) [**Amazon Grocery Two Bite Brownies 11.4 Oz Frozen**](https://www.amazon.com/dp/B082VZN75G)

Amazon Grocery$4.704.7★2,2123%▲rising

11

![Nightingale Ice Cream Sandwiches Brookie Dough Ice Cream Sandwich 2.6 Ounce](https://m.media-amazon.com/images/I/41rKCLm4cIL.jpg) [**Nightingale Ice Cream Sandwiches Brookie Dough Ice Cream Sandwich 2.6 Ounce**](https://www.amazon.com/dp/B0G1NKHZ5R)

Nightingale Ice Cream Sandwiches$1.954.3★1063%▲rising

12

![Amazon Grocery Brookie Fudge Brownie Topped with Chocolate Chip Cookie Dough 3 Oz Frozen (Previously Amazon Fresh Brand Packaging May Vary)](https://m.media-amazon.com/images/I/41LLjGltBWL.jpg) [**Amazon Grocery Brookie Fudge Brownie Topped with Chocolate Chip Cookie Dough 3 Oz Frozen (Previously Amazon Fresh Brand Packaging May Vary)**](https://www.amazon.com/dp/B09M5ZNCNK)

Amazon Fresh$1.420.0★02%▲rising

13

![Amazon Grocery Chocolate Chip Brownies 12 oz 4 ct (Previously Amazon Fresh Packaging May Vary)](https://m.media-amazon.com/images/I/51agrjN44KL.jpg) [**Amazon Grocery Chocolate Chip Brownies 12 oz 4 ct (Previously Amazon Fresh Packaging May Vary)**](https://www.amazon.com/dp/B0842JJ9QK)

Amazon Grocery$6.064.4★4,8992%—flat

14

![Whole Foods Market Brownie Caramel Salted 4 Pack 10 Ounce](https://m.media-amazon.com/images/I/41jhPVvHsIL.jpg) [**Whole Foods Market Brownie Caramel Salted 4 Pack 10 Ounce**](https://www.amazon.com/dp/B0CLS7D7H9)

Whole Foods Market$7.884.1★2252%▲rising

15

![Amazon Grocery Frosted Brownies Fudge Brownie with White and Dark Chocolate Chips 12 oz (Previously Amazon Fresh Brand Packaging May Vary)](https://m.media-amazon.com/images/I/51VoMRo-GYL.jpg) [**Amazon Grocery Frosted Brownies Fudge Brownie with White and Dark Chocolate Chips 12 oz (Previously Amazon Fresh Brand Packaging May Vary)**](https://www.amazon.com/dp/B0842JKLQW)

Amazon Grocery$5.984.2★3,1291%—flat

**~~Showing 15 of 18 — show all ~~**

## **Product shelf**

All 18 tracked products in this niche.

Top sellersNewestTrending

[![Pure Protein Brookie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51-Vpw5PXSL.jpg)**Pure Protein Brookie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack** Pure Protein**$17.00**4.4★450 reviews](https://www.amazon.com/dp/B0F1T8TMYN) [![Amazon Grocery Brookies 12 oz 4 ct (Previously Amazon Fresh Packaging May Vary)](https://m.media-amazon.com/images/I/51zxmbai3-L.jpg)**Amazon Grocery Brookies 12 oz 4 ct (Previously Amazon Fresh Packaging May Vary)** Amazon Grocery**$5.66**4.4★4,848 reviews](https://www.amazon.com/dp/B0842JQ58R) [![Whole Foods Market Brookie 4 Pack 10 Ounce](https://m.media-amazon.com/images/I/41ii9OEzbpL.jpg)**Whole Foods Market Brookie 4 Pack 10 Ounce** Whole Foods Market**$7.80**4.0★151 reviews](https://www.amazon.com/dp/B0CLS7YS8M) [![Amazon Fresh - Single Serve Brookie 3 oz](https://m.media-amazon.com/images/I/41LLjGltBWL.jpg)**Amazon Fresh - Single Serve Brookie 3 oz** Amazon Grocery**$1.22**4.2★357 reviews](https://www.amazon.com/dp/B093CHK7PK) [![Fresh Brand Brookie 12 oz (4 ct) FROZEN](https://m.media-amazon.com/images/I/51zxmbai3-L.jpg)**Fresh Brand Brookie 12 oz (4 ct) FROZEN** Amazon Grocery**$5.89**5.0★1 reviews](https://www.amazon.com/dp/B0821D2PWX) [![Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Brookie 1.76oz Pack of 4](https://m.media-amazon.com/images/I/51fYQErzMPL.jpg)**Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Brookie 1.76oz Pack of 4** Pure Protein**$5.96**4.2★442 reviews](https://www.amazon.com/dp/B0DMTPYS2Y) [![Betty Crocker Delights Cookie Brownie Bar Mix 17.4 oz.](https://m.media-amazon.com/images/I/51m2mdvXQoL.jpg)**Betty Crocker Delights Cookie Brownie Bar Mix 17.4 oz.** Betty Crocker**$2.70**4.7★14,160 reviews](https://www.amazon.com/dp/B07D3FFQDP) [![Black (Black-Mix 3010) 12.5-13.5 1 Pair](https://m.media-amazon.com/images/I/41IqzJsKfIL.jpg)**Black (Black-Mix 3010) 12.5-13.5 1 Pair** FALKE**$17.89**4.6★39 reviews](https://www.amazon.com/dp/B09Z2TY3Q1)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**39%

*“Good snack”*

**Flavor**8%

*“Delicious chocolatey flavor”*

**Freshness**6%

*“Always fresh”*

**Nutritional Content**6%

*“Great taste and high protein content”*

**Moist/Dry**5%

*“Moist and delicious”*

**Quality-Overall**4%

*“Honestly closer to bakery quality than I expected”*

**Sweetness**4%

*“it has a sweet taste”*

**Soft Feel**3%

*“Theyre soft chocolatey”*

**Baking**3%

*“great to have for a small treat”*

**Ease Of Chewing/Swallowing**3%

*“chewy”*

### **What buyers complain about **

**Taste-Overall**20%

*“Chalky taste”*

**Moist/Dry**12%

*“Extremely dry”*

**Flavor**9%

*“Flavor is fake and chemically”*

**Value For Money**5%

*“A waste of money”*

**Sweetness**4%

*“Not too sweet for me either”*

**Quality-Overall**4%

*“Low quality”*

**Nutritional Content**4%

*“not a healthy source of protein”*

**Texture/Consistency-Overall**3%

*“somehow ashen in texture”*

**Stale/Rotten/Spoiled**3%

*“Not Real Fresh”*

**Size-Overall**2%

*“The chips are quite big”*

#### **Top return reasons**- Taste-Overall43% - Regulates Digestion29% - Ingredients-Overall14% - Flavor14%