---
title: "breathe essential oil — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/breathe-essential-oil"
last_updated: "2026-07-14T04:34:43.455Z"
locale: en
meta:
  description: "breathe essential oil shows low returns (0.4%), but soft demand (-34.7% this quarter) keeps it on the watch list."
  "og:description": "breathe essential oil shows low returns (0.4%), but soft demand (-34.7% this quarter) keeps it on the watch list."
  "og:title": "breathe essential oil — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **breathe essential oil**

**Worth a look**

Shows low returns (0.4%), but soft demand (-34.7% this quarter) keeps it on the watch list.

Market size 63Growth 8Conversion 75Competition 41Returns 98Price range 87Avg price 94Brand share 34Review moat 25Quality gap 38

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.68**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.86–$77.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****7.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$566K**

$566K/yr · 358K searches

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,359.83**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-34.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▲rising

**Sellers**

**45**

**Top-5 brand share**

**85%**

**Open market**

**12%**

- doTERRA35% - Nexon Botanics20% - Maple Holistics14% - Herbal Tea Therapy12% - Nature's Truth4% - AromaLYA4% - Open — no brand owns it (7 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$28K10%$57K15%$85K20%$113K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![doTERRA - Breathe Essential Oil Respiratory Blend - 15 ml](https://m.media-amazon.com/images/I/31wYhtMh8PL.jpg)**doTERRA - Breathe Essential Oil Respiratory Blend - 15 ml**doTERRA**$38.19**4.7★7,202 rev](https://www.amazon.com/dp/B004O2916O) [2![Breathe Essential Oil Blend 30 ml - Breath Sinus Relief with Menthol Oils - for Humidifiers Diffusers and Aromatherapy - Nexon Botanics](https://m.media-amazon.com/images/I/41ND4Slei7L.jpg)**Breathe Essential Oil Blend 30 ml - Breath Sinus Relief with Menthol Oils - for Humidifiers Diffusers and Aromatherapy - Nexon Botanics**Nexon Botanics**$11.23**4.5★17,504 rev](https://www.amazon.com/dp/B07D5NBJB3) [3![Breathe Essential Oil for Diffuser - Invigorating and Refreshing Breathe Essential Oil Blend with Eucalyptus Peppermint Tea Tree and Mint for Diffusers for Home and Shower Aromatherapy (1 Fl Oz)](https://m.media-amazon.com/images/I/41K1UHDsIsL.jpg)**Breathe Essential Oil for Diffuser - Invigorating and Refreshing Breathe Essential Oil Blend with Eucalyptus Peppermint Tea Tree and Mint for Diffusers for Home and Shower Aromatherapy (1 Fl Oz)**Maple Holistics**$11.31**4.6★10,152 rev](https://www.amazon.com/dp/B07WM15GKJ) [4![BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint Thyme & Mullein Leaf Extract - Lung Detox for Smokers - Break up Mucus & Breathe Clear- GMO-Free & Made in USA- 2 months supply](https://m.media-amazon.com/images/I/31AX1gK8cEL.jpg)**BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint Thyme & Mullein Leaf Extract - Lung Detox for Smokers - Break up Mucus & Breathe Clear- GMO-Free & Made in USA- 2 months supply**Herbal Tea Therapy**$38.80**4.1★1,588 rev](https://www.amazon.com/dp/B0DLBMRJYD) [5![dTERRA Breathe Touch](https://m.media-amazon.com/images/I/31hl5wnDxWL.jpg)**dTERRA Breathe Touch**doTERRA**$27.24**4.7★1,764 rev](https://www.amazon.com/dp/B01ASF5SLW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.](https://m.media-amazon.com/images/I/314jaN1+WuL.jpg)**BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.**Herbal Tea Therapy**$39.48**33 rev4mo ago](https://www.amazon.com/dp/B0GS6PPP7L) [![Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home](https://m.media-amazon.com/images/I/314kSMKXmnL.jpg)**Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home**AromaLYA**$9.94**55 rev6mo ago](https://www.amazon.com/dp/B0GFJHRY1R) [![Breathe Essential Oil Set 3-Pack Aromatherapy Oils for Diffusers Massages & DIY Recipes Peppermint Eucalyptus & Breath Easy 100% Pure Natural & Undiluted (3 x 0.34 Fl Oz)](https://m.media-amazon.com/images/I/41V-y+DhRgL.jpg)**Breathe Essential Oil Set 3-Pack Aromatherapy Oils for Diffusers Massages & DIY Recipes Peppermint Eucalyptus & Breath Easy 100% Pure Natural & Undiluted (3 x 0.34 Fl Oz)**GuruNanda**$8.25**28 rev7mo ago](https://www.amazon.com/dp/B0G27P2W26) [![BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint Thyme & Mullein Leaf Extract - Lung Detox for Smokers - Break up Mucus & Breathe Clear- GMO-Free & Made in USA- 2 months supply](https://m.media-amazon.com/images/I/31AX1gK8cEL.jpg)**BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint Thyme & Mullein Leaf Extract - Lung Detox for Smokers - Break up Mucus & Breathe Clear- GMO-Free & Made in USA- 2 months supply**Herbal Tea Therapy**$38.80**1,588 rev1y ago](https://www.amazon.com/dp/B0DLBMRJYD) [![BREATHE 8-IN-1 Mullein Drops for Lungs & Airways (1 fl. oz.): Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA](https://m.media-amazon.com/images/I/31bnLSRYKhL.jpg)**BREATHE 8-IN-1 Mullein Drops for Lungs & Airways (1 fl. oz.): Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA**Herbal Tea Therapy**$19.60**1,588 rev1y ago](https://www.amazon.com/dp/B0DLBKSB28)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home](https://m.media-amazon.com/images/I/314kSMKXmnL.jpg)**Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home**AromaLYA**$9.94**4.3★**▲ 548%**](https://www.amazon.com/dp/B0GFJHRY1R) [![BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.](https://m.media-amazon.com/images/I/314jaN1+WuL.jpg)**BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.**Herbal Tea Therapy**$39.48**4.1★**▲ 538%**](https://www.amazon.com/dp/B0GS6PPP7L) [![Breathe Essential Oil Set 3-Pack Aromatherapy Oils for Diffusers Massages & DIY Recipes Peppermint Eucalyptus & Breath Easy 100% Pure Natural & Undiluted (3 x 0.34 Fl Oz)](https://m.media-amazon.com/images/I/41V-y+DhRgL.jpg)**Breathe Essential Oil Set 3-Pack Aromatherapy Oils for Diffusers Massages & DIY Recipes Peppermint Eucalyptus & Breath Easy 100% Pure Natural & Undiluted (3 x 0.34 Fl Oz)**GuruNanda**$8.25**4.6★**▲ 327%**](https://www.amazon.com/dp/B0G27P2W26) [![Breathe Essential Oil Roll-On 10 ml - Pure Eucalyptus Peppermint & Rosemary Oils Blend Roller for Clear Breathing & Respiratory Support - Nexon Botanics](https://m.media-amazon.com/images/I/41jLczRKnqL.jpg)**Breathe Essential Oil Roll-On 10 ml - Pure Eucalyptus Peppermint & Rosemary Oils Blend Roller for Clear Breathing & Respiratory Support - Nexon Botanics**Nexon Botanics**$8.68**4.4★**▲ 120%**](https://www.amazon.com/dp/B0BC5DFMLL) [![Breathe Essential Oil for Diffuser - Invigorating and Refreshing Breathe Essential Oil Blend with Eucalyptus Peppermint Tea Tree and Mint for Diffusers for Home and Shower Aromatherapy (4 Fl Oz)](https://m.media-amazon.com/images/I/41OtGIEVTAL.jpg)**Breathe Essential Oil for Diffuser - Invigorating and Refreshing Breathe Essential Oil Blend with Eucalyptus Peppermint Tea Tree and Mint for Diffusers for Home and Shower Aromatherapy (4 Fl Oz)**Maple Holistics**$29.01**4.6★**▲ 70%**](https://www.amazon.com/dp/B0BKY1VPXQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -34.7% search growth over the last 90 days.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, Dec · busiest ÷ quietest = 7.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**23%

*“The scent is fresh”*

**Breathability**17%

*“Can breathe easier”*

**Quality-Overall**11%

*“easy purchase good product”*

**Cough Relief**8%

*“Very good cough drops”*

**Sinus Relief**7%

*“it really helps with my sinus issues”*

**Efficiency**4%

*“Works well”*

**Sleep Quality**3%

*“it helps me get deeper sleep”*

**Advertised Vs Actual Product**2%

*“Came as advertised”*

**Taste-Overall**2%

*“Taste is very palatable an minty”*

**Value For Money**2%

*“Worth every penny”*

### **What buyers complain about **

**Smell**30%

*“Horrible smell”*

**Breathability**7%

*“would have it it wasn't for Breathe”*

**Value For Money**6%

*“very pricey”*

**Functionality-Overall**4%

*“Did Not Work”*

**Allergies**4%

*“Allergies”*

**Cough Relief**3%

*“There is nothing better than these cough drops for relief”*

**Side Effects**3%

*“it had very little effect”*

**Advertised Vs Actual Product**3%

*“Not what it was subscribed to be”*

**Strength**3%

*“Not strong enough to refresh the room”*

**Durability**2%

*“It broke off on the first use”*

### **Top return reasons **

**Smell**55%

**Leak-Proof**11%

**Functionality-Overall**7%

**Advertised Vs Actual Product**5%

**Size-Overall**3%

**Compatibility-Overall**2%

**Value For Money**2%

**Acid Regulator/Stomach Ache Relief**2%

**Breathability**2%

**Age Suitability**1%