---
title: "boost max — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/boost-max"
last_updated: "2026-07-14T01:52:48.309Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — boost max doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — boost max doesn't clear our bar today."
  "og:title": "boost max — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **boost max**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 38Conversion 38Competition 9Returns 100Price range 95Avg price 95Brand share 0Review moat 24Quality gap 55

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$37.06**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$25.78–$56.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+10.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,194.44**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$38K**

$38K/yr · 34K searches

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**2 **▼falling

**Sellers**

**44**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- BOOST87% - Ensure13% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$11K40%$15K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Chocolate | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)](https://m.media-amazon.com/images/I/41kw-Gj4h8L.jpg)**BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Chocolate | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)**BOOST**$48.76**4.4★929 rev](https://www.amazon.com/dp/B0CZM4P56B) [2![BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Vanilla | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)](https://m.media-amazon.com/images/I/412QwkQw3zL.jpg)**BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Vanilla | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)**BOOST**$47.78**4.5★588 rev](https://www.amazon.com/dp/B0CZM2PS1W) [3![BOOST Glucose Control Max 30g Protein Nutritional Drink Rich Chocolate 11 Fl Oz (Pack of 12) Packaging May Vary](https://m.media-amazon.com/images/I/41dlr8V+BKL.jpg)**BOOST Glucose Control Max 30g Protein Nutritional Drink Rich Chocolate 11 Fl Oz (Pack of 12) Packaging May Vary**BOOST**$26.25**4.4★1,798 rev](https://www.amazon.com/dp/B08QFP6TSR) [4![Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/41eyVNu8ZJL.jpg)**Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack**Ensure**$25.78**4.6★20,172 rev](https://www.amazon.com/dp/B0791Y2LMB) [5![BOOST Glucose Control Max 30g Protein Nutritional Drink Very Vanilla 11 Fl Oz (Pack of 12) Packaging May Vary](https://m.media-amazon.com/images/I/419AwkVCJ1L.jpg)**BOOST Glucose Control Max 30g Protein Nutritional Drink Very Vanilla 11 Fl Oz (Pack of 12) Packaging May Vary**BOOST**$30.01**4.4★1,065 rev](https://www.amazon.com/dp/B08QFR3P1D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BOOST Advanced Nutritional Protein Shake Weight Loss Nutrition Support* 35g High Protein GLP-1 Friendly Shake Ready to Drink - Rich Chocolate 12-11 FL OZ (325 mL) Cartons](https://m.media-amazon.com/images/I/41OwOWN+uCL.jpg)**BOOST Advanced Nutritional Protein Shake Weight Loss Nutrition Support* 35g High Protein GLP-1 Friendly Shake Ready to Drink - Rich Chocolate 12-11 FL OZ (325 mL) Cartons**BOOST**$36.92**210 rev1y ago](https://www.amazon.com/dp/B0DVN5VGNC) [![BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Chocolate | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)](https://m.media-amazon.com/images/I/41kw-Gj4h8L.jpg)**BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Chocolate | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)**BOOST**$48.76**929 rev2y ago](https://www.amazon.com/dp/B0CZM4P56B) [![BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Vanilla | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)](https://m.media-amazon.com/images/I/412QwkQw3zL.jpg)**BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Vanilla | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)**BOOST**$47.78**588 rev2y ago](https://www.amazon.com/dp/B0CZM2PS1W) [![Boost Very High Calorie Very Vanilla Nutritional Drink 22g Protein 530 Nutrient Rich Calories 8 Fl Oz (Pack of 24)](https://m.media-amazon.com/images/I/41fhp7z-CUL.jpg)**Boost Very High Calorie Very Vanilla Nutritional Drink 22g Protein 530 Nutrient Rich Calories 8 Fl Oz (Pack of 24)**BOOST**$56.96**7,758 rev5y ago](https://www.amazon.com/dp/B08ZBL16X3) [![BOOST Glucose Control Max 30g Protein Nutritional Drink Very Vanilla 11 Fl Oz (Pack of 12) Packaging May Vary](https://m.media-amazon.com/images/I/419AwkVCJ1L.jpg)**BOOST Glucose Control Max 30g Protein Nutritional Drink Very Vanilla 11 Fl Oz (Pack of 12) Packaging May Vary**BOOST**$30.01**1,065 rev5y ago](https://www.amazon.com/dp/B08QFR3P1D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Boost Very High Calorie Very Vanilla Nutritional Drink 22g Protein 530 Nutrient Rich Calories 8 Fl Oz (Pack of 24)](https://m.media-amazon.com/images/I/41fhp7z-CUL.jpg)**Boost Very High Calorie Very Vanilla Nutritional Drink 22g Protein 530 Nutrient Rich Calories 8 Fl Oz (Pack of 24)**BOOST**$56.96**4.6★**▲ 153%**](https://www.amazon.com/dp/B08ZBL16X3) [![Ensure Max Protein Shake | French Vanilla | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/41do6gXP5jL.jpg)**Ensure Max Protein Shake | French Vanilla | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack**Ensure**$27.28**4.6★**▲ 30%**](https://www.amazon.com/dp/B07NLQ5V6L) [![BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Vanilla | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)](https://m.media-amazon.com/images/I/412QwkQw3zL.jpg)**BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Vanilla | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)**BOOST**$47.78**4.5★**▲ 24%**](https://www.amazon.com/dp/B0CZM2PS1W) [![BOOST Advanced Nutritional Protein Shake Weight Loss Nutrition Support* 35g High Protein GLP-1 Friendly Shake Ready to Drink - Rich Chocolate 12-11 FL OZ (325 mL) Cartons](https://m.media-amazon.com/images/I/41OwOWN+uCL.jpg)**BOOST Advanced Nutritional Protein Shake Weight Loss Nutrition Support* 35g High Protein GLP-1 Friendly Shake Ready to Drink - Rich Chocolate 12-11 FL OZ (325 mL) Cartons**BOOST**$36.92**3.6★**▲ 12%**](https://www.amazon.com/dp/B0DVN5VGNC) [![Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/41eyVNu8ZJL.jpg)**Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack**Ensure**$25.78**4.6★**— 6%**](https://www.amazon.com/dp/B0791Y2LMB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 71 weeks — +10.4% search growth over the last 90 days.

1K800Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**30%

*“The taste is clean”*

**Nutritional Content**22%

*“Great Nutrition”*

**Quality-Overall**9%

*“Excellent product”*

**Flavor**7%

*“The flavors are creamy”*

**Value For Money**7%

*“Best price”*

**Weight Loss**2%

*“This product help me maintain my weight”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Vitamin**1%

*“For my own personal health I highly recommend it as a supplement”*

**Ease Of Use**1%

*“Ease of use”*

**Energy Level**1%

*“Always makes me feel better/ gives me energy”*

### **What buyers complain about **

**Taste-Overall**22%

*“Awful tasting”*

**Value For Money**9%

*“Too expensive”*

**Flavor**7%

*“thin flavor”*

**Nutritional Content**7%

*“less protein”*

**Thickness**5%

*“Its extremely thick with lumps in it”*

**Leak-Proof**3%

*“The bottles leak”*

**Texture/Consistency-Overall**3%

*“not a pleasant taste or texture”*

**Sweetness**2%

*“Too sweet”*

**Dilute/Watery**2%

*“Tastes watered down”*

**Regulates Digestion**2%

*“It can cause constipation”*

### **Top return reasons **

**Taste-Overall**100%