---
title: "bone broth protein powder — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/bone-broth-protein-powder"
last_updated: "2026-07-14T02:09:34.632Z"
locale: en
meta:
  description: "bone broth protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "bone broth protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "bone broth protein powder — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bone broth protein powder**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 84Growth 21Conversion 47Competition 48Returns 100Price range 95Avg price 95Brand share 53Review moat 39Quality gap 75

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$37.74**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$19.02–$72.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 959K searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,634.17**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **—flat

**Sellers**

**582**

**Top-5 brand share**

**73%**

**Open market**

**19%**

- Ancient Nutrition23% - Paleovalley18% - Bare Bones16% - NAKED8% - Paradise Naturals8% - Carlyle8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$54K8%$108K12%$162K16%$216K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate](https://m.media-amazon.com/images/I/41+L7hud8EL.jpg)**Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate**Paleovalley**$64.59**4.5★795 rev](https://www.amazon.com/dp/B0BXZ5LN34) [2![Bare Bones Beef Bone Broth Instant Powdered Mix Packets | 5g Collagen | 10g Protein | Keto & Paleo Friendly | No Artificial Flavors | Rich Savory on-the-go 16 Pack](https://m.media-amazon.com/images/I/41jEwjWWPAL.jpg)**Bare Bones Beef Bone Broth Instant Powdered Mix Packets | 5g Collagen | 10g Protein | Keto & Paleo Friendly | No Artificial Flavors | Rich Savory on-the-go 16 Pack**Bare Bones**$24.43**4.5★7,777 rev](https://www.amazon.com/dp/B07T15BBGP) [3![Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings](https://m.media-amazon.com/images/I/41t2brbVoUL.jpg)**Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings**Ancient Nutrition**$37.67**4.4★6,108 rev](https://www.amazon.com/dp/B0G54F8JXS) [4![NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB](https://m.media-amazon.com/images/I/418drFsMo2L.jpg)**NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB**NAKED**$39.82**4.2★370 rev](https://www.amazon.com/dp/B0F3PFC993) [5![Paradise Naturals 100% Grass-Fed Natural Beef Bone Broth Powder + Active Probiotics Collagen 15g Protein Non-GMO Low Sodium Gut Health Paleo Keto Gluten-Free for Healthy Skin Hair Joints](https://m.media-amazon.com/images/I/51vQ4m4ExxL.jpg)**Paradise Naturals 100% Grass-Fed Natural Beef Bone Broth Powder + Active Probiotics Collagen 15g Protein Non-GMO Low Sodium Gut Health Paleo Keto Gluten-Free for Healthy Skin Hair Joints**Paradise Naturals**$19.77**4.3★1,623 rev](https://www.amazon.com/dp/B0BDKBL2K1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bare Bones Bone Broth Powder Packets Variety Pack | 5 g Collagen | 10 g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack + Recipe Guide](https://m.media-amazon.com/images/I/51HnO4r+POL.jpg)**Bare Bones Bone Broth Powder Packets Variety Pack | 5 g Collagen | 10 g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack + Recipe Guide**Bare Bones**$23.47**155 rev4mo ago](https://www.amazon.com/dp/B0GQD7Q6LN) [![Bare Bones Classic Chicken Bone Broth Instant Powdered Mix Packets | 5g Collagen | 10g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack](https://m.media-amazon.com/images/I/41QWv9mzyfL.jpg)**Bare Bones Classic Chicken Bone Broth Instant Powdered Mix Packets | 5g Collagen | 10g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack**Bare Bones**$23.78**449 rev6mo ago](https://www.amazon.com/dp/B0GF3S9FP7) [![Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings](https://m.media-amazon.com/images/I/41t2brbVoUL.jpg)**Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings**Ancient Nutrition**$37.67**6,108 rev7mo ago](https://www.amazon.com/dp/B0G54F8JXS) [![Bone Broth Protein Powder for Women and Men Carnivore Paleo & Keto Friendly Supports Healthy Skin Hair Nails Joint Non-GMO Hydrolyzed Collagen Peptides Type 1&3 Made in USA (10.58 Oz)](https://m.media-amazon.com/images/I/51LukwVuY0L.jpg)**Bone Broth Protein Powder for Women and Men Carnivore Paleo & Keto Friendly Supports Healthy Skin Hair Nails Joint Non-GMO Hydrolyzed Collagen Peptides Type 1&3 Made in USA (10.58 Oz)**Nourism**$19.06**71 rev11mo ago](https://www.amazon.com/dp/B0FKT1L6H3) [![NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB](https://m.media-amazon.com/images/I/418drFsMo2L.jpg)**NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB**NAKED**$39.82**370 rev1y ago](https://www.amazon.com/dp/B0F3PFC993)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bare Bones Bone Broth Powder Packets Variety Pack | 5 g Collagen | 10 g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack + Recipe Guide](https://m.media-amazon.com/images/I/51HnO4r+POL.jpg)**Bare Bones Bone Broth Powder Packets Variety Pack | 5 g Collagen | 10 g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack + Recipe Guide**Bare Bones**$23.47**4.3★**▲ 287%**](https://www.amazon.com/dp/B0GQD7Q6LN) [![Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings](https://m.media-amazon.com/images/I/41t2brbVoUL.jpg)**Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings**Ancient Nutrition**$37.67**4.4★**▲ 164%**](https://www.amazon.com/dp/B0G54F8JXS) [![Bare Bones Classic Chicken Bone Broth Instant Powdered Mix Packets | 5g Collagen | 10g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack](https://m.media-amazon.com/images/I/41QWv9mzyfL.jpg)**Bare Bones Classic Chicken Bone Broth Instant Powdered Mix Packets | 5g Collagen | 10g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack**Bare Bones**$23.78**3.8★**▲ 109%**](https://www.amazon.com/dp/B0GF3S9FP7) [![Dr. Kellyann Keto Bone Broth Protein Powder Chocolate - Protein 21g Grass Fed Hydrolyzed Collagen - Gluten and Dairy Free Paleo Keto Protein Shakes (30 Servings)](https://m.media-amazon.com/images/I/4185WkV-99L.jpg)**Dr. Kellyann Keto Bone Broth Protein Powder Chocolate - Protein 21g Grass Fed Hydrolyzed Collagen - Gluten and Dairy Free Paleo Keto Protein Shakes (30 Servings)**Dr. Kellyann**$47.18**4.5★**▲ 38%**](https://www.amazon.com/dp/B07KTD6W9N) [![NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB](https://m.media-amazon.com/images/I/418drFsMo2L.jpg)**NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB**NAKED**$39.82**4.2★**▲ 18%**](https://www.amazon.com/dp/B0F3PFC993)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.

50K30KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**32%

*“Absolutely delicious”*

**Nutritional Content**13%

*“Excellent protein powder”*

**Flavor**9%

*“Beef flavor”*

**Quality-Overall**7%

*“Excellent product”*

**Solubility**4%

*“It mixes well”*

**Blend/Ratio**3%

*“Blends well”*

**Ease Of Use**3%

*“Makes it super convenient”*

**Ingredients-Overall**2%

*“Clean ingredients”*

**Value For Money**1%

*“Good value for the money”*

**Health Benefits-Overall**1%

*“they are great health choice”*

### **What buyers complain about **

**Taste-Overall**30%

*“Artificial Taste”*

**Flavor**11%

*“It is unflavored”*

**Value For Money**5%

*“just expensive”*

**Smell**5%

*“Smells awful”*

**Solubility**4%

*“Difficult to dissolve”*

**Nutritional Content**2%

*“only has 10 grams of protein”*

**Ingredients-Overall**2%

*“CONTAINS LEAD”*

**Sweetness**2%

*“Too sweet”*

**Artificial Sweeteners**2%

*“My concern is the artificial taste of the sweetener”*

**Salt Content**2%

*“Just a little too salty”*

### **Top return reasons **

**Taste-Overall**34%

**Value For Money**20%

**Salt Content**7%

**Ingredients-Overall**7%

**Smell**7%

**Flavor**6%

**Advertised Vs Actual Product**3%

**Functionality-Overall**2%

**Powdered/Crumbled**2%

**Size-Overall**1%