---
title: "body odor soap — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/body-odor-soap"
last_updated: "2026-07-14T00:26:03.202Z"
locale: en
meta:
  description: "body odor soap shows low returns (0.3%), but a deep review moat (8,305 avg reviews) keeps it on the watch list."
  "og:description": "body odor soap shows low returns (0.3%), but a deep review moat (8,305 avg reviews) keeps it on the watch list."
  "og:title": "body odor soap — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **body odor soap**

**Worth a look**

Shows low returns (0.3%), but a deep review moat (8,305 avg reviews) keeps it on the watch list.

Market size 34Growth 51Conversion 74Competition 49Returns 99Price range 54Avg price 42Brand share 36Review moat 23Quality gap 40

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$2.22–$30.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+21.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.05**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$161K**

$161K/yr · 211K searches

**Review moat**

**Bad****8,304.87**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▲rising

**Sellers**

**322**

**Top-5 brand share**

**83%**

**Open market**

**13%**

- Secret34% - Degree34% - Lume6% - Dove5% - Naturium5% - DR. LIFT3% - Open — no brand owns it (7 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$8K10%$16K15%$24K20%$32K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Peach & Vanilla Blossom Scent 8.0 oz](https://m.media-amazon.com/images/I/41GWC05i9AL.jpg)**Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Peach & Vanilla Blossom Scent 8.0 oz**Secret**$7.82**4.5★2,358 rev](https://www.amazon.com/dp/B0DSJW5M8F) [2![Degree All Day Fresh Body Wash Cool Rush Deep Cleansing 20 FO](https://m.media-amazon.com/images/I/31Rz6BZh-SL.jpg)**Degree All Day Fresh Body Wash Cool Rush Deep Cleansing 20 FO**Degree**$4.69**4.5★857 rev](https://www.amazon.com/dp/B0F79GS729) [3![Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Light & Fresh 8.0 oz](https://m.media-amazon.com/images/I/41eyU4VaO2L.jpg)**Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Light & Fresh 8.0 oz**Secret**$8.29**4.5★2,358 rev](https://www.amazon.com/dp/B0DSCN63TG) [4![Degree All Day Fresh Body Wash Fresh Energy Deep Cleansing 20 FO](https://m.media-amazon.com/images/I/31tENEmd7HL.jpg)**Degree All Day Fresh Body Wash Fresh Energy Deep Cleansing 20 FO**Degree**$4.71**4.5★482 rev](https://www.amazon.com/dp/B0F79G6JX1) [5![Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz](https://m.media-amazon.com/images/I/61hQ4Rw-l9L.jpg)**Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz**Degree**$4.29**4.4★601 rev](https://www.amazon.com/dp/B0F79SVY5L)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Chemist at Play Odour Control Body Wash| Controls Body Odour| Long Lasting Freshness | Regulates sweat & sebum| 7.9 Fl oz](https://m.media-amazon.com/images/I/41aPj+boo2L.jpg)**Chemist at Play Odour Control Body Wash| Controls Body Odour| Long Lasting Freshness | Regulates sweat & sebum| 7.9 Fl oz**Chemist at Play**$9.90**15,551 rev10mo ago](https://www.amazon.com/dp/B0F48NHTVT) [![Dove Glycolic Serum Body Wash for Women 14.2 oz | 2% glycolic acid body wash that helps control odor smooth skin texture and support freshness during hormonal changes](https://m.media-amazon.com/images/I/61hdlVT6iLL.jpg)**Dove Glycolic Serum Body Wash for Women 14.2 oz | 2% glycolic acid body wash that helps control odor smooth skin texture and support freshness during hormonal changes**Dove**$17.50**494 rev11mo ago](https://www.amazon.com/dp/B0F4QL1KX7) [![Degree All Day Fresh Body Wash Cool Rush Deep Cleansing 20 FO](https://m.media-amazon.com/images/I/31Rz6BZh-SL.jpg)**Degree All Day Fresh Body Wash Cool Rush Deep Cleansing 20 FO**Degree**$4.69**857 rev1y ago](https://www.amazon.com/dp/B0F79GS729) [![Degree All Day Fresh Body Wash Fresh Energy Deep Cleansing 20 FO](https://m.media-amazon.com/images/I/31tENEmd7HL.jpg)**Degree All Day Fresh Body Wash Fresh Energy Deep Cleansing 20 FO**Degree**$4.71**482 rev1y ago](https://www.amazon.com/dp/B0F79G6JX1) [![Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz](https://m.media-amazon.com/images/I/61hQ4Rw-l9L.jpg)**Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz**Degree**$4.29**601 rev1y ago](https://www.amazon.com/dp/B0F79SVY5L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![wigarjur Persimmon Body Wash for Old People Smell Natural Deodorant Bar Soap for Strong Odor Smelly Feet Remove Cleansing Body Deodorizing with Persimmon & Green Tea Extracts](https://m.media-amazon.com/images/I/41vpw-GGRFL.jpg)**wigarjur Persimmon Body Wash for Old People Smell Natural Deodorant Bar Soap for Strong Odor Smelly Feet Remove Cleansing Body Deodorizing with Persimmon & Green Tea Extracts**wigarjur**$10.28**4.5★**▲ 71%**](https://www.amazon.com/dp/B0DMVTTHRV) [![Chemist at Play Odour Control Body Wash| Controls Body Odour| Long Lasting Freshness | Regulates sweat & sebum| 7.9 Fl oz](https://m.media-amazon.com/images/I/41aPj+boo2L.jpg)**Chemist at Play Odour Control Body Wash| Controls Body Odour| Long Lasting Freshness | Regulates sweat & sebum| 7.9 Fl oz**Chemist at Play**$9.90**4.3★**▲ 49%**](https://www.amazon.com/dp/B0F48NHTVT) [![Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz](https://m.media-amazon.com/images/I/31sM4ZQSHPL.jpg)**Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz**Naturium**$16.00**4.6★**▲ 32%**](https://www.amazon.com/dp/B0D84FT7MR) [![Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Lilac & Waterlily Scent 8.0 Fl Oz](https://m.media-amazon.com/images/I/41khzz-skKL.jpg)**Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Lilac & Waterlily Scent 8.0 Fl Oz**Secret**$8.31**4.5★**▲ 31%**](https://www.amazon.com/dp/B0DSJXBJ2Z) [![Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz](https://m.media-amazon.com/images/I/61hQ4Rw-l9L.jpg)**Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz**Degree**$4.29**4.4★**▲ 24%**](https://www.amazon.com/dp/B0F79SVY5L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — +21.3% search growth over the last 90 days.

8K6KPrime Day '25Spike '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**37%

*“Clean Scent”*

**Quality-Overall**7%

*“Nice, quality soap”*

**Cleansing**7%

*“So clean”*

**Value For Money**6%

*“Great deal”*

**Lather**5%

*“Best lather”*

**Soft Feel**5%

*“leaves skin soft”*

**Moist/Dry**3%

*“It is moisturizing”*

**Efficiency**3%

*“Pump worked well”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Ease Of Cleaning**2%

*“It cleanses well”*

### **What buyers complain about **

**Smell**25%

*“Bad odor”*

**Allergies**8%

*“Irritated my skin”*

**Size-Overall**6%

*“Its So Honkin Big”*

**Value For Money**6%

*“Too expensive”*

**Moist/Dry**4%

*“Made my skin very dry”*

**Leak-Proof**4%

*“leaks”*

**Functionality-Overall**2%

*“Not effective”*

**Motor Power**2%

*“Came with a broken pump”*

**Skin Health**2%

*“Skin irritation”*

**Lather**2%

*“Doesnt lather up”*

### **Top return reasons **

**Leak-Proof**27%

**Smell**25%

**Motor Power**11%

**Advertised Vs Actual Product**8%

**Size-Overall**5%

**Sensitivity-Overall**4%

**Value For Money**3%

**Functionality-Overall**3%

**Defective Material/Parts**2%

**Ingredients-Overall**2%