---
title: "blue tansy — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/blue-tansy"
last_updated: "2026-07-14T01:50:19.714Z"
locale: en
meta:
  description: "blue tansy shows a sweet-spot price point ($27.35 avg), but soft demand (-3.6% this quarter) keeps it on the watch list."
  "og:description": "blue tansy shows a sweet-spot price point ($27.35 avg), but soft demand (-3.6% this quarter) keeps it on the watch list."
  "og:title": "blue tansy — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **blue tansy**

**Worth a look**

Shows a sweet-spot price point ($27.35 avg), but soft demand (-3.6% this quarter) keeps it on the watch list.

Market size 26Growth 23Conversion 55Competition 38Returns 93Price range 88Avg price 95Brand share 56Review moat 68Quality gap 37

**Avg price**

**Incredible****$27.35**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$9.05–$79.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****782.57**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$106K**

$106K/yr · 84K searches

**Growth**

**Bad****-3.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▲rising

**Sellers**

**72**

**Top-5 brand share**

**72%**

**Open market**

**25%**

- Plant Therapy36% - EUQEE13% - Nature Packaged9% - The Yellow Bird9% - DIME4% - ANAI RUI4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$11K15%$16K20%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Plant Therapy Blue Tansy Essential Oil 2.5 mL (1/12 oz) 100% Pure and Undiluted Natural Aromatherapy for Diffuser or DIY Skincare](https://m.media-amazon.com/images/I/31mdr+X6SlL.jpg)**Plant Therapy Blue Tansy Essential Oil 2.5 mL (1/12 oz) 100% Pure and Undiluted Natural Aromatherapy for Diffuser or DIY Skincare**Plant Therapy**$16.87**4.7★683 rev](https://www.amazon.com/dp/B01NCWEY2U) [2![EUQEE Blue Tansy Essential Oil 118mL/4oz Pure Blue Tansy Oil Premium Essential Oil for Diffuser Soap Making Skin Care with Glass Dropper](https://m.media-amazon.com/images/I/41Qq3M6kvEL.jpg)**EUQEE Blue Tansy Essential Oil 118mL/4oz Pure Blue Tansy Oil Premium Essential Oil for Diffuser Soap Making Skin Care with Glass Dropper**EUQEE**$13.67**4.3★6,095 rev](https://www.amazon.com/dp/B0CHRLYTR7) [3![Plant Therapy Blue Tansy Essential Oil 100% Pure Undiluted Natural Aromatherapy Therapeutic Grade 5 mL (1/6 oz)](https://m.media-amazon.com/images/I/313xd7kFV8L.jpg)**Plant Therapy Blue Tansy Essential Oil 100% Pure Undiluted Natural Aromatherapy Therapeutic Grade 5 mL (1/6 oz)**Plant Therapy**$25.85**4.6★308 rev](https://www.amazon.com/dp/B00P2S3EUS) [4![Nature Packaged Organic Blue Tansy Essential Oil Direct from Malagassi Essential Oils - Ideal in Face Oil - Organic Blue Tansy for Candle Making and Soap Making (5 mL)](https://m.media-amazon.com/images/I/41YyuRuzrmL.jpg)**Nature Packaged Organic Blue Tansy Essential Oil Direct from Malagassi Essential Oils - Ideal in Face Oil - Organic Blue Tansy for Candle Making and Soap Making (5 mL)**Nature Packaged**$19.91**4.6★49 rev](https://www.amazon.com/dp/B0DXLC8LR3) [5![Yellow Bird Balancing Blue Tansy Face Oil 2 oz / 59 ml Skin Glowing Serum. Collagen Support. Promotes Clear Skin Naturally. Wrinkle Blemish & Pore Minimizer. Natural Vegan Facial Moisturizer.](https://m.media-amazon.com/images/I/51FLbWXmhFL.jpg)**Yellow Bird Balancing Blue Tansy Face Oil 2 oz / 59 ml Skin Glowing Serum. Collagen Support. Promotes Clear Skin Naturally. Wrinkle Blemish & Pore Minimizer. Natural Vegan Facial Moisturizer.**The Yellow Bird**$24.73**4.4★660 rev](https://www.amazon.com/dp/B07K1QFHDJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Essences Bulgaria Organic Blue Tansy Essential Oil 0.17 Fl Oz | 5ml | Tanacetum annuum | 100% Pure | Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan](https://m.media-amazon.com/images/I/41Ht5BQk4vL.jpg)**Essences Bulgaria Organic Blue Tansy Essential Oil 0.17 Fl Oz | 5ml | Tanacetum annuum | 100% Pure | Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan**Essences Bulgaria**$17.05**12 rev10mo ago](https://www.amazon.com/dp/B0FPD4NBF3) [![Nature Packaged Organic Blue Tansy Essential Oil Direct from Malagassi Essential Oils - Ideal in Face Oil - Organic Blue Tansy for Candle Making and Soap Making (5 mL)](https://m.media-amazon.com/images/I/41YyuRuzrmL.jpg)**Nature Packaged Organic Blue Tansy Essential Oil Direct from Malagassi Essential Oils - Ideal in Face Oil - Organic Blue Tansy for Candle Making and Soap Making (5 mL)**Nature Packaged**$19.91**49 rev1y ago](https://www.amazon.com/dp/B0DXLC8LR3) [![Handmade Grass Fed Beef Tallow Balm for Face and Body Blue Tansy Oil + Organic Jojoba Chamomile and Helichrysum Natural Skin Moisturizer for Dry Sensitive Skin 2 fl oz Made in USA](https://m.media-amazon.com/images/I/41Sortpz3PL.jpg)**Handmade Grass Fed Beef Tallow Balm for Face and Body Blue Tansy Oil + Organic Jojoba Chamomile and Helichrysum Natural Skin Moisturizer for Dry Sensitive Skin 2 fl oz Made in USA**Aspen Kay Naturals**$23.41**173 rev1y ago](https://www.amazon.com/dp/B0DCPSLN4L) [![Pretty Farm Girl Blue Balance Serum Calming Facial Serum with Blue Tansy and Chamomile Lightweight Hydrating Formula for Redness and Irritation All Skin Types - 0.5 oz](https://m.media-amazon.com/images/I/41EzG0lDz7L.jpg)**Pretty Farm Girl Blue Balance Serum Calming Facial Serum with Blue Tansy and Chamomile Lightweight Hydrating Formula for Redness and Irritation All Skin Types - 0.5 oz**Pretty farm girl**$21.79**5 rev1y ago](https://www.amazon.com/dp/B0DHMMD8DD) [![ANAI RUI Bakuchiol Blue Tansy Night-Repair Facial Oil Natural Retinol Alternative + Squalane Jojoba for Deep Wrinkles & Fine Lines Soothing Calm & Soothe Redness Hydrating Balancing 1 FL.OZ](https://m.media-amazon.com/images/I/415oW3n8AbL.jpg)**ANAI RUI Bakuchiol Blue Tansy Night-Repair Facial Oil Natural Retinol Alternative + Squalane Jojoba for Deep Wrinkles & Fine Lines Soothing Calm & Soothe Redness Hydrating Balancing 1 FL.OZ**ANAI RUI**$14.37**130 rev2y ago](https://www.amazon.com/dp/B0CSSPR9K7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nirvana Nurture Blue Tansy Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care](https://m.media-amazon.com/images/I/314ICPJ2YsL.jpg)**Nirvana Nurture Blue Tansy Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care**Nirvana Nurture**$32.14**4.5★**▲ 318%**](https://www.amazon.com/dp/B0F54FFV3J) [![Pretty Farm Girl Blue Balance Serum Calming Facial Serum with Blue Tansy and Chamomile Lightweight Hydrating Formula for Redness and Irritation All Skin Types - 0.5 oz](https://m.media-amazon.com/images/I/41EzG0lDz7L.jpg)**Pretty Farm Girl Blue Balance Serum Calming Facial Serum with Blue Tansy and Chamomile Lightweight Hydrating Formula for Redness and Irritation All Skin Types - 0.5 oz**Pretty farm girl**$21.79**4.3★**▲ 163%**](https://www.amazon.com/dp/B0DHMMD8DD) [![Essences Bulgaria Organic Blue Tansy Essential Oil 0.17 Fl Oz | 5ml | Tanacetum annuum | 100% Pure | Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan](https://m.media-amazon.com/images/I/41Ht5BQk4vL.jpg)**Essences Bulgaria Organic Blue Tansy Essential Oil 0.17 Fl Oz | 5ml | Tanacetum annuum | 100% Pure | Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan**Essences Bulgaria**$17.05**5.0★**▲ 124%**](https://www.amazon.com/dp/B0FPD4NBF3) [![Plant Therapy Blue Tansy Essential Oil 100% Pure Undiluted Natural Aromatherapy Therapeutic Grade 5 mL (1/6 oz)](https://m.media-amazon.com/images/I/313xd7kFV8L.jpg)**Plant Therapy Blue Tansy Essential Oil 100% Pure Undiluted Natural Aromatherapy Therapeutic Grade 5 mL (1/6 oz)**Plant Therapy**$25.85**4.6★**▲ 78%**](https://www.amazon.com/dp/B00P2S3EUS) [![Handmade Grass Fed Beef Tallow Balm for Face and Body Blue Tansy Oil + Organic Jojoba Chamomile and Helichrysum Natural Skin Moisturizer for Dry Sensitive Skin 2 fl oz Made in USA](https://m.media-amazon.com/images/I/41Sortpz3PL.jpg)**Handmade Grass Fed Beef Tallow Balm for Face and Body Blue Tansy Oil + Organic Jojoba Chamomile and Helichrysum Natural Skin Moisturizer for Dry Sensitive Skin 2 fl oz Made in USA**Aspen Kay Naturals**$23.41**4.4★**▲ 62%**](https://www.amazon.com/dp/B0DCPSLN4L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

3K2KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**19%

*“Smells good”*

**Quality-Overall**15%

*“Seems like a high quality oil”*

**Value For Money**7%

*“Worth the money”*

**Soft Feel**6%

*“my skin was smooth”*

**Moist/Dry**6%

*“The hydration glow is amazing”*

**Efficiency**5%

*“Good for its intended purpose”*

**Suitability Combination Skin**5%

*“keeps my skin so happy”*

**Suitability Dry Skin**4%

*“Perfect for my dry skin”*

**Cleansing**4%

*“The overall effective is top tier as it leaves my skin cleans and all refreshed”*

**Absorbency**3%

*“It also absorbs nicely”*

### **What buyers complain about **

**Smell**24%

*“Very strong smell”*

**Allergies**7%

*“Unfortunately, my skin became very red and irritated after two uses”*

**Value For Money**5%

*“Not much product for the price”*

**Size-Overall**5%

*“Wrong size either its advertised wrong or this brand is skimping out”*

**Sensitivity-Overall**4%

*“Not good for sensitive skin”*

**Oily/Greasy**4%

*“Good soap, not good oil”*

**Color**4%

*“Don't expect to get a dark blue tinted ampoule as shown”*

**Quality-Overall**4%

*“Same quality as expensive brand”*

**Functionality-Overall**3%

*“Didn't work for me”*

**Suitability Combination Skin**2%

*“the blue tansy isn't for my skin type”*

### **Top return reasons **

**Smell**32%

**Advertised Vs Actual Product**15%

**Functionality-Overall**6%

**Leak-Proof**5%

**Oily/Greasy**5%

**Size-Overall**4%

**Value For Money**3%

**Skin Health**3%

**Product Condition**3%

**Suitability Combination Skin**2%