---
title: "black sponge — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/black-sponge"
last_updated: "2026-07-14T00:35:03.412Z"
locale: en
meta:
  description: "a small market ($58K/yr) — black sponge doesn't clear our bar today."
  "og:description": "a small market ($58K/yr) — black sponge doesn't clear our bar today."
  "og:title": "black sponge — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **black sponge**

**Skip it**

A small market ($58K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 21Conversion 80Competition 42Returns 95Price range 46Avg price 52Brand share 37Review moat 82Quality gap 43

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****361.92**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.25**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.21–$23.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-8.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$58K**

$58K/yr · 57K searches

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**83%**

**Open market**

**14%**

- Spunspon27% - Jetz-Scrubz26% - S&T INC.19% - Taeku7% - Okleen4% - MBAIYO3% - Open — no brand owns it (9 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![S&T INC. Dish Sponge 10 Pack for Sponges Kitchen Refill Multipurpose Cleaning and Dish Scrubber for Kitchen and Home 4.3 Inches x 2.8 Inches x 1 Inch Black](https://m.media-amazon.com/images/I/41SJ1Ty8-4L.jpg)**S&T INC. Dish Sponge 10 Pack for Sponges Kitchen Refill Multipurpose Cleaning and Dish Scrubber for Kitchen and Home 4.3 Inches x 2.8 Inches x 1 Inch Black**S&T INC.**$11.66**4.0★66 rev](https://www.amazon.com/dp/B0FY3YT7GV) [2![6 - Pack Non-Scratch Scrub Sponges - Sponge for Dishes and Washing Dishes Cleaning Pads for Kitchen Home and MoreBlack](https://m.media-amazon.com/images/I/615Y9DMAIyL.jpg)**6 - Pack Non-Scratch Scrub Sponges - Sponge for Dishes and Washing Dishes Cleaning Pads for Kitchen Home and MoreBlack**Spunspon**$5.93**4.5★452 rev](https://www.amazon.com/dp/B0DGF7L7CQ) [3![The Original Magic Jetz Scrubz J27 Scrubber Sponge Rectangle Pack of 3](https://m.media-amazon.com/images/I/51O5IXzt0CL.jpg)**The Original Magic Jetz Scrubz J27 Scrubber Sponge Rectangle Pack of 3**Jetz-Scrubz**$14.50**4.7★1,668 rev](https://www.amazon.com/dp/B003TI6Z68) [4![Jetz-Scrubz Original Magic Scrubz Scrubber Sponge Rectangle (6-Pack)](https://m.media-amazon.com/images/I/61SQqPnMMFL.jpg)**Jetz-Scrubz Original Magic Scrubz Scrubber Sponge Rectangle (6-Pack)**Jetz-Scrubz**$23.36**4.8★634 rev](https://www.amazon.com/dp/B0BGT9D8LX) [5![Taeku Natural Kitchen Sponge 6 Pack Heavy Duty Scrub Cellulose Sponge Premium Multifunction Eco Friendly Cleaning Sponges for Dishes (Black)](https://m.media-amazon.com/images/I/51qLTlOuAFL.jpg)**Taeku Natural Kitchen Sponge 6 Pack Heavy Duty Scrub Cellulose Sponge Premium Multifunction Eco Friendly Cleaning Sponges for Dishes (Black)**Taeku**$7.18**4.4★123 rev](https://www.amazon.com/dp/B0D4H32GRB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Rasket 6 Pack Scrub Sponges Temperature Controlled Dish Sponge Bulk Kitchen Sponges for Cleaning Multi Functional Cleaning Sponge for Kitchen Bathroom Floor (Black)](https://m.media-amazon.com/images/I/51Y78V4j3iL.jpg)**Rasket 6 Pack Scrub Sponges Temperature Controlled Dish Sponge Bulk Kitchen Sponges for Cleaning Multi Functional Cleaning Sponge for Kitchen Bathroom Floor (Black)**Rasket**$10.16**3 rev1mo ago](https://www.amazon.com/dp/B0GXJZZCJ6) [![S&T INC. Dish Sponge 10 Pack for Sponges Kitchen Refill Multipurpose Cleaning and Dish Scrubber for Kitchen and Home 4.3 Inches x 2.8 Inches x 1 Inch Black](https://m.media-amazon.com/images/I/41SJ1Ty8-4L.jpg)**S&T INC. Dish Sponge 10 Pack for Sponges Kitchen Refill Multipurpose Cleaning and Dish Scrubber for Kitchen and Home 4.3 Inches x 2.8 Inches x 1 Inch Black**S&T INC.**$11.66**66 rev8mo ago](https://www.amazon.com/dp/B0FY3YT7GV) [![BESSONLE 8 Pack Silicone Scrubbing Sponges Heavy-Duty Non-Scratch Kitchen Sponges - Reusable Odor-Free Perfect as for Cleaning Dishes Non-Stick Countertops (Black)](https://m.media-amazon.com/images/I/514rcWBASWL.jpg)**BESSONLE 8 Pack Silicone Scrubbing Sponges Heavy-Duty Non-Scratch Kitchen Sponges - Reusable Odor-Free Perfect as for Cleaning Dishes Non-Stick Countertops (Black)**BESSONLE**$13.64**70 rev8mo ago](https://www.amazon.com/dp/B0FQBZKJTX) [![Large Cellulose Sponges Kitchen Sponge for Dish Thick Heavy Duty Scrub Pads Non-Scratch Scrubber for Household/Cookware/Bathroom/Office/Boat 5.5 x 3 x 1 (7 Pack) Black](https://m.media-amazon.com/images/I/413y7HUh9DL.jpg)**Large Cellulose Sponges Kitchen Sponge for Dish Thick Heavy Duty Scrub Pads Non-Scratch Scrubber for Household/Cookware/Bathroom/Office/Boat 5.5 x 3 x 1 (7 Pack) Black**Spunspon**$9.58**22 rev9mo ago](https://www.amazon.com/dp/B0FRQSRBP6) [![Curio Home Goods Ionic Non-Scratch Dish Sponges with Magnetized Holder Odor Resistant Synthetic Scrub Sponges 3 Pack Black](https://m.media-amazon.com/images/I/31lYW2KtTpL.jpg)**Curio Home Goods Ionic Non-Scratch Dish Sponges with Magnetized Holder Odor Resistant Synthetic Scrub Sponges 3 Pack Black**Curio Home Goods**$21.03**24 rev11mo ago](https://www.amazon.com/dp/B0FLJVGQ7Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Rasket 6 Pack Scrub Sponges Temperature Controlled Dish Sponge Bulk Kitchen Sponges for Cleaning Multi Functional Cleaning Sponge for Kitchen Bathroom Floor (Black)](https://m.media-amazon.com/images/I/51Y78V4j3iL.jpg)**Rasket 6 Pack Scrub Sponges Temperature Controlled Dish Sponge Bulk Kitchen Sponges for Cleaning Multi Functional Cleaning Sponge for Kitchen Bathroom Floor (Black)**Rasket**$10.16**5.0★**▲ 292%**](https://www.amazon.com/dp/B0GXJZZCJ6) [![Taeku Natural Kitchen Sponge 6 Pack Heavy Duty Scrub Cellulose Sponge Premium Multifunction Eco Friendly Cleaning Sponges for Dishes (Dark)](https://m.media-amazon.com/images/I/41M5u6X1pML.jpg)**Taeku Natural Kitchen Sponge 6 Pack Heavy Duty Scrub Cellulose Sponge Premium Multifunction Eco Friendly Cleaning Sponges for Dishes (Dark)**Taeku**$7.40**4.4★**▲ 292%**](https://www.amazon.com/dp/B09QC8NCHL) [![Jetz-Scrubz Super Size Kitchen Scrubber Sponge Value Pack Pack of 3](https://m.media-amazon.com/images/I/51nClsQRz9L.jpg)**Jetz-Scrubz Super Size Kitchen Scrubber Sponge Value Pack Pack of 3**Jetz-Scrubz**$14.65**4.6★**▲ 259%**](https://www.amazon.com/dp/B0FS4FS48F) [![Large Cellulose Sponges Kitchen Sponge for Dish Thick Heavy Duty Scrub Pads Non-Scratch Scrubber for Household/Cookware/Bathroom/Office/Boat 5.5 x 3 x 1 (7 Pack) Black](https://m.media-amazon.com/images/I/413y7HUh9DL.jpg)**Large Cellulose Sponges Kitchen Sponge for Dish Thick Heavy Duty Scrub Pads Non-Scratch Scrubber for Household/Cookware/Bathroom/Office/Boat 5.5 x 3 x 1 (7 Pack) Black**Spunspon**$9.58**4.3★**▲ 90%**](https://www.amazon.com/dp/B0FRQSRBP6) [![Cleaning and Washing Sponge 3 Pack Large Extra Thick Heavy Duty Sponge Multi-Purpose for Kitchen Bathroom Bike Boat Car Natural Cellulose Sponges 4 X 6 X 2 (Black)](https://m.media-amazon.com/images/I/51TXQVdorzL.jpg)**Cleaning and Washing Sponge 3 Pack Large Extra Thick Heavy Duty Sponge Multi-Purpose for Kitchen Bathroom Bike Boat Car Natural Cellulose Sponges 4 X 6 X 2 (Black)**Spunspon**$9.54**4.4★**▲ 70%**](https://www.amazon.com/dp/B0F92JSH82)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.

1K750Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**15%

*“Easy to clean”*

**Quality-Overall**13%

*“Excellent quality, perfect size for kitchen sink use, double sided with different textures for effectiveness”*

**Durability**13%

*“Durable and Effective Cleaning Sponges for Everyday Use”*

**Smell**7%

*“which helps reduce odors”*

**Color**5%

*“Great color”*

**Value For Money**4%

*“Overall, a solid everyday sponge for the price”*

**Ease Of Use**4%

*“Easy to use”*

**Advertised Vs Actual Product**4%

*“As described”*

**Efficiency**3%

*“Effective”*

**Thickness**2%

*“The thicker design feels substantial in hand”*

### **What buyers complain about **

**Smell**15%

*“They do stink”*

**Ease Of Cleaning**7%

*“Tough on dirty dishes with out a lot of effort”*

**Thickness**7%

*“Standard thickness. actually a little bit thicker.”*

**Ease Of Use**7%

*“Very awkward to use”*

**Durability**6%

*“its already showing signs of breaking down”*

**Value For Money**6%

*“have noticed the price has gone way high”*

**Material Quality**4%

*“where the material tends to break down”*

**Quality-Overall**4%

*“Eh not the best”*

**Absorbency**4%

*“not absorbent”*

**Dispensing Mechanism**2%

*“It doesn't work with the soap dispenser”*

### **Top return reasons **

**Size-Overall**34%

**Advertised Vs Actual Product**12%

**Quality-Overall**6%

**Value For Money**5%

**Material Quality**4%

**Shape/Style**4%

**Thickness**3%

**Functionality-Overall**3%

**Color**3%

**Thin**3%