---
title: "black magic protein powder — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/black-magic-protein-powder"
last_updated: "2026-07-14T02:09:32.743Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 94% of clicks) — black magic protein powder doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 94% of clicks) — black magic protein powder doesn't clear our bar today."
  "og:title": "black magic protein powder — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **black magic protein powder**

**Skip it**

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 43Growth 16Conversion 64Competition 38Returns 100Price range 95Avg price 95Brand share 14Review moat 40Quality gap 50

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$43.87**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$28.15–$78.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$223K**

$223K/yr · 89K searches

**Review moat**

**Okay****2,487.94**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-18.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**34**

**Top-5 brand share**

**94%**

**Open market**

**3%**

- RYSE Up Supplements45% - Black Magic22% - Dymatize15% - GHOST6% - Quest5% - RAW2% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22K20%$45K30%$67K40%$89K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub](https://m.media-amazon.com/images/I/41-LSECodDL.jpg)**RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.56**4.6★1,828 rev](https://www.amazon.com/dp/B07DPB4HKQ) [2![Dymatize ISO100 Whey Protein Powder Isolate Cinnamon Cereal 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)](https://m.media-amazon.com/images/I/517HPVQJO6L.jpg)**Dymatize ISO100 Whey Protein Powder Isolate Cinnamon Cereal 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)**Dymatize**$35.81**4.5★585 rev](https://www.amazon.com/dp/B0D4VWVJ6C) [3![Black Magic Protein 2lbs (Chocolate PB Puffs)](https://m.media-amazon.com/images/I/41RtfCWMRmL.jpg)**Black Magic Protein 2lbs (Chocolate PB Puffs)**Black Magic**$48.51**4.4★170 rev](https://www.amazon.com/dp/B08R8KWYN4) [4![RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 54 Servings / 4 lb Tub](https://m.media-amazon.com/images/I/41xZNZj51iL.jpg)**RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 54 Servings / 4 lb Tub**RYSE Up Supplements**$78.47**4.6★1,828 rev](https://www.amazon.com/dp/B08G3GGHG5) [5![GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free](https://m.media-amazon.com/images/I/412k00y-p8L.jpg)**GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free**GHOST**$49.25**4.4★5,182 rev](https://www.amazon.com/dp/B0BYBB4HF7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Cinnamon Cereal Splash - 25 Servings](https://m.media-amazon.com/images/I/4148mPuDmfL.jpg)**Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Cinnamon Cereal Splash - 25 Servings**Jacked Factory**$28.15**23 rev5mo ago](https://www.amazon.com/dp/B0FTZT7NBS) [![Black Magic Keyz Amino Acid Matrix Powder - Muscle Recovery & Endurance - EAAs BCAAs & Taurine - Keto No Sugar Caffeine Free - Strawberry Mojito - 14.81 oz](https://m.media-amazon.com/images/I/41hF2vNe0sL.jpg)**Black Magic Keyz Amino Acid Matrix Powder - Muscle Recovery & Endurance - EAAs BCAAs & Taurine - Keto No Sugar Caffeine Free - Strawberry Mojito - 14.81 oz**Black Magic**$38.50**0 rev11mo ago](https://www.amazon.com/dp/B0FLFZTM51) [![Black Magic Supply 100% Vegan Plant-Sourced Protein - Keto Low Sugar Dairy Free Protein - Pre/Post Workout - Chocolate Ice Cream - 20g Protein per Scoop - 2 Pound](https://m.media-amazon.com/images/I/411BjYk79PL.jpg)**Black Magic Supply 100% Vegan Plant-Sourced Protein - Keto Low Sugar Dairy Free Protein - Pre/Post Workout - Chocolate Ice Cream - 20g Protein per Scoop - 2 Pound**Black Magic**$45.25**1 rev11mo ago](https://www.amazon.com/dp/B0FN7R33H8) [![RYSE Loaded Protein Powder - Mint Chip Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub](https://m.media-amazon.com/images/I/41qmoLZ6roL.jpg)**RYSE Loaded Protein Powder - Mint Chip Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.33**199 rev1y ago](https://www.amazon.com/dp/B0F1V6QTDB) [![RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub](https://m.media-amazon.com/images/I/41nunMNWbeL.jpg)**RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$37.65**436 rev1y ago](https://www.amazon.com/dp/B0DGTJJGDR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub](https://m.media-amazon.com/images/I/41nunMNWbeL.jpg)**RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$37.65**4.5★**▲ 274%**](https://www.amazon.com/dp/B0DGTJJGDR) [![Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Cinnamon Cereal Splash - 25 Servings](https://m.media-amazon.com/images/I/4148mPuDmfL.jpg)**Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Cinnamon Cereal Splash - 25 Servings**Jacked Factory**$28.15**4.2★**▲ 241%**](https://www.amazon.com/dp/B0FTZT7NBS) [![Black Magic Multi-Source Protein - Pre Workout and Post Workout - 2LB - 23g Protein - Whey Egg Albumin Enzymes Micellar Casein & MCTs (Horchata)](https://m.media-amazon.com/images/I/419zEWz-lhL.jpg)**Black Magic Multi-Source Protein - Pre Workout and Post Workout - 2LB - 23g Protein - Whey Egg Albumin Enzymes Micellar Casein & MCTs (Horchata)**Black Magic**$51.24**4.1★**▲ 226%**](https://www.amazon.com/dp/B0CCSR79RN) [![Black Magic Supply 100% Vegan Plant-Sourced Protein - Keto Low Sugar Dairy Free Protein - Pre/Post Workout - Chocolate Ice Cream - 20g Protein per Scoop - 2 Pound](https://m.media-amazon.com/images/I/411BjYk79PL.jpg)**Black Magic Supply 100% Vegan Plant-Sourced Protein - Keto Low Sugar Dairy Free Protein - Pre/Post Workout - Chocolate Ice Cream - 20g Protein per Scoop - 2 Pound**Black Magic**$45.25**5.0★**▲ 84%**](https://www.amazon.com/dp/B0FN7R33H8) [![RYSE Loaded Protein Powder - Mint Chip Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub](https://m.media-amazon.com/images/I/41qmoLZ6roL.jpg)**RYSE Loaded Protein Powder - Mint Chip Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.33**4.6★**▲ 75%**](https://www.amazon.com/dp/B0F1V6QTDB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — -18.5% search growth over the last 90 days.

2K1KSpike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**37%

*“Tastes great and smooth”*

**Nutritional Content**17%

*“Excellent protein”*

**Flavor**16%

*“Amazing flavor”*

**Quality-Overall**4%

*“Excellent Quality”*

**Blend/Ratio**4%

*“It blends well”*

**Value For Money**4%

*“worth every penny”*

**Solubility**3%

*“The powder mixes very well”*

**Sweetness**3%

*“Fruity”*

**Soft Feel**1%

*“mixes super smooth”*

**Texture/Consistency-Overall**1%

*“It is a very smooth texture without clumps with maybe 30 seconds of shaking”*

### **What buyers complain about **

**Taste-Overall**21%

*“It has a gross aftertaste too”*

**Flavor**10%

*“the flavor is very artificial”*

**Nutritional Content**9%

*“but I've been lacking protein”*

**Value For Money**9%

*“Too expensive”*

**Sweetness**4%

*“It's not overly sweet like many”*

**Advertised Vs Actual Product**3%

*“doesn't match the product”*

**Artificial Sweeteners**3%

*“You can taste the artificial sweeteners as well”*

**Size-Overall**3%

*“Not actual serving size”*

**Acid Regulator/Stomach Ache Relief**2%

*“I have terrible acid reflux”*

**Side Effects**2%

*“Made me sick while at work”*