---
title: "bismuth — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/bismuth"
last_updated: "2026-07-13T22:25:53.798Z"
locale: en
meta:
  description: "bismuth shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:description": "bismuth shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:title": "bismuth — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bismuth**

**Worth a look**

Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 51Growth 31Conversion 83Competition 41Returns 100Price range 80Avg price 76Brand share 36Review moat 25Quality gap 23

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$5.20–$56.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.41**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$291K**

$291K/yr · 213K searches

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,341.92**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▲rising

**Sellers**

**128**

**Top-5 brand share**

**83%**

**Open market**

**14%**

- HealthA2Z36% - Pepto Bismol20% - Equate19% - Roto Metals4% - Kaopectate3% - Wonderbelly3% - Open — no brand owns it (7 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$29K20%$58K30%$87K40%$116K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (100 Count (Pack of 1))](https://m.media-amazon.com/images/I/41EPQhSi5lL.jpg)**HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (100 Count (Pack of 1))**HealthA2Z**$14.49**4.6★1,171 rev](https://www.amazon.com/dp/B0BVBZY1FZ) [2![Equate Stomach Relief Caplets 40ct](https://m.media-amazon.com/images/I/41-kwXDJS-L.jpg)**Equate Stomach Relief Caplets 40ct**Equate**$6.06**4.7★2,623 rev](https://www.amazon.com/dp/B00DPLXUXU) [3![HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (50 Count (Pack of 1))](https://m.media-amazon.com/images/I/41a9Yh5ZNiL.jpg)**HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (50 Count (Pack of 1))**HealthA2Z**$8.79**4.6★370 rev](https://www.amazon.com/dp/B0CJMNF8SR) [4![HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (3 Pack (36 Tablets))](https://m.media-amazon.com/images/I/51l5RAULzCL.jpg)**HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (3 Pack (36 Tablets))**HealthA2Z**$8.83**4.6★1,088 rev](https://www.amazon.com/dp/B09NMQW8BX) [5![Pepto Bismol Chewable Tablets Upset Stomach Relief Nausea Relief Heartburn Relief Indigestion Relief Anti Diarrhea Medication for Adults - 5 Symptom Relief 30 ct](https://m.media-amazon.com/images/I/41fH4yMnF0L.jpg)**Pepto Bismol Chewable Tablets Upset Stomach Relief Nausea Relief Heartburn Relief Indigestion Relief Anti Diarrhea Medication for Adults - 5 Symptom Relief 30 ct**Pepto Bismol**$5.49**4.8★4,879 rev](https://www.amazon.com/dp/B000RVLU2Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BioMatrix H Pylori Supplement Mastic Gum Berberine Zinc Carnosine & Bismuth Salts Probiotic Alternative Gut Formula 120 Capsules 30-60 Day Supply](https://m.media-amazon.com/images/I/41Aw5+k-GCL.jpg)**BioMatrix H Pylori Supplement Mastic Gum Berberine Zinc Carnosine & Bismuth Salts Probiotic Alternative Gut Formula 120 Capsules 30-60 Day Supply**BioMatrix**$40.11**80 rev9mo ago](https://www.amazon.com/dp/B0FT526BWL) [![RIGHT REMEDIES Upset Stomach Relief Multi-Symptom Relief (48 Softgels) Bismuth Subsalicylate 262mg Compare to the Active Ingredient in PEPTO-BISMOL Liquidcaps](https://m.media-amazon.com/images/I/41oQoUc-Z+L.jpg)**RIGHT REMEDIES Upset Stomach Relief Multi-Symptom Relief (48 Softgels) Bismuth Subsalicylate 262mg Compare to the Active Ingredient in PEPTO-BISMOL Liquidcaps**RIGHT REMEDIES**$8.98**65 rev9mo ago](https://www.amazon.com/dp/B0FSN6X74G) [![Healthy Surplus Equate Stomach Relief Liquid 16 FL OZ (473mL) Bismuth Subsalicylate 525mg and Vital Volumes Upset Stomach Tips Card Bundle](https://m.media-amazon.com/images/I/41rDQf4OBLL.jpg)**Healthy Surplus Equate Stomach Relief Liquid 16 FL OZ (473mL) Bismuth Subsalicylate 525mg and Vital Volumes Upset Stomach Tips Card Bundle**Healthy Surplus**$10.11**52 rev9mo ago](https://www.amazon.com/dp/B0FSP4XKRW) [![Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Mixed Berry 40 Chewable Tablets](https://m.media-amazon.com/images/I/41AeCRHpoPL.jpg)**Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Mixed Berry 40 Chewable Tablets**Wonderbelly**$9.98**112 rev10mo ago](https://www.amazon.com/dp/B0FN4TBFWY) [![Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Orange & Creme 40 Chewable Tablets](https://m.media-amazon.com/images/I/414PDHtn5pL.jpg)**Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Orange & Creme 40 Chewable Tablets**Wonderbelly**$9.97**89 rev10mo ago](https://www.amazon.com/dp/B0FN4VYXF2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KALIFANO Raw Bismuth Bundle (250 Carats) with Information Card - Rainbow Metallic Reiki Healing Crystal Used for Spiritual Transformation and Inner Fullfilment (Family Owned and Operated)](https://m.media-amazon.com/images/I/61kI96aCvoL.jpg)**KALIFANO Raw Bismuth Bundle (250 Carats) with Information Card - Rainbow Metallic Reiki Healing Crystal Used for Spiritual Transformation and Inner Fullfilment (Family Owned and Operated)**KALIFANO**$17.36**3.8★**▲ 145%**](https://www.amazon.com/dp/B08S6L91TC) [![Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Orange & Creme 40 Chewable Tablets](https://m.media-amazon.com/images/I/414PDHtn5pL.jpg)**Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Orange & Creme 40 Chewable Tablets**Wonderbelly**$9.97**4.5★**▲ 94%**](https://www.amazon.com/dp/B0FN4VYXF2) [![RIGHT REMEDIES Upset Stomach Relief Multi-Symptom Relief (48 Softgels) Bismuth Subsalicylate 262mg Compare to the Active Ingredient in PEPTO-BISMOL Liquidcaps](https://m.media-amazon.com/images/I/41oQoUc-Z+L.jpg)**RIGHT REMEDIES Upset Stomach Relief Multi-Symptom Relief (48 Softgels) Bismuth Subsalicylate 262mg Compare to the Active Ingredient in PEPTO-BISMOL Liquidcaps**RIGHT REMEDIES**$8.98**4.6★**▲ 76%**](https://www.amazon.com/dp/B0FSN6X74G) [![Equate Stomach Relief Caplets 40ct](https://m.media-amazon.com/images/I/41-kwXDJS-L.jpg)**Equate Stomach Relief Caplets 40ct**Equate**$6.06**4.7★**▲ 67%**](https://www.amazon.com/dp/B00DPLXUXU) [![Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Mixed Berry 40 Chewable Tablets](https://m.media-amazon.com/images/I/41AeCRHpoPL.jpg)**Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Mixed Berry 40 Chewable Tablets**Wonderbelly**$9.98**4.4★**▲ 51%**](https://www.amazon.com/dp/B0FN4TBFWY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.

5K4KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Apr, May · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Acid Regulator/Stomach Ache Relief**13%

*“is effective at providing relief for my stomach issues”*

**Quality-Overall**10%

*“Excellent product”*

**Efficiency**10%

*“Effective”*

**Taste-Overall**8%

*“taste as expected”*

**Value For Money**8%

*“Great value”*

**Advertised Vs Actual Product**8%

*“As described”*

**Ease Of Chewing/Swallowing**6%

*“Easy to chew”*

**Ease Of Use**5%

*“Comes in handy”*

**Portability**5%

*“Handy for travel”*

**Regulates Digestion**3%

*“Great digestion aid”*

### **What buyers complain about **

**Taste-Overall**9%

*“Taste on it is very bitter”*

**Functionality-Overall**6%

*“Didnt work for me”*

**Acid Regulator/Stomach Ache Relief**5%

*“after I've eaten take out or something I know will bother my stomach”*

**Value For Money**5%

*“Expensive”*

**Size-Overall**5%

*“tiny”*

**Regulates Digestion**4%

*“Caused constipation”*

**Ease Of Chewing/Swallowing**3%

*“they were had a noticeably worst chewing experience”*

**Dosage**3%

*“for some people it may not be enough medication per dose”*

**Ease Of Use**2%

*“Hard to open plastic wrap”*

**Color**2%

*“though it does turn something a dark color”*

### **Top return reasons **

**Size-Overall**50%

**Defective Material/Parts**42%

**Advertised Vs Actual Product**8%