---
title: "bismuth subsalicylate — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/bismuth-subsalicylate"
last_updated: "2026-07-13T22:34:25.742Z"
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  description: "brand-locked demand (top 5 brands take 94% of clicks) — bismuth subsalicylate doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 94% of clicks) — bismuth subsalicylate doesn't clear our bar today."
  "og:title": "bismuth subsalicylate — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **bismuth subsalicylate**

**Skip it**

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 26Conversion 92Competition 27Returns 100Price range 46Avg price 47Brand share 14Review moat 25Quality gap 21

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.59**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.20–$23.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$152K**

$152K/yr · 117K searches

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,548.78**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**121**

**Top-5 brand share**

**94%**

**Open market**

**3%**

- HealthA2Z36% - Equate26% - Pepto Bismol24% - Kaopectate5% - Wonderbelly4% - RIGHT REMEDIES3% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$15K20%$30K30%$46K40%$61K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Equate Stomach Relief Caplets 40ct](https://m.media-amazon.com/images/I/41-kwXDJS-L.jpg)**Equate Stomach Relief Caplets 40ct**Equate**$6.06**4.7★2,623 rev](https://www.amazon.com/dp/B00DPLXUXU) [2![HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (100 Count (Pack of 1))](https://m.media-amazon.com/images/I/41EPQhSi5lL.jpg)**HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (100 Count (Pack of 1))**HealthA2Z**$14.49**4.6★1,171 rev](https://www.amazon.com/dp/B0BVBZY1FZ) [3![HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (50 Count (Pack of 1))](https://m.media-amazon.com/images/I/41a9Yh5ZNiL.jpg)**HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (50 Count (Pack of 1))**HealthA2Z**$8.79**4.6★370 rev](https://www.amazon.com/dp/B0CJMNF8SR) [4![Pepto Bismol Chewable Tablets Upset Stomach Relief Nausea Relief Heartburn Relief Indigestion Relief Anti Diarrhea Medication for Adults - 5 Symptom Relief 48 ct](https://m.media-amazon.com/images/I/41-Se1yjCLL.jpg)**Pepto Bismol Chewable Tablets Upset Stomach Relief Nausea Relief Heartburn Relief Indigestion Relief Anti Diarrhea Medication for Adults - 5 Symptom Relief 48 ct**Pepto Bismol**$7.77**4.8★14,072 rev](https://www.amazon.com/dp/B004AZZDW6) [5![HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (3 Pack (36 Tablets))](https://m.media-amazon.com/images/I/51l5RAULzCL.jpg)**HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (3 Pack (36 Tablets))**HealthA2Z**$8.83**4.6★1,088 rev](https://www.amazon.com/dp/B09NMQW8BX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![RIGHT REMEDIES Upset Stomach Relief Multi-Symptom Relief (48 Softgels) Bismuth Subsalicylate 262mg Compare to the Active Ingredient in PEPTO-BISMOL Liquidcaps](https://m.media-amazon.com/images/I/41oQoUc-Z+L.jpg)**RIGHT REMEDIES Upset Stomach Relief Multi-Symptom Relief (48 Softgels) Bismuth Subsalicylate 262mg Compare to the Active Ingredient in PEPTO-BISMOL Liquidcaps**RIGHT REMEDIES**$8.98**65 rev9mo ago](https://www.amazon.com/dp/B0FSN6X74G) [![Healthy Surplus Equate Stomach Relief Liquid 16 FL OZ (473mL) Bismuth Subsalicylate 525mg and Vital Volumes Upset Stomach Tips Card Bundle](https://m.media-amazon.com/images/I/41rDQf4OBLL.jpg)**Healthy Surplus Equate Stomach Relief Liquid 16 FL OZ (473mL) Bismuth Subsalicylate 525mg and Vital Volumes Upset Stomach Tips Card Bundle**Healthy Surplus**$10.11**52 rev9mo ago](https://www.amazon.com/dp/B0FSP4XKRW) [![Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Mixed Berry 40 Chewable Tablets](https://m.media-amazon.com/images/I/41AeCRHpoPL.jpg)**Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Mixed Berry 40 Chewable Tablets**Wonderbelly**$9.98**112 rev10mo ago](https://www.amazon.com/dp/B0FN4TBFWY) [![Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Orange & Creme 40 Chewable Tablets](https://m.media-amazon.com/images/I/414PDHtn5pL.jpg)**Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Orange & Creme 40 Chewable Tablets**Wonderbelly**$9.97**89 rev10mo ago](https://www.amazon.com/dp/B0FN4VYXF2) [![HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (50 Count (Pack of 1))](https://m.media-amazon.com/images/I/41a9Yh5ZNiL.jpg)**HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (50 Count (Pack of 1))**HealthA2Z**$8.79**370 rev2y ago](https://www.amazon.com/dp/B0CJMNF8SR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Orange & Creme 40 Chewable Tablets](https://m.media-amazon.com/images/I/414PDHtn5pL.jpg)**Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Orange & Creme 40 Chewable Tablets**Wonderbelly**$9.97**4.5★**▲ 111%**](https://www.amazon.com/dp/B0FN4VYXF2) [![RIGHT REMEDIES Upset Stomach Relief Multi-Symptom Relief (48 Softgels) Bismuth Subsalicylate 262mg Compare to the Active Ingredient in PEPTO-BISMOL Liquidcaps](https://m.media-amazon.com/images/I/41oQoUc-Z+L.jpg)**RIGHT REMEDIES Upset Stomach Relief Multi-Symptom Relief (48 Softgels) Bismuth Subsalicylate 262mg Compare to the Active Ingredient in PEPTO-BISMOL Liquidcaps**RIGHT REMEDIES**$8.98**4.6★**▲ 82%**](https://www.amazon.com/dp/B0FSN6X74G) [![Equate Stomach Relief Caplets 40ct](https://m.media-amazon.com/images/I/41-kwXDJS-L.jpg)**Equate Stomach Relief Caplets 40ct**Equate**$6.06**4.7★**▲ 78%**](https://www.amazon.com/dp/B00DPLXUXU) [![Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Mixed Berry 40 Chewable Tablets](https://m.media-amazon.com/images/I/41AeCRHpoPL.jpg)**Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Mixed Berry 40 Chewable Tablets**Wonderbelly**$9.98**4.4★**▲ 71%**](https://www.amazon.com/dp/B0FN4TBFWY) [![Healthy Surplus Equate Stomach Relief Liquid 16 FL OZ (473mL) Bismuth Subsalicylate 525mg and Vital Volumes Upset Stomach Tips Card Bundle](https://m.media-amazon.com/images/I/41rDQf4OBLL.jpg)**Healthy Surplus Equate Stomach Relief Liquid 16 FL OZ (473mL) Bismuth Subsalicylate 525mg and Vital Volumes Upset Stomach Tips Card Bundle**Healthy Surplus**$10.11**4.7★**▲ 25%**](https://www.amazon.com/dp/B0FSP4XKRW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Acid Regulator/Stomach Ache Relief**14%

*“is effective at providing relief for my stomach issues”*

**Efficiency**10%

*“Effective”*

**Quality-Overall**10%

*“A real honest review”*

**Taste-Overall**9%

*“Tastes great and comes in the perfect bottle size”*

**Advertised Vs Actual Product**9%

*“As described”*

**Value For Money**7%

*“Excellent price”*

**Ease Of Chewing/Swallowing**6%

*“Easy to chew”*

**Portability**6%

*“Handy for travel”*

**Ease Of Use**5%

*“Comes in handy”*

**Regulates Digestion**4%

*“Great digestion aid”*

### **What buyers complain about **

**Taste-Overall**10%

*“Horrible taste”*

**Functionality-Overall**7%

*“Didnt work for me”*

**Value For Money**5%

*“Expensive”*

**Size-Overall**4%

*“The capsules are a little on the large side”*

**Acid Regulator/Stomach Ache Relief**4%

*“after I've eaten take out or something I know will bother my stomach”*

**Regulates Digestion**4%

*“Caused constipation”*

**Ease Of Use**4%

*“and, more importantly, difficult to access”*

**Ease Of Chewing/Swallowing**3%

*“they were had a noticeably worst chewing experience”*

**Color**3%

*“though it does turn something a dark color”*

**Flavor**2%

*“Most likely not do that flavor again”*