---
title: "birthday cake protein powder — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/birthday-cake-protein-powder"
last_updated: "2026-07-14T01:59:27.345Z"
locale: en
meta:
  description: "birthday cake protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "birthday cake protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "birthday cake protein powder — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **birthday cake protein powder**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 47Conversion 59Competition 24Returns 100Price range 86Avg price 95Brand share 38Review moat 51Quality gap 60

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$38.36**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.90–$61.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$543K**

$543K/yr · 277K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,463.6**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+17.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▼falling

**Sellers**

**37**

**Top-5 brand share**

**82%**

**Open market**

**13%**

- Premier Protein29% - Orgain23% - PEScience15% - Dymatize8% - RYSE Up Supplements7% - Clean Simple Eats5% - Open — no brand owns it (4 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$54K20%$109K30%$163K40%$217K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Orgain Organic Vegan Protein Powder Birthday Cake - 21g Plant Based Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 1.02 lb](https://m.media-amazon.com/images/I/51CpOt1vVuL.jpg)**Orgain Organic Vegan Protein Powder Birthday Cake - 21g Plant Based Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 1.02 lb**Orgain**$24.34**4.0★450 rev](https://www.amazon.com/dp/B0DDTWK6K6) [2![Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51RsgnJWtHL.jpg)**Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$28.31**4.5★6,499 rev](https://www.amazon.com/dp/B09B155JX8) [3![Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/41dGuhv-ltL.jpg)**Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$8.90**4.6★490 rev](https://www.amazon.com/dp/B09KZ7VVF2) [4![PEScience Select Protein Powder Whey and Casein Blend Lean Protein Powder for Women and Men Low Calorie Low Carb Keto Friendly Gluten Free Cake Pop - 5 Servings](https://m.media-amazon.com/images/I/41P9-k3WBPL.jpg)**PEScience Select Protein Powder Whey and Casein Blend Lean Protein Powder for Women and Men Low Calorie Low Carb Keto Friendly Gluten Free Cake Pop - 5 Servings**PEScience**$13.80**4.4★2,905 rev](https://www.amazon.com/dp/B07SF7CHX4) [5![Dymatize x Birthday Cake Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb](https://m.media-amazon.com/images/I/51AFnJHxIKL.jpg)**Dymatize x Birthday Cake Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb**Dymatize**$33.91**4.3★2,974 rev](https://www.amazon.com/dp/B09MR7RV98)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Clean Simple Eats Whey Isolate Protein Powder Cake Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings](https://m.media-amazon.com/images/I/41UFRG16a6L.jpg)**Clean Simple Eats Whey Isolate Protein Powder Cake Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings**Clean Simple Eats**$59.07**14 rev5mo ago](https://www.amazon.com/dp/B0GP9C27GX) [![Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack](https://m.media-amazon.com/images/I/41BylR9fqoL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**929 rev1y ago](https://www.amazon.com/dp/B0DZ75PSP9) [![Orgain Organic Vegan Protein Powder Birthday Cake - 21g Plant Based Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 1.02 lb](https://m.media-amazon.com/images/I/51CpOt1vVuL.jpg)**Orgain Organic Vegan Protein Powder Birthday Cake - 21g Plant Based Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 1.02 lb**Orgain**$24.34**450 rev1y ago](https://www.amazon.com/dp/B0DDTWK6K6) [![RYSE Loaded Protein Powder - Jet-Puffed Birthday Cake - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub](https://m.media-amazon.com/images/I/41duVRd1++L.jpg)**RYSE Loaded Protein Powder - Jet-Puffed Birthday Cake - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.68**248 rev3y ago](https://www.amazon.com/dp/B0C41RPZJ8) [![Clean Simple Eats Whey Protein Powder Simply Vanilla Flavor Naturally Sweetened 100% Grass Fed Protein Powder with Digestive Enzymes & No Artificial Ingredients Gluten Free 30 Servings](https://m.media-amazon.com/images/I/41Bkl33mwQL.jpg)**Clean Simple Eats Whey Protein Powder Simply Vanilla Flavor Naturally Sweetened 100% Grass Fed Protein Powder with Digestive Enzymes & No Artificial Ingredients Gluten Free 30 Servings**Clean Simple Eats**$61.24**1,313 rev3y ago](https://www.amazon.com/dp/B0BHZTH6W6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Clean Simple Eats Whey Isolate Protein Powder Cake Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings](https://m.media-amazon.com/images/I/41UFRG16a6L.jpg)**Clean Simple Eats Whey Isolate Protein Powder Cake Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings**Clean Simple Eats**$59.07**4.4★**▲ 154%**](https://www.amazon.com/dp/B0GP9C27GX) [![RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub](https://m.media-amazon.com/images/I/41M4R-pA1WL.jpg)**RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$45.38**4.6★**▲ 89%**](https://www.amazon.com/dp/B0BDTMHBC8) [![Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack](https://m.media-amazon.com/images/I/41BylR9fqoL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**4.5★**▲ 67%**](https://www.amazon.com/dp/B0DZ75PSP9) [![LEGION Whey+ Protein Whey Isolate from Grass Fed Cows (Birthday Cake 30 Servings) - Whey Protein Isolate Powder Low Calorie Non-GMO Sugar Free Lactose and Gluten Free All Natural Protein Powder](https://m.media-amazon.com/images/I/41hweXbcTjL.jpg)**LEGION Whey+ Protein Whey Isolate from Grass Fed Cows (Birthday Cake 30 Servings) - Whey Protein Isolate Powder Low Calorie Non-GMO Sugar Free Lactose and Gluten Free All Natural Protein Powder**LEGION**$61.78**4.3★**▲ 63%**](https://www.amazon.com/dp/B07N6H32Y2) [![Rule 1 Proteins Whey Protein Powder Birthday Cake 27 Servings](https://m.media-amazon.com/images/I/310WpYSAP-L.jpg)**Rule 1 Proteins Whey Protein Powder Birthday Cake 27 Servings**Rule 1 Proteins**$32.08**4.4★**▲ 54%**](https://www.amazon.com/dp/B09VMVH7HC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.

25K15KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**28%

*“This is so tasty”*

**Flavor**20%

*“Fun flavor”*

**Nutritional Content**19%

*“Excellent Protein Powder”*

**Quality-Overall**3%

*“Excellent product”*

**Blend/Ratio**3%

*“mix well”*

**Solubility**2%

*“Mixes easily”*

**Sweetness**2%

*“It's the perfect amount of sweet”*

**Value For Money**1%

*“Great Value”*

**Baking**1%

*“Its perfect for baking”*

**Ease Of Use**1%

*“Easy to use”*

### **What buyers complain about **

**Taste-Overall**24%

*“Artificial aftertaste”*

**Flavor**13%

*“Flavor is gross”*

**Value For Money**7%

*“Not worth the price”*

**Sweetness**6%

*“Also it has a weird fake sweet aftertaste”*

**Nutritional Content**4%

*“I am not a fan of drinking protein”*

**Texture/Consistency-Overall**3%

*“Texture is also kind of odd”*

**Artificial Sweeteners**3%

*“artificial taste to it”*

**Acid Regulator/Stomach Ache Relief**1%

*“Upsets stomach”*

**Quality-Overall**1%

*“Garbage”*

**Natural Ingredients**1%

*“gross and artificial disgusting”*