--- title: "birthday cake protein bars — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/birthday-cake-protein-bars" last_updated: "2026-07-09T23:07:53.745Z" locale: en meta: description: "birthday cake protein bars shows low returns (0.0%), but a small market ($1.5M/yr) keeps it on the watch list." "og:description": "birthday cake protein bars shows low returns (0.0%), but a small market ($1.5M/yr) keeps it on the watch list." "og:title": "birthday cake protein bars — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen" --- Back to Flapen home # **birthday cake protein bars** **Worth a look****60/100 ** birthday cake protein bars shows low returns (0.0%), but a small market ($1.5M/yr) keeps it on the watch list. **Market/yr** **$1.5M** **Growth (1y)** **+73.7%** **Products** **33** **Brands** **8** was 6 a year ago **Sellers** **77** **Price range** **$5.31–$44.60** **Returns** **0.0%** **Rating** **4.3★** **Worth a look** Scored 60/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **41** ×0.30 Growth **57** ×0.30 Competition **71** ×0.20 Quality gap **59** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +73.7% year over year. 12K6KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul · busiest ÷ quietest = 2.7× ## **Competition** - ONE73% - Quest12% - Avama6% - Protein One4% - Pure Protein2% - Generic2% - Other (2 brands)2% The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 77 sellers compete here. **Brands** **8 **▲rising was 6 a year ago **Sellers** **77** **Top 5 brand share** **96%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![ONE Protein Bars Reeses Peanut Butter Lovers Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41G4vg3j9QL.jpg) [**ONE Protein Bars Reeses Peanut Butter Lovers Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B0CVNCJKJJ) ONE$23.724.4★2,83611%▼falling 2 ![ONE Protein Bars Birthday Cake Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41GJa6qWehL.jpg) [**ONE Protein Bars Birthday Cake Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B0171F2HL6) ONE$26.184.4★5,8088%▲rising 3 ![ONE Protein Bars Hersheys Cookies n Creme Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/410Q9Jr6qcL.jpg) [**ONE Protein Bars Hersheys Cookies n Creme Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B0CVNFNMJ2) ONE$22.094.3★6328%—flat 4 ![ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)](https://m.media-amazon.com/images/I/41DwHxXq6aL.jpg) [**ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)**](https://www.amazon.com/dp/B0DW9DKBL2) ONE$23.704.3★5858%▲rising 5 ![ONE Protein Bars Blueberry Cobbler Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41RtXty3khL.jpg) [**ONE Protein Bars Blueberry Cobbler Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B01N183BAD) ONE$24.244.5★3,0397%—flat 6 ![ONE Protein Bars Chocolate Chip Cookie Dough Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41FBXNT98iL.jpg) [**ONE Protein Bars Chocolate Chip Cookie Dough Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B01KYFNZIE) ONE$26.294.4★2,1956%—flat 7 ![One Protein Bar Variety Pack 10 Assorted Flavors - 2.12 Oz Bars Gluten-Free Protein Bar with High Protein (18-20g) and Low Sugar (1g) 10 Pack](https://m.media-amazon.com/images/I/51SNtvXnA+L.jpg) [**One Protein Bar Variety Pack 10 Assorted Flavors - 2.12 Oz Bars Gluten-Free Protein Bar with High Protein (18-20g) and Low Sugar (1g) 10 Pack**](https://www.amazon.com/dp/B0FN7M4G1M) Avama$29.864.0★196%▲rising 8 ![Quest Nutrition Birthday Cake Protein Bars 20g Protein 1g Sugar 4g Net Carbs Gluten Free Keto Friendly 12 Count](https://m.media-amazon.com/images/I/41lSCogdfaL.jpg) [**Quest Nutrition Birthday Cake Protein Bars 20g Protein 1g Sugar 4g Net Carbs Gluten Free Keto Friendly 12 Count**](https://www.amazon.com/dp/B0764FYSNF) Quest$25.634.4★5,1355%▼falling 9 ![ONE Protein Bars Sampler Variety Pack Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (8 Count)](https://m.media-amazon.com/images/I/41l9gu8OUiL.jpg) [**ONE Protein Bars Sampler Variety Pack Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (8 Count)**](https://www.amazon.com/dp/B096BD6XQV) ONE$27.434.2★1,3274%▲rising 10 ![ONE Protein Bars Best Sellers Variety Pack Gluten Free Protein Bars with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/51YCKqjB1AL.jpg) [**ONE Protein Bars Best Sellers Variety Pack Gluten Free Protein Bars with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B06XG345H8) ONE$32.144.3★6,3474%▲rising 11 ![ONE Protein Bars Maple Glazed Doughnut Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41BMbLIdoDL.jpg) [**ONE Protein Bars Maple Glazed Doughnut Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B01N16U5PC) ONE$26.904.5★6,1404%▼falling 12 ![ONE Protein Bars Sampler Variety Pack Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (8 Count)](https://m.media-amazon.com/images/I/51i7PCkbBoL.jpg) [**ONE Protein Bars Sampler Variety Pack Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (8 Count)**](https://www.amazon.com/dp/B0DYKB99VP) ONE$24.854.0★2083%▲rising 13 ![ONE Protein Bars Smores Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count) Packaging May Vary](https://m.media-amazon.com/images/I/41CYkhCojVL.jpg) [**ONE Protein Bars Smores Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count) Packaging May Vary**](https://www.amazon.com/dp/B089X1XVFL) ONE$23.324.5★1,7643%▼falling 14 ![Protein One Peanut Butter Chocolate Protein Bars GLP-1 Friendly 5 Ct 4.8 oz](https://m.media-amazon.com/images/I/51xXYaxLwqL.jpg) [**Protein One Peanut Butter Chocolate Protein Bars GLP-1 Friendly 5 Ct 4.8 oz**](https://www.amazon.com/dp/B07B9WB1DX) Protein One$6.533.6★1,8112%▲rising 15 ![ONE Protein Bars Cinnamon Roll Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count) Packaging May Vary](https://m.media-amazon.com/images/I/41R-U0gPRpL.jpg) [**ONE Protein Bars Cinnamon Roll Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count) Packaging May Vary**](https://www.amazon.com/dp/B01IFLR7VU) ONE$27.704.5★2,8372%▼falling **~~Showing 15 of 33 — show all ~~** ## **Product shelf** All 33 tracked products in this niche. Top sellersNewestTrending [![ONE Protein Bars Reeses Peanut Butter Lovers Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41G4vg3j9QL.jpg)**ONE Protein Bars Reeses Peanut Butter Lovers Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)** ONE**$23.72**4.4★2,836 reviews](https://www.amazon.com/dp/B0CVNCJKJJ) [![ONE Protein Bars Birthday Cake Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41GJa6qWehL.jpg)**ONE Protein Bars Birthday Cake Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)** ONE**$26.18**4.4★5,808 reviews](https://www.amazon.com/dp/B0171F2HL6) [![ONE Protein Bars Hersheys Cookies n Creme Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/410Q9Jr6qcL.jpg)**ONE Protein Bars Hersheys Cookies n Creme Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)** ONE**$22.09**4.3★632 reviews](https://www.amazon.com/dp/B0CVNFNMJ2) [![ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)](https://m.media-amazon.com/images/I/41DwHxXq6aL.jpg)**ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)** ONE**$23.70**4.3★585 reviews](https://www.amazon.com/dp/B0DW9DKBL2) [![ONE Protein Bars Blueberry Cobbler Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41RtXty3khL.jpg)**ONE Protein Bars Blueberry Cobbler Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)** ONE**$24.24**4.5★3,039 reviews](https://www.amazon.com/dp/B01N183BAD) [![ONE Protein Bars Chocolate Chip Cookie Dough Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41FBXNT98iL.jpg)**ONE Protein Bars Chocolate Chip Cookie Dough Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)** ONE**$26.29**4.4★2,195 reviews](https://www.amazon.com/dp/B01KYFNZIE) [![One Protein Bar Variety Pack 10 Assorted Flavors - 2.12 Oz Bars Gluten-Free Protein Bar with High Protein (18-20g) and Low Sugar (1g) 10 Pack](https://m.media-amazon.com/images/I/51SNtvXnA+L.jpg)**One Protein Bar Variety Pack 10 Assorted Flavors - 2.12 Oz Bars Gluten-Free Protein Bar with High Protein (18-20g) and Low Sugar (1g) 10 Pack** Avama**$29.86**4.0★19 reviews](https://www.amazon.com/dp/B0FN7M4G1M) [![Quest Nutrition Birthday Cake Protein Bars 20g Protein 1g Sugar 4g Net Carbs Gluten Free Keto Friendly 12 Count](https://m.media-amazon.com/images/I/41lSCogdfaL.jpg)**Quest Nutrition Birthday Cake Protein Bars 20g Protein 1g Sugar 4g Net Carbs Gluten Free Keto Friendly 12 Count** Quest**$25.63**4.4★5,135 reviews](https://www.amazon.com/dp/B0764FYSNF) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**35% *“Yummy snack”* **Nutritional Content**18% *“plenty of protein”* **Flavor**14% *“Great flavor choice”* **Quality-Overall**4% *“Good variety/options”* **Sweetness**3% *“Flavor is overly sweet”* **Value For Money**2% *“Great value”* **Texture/Consistency-Overall**2% *“Great consistency”* **Ease Of Chewing/Swallowing**1% *“Easy to chew”* **Health Benefits-Overall**1% *“Great taste and healthy”* **Advertised Vs Actual Product**1% *“As shown”* ### **What buyers complain about ** **Taste-Overall**21% *“Not tasty”* **Flavor**9% *“Bad flavor”* **Nutritional Content**7% *“This one is not very high-calorie comparing to most”* **Value For Money**6% *“Little expensive”* **Texture/Consistency-Overall**5% *“Plasticy texture”* **Ease Of Chewing/Swallowing**3% *“Not chewable”* **Advertised Vs Actual Product**3% *“False advertising”* **Storage Temperature**3% *“Melted mess”* **Sweetness**3% *“lost the smooth sweetness”* **Hard Feel**2% *“Hard as a ROCK”* #### **Top return reasons**- Taste-Overall31% - Flavor16% - Ingredients-Overall7% - Hard Feel5% - Nutritional Content4% - Advertised Vs Actual Product4% - Ease Of Chewing/Swallowing4% - Stale/Rotten/Spoiled4% - Smell3% - Value For Money3%