---
title: "benadryl — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/benadryl"
last_updated: "2026-07-14T07:25:36.313Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($4.12–$13.79) — benadryl doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($4.12–$13.79) — benadryl doesn't clear our bar today."
  "og:title": "benadryl — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **benadryl**

**Skip it**

Prices mostly outside the sweet spot ($4.12–$13.79) — this niche doesn't clear our bar today.

Market size 99Growth 44Conversion 100Competition 18Returns 100Price range 0Avg price 23Brand share 3Review moat 15Quality gap 14

**Conversion**

**Incredible****23.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$7.4M**

$7.4M/yr · 3.8M searches

**Growth**

**Okay****+15.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$8.43**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****22,028.08**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$4.12–$13.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▲rising

**Sellers**

**87**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- Benadryl56% - Amazon Basic Care35% - GoodMeds4% - ValuMeds3% - TIME-CAP LABS, INC.1% - GenCare1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$736K20%$1.5M30%$2.2M40%$2.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Benadryl Allergy Medicine for Adults and Children 6 Years and Older Ultratablets 25 mg Diphenhydramine HCl for Indoor and Outdoor Allergies Antihistamine Tablets 100 Count Size](https://m.media-amazon.com/images/I/412SmGSYcrL.jpg)**Benadryl Allergy Medicine for Adults and Children 6 Years and Older Ultratablets 25 mg Diphenhydramine HCl for Indoor and Outdoor Allergies Antihistamine Tablets 100 Count Size**Benadryl**$13.79**4.8★31,799 rev](https://www.amazon.com/dp/B00GA9AVH2) [2![Amazon Basic Care Complete Allergy Relief Diphenhydramine HCl 25 mg Easy to Swallow Mini-Tabs Relieves Sneezing Itchy Eyes Runny Nose Itchy Throat 400 Count](https://m.media-amazon.com/images/I/412oY-CSVJL.jpg)**Amazon Basic Care Complete Allergy Relief Diphenhydramine HCl 25 mg Easy to Swallow Mini-Tabs Relieves Sneezing Itchy Eyes Runny Nose Itchy Throat 400 Count**Amazon Basic Care**$8.12**4.8★54,786 rev](https://www.amazon.com/dp/B074F19XB8) [3![Amazon Basic Care Allergy Relief Diphenhydramine HCl 25 mg Antihistamine Tablets for Symptoms Due to Hay Fever and Upper Respiratory Allergies Mini-Tabs 100 Count](https://m.media-amazon.com/images/I/41K26vaxnOL.jpg)**Amazon Basic Care Allergy Relief Diphenhydramine HCl 25 mg Antihistamine Tablets for Symptoms Due to Hay Fever and Upper Respiratory Allergies Mini-Tabs 100 Count**Amazon Basic Care**$4.12**4.8★54,786 rev](https://www.amazon.com/dp/B07HD8SFNT) [4![Benadryl Ultratabs Allergy Relief Medicine 25 mg Diphenhydramine HCl Antihistamine Tablets For Relief of Cold & Allergy Symptoms Like Sneezing Runny Nose & Itchy Eyes & Throat 24 ct](https://m.media-amazon.com/images/I/41NPv+Jk3RL.jpg)**Benadryl Ultratabs Allergy Relief Medicine 25 mg Diphenhydramine HCl Antihistamine Tablets For Relief of Cold & Allergy Symptoms Like Sneezing Runny Nose & Itchy Eyes & Throat 24 ct**Benadryl**$6.02**4.8★2,166 rev](https://www.amazon.com/dp/B00NB41OMU) [5![Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count](https://m.media-amazon.com/images/I/519LEbaDM3L.jpg)**Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count**Benadryl**$8.06**4.8★5,857 rev](https://www.amazon.com/dp/B0B13PZF8Z)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GoodMeds Allergy Medicine Antihistamine Diphenhydramine HCl 25 mg | Children and Adults | Relieve Itchy Eyes Runny Nose Sneezing (25 mg 600 Tablets)](https://m.media-amazon.com/images/I/41vIbxJpwOL.jpg)**GoodMeds Allergy Medicine Antihistamine Diphenhydramine HCl 25 mg | Children and Adults | Relieve Itchy Eyes Runny Nose Sneezing (25 mg 600 Tablets)**GoodMeds**$9.60**534 rev6mo ago](https://www.amazon.com/dp/B0GF3BCLGY) [![Benadryl Allergy Medicine Liquid Diphenhydramine HCl Antihistamines for Adults Alcohol-Free Hay Fever Allergy Relief for Sneezing Runny Nose Itchy & Watery Eyes Wild Cherry 4 fl oz](https://m.media-amazon.com/images/I/41Fex1oYJ6L.jpg)**Benadryl Allergy Medicine Liquid Diphenhydramine HCl Antihistamines for Adults Alcohol-Free Hay Fever Allergy Relief for Sneezing Runny Nose Itchy & Watery Eyes Wild Cherry 4 fl oz**Benadryl**$8.13**1,282 rev1y ago](https://www.amazon.com/dp/B0DPQK5FQ4) [![Benadryl Liqui-Gels Antihistamine Allergy Medicine & Cold Symptom Relief Dye-Free Liquid Gels with 25 mg of Diphenhydramine HCl for Symptoms Such As Runny Nose Sneezing & More 48 ct](https://m.media-amazon.com/images/I/41ayo86rbEL.jpg)**Benadryl Liqui-Gels Antihistamine Allergy Medicine & Cold Symptom Relief Dye-Free Liquid Gels with 25 mg of Diphenhydramine HCl for Symptoms Such As Runny Nose Sneezing & More 48 ct**Benadryl**$9.96**16,920 rev3y ago](https://www.amazon.com/dp/B0C5K8QTKY) [![Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count](https://m.media-amazon.com/images/I/519LEbaDM3L.jpg)**Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count**Benadryl**$8.06**5,857 rev4y ago](https://www.amazon.com/dp/B0B13PZF8Z) [![TIME-Cap Labs 650 Caplets Diphenhydramine HCl 25mg Allergy Relief Antihistamine for Adults Helps Relieve Sneezing Runny Nose Itchy Watery Eyes & Itchy Throat](https://m.media-amazon.com/images/I/51nulg0jixL.jpg)**TIME-Cap Labs 650 Caplets Diphenhydramine HCl 25mg Allergy Relief Antihistamine for Adults Helps Relieve Sneezing Runny Nose Itchy Watery Eyes & Itchy Throat**TIME-CAP LABS, INC.**$8.77**5,236 rev4y ago](https://www.amazon.com/dp/B09QX4MB78)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GoodMeds Allergy Medicine Antihistamine Diphenhydramine HCl 25 mg | Children and Adults | Relieve Itchy Eyes Runny Nose Sneezing (25 mg 600 Tablets)](https://m.media-amazon.com/images/I/41vIbxJpwOL.jpg)**GoodMeds Allergy Medicine Antihistamine Diphenhydramine HCl 25 mg | Children and Adults | Relieve Itchy Eyes Runny Nose Sneezing (25 mg 600 Tablets)**GoodMeds**$9.60**4.8★**▲ 157%**](https://www.amazon.com/dp/B0GF3BCLGY) [![Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz](https://m.media-amazon.com/images/I/31NDWXvC1vL.jpg)**Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz**Benadryl**$6.22**4.6★**▲ 43%**](https://www.amazon.com/dp/B00HQRCNWI) [![Benadryl Allergy Medicine Liquid Diphenhydramine HCl Antihistamines for Adults Alcohol-Free Hay Fever Allergy Relief for Sneezing Runny Nose Itchy & Watery Eyes Wild Cherry 4 fl oz](https://m.media-amazon.com/images/I/41Fex1oYJ6L.jpg)**Benadryl Allergy Medicine Liquid Diphenhydramine HCl Antihistamines for Adults Alcohol-Free Hay Fever Allergy Relief for Sneezing Runny Nose Itchy & Watery Eyes Wild Cherry 4 fl oz**Benadryl**$8.13**4.8★**▲ 37%**](https://www.amazon.com/dp/B0DPQK5FQ4) [![Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count](https://m.media-amazon.com/images/I/519LEbaDM3L.jpg)**Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count**Benadryl**$8.06**4.8★**▲ 21%**](https://www.amazon.com/dp/B0B13PZF8Z) [![Amazon Basic Care Complete Allergy Relief Diphenhydramine HCl 25 mg Easy to Swallow Mini-Tabs Relieves Sneezing Itchy Eyes Runny Nose Itchy Throat 400 Count](https://m.media-amazon.com/images/I/412oY-CSVJL.jpg)**Amazon Basic Care Complete Allergy Relief Diphenhydramine HCl 25 mg Easy to Swallow Mini-Tabs Relieves Sneezing Itchy Eyes Runny Nose Itchy Throat 400 Count**Amazon Basic Care**$8.12**4.8★**▲ 18%**](https://www.amazon.com/dp/B074F19XB8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.

80K60K seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**21%

*“much less expensive”*

**Allergies**17%

*“Allergy friendly”*

**Quality-Overall**10%

*“Always consistent with quality”*

**Efficiency**10%

*“Does its job”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Itch Relief**5%

*“It helped relieve itching”*

**Sleep Quality**4%

*“Sleeping great”*

**Dosage**2%

*“Just as good as my prescription”*

**Ease Of Use**2%

*“Convenient to use”*

**Sinus Relief**2%

*“These are one of the best sinus pills Ive ever used”*

### **What buyers complain about **

**Allergies**27%

*“having allergic reaction to something”*

**Functionality-Overall**8%

*“Doesn't work as advertised”*

**Sleep Quality**5%

*“It can make you a little sleepy”*

**Itch Relief**4%

*“very itchy hives”*

**Dilute/Watery**3%

*“The consistency of water”*

**Value For Money**3%

*“cheaper”*

**Dosage**3%

*“Only had 50 mg”*

**Ease Of Use**2%

*“Too hard to get out”*

**Side Effects**2%

*“Absolutely no effect”*

**Strength**2%

*“Weak does not do anything”*

### **Top return reasons **

**Storage Capacity**100%