---
title: "bay leaf oil — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/bay-leaf-oil"
last_updated: "2026-07-14T00:25:18.939Z"
locale: en
meta:
  description: "soft demand (-36.3% this quarter) — bay leaf oil doesn't clear our bar today."
  "og:description": "soft demand (-36.3% this quarter) — bay leaf oil doesn't clear our bar today."
  "og:title": "bay leaf oil — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **bay leaf oil**

**Skip it**

Soft demand (-36.3% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 7Conversion 60Competition 51Returns 99Price range 48Avg price 58Brand share 63Review moat 87Quality gap 28

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****255.1**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.98**

avg listing price — sweet spot $15–$100

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$2.28–$26.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$31K**

$31K/yr · 47K searches

**Growth**

**Bad****-36.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▲rising

**Sellers**

**18**

**Top-5 brand share**

**67%**

**Open market**

**27%**

- Gya Labs32% - Sun Essential Oils16% - Essences Bulgaria7% - Sheer Essence7% - SALENDA6% - H'ana6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![100% Pure Bay Leaf Essential Oil - 0.34 Fl Oz - Bay Leaf Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent](https://m.media-amazon.com/images/I/51xCDK8yYgL.jpg)**100% Pure Bay Leaf Essential Oil - 0.34 Fl Oz - Bay Leaf Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**Gya Labs**$11.05**4.5★765 rev](https://www.amazon.com/dp/B076P4Z4GN) [2![Gya Labs USDA Certified Organic Bay Leaf Essential Oil for Massages Skin Hair Diffuser Aromatherapy DIY Candle Making Scents - 0.34 Fl Oz](https://m.media-amazon.com/images/I/5184L0h-LeL.jpg)**Gya Labs USDA Certified Organic Bay Leaf Essential Oil for Massages Skin Hair Diffuser Aromatherapy DIY Candle Making Scents - 0.34 Fl Oz**Gya Labs**$12.44**4.4★311 rev](https://www.amazon.com/dp/B08G8HC7Z8) [3![Sun Essential Oils 4 oz Bay Essential Oil with Dropper for Diffuser Massage Therapy Scalp Care Aromatherapy Fresh Scent for Candle Lotion & Shampoo Making Room Fragrance](https://m.media-amazon.com/images/I/41Ud48sLnVL.jpg)**Sun Essential Oils 4 oz Bay Essential Oil with Dropper for Diffuser Massage Therapy Scalp Care Aromatherapy Fresh Scent for Candle Lotion & Shampoo Making Room Fragrance**Sun Essential Oils**$19.25**4.6★292 rev](https://www.amazon.com/dp/B00SI58QV4) [4![Sun Essential Oils 2 oz Bay Essential Oil with Dropper for Diffuser Massage Therapy Scalp Care Aromatherapy Fresh Scent for Candle Lotion & Shampoo Making Room Fragrance](https://m.media-amazon.com/images/I/410oa9G3-0L.jpg)**Sun Essential Oils 2 oz Bay Essential Oil with Dropper for Diffuser Massage Therapy Scalp Care Aromatherapy Fresh Scent for Candle Lotion & Shampoo Making Room Fragrance**Sun Essential Oils**$13.99**4.6★292 rev](https://www.amazon.com/dp/B00SLXXM7Q) [5![Essences Bulgaria Organic Bay Leaf Essential Oil 1/3 Fl Oz | 10ml | Laurus nobilis | 100% Pure and Natural | Undiluted | Therapeutic Grade | Family Owned Farm | Steam-Distilled | Non-GMO | Vegan](https://m.media-amazon.com/images/I/41OjQ+C0TEL.jpg)**Essences Bulgaria Organic Bay Leaf Essential Oil 1/3 Fl Oz | 10ml | Laurus nobilis | 100% Pure and Natural | Undiluted | Therapeutic Grade | Family Owned Farm | Steam-Distilled | Non-GMO | Vegan**Essences Bulgaria**$14.70**4.5★442 rev](https://www.amazon.com/dp/B09K7DH1V6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sz Essentials Bay Leaf Essential Oil (Laurus nobilis) 100% Pure & Steam Distilled Ritual & Magical Herb High 1 8-Cineole Content Herbaceous Spicy Aroma Therapeutic Grade Turkey (5mL)](https://m.media-amazon.com/images/I/41DrU8GKlFL.jpg)**Sz Essentials Bay Leaf Essential Oil (Laurus nobilis) 100% Pure & Steam Distilled Ritual & Magical Herb High 1 8-Cineole Content Herbaceous Spicy Aroma Therapeutic Grade Turkey (5mL)**Sz Essentials**$13.67**0 rev4mo ago](https://www.amazon.com/dp/B0GN4ZLV6G) [![Nature Packaged Bay Essential Oil - Direct from Greece - Steam Distilled - Laurel for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml](https://m.media-amazon.com/images/I/41cGG7q6QkL.jpg)**Nature Packaged Bay Essential Oil - Direct from Greece - Steam Distilled - Laurel for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml**Nature Packaged**$12.98**1 rev7mo ago](https://www.amazon.com/dp/B0G6DRMWVX) [![Golden Bay Bay Leaf Essential Oil 10 ml 100% Pure Aromatherapy](https://m.media-amazon.com/images/I/31Wo0o1Y5SL.jpg)**Golden Bay Bay Leaf Essential Oil 10 ml 100% Pure Aromatherapy**Golden Bay**$9.90**7 rev10mo ago](https://www.amazon.com/dp/B0FNR7D3W6) [![Bay Leaf Essential Oil by Salenda -100% Pure Bay Laurel for Diffuser & Humidifier Massage Skin & Hair Care -0.34 Fl Oz (10 ml)](https://m.media-amazon.com/images/I/41l74GWBVpL.jpg)**Bay Leaf Essential Oil by Salenda -100% Pure Bay Laurel for Diffuser & Humidifier Massage Skin & Hair Care -0.34 Fl Oz (10 ml)**SALENDA**$9.55**21 rev1y ago](https://www.amazon.com/dp/B0FFR1R34H) [![Greenwood Essential Pure Bay Laurel Leaf Essential Oil (Laurus nobilis) with Glass Dropper Steam Distilled 120ml (4 oz)](https://m.media-amazon.com/images/I/41+aSKmpFgL.jpg)**Greenwood Essential Pure Bay Laurel Leaf Essential Oil (Laurus nobilis) with Glass Dropper Steam Distilled 120ml (4 oz)**Greenwood Essential**$26.86**1 rev1y ago](https://www.amazon.com/dp/B0F4DHQXTD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sz Essentials Bay Leaf Essential Oil (Laurus nobilis) 100% Pure & Steam Distilled Ritual & Magical Herb High 1 8-Cineole Content Herbaceous Spicy Aroma Therapeutic Grade Turkey (5mL)](https://m.media-amazon.com/images/I/41DrU8GKlFL.jpg)**Sz Essentials Bay Leaf Essential Oil (Laurus nobilis) 100% Pure & Steam Distilled Ritual & Magical Herb High 1 8-Cineole Content Herbaceous Spicy Aroma Therapeutic Grade Turkey (5mL)**Sz Essentials**$13.67**0.0★**▲ 198%**](https://www.amazon.com/dp/B0GN4ZLV6G) [![Nature Packaged Bay Essential Oil - Direct from Greece - Steam Distilled - Laurel for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml](https://m.media-amazon.com/images/I/41cGG7q6QkL.jpg)**Nature Packaged Bay Essential Oil - Direct from Greece - Steam Distilled - Laurel for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml**Nature Packaged**$12.98**5.0★**▲ 156%**](https://www.amazon.com/dp/B0G6DRMWVX) [![R V Essential Pure Bay Laurel Leaf Essential Oil 5ml (0.169oz)- Laurus Nobilis (100% Pure and Natural Therapeutic Grade)](https://m.media-amazon.com/images/I/31l3nk1lIiL.jpg)**R V Essential Pure Bay Laurel Leaf Essential Oil 5ml (0.169oz)- Laurus Nobilis (100% Pure and Natural Therapeutic Grade)**R V Essential**$6.46**4.3★**▲ 132%**](https://www.amazon.com/dp/B074J97ML7) [![Greenwood Essential Pure Bay Laurel Leaf Essential Oil (Laurus nobilis) with Glass Dropper Steam Distilled 120ml (4 oz)](https://m.media-amazon.com/images/I/41+aSKmpFgL.jpg)**Greenwood Essential Pure Bay Laurel Leaf Essential Oil (Laurus nobilis) with Glass Dropper Steam Distilled 120ml (4 oz)**Greenwood Essential**$26.86**5.0★**▲ 111%**](https://www.amazon.com/dp/B0F4DHQXTD) [![Golden Bay Bay Leaf Essential Oil 10 ml 100% Pure Aromatherapy](https://m.media-amazon.com/images/I/31Wo0o1Y5SL.jpg)**Golden Bay Bay Leaf Essential Oil 10 ml 100% Pure Aromatherapy**Golden Bay**$9.90**5.0★**▲ 110%**](https://www.amazon.com/dp/B0FNR7D3W6)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — -36.3% search growth over the last 90 days.

1K750Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Excellent quality with a fresh aroma”*

**Smell**16%

*“Nice smell”*

**Flavor**13%

*“Good flavor”*

**Value For Money**11%

*“Good price”*

**Freshness**7%

*“Fresh and flavorful”*

**Advertised Vs Actual Product**6%

*“As Described”*

**Efficiency**5%

*“It works really well for me”*

**Taste-Overall**4%

*“Tasty”*

**Health Benefits-Overall**3%

*“Big healthy leaves”*

**Baking**3%

*“Good in my homemade soups”*

### **What buyers complain about **

**Chunk/Clump/Collection**16%

*“leaves all broken in small pieces”*

**Powdered/Crumbled**11%

*“All the rest are crushed”*

**Smell**7%

*“rather unpleasant scent”*

**Size-Overall**7%

*“Smaller bottle and the eye dropper doesnt fit the bottle”*

**Advertised Vs Actual Product**5%

*“Did not come with eye dropper as advertised”*

**Quality-Overall**5%

*“The problem is the product”*

**Durability**5%

*“This stuff didn't even last me a week”*

**Moist/Dry**5%

*“Dry and broken into small pieces”*

**Value For Money**5%

*“Price high”*

**Color**4%

*“Not very green”*

### **Top return reasons **

**Smell**32%

**Advertised Vs Actual Product**18%

**Size-Overall**14%

**Skin Health**14%

**Instructions/User Manual/Troubleshooting**7%

**Value For Money**7%

**Quality-Overall**4%

**Vegan/Organic**4%