---
title: "bath bath and beyond — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/bath-bath-and-beyond"
last_updated: "2026-07-13T22:33:20.945Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — bath bath and beyond doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — bath bath and beyond doesn't clear our bar today."
  "og:title": "bath bath and beyond — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bath bath and beyond**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 78Growth 13Conversion 65Competition 19Returns 98Price range 55Avg price 80Brand share 0Review moat 44Quality gap 57

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.87**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 1.0M searches

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.81–$26.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,126.85**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-24.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**116**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Bath & Body Works85% - ROSSEX9% - Hohean3% - Zoblise2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$153K30%$306K45%$459K60%$612K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bath & Body Works Wallflowers Fragrance Plug White Flare Design Plug-in Air Freshener Device for Bedrooms Bathrooms & Living Spaces - 2 Pack](https://m.media-amazon.com/images/I/21wOwdfalnL.jpg)**Bath & Body Works Wallflowers Fragrance Plug White Flare Design Plug-in Air Freshener Device for Bedrooms Bathrooms & Living Spaces - 2 Pack**Bath & Body Works**$10.56**4.5★434 rev](https://www.amazon.com/dp/B0GLRF7LQ5) [2![Bath & Body Works Wallflowers Fragrance Plug White Flare Design Plug-in Air Freshener Device for Bedrooms Bathrooms & Living Spaces - 1 Pack](https://m.media-amazon.com/images/I/21XLU+a-YVL.jpg)**Bath & Body Works Wallflowers Fragrance Plug White Flare Design Plug-in Air Freshener Device for Bedrooms Bathrooms & Living Spaces - 1 Pack**Bath & Body Works**$5.81**4.5★434 rev](https://www.amazon.com/dp/B0GLRF7TRW) [3![Bath & Body Works Wallflowers Refills Mahogany Teakwood Scent Plug-in Air Freshener Refills for Bedrooms Bathrooms & Living Spaces 4 Pack](https://m.media-amazon.com/images/I/41DJjEc+7JL.jpg)**Bath & Body Works Wallflowers Refills Mahogany Teakwood Scent Plug-in Air Freshener Refills for Bedrooms Bathrooms & Living Spaces 4 Pack**Bath & Body Works**$22.46**4.6★1,803 rev](https://www.amazon.com/dp/B08N2HDXVL) [4![Bath & Body Works 6-Pack Wallflowers Sampler Fragrance Refills 6 Different Scents Assorted Colors (Bundle)](https://m.media-amazon.com/images/I/41-9BHFEw9L.jpg)**Bath & Body Works 6-Pack Wallflowers Sampler Fragrance Refills 6 Different Scents Assorted Colors (Bundle)**Bath & Body Works**$26.04**4.4★8,694 rev](https://www.amazon.com/dp/B00VCOW100) [5![Bath & Body Works Wallflowers Fragrance Plug White Scent Control Plug-in Air Freshener Device with 3 Intensity Levels for Bedrooms Bathrooms & Living Spaces - 1 Pack](https://m.media-amazon.com/images/I/21845awwn-L.jpg)**Bath & Body Works Wallflowers Fragrance Plug White Scent Control Plug-in Air Freshener Device with 3 Intensity Levels for Bedrooms Bathrooms & Living Spaces - 1 Pack**Bath & Body Works**$12.11**4.6★61 rev](https://www.amazon.com/dp/B0GLQTD4JB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Zoblise 2 Pack Wall Fragrance Plug in with Night Light Compatible with Bath & Body Works Wallflowers Plug in Aromatherapy Diffuser for Bedroom Home Fragrance Relaxing Atmosphere - Black](https://m.media-amazon.com/images/I/41Dm2Co3zeL.jpg)**Zoblise 2 Pack Wall Fragrance Plug in with Night Light Compatible with Bath & Body Works Wallflowers Plug in Aromatherapy Diffuser for Bedroom Home Fragrance Relaxing Atmosphere - Black**Zoblise**$13.44**61 rev4mo ago](https://www.amazon.com/dp/B0G8XX2KZY) [![Bath & Body Works Wallflowers Fragrance Plug White Flare Design Plug-in Air Freshener Device for Bedrooms Bathrooms & Living Spaces - 2 Pack](https://m.media-amazon.com/images/I/21wOwdfalnL.jpg)**Bath & Body Works Wallflowers Fragrance Plug White Flare Design Plug-in Air Freshener Device for Bedrooms Bathrooms & Living Spaces - 2 Pack**Bath & Body Works**$10.56**434 rev5mo ago](https://www.amazon.com/dp/B0GLRF7LQ5) [![Bath & Body Works Wallflowers Fragrance Plug White Flare Design Plug-in Air Freshener Device for Bedrooms Bathrooms & Living Spaces - 1 Pack](https://m.media-amazon.com/images/I/21XLU+a-YVL.jpg)**Bath & Body Works Wallflowers Fragrance Plug White Flare Design Plug-in Air Freshener Device for Bedrooms Bathrooms & Living Spaces - 1 Pack**Bath & Body Works**$5.81**434 rev5mo ago](https://www.amazon.com/dp/B0GLRF7TRW) [![Bath & Body Works Wallflowers Fragrance Plug White Scent Control Plug-in Air Freshener Device with 3 Intensity Levels for Bedrooms Bathrooms & Living Spaces - 1 Pack](https://m.media-amazon.com/images/I/21845awwn-L.jpg)**Bath & Body Works Wallflowers Fragrance Plug White Scent Control Plug-in Air Freshener Device with 3 Intensity Levels for Bedrooms Bathrooms & Living Spaces - 1 Pack**Bath & Body Works**$12.11**61 rev5mo ago](https://www.amazon.com/dp/B0GLQTD4JB) [![Bath & Body Works Wallflowers Fragrance Plug White Scent Control Plug-In Air Freshener Device with 3 Intensity Levels for Bedrooms Bathrooms & Living Spaces - 2 Pack](https://m.media-amazon.com/images/I/31G0VnWlhNL.jpg)**Bath & Body Works Wallflowers Fragrance Plug White Scent Control Plug-In Air Freshener Device with 3 Intensity Levels for Bedrooms Bathrooms & Living Spaces - 2 Pack**Bath & Body Works**$22.08**61 rev5mo ago](https://www.amazon.com/dp/B0GLQYVQRY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ROSSEX 4 Pcs Wall Fragrance Plug in with Night Light Compatible with Bath and Body Works Wallflowers with 5-Speed Adjustable Fragrance Essential Oil Diffuser for Home Khaki](https://m.media-amazon.com/images/I/31mUsZ5kXSL.jpg)**ROSSEX 4 Pcs Wall Fragrance Plug in with Night Light Compatible with Bath and Body Works Wallflowers with 5-Speed Adjustable Fragrance Essential Oil Diffuser for Home Khaki**ROSSEX**$24.20**4.2★**▲ 144%**](https://www.amazon.com/dp/B0GGBDJM2M) [![ROSSEX 2 Pcs Wall Fragrance Plug in with Night Light Compatible with Bath and Body Works Wallflowers with 4-Speed Adjustable Fragrance Essential Oil Diffuser for Home Khaki](https://m.media-amazon.com/images/I/31G8Dkj6sCL.jpg)**ROSSEX 2 Pcs Wall Fragrance Plug in with Night Light Compatible with Bath and Body Works Wallflowers with 4-Speed Adjustable Fragrance Essential Oil Diffuser for Home Khaki**ROSSEX**$13.73**4.2★**▲ 144%**](https://www.amazon.com/dp/B0GGBQPSX8) [![Zoblise 2 Pack Wall Fragrance Plug in with Night Light Compatible with Bath & Body Works Wallflowers Plug in Aromatherapy Diffuser for Bedroom Home Fragrance Relaxing Atmosphere - Black](https://m.media-amazon.com/images/I/41Dm2Co3zeL.jpg)**Zoblise 2 Pack Wall Fragrance Plug in with Night Light Compatible with Bath & Body Works Wallflowers Plug in Aromatherapy Diffuser for Bedroom Home Fragrance Relaxing Atmosphere - Black**Zoblise**$13.44**4.4★**▲ 95%**](https://www.amazon.com/dp/B0G8XX2KZY) [![Bath & Body Works Wallflowers Fragrance Plug White Flare Design Plug-in Air Freshener Device for Bedrooms Bathrooms & Living Spaces - 2 Pack](https://m.media-amazon.com/images/I/21wOwdfalnL.jpg)**Bath & Body Works Wallflowers Fragrance Plug White Flare Design Plug-in Air Freshener Device for Bedrooms Bathrooms & Living Spaces - 2 Pack**Bath & Body Works**$10.56**4.5★**▲ 86%**](https://www.amazon.com/dp/B0GLRF7LQ5) [![Bath & Body Works Wallflowers Fragrance Plug White Scent Control Plug-In Air Freshener Device with 3 Intensity Levels for Bedrooms Bathrooms & Living Spaces - 2 Pack](https://m.media-amazon.com/images/I/31G0VnWlhNL.jpg)**Bath & Body Works Wallflowers Fragrance Plug White Scent Control Plug-In Air Freshener Device with 3 Intensity Levels for Bedrooms Bathrooms & Living Spaces - 2 Pack**Bath & Body Works**$22.08**4.6★**▲ 61%**](https://www.amazon.com/dp/B0GLQYVQRY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -24.5% search growth over the last 90 days.

23K18KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**44%

*“Best smelling”*

**Value For Money**12%

*“Good for the money”*

**Advertised Vs Actual Product**8%

*“Just as pictured”*

**Quality-Overall**6%

*“Good variety”*

**Ease Of Use**4%

*“Ease of use”*

**Size-Overall**3%

*“Fits and works great”*

**Design-Overall**2%

*“I am really impressed with the sleek design”*

**Efficiency**2%

*“The performance is definitely there for controlling the oil output”*

**Color**1%

*“Amazing colors”*

**Brightness/Shine/Glow**1%

*“The light is bright enough to light my hallway and half bathroom”*

### **What buyers complain about **

**Smell**43%

*“The smell was very strong”*

**Leak-Proof**10%

*“Plug in leaks”*

**Functionality-Overall**6%

*“Didn't work”*

**Advertised Vs Actual Product**4%

*“False advertising no stars”*

**Size-Overall**3%

*“Too big”*

**Value For Money**3%

*“little pricey”*

**Durability**3%

*“Doesnt last”*

**Quality-Overall**2%

*“this sampler set underwhelmed across the board”*

**Compatibility-Overall**2%

*“Does not work with Bath”*

**Charging**1%

*“these are a whole scam - plugged in and dont turn on”*

### **Top return reasons **

**Smell**41%

**Leak-Proof**13%

**Size-Overall**9%

**Advertised Vs Actual Product**9%

**Compatibility-Overall**6%

**Functionality-Overall**6%

**Refills-Overall**3%

**Value For Money**3%

**Defective Material/Parts**2%

**Color**2%