---
title: "baobab oil — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/baobab-oil"
last_updated: "2026-07-14T00:25:41.050Z"
locale: en
meta:
  description: "a small market ($70K/yr) — baobab oil doesn't clear our bar today."
  "og:description": "a small market ($70K/yr) — baobab oil doesn't clear our bar today."
  "og:title": "baobab oil — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **baobab oil**

**Skip it**

A small market ($70K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 23Conversion 65Competition 21Returns 96Price range 89Avg price 91Brand share 34Review moat 77Quality gap 27

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$21.59**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.07–$82.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****462**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$70K**

$70K/yr · 56K searches

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **—flat

**Sellers**

**11**

**Top-5 brand share**

**85%**

**Open market**

**11%**

- Cliganic34% - SVA ORGANICS21% - Dr Adorable16% - Piping Rock9% - Nutricost6% - Gya Labs4% - Open — no brand owns it (4 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$21K40%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cliganic Organic Baobab Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)](https://m.media-amazon.com/images/I/511NgxvKaQL.jpg)**Cliganic Organic Baobab Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)**Cliganic**$10.02**4.7★562 rev](https://www.amazon.com/dp/B095P9V42L) [2![SVA Baobab Seed Oil Organic - 4 Fl Oz 100% Natural Cold Pressed Organic Baobab Oil - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper](https://m.media-amazon.com/images/I/41qGMxkt7dL.jpg)**SVA Baobab Seed Oil Organic - 4 Fl Oz 100% Natural Cold Pressed Organic Baobab Oil - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper**SVA ORGANICS**$17.80**4.7★563 rev](https://www.amazon.com/dp/B07M7WL2HD) [3![Dr Adorable - 8 oz - Baobab Oil - 100% Pure Natural Cold Pressed Organic](https://m.media-amazon.com/images/I/31vpDb+a4YL.jpg)**Dr Adorable - 8 oz - Baobab Oil - 100% Pure Natural Cold Pressed Organic**Dr Adorable**$12.20**4.5★62 rev](https://www.amazon.com/dp/B0BL9JW3B2) [4![Piping Rock Baobab Oil Organic | 2 fl oz | For Hair Skin and Face | Cold Pressed Virgin](https://m.media-amazon.com/images/I/41tf+OTCcNL.jpg)**Piping Rock Baobab Oil Organic | 2 fl oz | For Hair Skin and Face | Cold Pressed Virgin**Piping Rock**$9.07**4.5★141 rev](https://www.amazon.com/dp/B082YRYRRJ) [5![Nutricost Organic Baobab Oil (4 FL OZ) - Nourishing Oil For Hair Face & Body Cold Pressed & Unrefined](https://m.media-amazon.com/images/I/31YeRFx03cL.jpg)**Nutricost Organic Baobab Oil (4 FL OZ) - Nourishing Oil For Hair Face & Body Cold Pressed & Unrefined**Nutricost**$14.62**4.9★35 rev](https://www.amazon.com/dp/B0F1DN32RN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nutricost Organic Baobab Oil (4 FL OZ) - Nourishing Oil For Hair Face & Body Cold Pressed & Unrefined](https://m.media-amazon.com/images/I/31YeRFx03cL.jpg)**Nutricost Organic Baobab Oil (4 FL OZ) - Nourishing Oil For Hair Face & Body Cold Pressed & Unrefined**Nutricost**$14.62**35 rev1y ago](https://www.amazon.com/dp/B0F1DN32RN) [![HBNO Organic Baobab Oil - 4 OZ (120 ml) Value Size - Natural Baobab Oil Cold Pressed - Perfect Carrier Oil for Massage Aromatherapy DIY Soap Making Face Body Lips Hair Nails](https://m.media-amazon.com/images/I/41HUuBb3Y1L.jpg)**HBNO Organic Baobab Oil - 4 OZ (120 ml) Value Size - Natural Baobab Oil Cold Pressed - Perfect Carrier Oil for Massage Aromatherapy DIY Soap Making Face Body Lips Hair Nails**HBNO**$15.48**29 rev2y ago](https://www.amazon.com/dp/B0CNKZSQN3) [![Liquid Gold Inc - 1 Gal - Baobab Oil - Pure Cold Pressed Organic](https://m.media-amazon.com/images/I/318YdV2i5jL.jpg)**Liquid Gold Inc - 1 Gal - Baobab Oil - Pure Cold Pressed Organic**Liquid Gold Inc**$82.78**4 rev2y ago](https://www.amazon.com/dp/B0CGY56LPS) [![Gya Labs Baobab Oil - 1.7 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage](https://m.media-amazon.com/images/I/51k6BYniMKL.jpg)**Gya Labs Baobab Oil - 1.7 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage**Gya Labs**$9.91**3,249 rev4y ago](https://www.amazon.com/dp/B09B6TCWGX) [![Baobab Oil - Pure 8 oz Cold Pressed Unrefined Vegan Non GMO Bulk Carrier Oil for Hair Skin Face Body Pain Nourishing Natural Moisturizer Hydration Growth Conditioner](https://m.media-amazon.com/images/I/31KuUNp5w1L.jpg)**Baobab Oil - Pure 8 oz Cold Pressed Unrefined Vegan Non GMO Bulk Carrier Oil for Hair Skin Face Body Pain Nourishing Natural Moisturizer Hydration Growth Conditioner**OPO**$16.94**16 rev4y ago](https://www.amazon.com/dp/B09K2NFHD8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Baobab Oil - Pure 8 oz Cold Pressed Unrefined Vegan Non GMO Bulk Carrier Oil for Hair Skin Face Body Pain Nourishing Natural Moisturizer Hydration Growth Conditioner](https://m.media-amazon.com/images/I/31KuUNp5w1L.jpg)**Baobab Oil - Pure 8 oz Cold Pressed Unrefined Vegan Non GMO Bulk Carrier Oil for Hair Skin Face Body Pain Nourishing Natural Moisturizer Hydration Growth Conditioner**OPO**$16.94**4.0★**▲ 62%**](https://www.amazon.com/dp/B09K2NFHD8) [![Liquid Gold Inc - 1 Gal - Baobab Oil - Pure Cold Pressed Organic](https://m.media-amazon.com/images/I/318YdV2i5jL.jpg)**Liquid Gold Inc - 1 Gal - Baobab Oil - Pure Cold Pressed Organic**Liquid Gold Inc**$82.78**5.0★**▲ 39%**](https://www.amazon.com/dp/B0CGY56LPS) [![Cliganic Organic Baobab Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined](https://m.media-amazon.com/images/I/51nPvj8RnWL.jpg)**Cliganic Organic Baobab Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined**Cliganic**$15.54**4.7★**▲ 31%**](https://www.amazon.com/dp/B095PBM7JX) [![Cliganic Organic Baobab Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)](https://m.media-amazon.com/images/I/511NgxvKaQL.jpg)**Cliganic Organic Baobab Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)**Cliganic**$10.02**4.7★**▲ 30%**](https://www.amazon.com/dp/B095P9V42L) [![Dr Adorable - 8 oz - Baobab Oil - 100% Pure Natural Cold Pressed Organic](https://m.media-amazon.com/images/I/31vpDb+a4YL.jpg)**Dr Adorable - 8 oz - Baobab Oil - 100% Pure Natural Cold Pressed Organic**Dr Adorable**$12.20**4.5★**▲ 27%**](https://www.amazon.com/dp/B0BL9JW3B2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -4.9% search growth over the last 90 days.

2K1KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Acceptable product”*

**Oily/Greasy**15%

*“Love this oil, it soaks in quickly & doesnt feel greasy”*

**Moist/Dry**10%

*“Great Moisturizer”*

**Suitability Combination Skin**8%

*“Fine for hair and skin”*

**Allergies**4%

*“no irritation of any kind even with my super sensitive skin”*

**Absorbency**4%

*“The oil absorbed evenly on my skin”*

**Suitability Oily Skin**4%

*“Best oil for sensitive skin”*

**Smell**4%

*“Smells great actually”*

**Cleansing**4%

*“them wash my face it cleans very well”*

**Soft Feel**3%

*“It makes my face feel incredibly smooth to the touch — soft, hydrated, and refreshed without feeling greasy”*

### **What buyers complain about **

**Smell**50%

*“The oil butter scent might thru you off if you apply too much”*

**Thickness**8%

*“thin in consistency”*

**Value For Money**8%

*“Just think it's to expensive for the amount you receive”*

### **Top return reasons **

**Oily/Greasy**24%

**Smell**22%

**Advertised Vs Actual Product**12%

**Leak-Proof**8%

**Moist/Dry**5%

**Value For Money**5%

**Size-Overall**4%

**Defective Material/Parts**4%

**Product Condition**3%

**Water Resistance**3%