---
title: "baking soda capsules — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/baking-soda-capsules"
last_updated: "2026-07-14T01:49:26.128Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 98% of clicks) — baking soda capsules doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — baking soda capsules doesn't clear our bar today."
  "og:title": "baking soda capsules — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **baking soda capsules**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 26Conversion 85Competition 16Returns 100Price range 81Avg price 94Brand share 4Review moat 82Quality gap 32

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.41**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****360.73**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$9.92–$38.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$121K**

$121K/yr · 57K searches

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **—flat

**Sellers**

**6**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- P Puregen Labs31% - Kidney Restore24% - Nutricost23% - Earthborn Elements18% - Natures Craft2% - PURE ORIGINAL INGREDIENTS2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$24K30%$36K40%$48K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Puregen Labs Sodium Bicarbonate Tablets 650mg (10 Grains) - 200 Count | USP Grade Baking Soda Supplement Natural Relief of Acid Indigestion Heartburn Sour Stomach & Upset Stomach](https://m.media-amazon.com/images/I/41rwsvTUxaL.jpg)**Puregen Labs Sodium Bicarbonate Tablets 650mg (10 Grains) - 200 Count | USP Grade Baking Soda Supplement Natural Relief of Acid Indigestion Heartburn Sour Stomach & Upset Stomach**P Puregen Labs**$10.10**4.6★474 rev](https://www.amazon.com/dp/B0FTC5T6DP) [2![Nutricost Sodium Bicarbonate (2 500mg) 120 Capsules - GMO-Free Gluten Free Vegan 60 Servings](https://m.media-amazon.com/images/I/41BvQGGupML.jpg)**Nutricost Sodium Bicarbonate (2 500mg) 120 Capsules - GMO-Free Gluten Free Vegan 60 Servings**Nutricost**$9.92**4.6★259 rev](https://www.amazon.com/dp/B0FBDFVZVJ) [3![Earthborn Elements Baking Soda Capsules 200 Capsules Sodium Bicarbonate](https://m.media-amazon.com/images/I/41Fk2YHt3qL.jpg)**Earthborn Elements Baking Soda Capsules 200 Capsules Sodium Bicarbonate**Earthborn Elements**$23.44**4.7★744 rev](https://www.amazon.com/dp/B0979HCWYB) [4![Baking Soda Aluminum Free 1300mg Per Pill Extra Strength Organic Use Pure Baking Soda Capsules for Health & Wellness. Baking Soda Tablets 120 Pills](https://m.media-amazon.com/images/I/31j79R8zkIL.jpg)**Baking Soda Aluminum Free 1300mg Per Pill Extra Strength Organic Use Pure Baking Soda Capsules for Health & Wellness. Baking Soda Tablets 120 Pills**Kidney Restore**$27.94**4.5★148 rev](https://www.amazon.com/dp/B0DFWHNS2Z) [5![Sodium Bicarbonate 650 Mg Tablets - Delayed Release for Normal Kidney Function - Baking Soda Tablets Sodium Pills Bicarbonato De Sodio para Tomar Bicarbonate of Soda - 30 Capsules](https://m.media-amazon.com/images/I/41S8l1CCLKL.jpg)**Sodium Bicarbonate 650 Mg Tablets - Delayed Release for Normal Kidney Function - Baking Soda Tablets Sodium Pills Bicarbonato De Sodio para Tomar Bicarbonate of Soda - 30 Capsules**Kidney Restore**$14.79**4.7★846 rev](https://www.amazon.com/dp/B0DQ2NWJG1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Puregen Labs Sodium Bicarbonate Tablets 650mg (10 Grains) - 200 Count | USP Grade Baking Soda Supplement Natural Relief of Acid Indigestion Heartburn Sour Stomach & Upset Stomach](https://m.media-amazon.com/images/I/41rwsvTUxaL.jpg)**Puregen Labs Sodium Bicarbonate Tablets 650mg (10 Grains) - 200 Count | USP Grade Baking Soda Supplement Natural Relief of Acid Indigestion Heartburn Sour Stomach & Upset Stomach**P Puregen Labs**$10.10**474 rev9mo ago](https://www.amazon.com/dp/B0FTC5T6DP) [![Nutricost Sodium Bicarbonate (2 500mg) 120 Capsules - GMO-Free Gluten Free Vegan 60 Servings](https://m.media-amazon.com/images/I/41BvQGGupML.jpg)**Nutricost Sodium Bicarbonate (2 500mg) 120 Capsules - GMO-Free Gluten Free Vegan 60 Servings**Nutricost**$9.92**259 rev1y ago](https://www.amazon.com/dp/B0FBDFVZVJ) [![High Purity Sodium Bicarbonate Capsules for Digestive Health Support & pH Balance - Delayed Release Gastric Support for Stomach Discomfort - Bicarbonato De Sodio - Easy to Swallow - 120 Count](https://m.media-amazon.com/images/I/41cbEwJm1IL.jpg)**High Purity Sodium Bicarbonate Capsules for Digestive Health Support & pH Balance - Delayed Release Gastric Support for Stomach Discomfort - Bicarbonato De Sodio - Easy to Swallow - 120 Count**Natures Craft**$17.23**110 rev1y ago](https://www.amazon.com/dp/B0DZ2ZZMQP) [![Natural Baking Soda Capsules - 650mg Baking Soda Tablets for Kidney & Stomach Acid - Sodium Bicarbonate Pills Bicarbonate of Soda Bicarbonato de Sodio para Tomar Sodium Bicarbonate 650 mg Tablets](https://m.media-amazon.com/images/I/41cEjfzt9fL.jpg)**Natural Baking Soda Capsules - 650mg Baking Soda Tablets for Kidney & Stomach Acid - Sodium Bicarbonate Pills Bicarbonate of Soda Bicarbonato de Sodio para Tomar Sodium Bicarbonate 650 mg Tablets**Kidney Restore**$23.63**207 rev1y ago](https://www.amazon.com/dp/B0DN4BGCN9) [![Baking Soda Aluminum Free 1300mg Per Pill Extra Strength Organic Use Pure Baking Soda Capsules for Health & Wellness. Baking Soda Tablets 120 Pills](https://m.media-amazon.com/images/I/31j79R8zkIL.jpg)**Baking Soda Aluminum Free 1300mg Per Pill Extra Strength Organic Use Pure Baking Soda Capsules for Health & Wellness. Baking Soda Tablets 120 Pills**Kidney Restore**$27.94**148 rev1y ago](https://www.amazon.com/dp/B0DFWHNS2Z)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Puregen Labs Sodium Bicarbonate Tablets 650mg (10 Grains) - 200 Count | USP Grade Baking Soda Supplement Natural Relief of Acid Indigestion Heartburn Sour Stomach & Upset Stomach](https://m.media-amazon.com/images/I/41rwsvTUxaL.jpg)**Puregen Labs Sodium Bicarbonate Tablets 650mg (10 Grains) - 200 Count | USP Grade Baking Soda Supplement Natural Relief of Acid Indigestion Heartburn Sour Stomach & Upset Stomach**P Puregen Labs**$10.10**4.6★**▲ 51%**](https://www.amazon.com/dp/B0FTC5T6DP) [![Sodium Bicarbonate Capsules Extra Strength 1300mg Organic Use No Junk. 1 Sodium Bicarbonate Capsule is 1300mg. Pure Sodium Bicarb Tablet](https://m.media-amazon.com/images/I/41wG5DrjPkL.jpg)**Sodium Bicarbonate Capsules Extra Strength 1300mg Organic Use No Junk. 1 Sodium Bicarbonate Capsule is 1300mg. Pure Sodium Bicarb Tablet**Kidney Restore**$28.17**4.6★**▲ 47%**](https://www.amazon.com/dp/B0DHFMKG4B) [![Sodium Bicarbonate 650 Mg Tablets - Delayed Release for Normal Kidney Function - Baking Soda Tablets Sodium Pills Bicarbonato De Sodio para Tomar Bicarbonate of Soda - 30 Capsules](https://m.media-amazon.com/images/I/41S8l1CCLKL.jpg)**Sodium Bicarbonate 650 Mg Tablets - Delayed Release for Normal Kidney Function - Baking Soda Tablets Sodium Pills Bicarbonato De Sodio para Tomar Bicarbonate of Soda - 30 Capsules**Kidney Restore**$14.79**4.7★**▲ 46%**](https://www.amazon.com/dp/B0DQ2NWJG1) [![Earthborn Elements Bicarb Blend 200 Capsules Pure & Undiluted No Additives](https://m.media-amazon.com/images/I/41-6yarKEqL.jpg)**Earthborn Elements Bicarb Blend 200 Capsules Pure & Undiluted No Additives**Earthborn Elements**$20.48**4.5★**▲ 46%**](https://www.amazon.com/dp/B08R6QYRM7) [![Sodium Bicarbonate 650mg Capsules Delayed Release for Supporting Normal Kidney Function & Kidney Health Supplement. Sodium Bicarbonate Designed for Kidney Support Acid Relief Alkalinity 120 Pills](https://m.media-amazon.com/images/I/41XWEQ2e9iL.jpg)**Sodium Bicarbonate 650mg Capsules Delayed Release for Supporting Normal Kidney Function & Kidney Health Supplement. Sodium Bicarbonate Designed for Kidney Support Acid Relief Alkalinity 120 Pills**Kidney Restore**$38.20**4.7★**▲ 13%**](https://www.amazon.com/dp/B0BGG241SD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 88 weeks — +0.9% search growth over the last 90 days.

2K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Premium quality and fast results”*

**Advertised Vs Actual Product**12%

*“As Advertised”*

**Acid Regulator/Stomach Ache Relief**10%

*“Works well for stomach”*

**Regulates Digestion**8%

*“Good for digestion”*

**Ease Of Use**6%

*“convenient to have on hand”*

**Heart Health**6%

*“Work good for heartburn”*

**Value For Money**6%

*“Great value”*

**Efficiency**4%

*“Works well”*

**Nutritional Content**3%

*“A great way to add baking soda to your diet”*

**Ease Of Chewing/Swallowing**2%

*“Easy to swallow”*

### **What buyers complain about **

**Solubility**16%

*“Dissolved poorly in water”*

**Value For Money**12%

*“Waste of money”*

**Taste-Overall**9%

*“Tastes awful”*

**Acid Regulator/Stomach Ache Relief**6%

*“Upset my stomach more than it helped”*

**Regulates Digestion**6%

*“Can cause kidney damage”*

**Size-Overall**3%

*“Tablets aren't as huge as I expected”*

**Stress/Anxiety**3%

*“After taking this product for a few days I noticed I was feeling more anxious”*

**Hard Feel**3%

*“Very gritty when crushed”*

**Vegan/Organic**3%

*“I am writing this because you cannot say pure”*

**Functionality-Overall**3%

*“Barely does the job”*

### **Top return reasons **

**Functionality-Overall**67%

**Dosage**17%

**Solubility**17%