---
title: "baking protein powder — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/baking-protein-powder"
last_updated: "2026-07-14T01:51:21.774Z"
locale: en
meta:
  description: "a small market ($36K/yr) — baking protein powder doesn't clear our bar today."
  "og:description": "a small market ($36K/yr) — baking protein powder doesn't clear our bar today."
  "og:title": "baking protein powder — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **baking protein powder**

**Skip it**

A small market ($36K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 33Conversion 34Competition 45Returns 100Price range 93Avg price 95Brand share 30Review moat 24Quality gap 47

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$31.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.62–$62.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+6.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,433.54**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$36K**

$36K/yr · 43K searches

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**672**

**Top-5 brand share**

**87%**

**Open market**

**10%**

- Bob's Red Mill63% - LEANBAKERS13% - PEScience4% - NAKED4% - Isopure3% - Talcufon3% - Open — no brand owns it (8 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bobs Red Mill Whey Protein Powder 12ounce Package May Vary Red unflavored 12 Ounce](https://m.media-amazon.com/images/I/517aR+Jo8mL.jpg)**Bobs Red Mill Whey Protein Powder 12ounce Package May Vary Red unflavored 12 Ounce**Bob's Red Mill**$19.30**4.6★1,135 rev](https://www.amazon.com/dp/B00EVJTFUW) [2![LEANBAKERS Bakers Protein Powder Pure Natural Protein Blend Whey Isolate Whey Concentrate Casein Gluten Free no sweeteners Unflavored 17.1 oz for Baking high Protein Low Calorie Snacks](https://m.media-amazon.com/images/I/51D1A1mIu+L.jpg)**LEANBAKERS Bakers Protein Powder Pure Natural Protein Blend Whey Isolate Whey Concentrate Casein Gluten Free no sweeteners Unflavored 17.1 oz for Baking high Protein Low Calorie Snacks**LEANBAKERS**$35.83**4.6★51 rev](https://www.amazon.com/dp/B0CZJ994B4) [3![Bobs Red Mill Whey Protein Concentrate 12oz (Pack of 4) - Keto Friendly Kosher](https://m.media-amazon.com/images/I/41W-H7WkVtL.jpg)**Bobs Red Mill Whey Protein Concentrate 12oz (Pack of 4) - Keto Friendly Kosher**Bob's Red Mill**$59.74**4.8★195 rev](https://www.amazon.com/dp/B000EDG5CA) [4![Bobs Red Mill All Natural Whey Protein Powder 12 Ounce (Pack of 2)](https://m.media-amazon.com/images/I/51Pb0lV09+L.jpg)**Bobs Red Mill All Natural Whey Protein Powder 12 Ounce (Pack of 2)**Bob's Red Mill**$31.96**4.4★75 rev](https://www.amazon.com/dp/B091QFY3PR) [5![Bobs Red Mill All Natural Whey Protein Powder 12 Ounce](https://m.media-amazon.com/images/I/41ln7AVjAAL.jpg)**Bobs Red Mill All Natural Whey Protein Powder 12 Ounce**Bob's Red Mill**$17.03**4.4★163 rev](https://www.amazon.com/dp/B000WCYFPM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PEScience Protein Pancake Mix for Protein Waffles and Pancakes Just Add Water Whey and Casein Blend Amazing Taste and Fluffy Texture - Cinnamon Roll 12 Servings](https://m.media-amazon.com/images/I/41L9n+hkJbL.jpg)**PEScience Protein Pancake Mix for Protein Waffles and Pancakes Just Add Water Whey and Casein Blend Amazing Taste and Fluffy Texture - Cinnamon Roll 12 Servings**PEScience**$19.44**417 rev1y ago](https://www.amazon.com/dp/B0F1V6XPN8) [![Talcufon Egg White Protein Powder 8 Oz Pasteurized No Additives High Protein Gluten-Free Ideal for Baking and Cooking Unflavored 227G](https://m.media-amazon.com/images/I/41QKcUDalvL.jpg)**Talcufon Egg White Protein Powder 8 Oz Pasteurized No Additives High Protein Gluten-Free Ideal for Baking and Cooking Unflavored 227G**Talcufon**$13.62**678 rev2y ago](https://www.amazon.com/dp/B0D6RZPCZT) [![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [![LEANBAKERS Bakers Protein Powder Pure Natural Protein Blend Whey Isolate Whey Concentrate Casein Gluten Free no sweeteners Unflavored 17.1 oz for Baking high Protein Low Calorie Snacks](https://m.media-amazon.com/images/I/51D1A1mIu+L.jpg)**LEANBAKERS Bakers Protein Powder Pure Natural Protein Blend Whey Isolate Whey Concentrate Casein Gluten Free no sweeteners Unflavored 17.1 oz for Baking high Protein Low Calorie Snacks**LEANBAKERS**$35.83**51 rev2y ago](https://www.amazon.com/dp/B0CZJ994B4) [![Bobs Red Mill High Protein Oats - 32 oz (Pack of 4) Gluten Free 10g/Serving Non GMO Whole Grain Plant Based Protein](https://m.media-amazon.com/images/I/41TVzhOsBeL.jpg)**Bobs Red Mill High Protein Oats - 32 oz (Pack of 4) Gluten Free 10g/Serving Non GMO Whole Grain Plant Based Protein**Bob's Red Mill**$32.21**616 rev2y ago](https://www.amazon.com/dp/B0CGBSWQWH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Devotion Nutrition Angel Food Cake Protein Powder for Shakes Baking Pancakes Desserts 20g Whey Isolate & Casein Protein Blend No Added Sugar Low Carb Gluten-Free Keto-Friendly with MCT 2lb](https://m.media-amazon.com/images/I/41H5lM3nm4L.jpg)**Devotion Nutrition Angel Food Cake Protein Powder for Shakes Baking Pancakes Desserts 20g Whey Isolate & Casein Protein Blend No Added Sugar Low Carb Gluten-Free Keto-Friendly with MCT 2lb**Devotion Nutrition**$62.14**4.4★**▲ 161%**](https://www.amazon.com/dp/B07CGPHC78) [![Bobs Red Mill Whey Protein Powder 12 Ounce (340 g) Pkg (3 Packs)](https://m.media-amazon.com/images/I/41CBzFthzHL.jpg)**Bobs Red Mill Whey Protein Powder 12 Ounce (340 g) Pkg (3 Packs)**Bob's Red Mill**$27.59**4.8★**▲ 145%**](https://www.amazon.com/dp/B0CBKXNN6C) [![Bobs Red Mill Hemp Protein Powder 16oz (Pack of 4) - Non GMO Vegan Paleo Friendly Keto Friendly Kosher](https://m.media-amazon.com/images/I/411o2C653eL.jpg)**Bobs Red Mill Hemp Protein Powder 16oz (Pack of 4) - Non GMO Vegan Paleo Friendly Keto Friendly Kosher**Bob's Red Mill**$48.96**4.5★**▲ 111%**](https://www.amazon.com/dp/B003B0SKF8) [![PEScience Protein Pancake Mix for Protein Waffles and Pancakes Just Add Water Whey and Casein Blend Amazing Taste and Fluffy Texture - Cinnamon Roll 12 Servings](https://m.media-amazon.com/images/I/41L9n+hkJbL.jpg)**PEScience Protein Pancake Mix for Protein Waffles and Pancakes Just Add Water Whey and Casein Blend Amazing Taste and Fluffy Texture - Cinnamon Roll 12 Servings**PEScience**$19.44**4.5★**▲ 105%**](https://www.amazon.com/dp/B0F1V6XPN8) [![Bobs Red Mill Almond Protein Powder 14oz (Pack of 4) - Non GMO Gluten Free Vegan Paleo Friendly Keto Friendly Kosher](https://m.media-amazon.com/images/I/41pnE8p1yzL.jpg)**Bobs Red Mill Almond Protein Powder 14oz (Pack of 4) - Non GMO Gluten Free Vegan Paleo Friendly Keto Friendly Kosher**Bob's Red Mill**$62.24**4.4★**▲ 68%**](https://www.amazon.com/dp/B08KJWDPX4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — +6.6% search growth over the last 90 days.

1K600Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Nutritional Content**22%

*“Amazing protein”*

**Taste-Overall**18%

*“no weird after taste”*

**Quality-Overall**8%

*“Had a great price point to quality imho”*

**Flavor**8%

*“The flavor is neutral”*

**Solubility**5%

*“Dissolves easily”*

**Blend/Ratio**3%

*“blends smoothly”*

**Vegan/Organic**3%

*“I love that it is Organic”*

**Value For Money**3%

*“Great deal”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Baking**2%

*“Good for baking”*

### **What buyers complain about **

**Taste-Overall**22%

*“Weird taste”*

**Solubility**7%

*“Does not disolve”*

**Flavor**7%

*“its unflavored”*

**Nutritional Content**6%

*“It is not a clear protein”*

**Value For Money**5%

*“Priced to high”*

**Texture/Consistency-Overall**3%

*“Chalky Texture”*

**Sweetness**3%

*“The sweetness is so UNBEARABLE”*

**Ingredients-Overall**3%

*“Changed ingredients”*

**Smell**2%

*“Chemical smell and taste”*

**Artificial Sweeteners**2%

*“Completely undrinkable with the amount of fake sweetener added here”*

### **Top return reasons **

**Advertised Vs Actual Product**29%

**Flavor**14%

**Ease Of Use**14%

**Size-Overall**14%

**Taste-Overall**12%

**Ease Of Chewing/Swallowing**7%

**Texture/Consistency-Overall**5%

**Cooking Instructions**5%