---
title: "baby soap sensitive skin — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/baby-soap-sensitive-skin"
last_updated: "2026-07-10T01:35:25.678Z"
locale: en
meta:
  description: "a small market ($116K/yr) — baby soap sensitive skin doesn't clear our bar today."
  "og:description": "a small market ($116K/yr) — baby soap sensitive skin doesn't clear our bar today."
  "og:title": "baby soap sensitive skin — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
---

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# **baby soap sensitive skin**

**Skip it****53/100 **

a small market ($116K/yr) — baby soap sensitive skin doesn't clear our bar today.

**Market/yr**

**$116K**

**Growth (1y)**

**+145.2%**

**Products**

**62**

**Brands**

**22**

was 18 a year ago

**Sellers**

**713**

**Price range**

**$2.70–$40.85**

**Returns**

**0.5%**

**Rating**

**4.7★**

**Skip it**

Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**6**

 ×0.30

Growth

**70**

 ×0.30

Competition

**91**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**96**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 91 weeks — +145.2% year over year.

4K2KSpike '25Prime Day '25Oct '24Jan '25May '25Aug '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Competition**

- Aveeno Baby21% - Baby Dove19% - Johnson's Baby13% - Cetaphil10% - The Honest Company8% - Aquaphor6% - Other (16 brands)23%

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 22 brands and 713 sellers compete here.

**Brands**

**22 **▲rising

was 18 a year ago

**Sellers**

**713**

**Top 5 brand share**

**71%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Baby Dove Sensitive Skin Hydrating Body Wash | Tear-Free & Hypoallergenic | Pediatrician Tested | 34oz](https://m.media-amazon.com/images/I/41eoI3zEuxL.jpg) [**Baby Dove Sensitive Skin Hydrating Body Wash | Tear-Free & Hypoallergenic | Pediatrician Tested | 34oz**](https://www.amazon.com/dp/B0C6R57MT2)

Baby Dove$13.304.8★1,8285%▲rising

2
![Cetaphil Baby Shampoo and Body Wash with Organic Calendula Tear Free Hypoallergenic Ideal for Everyday Use Dermatologist Tested 7.8oz](https://m.media-amazon.com/images/I/31QgeX28IrL.jpg) [**Cetaphil Baby Shampoo and Body Wash with Organic Calendula Tear Free Hypoallergenic Ideal for Everyday Use Dermatologist Tested 7.8oz**](https://www.amazon.com/dp/B09JL8D41T)

Cetaphil$5.174.7★4,0985%▼falling

3
![Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz](https://m.media-amazon.com/images/I/31+CrmcxdSL.jpg) [**Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz**](https://www.amazon.com/dp/B07NSBTZ22)

Aveeno Baby$17.344.8★39,0525%▼falling

4
![The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 10 fl oz](https://m.media-amazon.com/images/I/31PMt8f1fyL.jpg) [**The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 10 fl oz**](https://www.amazon.com/dp/B072QXWXS6)

The Honest Company$9.874.7★46,3825%▼falling

5
![Aquaphor Baby Wash and Shampoo - Mild Tear-free 2-in-1 Solution for Babys Sensitive Skin - 16.9 fl. oz. Pump](https://m.media-amazon.com/images/I/31RFSWgzKmL.jpg) [**Aquaphor Baby Wash and Shampoo - Mild Tear-free 2-in-1 Solution for Babys Sensitive Skin - 16.9 fl. oz. Pump**](https://www.amazon.com/dp/B01EAH644Y)

Aquaphor$9.344.8★7,8405%▼falling

6
![Baby Dove Sensitive Skin Care Baby Wash For a Calming Moisture Hypoallergenic and Tear-Free Washes Away Bacteria Chamomile 13 Fl Oz](https://m.media-amazon.com/images/I/41d8emuEA8L.jpg) [**Baby Dove Sensitive Skin Care Baby Wash For a Calming Moisture Hypoallergenic and Tear-Free Washes Away Bacteria Chamomile 13 Fl Oz**](https://www.amazon.com/dp/B07N13W76L)

Baby Dove$7.074.8★17,6354%▲rising

7
![Baby Dove Derma Care Soothing Wash Skin Care with Colloidal Oatmeal Suitable for eczema prone skin 13 oz](https://m.media-amazon.com/images/I/61VKajo72FL.jpg) [**Baby Dove Derma Care Soothing Wash Skin Care with Colloidal Oatmeal Suitable for eczema prone skin 13 oz**](https://www.amazon.com/dp/B08CLM9H7Y)

Baby Dove$7.104.7★4,0593%▲rising

8
![Aveeno Baby Healthy Start Nourishing Newborn Wash Hypoallergenic Baby Body Wash Prebiotic Oat Gently Cleanses Sensitive Skin No added Fragrances & Parabens Tear-free 8 fl. oz](https://m.media-amazon.com/images/I/31ELiB2wMtL.jpg) [**Aveeno Baby Healthy Start Nourishing Newborn Wash Hypoallergenic Baby Body Wash Prebiotic Oat Gently Cleanses Sensitive Skin No added Fragrances & Parabens Tear-free 8 fl. oz**](https://www.amazon.com/dp/B0CZY44GD2)

Aveeno Baby$7.464.8★1,2343%▼falling

9
![Cetaphil Baby Wash & Shampoo Plus Body Lotion Healthy Skin Essentials Head to Toe Hydration for up to 24 Hours for Delicate Sensitive Skin 2-Pack White](https://m.media-amazon.com/images/I/41ZWCVIbAzL.jpg) [**Cetaphil Baby Wash & Shampoo Plus Body Lotion Healthy Skin Essentials Head to Toe Hydration for up to 24 Hours for Delicate Sensitive Skin 2-Pack White**](https://www.amazon.com/dp/B09RKNVYFT)

Cetaphil$13.674.8★6,2323%—flat

10

![Baby Dove Sensitive Skin Care Baby Wash Fragrance Free Moisture For Baby Bath Time Fragrance Free and Hypoallergenic Washes Away Bacteria 34 oz (Pack of 1)](https://m.media-amazon.com/images/I/61YQyZDf48L.jpg) [**Baby Dove Sensitive Skin Care Baby Wash Fragrance Free Moisture For Baby Bath Time Fragrance Free and Hypoallergenic Washes Away Bacteria 34 oz (Pack of 1)**](https://www.amazon.com/dp/B0C6R4TNND)

Baby Dove$13.414.8★9293%▲rising

11

![Mustela Gentle Cleansing Gel - Baby Wash for Delicate Skin and Hair - Newborn-Safe Cleanser - Crafted with Natural Avocado Perseose - Various Sizes - 16.90 fl. oz.](https://m.media-amazon.com/images/I/314DvFjK5iL.jpg) [**Mustela Gentle Cleansing Gel - Baby Wash for Delicate Skin and Hair - Newborn-Safe Cleanser - Crafted with Natural Avocado Perseose - Various Sizes - 16.90 fl. oz.**](https://www.amazon.com/dp/B08RTCD9KC)

Mustela$18.164.8★22,3213%—flat

12

![Johnsons Sensitive Care Baby Wash & Shampoo Daily Moisturizing 2-in-1 Baby Wash & Shampoo to Gently Cleanse Without Drying Out Sensitive Skin Light Scent Hypoallergenic 13.6 fl. oz](https://m.media-amazon.com/images/I/316K4LmK9sL.jpg) [**Johnsons Sensitive Care Baby Wash & Shampoo Daily Moisturizing 2-in-1 Baby Wash & Shampoo to Gently Cleanse Without Drying Out Sensitive Skin Light Scent Hypoallergenic 13.6 fl. oz**](https://www.amazon.com/dp/B0BQN7YMTN)

Johnson's Baby$5.384.8★6733%▼falling

13

![Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz](https://m.media-amazon.com/images/I/31cqDVuaNHL.jpg) [**Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz**](https://www.amazon.com/dp/B0B3FVL358)

Aveeno Baby$10.344.8★5,3023%—flat

14

![CeraVe Baby Wash & Shampoo Fragrance Paraben & Sulfate Free Shampoo for Tear-Free Baby Bath Time 8 Ounce](https://m.media-amazon.com/images/I/41w-HEi8SSS.jpg) [**CeraVe Baby Wash & Shampoo Fragrance Paraben & Sulfate Free Shampoo for Tear-Free Baby Bath Time 8 Ounce**](https://www.amazon.com/dp/B00JF3S29Y)

CeraVe$8.534.8★15,0353%▼falling

15

![Aveeno Baby Daily Care Gift Set with Oat Extract & Prebiotic Oat Contains Daily Moisturizing Body Lotion & Gentle 2-in-1 Baby Bath Wash & Shampoo Hypoallergenic & Paraben-Free Two Pack](https://m.media-amazon.com/images/I/413iFMFcuiL.jpg) [**Aveeno Baby Daily Care Gift Set with Oat Extract & Prebiotic Oat Contains Daily Moisturizing Body Lotion & Gentle 2-in-1 Baby Bath Wash & Shampoo Hypoallergenic & Paraben-Free Two Pack**](https://www.amazon.com/dp/B00BH0OSWI)

Aveeno Baby$17.904.8★10,1502%▲rising

**~~Showing 15 of 62 — show all ~~**

## **Product shelf**

All 62 tracked products in this niche.

Top sellersNewestTrending

[![Baby Dove Sensitive Skin Hydrating Body Wash | Tear-Free & Hypoallergenic | Pediatrician Tested | 34oz](https://m.media-amazon.com/images/I/41eoI3zEuxL.jpg)**Baby Dove Sensitive Skin Hydrating Body Wash | Tear-Free & Hypoallergenic | Pediatrician Tested | 34oz** Baby Dove**$13.30**4.8★1,828 reviews](https://www.amazon.com/dp/B0C6R57MT2) [![Cetaphil Baby Shampoo and Body Wash with Organic Calendula Tear Free Hypoallergenic Ideal for Everyday Use Dermatologist Tested 7.8oz](https://m.media-amazon.com/images/I/31QgeX28IrL.jpg)**Cetaphil Baby Shampoo and Body Wash with Organic Calendula Tear Free Hypoallergenic Ideal for Everyday Use Dermatologist Tested 7.8oz** Cetaphil**$5.17**4.7★4,098 reviews](https://www.amazon.com/dp/B09JL8D41T) [![Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz](https://m.media-amazon.com/images/I/31+CrmcxdSL.jpg)**Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz** Aveeno Baby**$17.34**4.8★39,052 reviews](https://www.amazon.com/dp/B07NSBTZ22) [![The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 10 fl oz](https://m.media-amazon.com/images/I/31PMt8f1fyL.jpg)**The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 10 fl oz** The Honest Company**$9.87**4.7★46,382 reviews](https://www.amazon.com/dp/B072QXWXS6) [![Aquaphor Baby Wash and Shampoo - Mild Tear-free 2-in-1 Solution for Babys Sensitive Skin - 16.9 fl. oz. Pump](https://m.media-amazon.com/images/I/31RFSWgzKmL.jpg)**Aquaphor Baby Wash and Shampoo - Mild Tear-free 2-in-1 Solution for Babys Sensitive Skin - 16.9 fl. oz. Pump** Aquaphor**$9.34**4.8★7,840 reviews](https://www.amazon.com/dp/B01EAH644Y) [![Baby Dove Sensitive Skin Care Baby Wash For a Calming Moisture Hypoallergenic and Tear-Free Washes Away Bacteria Chamomile 13 Fl Oz](https://m.media-amazon.com/images/I/41d8emuEA8L.jpg)**Baby Dove Sensitive Skin Care Baby Wash For a Calming Moisture Hypoallergenic and Tear-Free Washes Away Bacteria Chamomile 13 Fl Oz** Baby Dove**$7.07**4.8★17,635 reviews](https://www.amazon.com/dp/B07N13W76L) [![Baby Dove Derma Care Soothing Wash Skin Care with Colloidal Oatmeal Suitable for eczema prone skin 13 oz](https://m.media-amazon.com/images/I/61VKajo72FL.jpg)**Baby Dove Derma Care Soothing Wash Skin Care with Colloidal Oatmeal Suitable for eczema prone skin 13 oz** Baby Dove**$7.10**4.7★4,059 reviews](https://www.amazon.com/dp/B08CLM9H7Y) [![Aveeno Baby Healthy Start Nourishing Newborn Wash Hypoallergenic Baby Body Wash Prebiotic Oat Gently Cleanses Sensitive Skin No added Fragrances & Parabens Tear-free 8 fl. oz](https://m.media-amazon.com/images/I/31ELiB2wMtL.jpg)**Aveeno Baby Healthy Start Nourishing Newborn Wash Hypoallergenic Baby Body Wash Prebiotic Oat Gently Cleanses Sensitive Skin No added Fragrances & Parabens Tear-free 8 fl. oz** Aveeno Baby**$7.46**4.8★1,234 reviews](https://www.amazon.com/dp/B0CZY44GD2)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**23%

*“Its fragrance free”*

**Quality-Overall**11%

*“Excellent Quality”*

**Soft Feel**9%

*“Leaves my skin soft”*

**Allergies**6%

*“Does not irritate the skin”*

**Value For Money**5%

*“Awesome price”*

**Cleansing**5%

*“Rinses clean”*

**Moist/Dry**4%

*“Moisturizes the skin”*

**Ease Of Cleaning**4%

*“Cleans well”*

**Lather**3%

*“good lather amount”*

**Sensitivity-Overall**2%

*“Sensitive skin approved”*

### **What buyers complain about **

**Smell**20%

*“Disgusting smell”*

**Allergies**15%

*“Super itchy”*

**Leak-Proof**5%

*“Leaked everywhere”*

**Moist/Dry**5%

*“hair was becoming dry”*

**Sensitivity-Overall**4%

*“super sensitive skin”*

**Value For Money**3%

*“Too expensive”*

**Size-Overall**3%

*“a much bigger size”*

**Dilute/Watery**2%

*“Too watery”*

**Quality-Overall**2%

*“Not great - concerning quality control”*

**Skin Health**1%

*“I also had skin issues after this getting this on my skin too”*

#### **Top return reasons**- Leak-Proof31% - Smell18% - Size-Overall9% - Value For Money8% - Motor Power7% - Advertised Vs Actual Product6% - Product Condition2% - Functionality-Overall2% - Defective Material/Parts2% - Moist/Dry2%