---
title: "baby powder body wash — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/baby-powder-body-wash"
last_updated: "2026-07-09T21:54:36.851Z"
locale: en
meta:
  description: "baby powder body wash shows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "baby powder body wash shows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "baby powder body wash — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

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# **baby powder body wash**

**Worth a look****55/100 **

baby powder body wash shows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.

**Market/yr**

**$483K**

**Growth (1y)**

**+247.8%**

**Products**

**22**

**Brands**

**3**

was 2 a year ago

**Sellers**

**71**

**Price range**

**$2.02–$33.17**

**Returns**

**0.5%**

**Rating**

**4.7★**

**Worth a look**

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**24**

 ×0.30

Growth

**81**

 ×0.30

Competition

**56**

 ×0.20

Quality gap

**22**

 ×0.10

Returns

**96**

 ×0.10

## **Competition**

- Baby Magic92% - Johnson's Baby4% - eos4% - Other0%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 3 brands and 71 sellers compete here.

**Brands**

**3 **▲rising

was 2 a year ago

**Sellers**

**71**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Baby Magic Moisturizing Hair & Body Wash Calendula & Coconut Specially Formulated for Babys Delicate Skin Soft Powder Scent Tear-Free Hypoallergenic Dermatologist Recommended 30 Fl Oz](https://m.media-amazon.com/images/I/316mm-LjOKL.jpg) [**Baby Magic Moisturizing Hair & Body Wash Calendula & Coconut Specially Formulated for Babys Delicate Skin Soft Powder Scent Tear-Free Hypoallergenic Dermatologist Recommended 30 Fl Oz**](https://www.amazon.com/dp/B0CBNFSL94)

Baby Magic$6.584.7★9,90716%▲rising

2
![Baby Magic Gentle Baby Lotion | 16.5 Fl Oz (Pack of 6) | Vitamins & Aloe Pink (705544) Original Baby Scent](https://m.media-amazon.com/images/I/41rboa-wauL.jpg) [**Baby Magic Gentle Baby Lotion | 16.5 Fl Oz (Pack of 6) | Vitamins & Aloe Pink (705544) Original Baby Scent**](https://www.amazon.com/dp/B08XCPSLZW)

Baby Magic$25.444.8★4,29112%▲rising

3
![Baby Magic Moisturizing Hair & Body Wash 16.5 Fl Oz](https://m.media-amazon.com/images/I/3146FmU7P8L.jpg) [**Baby Magic Moisturizing Hair & Body Wash 16.5 Fl Oz**](https://www.amazon.com/dp/B0C7FKRRYP)

Baby Magic$4.294.7★9,9099%▲rising

4
![Bby Magic Baby Lotion Ori Size 16.5 Bby Magic Baby Lotion Original 16.5](https://m.media-amazon.com/images/I/31HtiOIhnKL.jpg) [**Bby Magic Baby Lotion Ori Size 16.5 Bby Magic Baby Lotion Original 16.5**](https://www.amazon.com/dp/B01IAI1L2Y)

Baby Magic$15.294.5★549%▲rising

5
![Baby Magic Creamy Whipped Butter Soft Powder Scent Helps Keep Skin Feeling Healthy and Baby Soft Hypoallergenic 8.4 fl oz.](https://m.media-amazon.com/images/I/41l1PwhuzyL.jpg) [**Baby Magic Creamy Whipped Butter Soft Powder Scent Helps Keep Skin Feeling Healthy and Baby Soft Hypoallergenic 8.4 fl oz.**](https://www.amazon.com/dp/B0CBNBKG3S)

Baby Magic$9.934.5★2,1047%▲rising

6
![Baby Magic Soothing Clean-Up Spray Vanilla & Oat Hypoallergenic 8 oz](https://m.media-amazon.com/images/I/313CHJuVIIL.jpg) [**Baby Magic Soothing Clean-Up Spray Vanilla & Oat Hypoallergenic 8 oz**](https://www.amazon.com/dp/B0F25BWXC4)

Baby Magic$6.034.5★8067%▲rising

7
![Baby Magic Calming Baby Bath 16.5 Fl Oz](https://m.media-amazon.com/images/I/31-eGf406OL.jpg) [**Baby Magic Calming Baby Bath 16.5 Fl Oz**](https://www.amazon.com/dp/B0CBNDRCXL)

Baby Magic$4.844.7★9,9077%▼falling

8
![Baby Magic Calming Lotion Lavender & Chamomile Helps Comfort & Relax Before Bedtime Vitamin Enhanced Dermatologist Recommended Hypoallergenic Free of Parabens 16.5 Fl Oz (6 Pack)](https://m.media-amazon.com/images/I/41UMVKP-G+L.jpg) [**Baby Magic Calming Lotion Lavender & Chamomile Helps Comfort & Relax Before Bedtime Vitamin Enhanced Dermatologist Recommended Hypoallergenic Free of Parabens 16.5 Fl Oz (6 Pack)**](https://www.amazon.com/dp/B08WD7S7CT)

Baby Magic$23.424.8★1,2365%▲rising

9
![Baby Magic Soothing Hair & Body Wash Vanilla & Oat Soothes and Cleanses Specially Formulated for Babys Delicate Skin Tear Free Hypoallergenic Dermatologist Recommended 30 Fl Oz](https://m.media-amazon.com/images/I/31EdmZNpAsL.jpg) [**Baby Magic Soothing Hair & Body Wash Vanilla & Oat Soothes and Cleanses Specially Formulated for Babys Delicate Skin Tear Free Hypoallergenic Dermatologist Recommended 30 Fl Oz**](https://www.amazon.com/dp/B0CBNCH27V)

Baby Magic$5.894.7★9,9074%▼falling

10

![eos Cashmere Body Wash Fresh & Cozy Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz](https://m.media-amazon.com/images/I/31-S8zjgDbL.jpg) [**eos Cashmere Body Wash Fresh & Cozy Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz**](https://www.amazon.com/dp/B0CX21RTHH)

eos$9.924.8★19,6244%▼falling

11

![Baby Magic Soothing All-Over Balm Vanilla & Oat Skin Moisturizer for Face Body & Bum Hypoallergenic Dermatologist & Pediatrician Tested 4 Fl Oz](https://m.media-amazon.com/images/I/31juQKcPqQL.jpg) [**Baby Magic Soothing All-Over Balm Vanilla & Oat Skin Moisturizer for Face Body & Bum Hypoallergenic Dermatologist & Pediatrician Tested 4 Fl Oz**](https://www.amazon.com/dp/B0F259GFGM)

Baby Magic$6.034.7★2634%▲rising

12

![Baby Magic Creamy Whipped Butter Vanilla & Oat Helps Keep Skin Feeling Healthy and Baby Soft Hypoallergenic 8.4 fl oz.](https://m.media-amazon.com/images/I/414VVru5ifL.jpg) [**Baby Magic Creamy Whipped Butter Vanilla & Oat Helps Keep Skin Feeling Healthy and Baby Soft Hypoallergenic 8.4 fl oz.**](https://www.amazon.com/dp/B0CBNC2XSQ)

Baby Magic$9.634.5★2,1043%▲rising

13

![Baby Magic Gentle Baby Lotion Vitamins & Aloe Free of Parabens Phthalates Sulfates and Dyes Camellia Oil & Marshmallow Root Original Scent 16.5 Fl Oz](https://m.media-amazon.com/images/I/313kb2G8WNL.jpg) [**Baby Magic Gentle Baby Lotion Vitamins & Aloe Free of Parabens Phthalates Sulfates and Dyes Camellia Oil & Marshmallow Root Original Scent 16.5 Fl Oz**](https://www.amazon.com/dp/B07P3NTCFM)

Baby Magic$4.524.7★5,5822%—flat

14

![Johnsons Baby lotion with coconut oil aloe vera & vitamin b5 72 hour hydration gentle baby moisturizer hypoallergenic safe for newborns helps protect from dryness 27.1 fl oz](https://m.media-amazon.com/images/I/31jc9Bl6IuL.jpg) [**Johnsons Baby lotion with coconut oil aloe vera & vitamin b5 72 hour hydration gentle baby moisturizer hypoallergenic safe for newborns helps protect from dryness 27.1 fl oz**](https://www.amazon.com/dp/B07DGKXBD7)

Johnson's Baby$7.344.7★24,6522%▲rising

15

![Baby Magic Soothing Hair & Body Wash Vanilla & Oat Soothes and Cleanses Specially Formulated for Babys Delicate Skin Tear Free Hypoallergenic Dermatologist Recommended 16.5 Fl Oz](https://m.media-amazon.com/images/I/31+yH0XDWXL.jpg) [**Baby Magic Soothing Hair & Body Wash Vanilla & Oat Soothes and Cleanses Specially Formulated for Babys Delicate Skin Tear Free Hypoallergenic Dermatologist Recommended 16.5 Fl Oz**](https://www.amazon.com/dp/B0DBM3PG19)

Baby Magic$6.054.7★9,9072%▲rising

**~~Showing 15 of 22 — show all ~~**

## **Product shelf**

All 22 tracked products in this niche.

Top sellersNewestTrending

[![Baby Magic Moisturizing Hair & Body Wash Calendula & Coconut Specially Formulated for Babys Delicate Skin Soft Powder Scent Tear-Free Hypoallergenic Dermatologist Recommended 30 Fl Oz](https://m.media-amazon.com/images/I/316mm-LjOKL.jpg)**Baby Magic Moisturizing Hair & Body Wash Calendula & Coconut Specially Formulated for Babys Delicate Skin Soft Powder Scent Tear-Free Hypoallergenic Dermatologist Recommended 30 Fl Oz** Baby Magic**$6.58**4.7★9,907 reviews](https://www.amazon.com/dp/B0CBNFSL94) [![Baby Magic Gentle Baby Lotion | 16.5 Fl Oz (Pack of 6) | Vitamins & Aloe Pink (705544) Original Baby Scent](https://m.media-amazon.com/images/I/41rboa-wauL.jpg)**Baby Magic Gentle Baby Lotion | 16.5 Fl Oz (Pack of 6) | Vitamins & Aloe Pink (705544) Original Baby Scent** Baby Magic**$25.44**4.8★4,291 reviews](https://www.amazon.com/dp/B08XCPSLZW) [![Baby Magic Moisturizing Hair & Body Wash 16.5 Fl Oz](https://m.media-amazon.com/images/I/3146FmU7P8L.jpg)**Baby Magic Moisturizing Hair & Body Wash 16.5 Fl Oz** Baby Magic**$4.29**4.7★9,909 reviews](https://www.amazon.com/dp/B0C7FKRRYP) [![Bby Magic Baby Lotion Ori Size 16.5 Bby Magic Baby Lotion Original 16.5](https://m.media-amazon.com/images/I/31HtiOIhnKL.jpg)**Bby Magic Baby Lotion Ori Size 16.5 Bby Magic Baby Lotion Original 16.5** Baby Magic**$15.29**4.5★54 reviews](https://www.amazon.com/dp/B01IAI1L2Y) [![Baby Magic Creamy Whipped Butter Soft Powder Scent Helps Keep Skin Feeling Healthy and Baby Soft Hypoallergenic 8.4 fl oz.](https://m.media-amazon.com/images/I/41l1PwhuzyL.jpg)**Baby Magic Creamy Whipped Butter Soft Powder Scent Helps Keep Skin Feeling Healthy and Baby Soft Hypoallergenic 8.4 fl oz.** Baby Magic**$9.93**4.5★2,104 reviews](https://www.amazon.com/dp/B0CBNBKG3S) [![Baby Magic Soothing Clean-Up Spray Vanilla & Oat Hypoallergenic 8 oz](https://m.media-amazon.com/images/I/313CHJuVIIL.jpg)**Baby Magic Soothing Clean-Up Spray Vanilla & Oat Hypoallergenic 8 oz** Baby Magic**$6.03**4.5★806 reviews](https://www.amazon.com/dp/B0F25BWXC4) [![Baby Magic Calming Baby Bath 16.5 Fl Oz](https://m.media-amazon.com/images/I/31-eGf406OL.jpg)**Baby Magic Calming Baby Bath 16.5 Fl Oz** Baby Magic**$4.84**4.7★9,907 reviews](https://www.amazon.com/dp/B0CBNDRCXL) [![Baby Magic Calming Lotion Lavender & Chamomile Helps Comfort & Relax Before Bedtime Vitamin Enhanced Dermatologist Recommended Hypoallergenic Free of Parabens 16.5 Fl Oz (6 Pack)](https://m.media-amazon.com/images/I/41UMVKP-G+L.jpg)**Baby Magic Calming Lotion Lavender & Chamomile Helps Comfort & Relax Before Bedtime Vitamin Enhanced Dermatologist Recommended Hypoallergenic Free of Parabens 16.5 Fl Oz (6 Pack)** Baby Magic**$23.42**4.8★1,236 reviews](https://www.amazon.com/dp/B08WD7S7CT)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**44%

*“clean scent”*

**Soft Feel**10%

*“Silky smooth”*

**Moist/Dry**7%

*“Very moisturizing”*

**Quality-Overall**7%

*“Excellent product”*

**Value For Money**5%

*“Great value”*

**Ease Of Cleaning**2%

*“It cleans well”*

**Size-Overall**2%

*“Perfect size”*

**Lather**2%

*“It lathers up very nicely”*

**Allergies**1%

*“No skin irritation”*

**Advertised Vs Actual Product**1%

*“As advertised”*

### **What buyers complain about **

**Smell**42%

*“Bad smell”*

**Size-Overall**6%

*“I realized it was a really small bottle”*

**Moist/Dry**4%

*“not moisturizing enough”*

**Adhesion/Stickiness**3%

*“Makes my skin sticky”*

**Allergies**3%

*“Itchy”*

**Motor Power**2%

*“Broken pump”*

**Thickness**2%

*“I just wish it was a thicker consistency”*

**Leak-Proof**2%

*“Product leaked”*

**Value For Money**2%

*“Priced too High”*

**Ease Of Use**1%

*“Not able to open bottle”*

#### **Top return reasons**- Smell49% - Leak-Proof14% - Advertised Vs Actual Product9% - Size-Overall3% - Motor Power3% - Product Condition2% - Functionality-Overall2% - Value For Money2% - Moist/Dry2% - Defective Material/Parts1%