--- title: "baby bubble bath — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/baby-bubble-bath" last_updated: "2026-07-10T00:56:44.822Z" locale: en meta: description: "a concentrated shelf (top 5 take 88% of clicks) — baby bubble bath doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 88% of clicks) — baby bubble bath doesn't clear our bar today." "og:title": "baby bubble bath — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen" --- Back to Flapen home # **baby bubble bath** **Skip it****36/100 ** a concentrated shelf (top 5 take 88% of clicks) — baby bubble bath doesn't clear our bar today. **Market/yr** **$184K** **Growth (1y)** **+117.5%** **Products** **9** **Brands** **5** was 8 a year ago **Sellers** **58** **Price range** **$4.08–$11.64** **Returns** **0.3%** **Rating** **4.6★** **Skip it** Scored 36/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **9** ×0.30 Growth **67** ×0.30 Competition **2** ×0.20 Quality gap **26** ×0.10 Returns **98** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +117.5% year over year. 8K4KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Apr, Aug, Oct, Nov · busiest ÷ quietest = 3.7× ## **Competition** - Aveeno Baby72% - The Honest Company17% - Mr. Bubble4% - TruKid3% - Johnson's Baby3% - Other0% The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 58 sellers compete here. **Brands** **5 **▼falling was 8 a year ago **Sellers** **58** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Aveeno Kids Bubble Bath Sensitive Skin 19.2 Ounce](https://m.media-amazon.com/images/I/31LVoXc6ruL.jpg) [**Aveeno Kids Bubble Bath Sensitive Skin 19.2 Ounce**](https://www.amazon.com/dp/B0CQ8TYTF1) Aveeno Baby$8.374.6★1,11044%▲rising 2 ![Aveeno Baby Sensitive Skin Bubble Bath with Oat Extract Gently Cleanses and Leaves Skin Feeling Hydrated Tear-Free Formula Hypoallergenic Paraben- Phthalate- Soap- & Dye-Free 19.2 fl. Oz](https://m.media-amazon.com/images/I/3138Oc0cCiL.jpg) [**Aveeno Baby Sensitive Skin Bubble Bath with Oat Extract Gently Cleanses and Leaves Skin Feeling Hydrated Tear-Free Formula Hypoallergenic Paraben- Phthalate- Soap- & Dye-Free 19.2 fl. Oz**](https://www.amazon.com/dp/B09RNGZF7N) Aveeno Baby$7.054.6★2,19926%▲rising 3 ![The Honest Company Foaming Bubble Bath Gentle for Baby Naturally Derived Tear-free Hypoallergenic Fragrance Free Sensitive 12 fl oz](https://m.media-amazon.com/images/I/31+fZgcRExL.jpg) [**The Honest Company Foaming Bubble Bath Gentle for Baby Naturally Derived Tear-free Hypoallergenic Fragrance Free Sensitive 12 fl oz**](https://www.amazon.com/dp/B072MZ562L) The Honest Company$10.794.7★35,67910%▼falling 4 ![The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz](https://m.media-amazon.com/images/I/41l6qL6Fn-L.jpg) [**The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz**](https://www.amazon.com/dp/B01LDZJHAE) The Honest Company$10.874.7★35,6795%▼falling 5 ![Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)](https://m.media-amazon.com/images/I/518gfGtl6RL.jpg) [**Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)**](https://www.amazon.com/dp/B073KM53NG) Mr. Bubble$10.554.7★5,3574%—flat 6 ![TruKid Bubble Podz Bubble Bath for Kids Toddlers & Babies NEA-Accepted for Eczema Gentle Refreshing Colloidal Oatmeal Bath Bomb for Sensitive Skin pH Balanced Tear Free Unscented (10 Podz)](https://m.media-amazon.com/images/I/51RTdAuRzIL.jpg) [**TruKid Bubble Podz Bubble Bath for Kids Toddlers & Babies NEA-Accepted for Eczema Gentle Refreshing Colloidal Oatmeal Bath Bomb for Sensitive Skin pH Balanced Tear Free Unscented (10 Podz)**](https://www.amazon.com/dp/B0BDZNWD4F) TruKid$11.574.5★13,4523%—flat 7 ![Johnsons Baby Fluffy Bubbles Bubble Bath No More Tears Gently Cleanses Delicate Skin Without Feeling Dry Hypoallergenic No Added Parabens Sulfates & Dyes 13.6 fl. oz](https://m.media-amazon.com/images/I/31Tty3Uv6dL.jpg) [**Johnsons Baby Fluffy Bubbles Bubble Bath No More Tears Gently Cleanses Delicate Skin Without Feeling Dry Hypoallergenic No Added Parabens Sulfates & Dyes 13.6 fl. oz**](https://www.amazon.com/dp/B094RHG6FN) Johnson's Baby$4.084.5★3,5783%▼falling 8 ![Aveeno Baby Nighttime Calming Comfort Bath Baby Body Wash for Skin & Hair with Natural Oat Extract Soothing Lavender & Vanilla Scent Tear-Free Formula No Added Parabens & Phthalates 18 Fl Oz](https://m.media-amazon.com/images/I/31oZUFiSD9L.jpg) [**Aveeno Baby Nighttime Calming Comfort Bath Baby Body Wash for Skin & Hair with Natural Oat Extract Soothing Lavender & Vanilla Scent Tear-Free Formula No Added Parabens & Phthalates 18 Fl Oz**](https://www.amazon.com/dp/B0030U7DW0) Aveeno Baby$10.814.8★11,9193%▼falling 9 ![The Honest Company Foaming Bubble Bath Gentle Enough for Baby Dermatologist Tested Tear-Free Hypoallergenic Disneys Mickey Mouse Comfort Sweet Cream 12 fl oz](https://m.media-amazon.com/images/I/41LVBY3lORL.jpg) [**The Honest Company Foaming Bubble Bath Gentle Enough for Baby Dermatologist Tested Tear-Free Hypoallergenic Disneys Mickey Mouse Comfort Sweet Cream 12 fl oz**](https://www.amazon.com/dp/B0FR8L1FK5) The Honest Company$11.644.7★35,6792%—flat ## **Product shelf** All 9 tracked products in this niche. Top sellersNewestTrending [![Aveeno Kids Bubble Bath Sensitive Skin 19.2 Ounce](https://m.media-amazon.com/images/I/31LVoXc6ruL.jpg)**Aveeno Kids Bubble Bath Sensitive Skin 19.2 Ounce** Aveeno Baby**$8.37**4.6★1,110 reviews](https://www.amazon.com/dp/B0CQ8TYTF1) [![Aveeno Baby Sensitive Skin Bubble Bath with Oat Extract Gently Cleanses and Leaves Skin Feeling Hydrated Tear-Free Formula Hypoallergenic Paraben- Phthalate- Soap- & Dye-Free 19.2 fl. Oz](https://m.media-amazon.com/images/I/3138Oc0cCiL.jpg)**Aveeno Baby Sensitive Skin Bubble Bath with Oat Extract Gently Cleanses and Leaves Skin Feeling Hydrated Tear-Free Formula Hypoallergenic Paraben- Phthalate- Soap- & Dye-Free 19.2 fl. Oz** Aveeno Baby**$7.05**4.6★2,199 reviews](https://www.amazon.com/dp/B09RNGZF7N) [![The Honest Company Foaming Bubble Bath Gentle for Baby Naturally Derived Tear-free Hypoallergenic Fragrance Free Sensitive 12 fl oz](https://m.media-amazon.com/images/I/31+fZgcRExL.jpg)**The Honest Company Foaming Bubble Bath Gentle for Baby Naturally Derived Tear-free Hypoallergenic Fragrance Free Sensitive 12 fl oz** The Honest Company**$10.79**4.7★35,679 reviews](https://www.amazon.com/dp/B072MZ562L) [![The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz](https://m.media-amazon.com/images/I/41l6qL6Fn-L.jpg)**The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz** The Honest Company**$10.87**4.7★35,679 reviews](https://www.amazon.com/dp/B01LDZJHAE) [![Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)](https://m.media-amazon.com/images/I/518gfGtl6RL.jpg)**Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)** Mr. Bubble**$10.55**4.7★5,357 reviews](https://www.amazon.com/dp/B073KM53NG) [![TruKid Bubble Podz Bubble Bath for Kids Toddlers & Babies NEA-Accepted for Eczema Gentle Refreshing Colloidal Oatmeal Bath Bomb for Sensitive Skin pH Balanced Tear Free Unscented (10 Podz)](https://m.media-amazon.com/images/I/51RTdAuRzIL.jpg)**TruKid Bubble Podz Bubble Bath for Kids Toddlers & Babies NEA-Accepted for Eczema Gentle Refreshing Colloidal Oatmeal Bath Bomb for Sensitive Skin pH Balanced Tear Free Unscented (10 Podz)** TruKid**$11.57**4.5★13,452 reviews](https://www.amazon.com/dp/B0BDZNWD4F) [![Johnsons Baby Fluffy Bubbles Bubble Bath No More Tears Gently Cleanses Delicate Skin Without Feeling Dry Hypoallergenic No Added Parabens Sulfates & Dyes 13.6 fl. oz](https://m.media-amazon.com/images/I/31Tty3Uv6dL.jpg)**Johnsons Baby Fluffy Bubbles Bubble Bath No More Tears Gently Cleanses Delicate Skin Without Feeling Dry Hypoallergenic No Added Parabens Sulfates & Dyes 13.6 fl. oz** Johnson's Baby**$4.08**4.5★3,578 reviews](https://www.amazon.com/dp/B094RHG6FN) [![Aveeno Baby Nighttime Calming Comfort Bath Baby Body Wash for Skin & Hair with Natural Oat Extract Soothing Lavender & Vanilla Scent Tear-Free Formula No Added Parabens & Phthalates 18 Fl Oz](https://m.media-amazon.com/images/I/31oZUFiSD9L.jpg)**Aveeno Baby Nighttime Calming Comfort Bath Baby Body Wash for Skin & Hair with Natural Oat Extract Soothing Lavender & Vanilla Scent Tear-Free Formula No Added Parabens & Phthalates 18 Fl Oz** Aveeno Baby**$10.81**4.8★11,919 reviews](https://www.amazon.com/dp/B0030U7DW0) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Smell**24% *“No funny smell”* **Quality-Overall**9% *“Honest is a great brand over all”* **Sensitivity-Overall**9% *“Great for sensitive skin”* **Soft Feel**8% *“Soft”* **Allergies**7% *“does not irritate the skin at all”* **Skin Health**4% *“Great for skin”* **Value For Money**3% *“Good affordable by”* **Toxic/Chemical Free**3% *“not full of toxic chemicals”* **Advertised Vs Actual Product**3% *“Does the job”* **Efficiency**3% *“Works good”* ### **What buyers complain about ** **Smell**24% *“weak scent”* **Allergies**13% *“She would itch”* **Quality-Overall**6% *“Not as good as I thought hardly Any bubbles”* **Durability**5% *“a total bubble fail”* **Value For Money**5% *“Not worth it”* **Sensitivity-Overall**5% *“On top of that it burns the eyes”* **Advertised Vs Actual Product**4% *“The product feels misleadingly marketed toward people trying to make cleaner choices”* **Functionality-Overall**3% *“it just doesn't perform”* **Skin Health**3% *“It overly dried my toddlers skin”* **Dilute/Watery**2% *“Too pricey and watery”* #### **Top return reasons**- Leak-Proof34% - Smell19% - Advertised Vs Actual Product13% - Value For Money8% - Size-Overall7% - Sensitivity-Overall2% - Functionality-Overall2% - Ingredients-Overall2% - Age Suitability1% - Product Condition1%