---
title: "ashwagandha — Niche Verdict: Launch it (71/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/ashwagandha"
last_updated: "2026-07-10T00:12:32.925Z"
locale: en
meta:
  description: "ashwagandha clears our launch bar: a $24.3M/yr market growing +64.8% with returns at 0.0%."
  "og:description": "ashwagandha clears our launch bar: a $24.3M/yr market growing +64.8% with returns at 0.0%."
  "og:title": "ashwagandha — Niche Verdict: Launch it (71/100) | Amazon United States - Flapen"
---

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# **ashwagandha**

**Launch it****71/100 **

ashwagandha clears our launch bar: a $24.3M/yr market growing +64.8% with returns at 0.0%.

**Market/yr**

**$24.3M**

**Growth (1y)**

**+64.8%**

**Products**

**36**

**Brands**

**27**

was 20 a year ago

**Sellers**

**611**

**Price range**

**$6.51–$48.26**

**Returns**

**0.0%**

**Rating**

**4.6★**

**Launch it**

Scored 71/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**96**

 ×0.30

Growth

**54**

 ×0.30

Competition

**65**

 ×0.20

Quality gap

**30**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +64.8% year over year.

326K163KSpike '24Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Competition**

- Nutricost18% - Futurebiotics12% - NaturaLife Labs10% - Goli7% - NOW Foods5% - Youtheory5% - Other (21 brands)42%

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them. 27 brands and 611 sellers compete here.

**Brands**

**27 **▲rising

was 20 a year ago

**Sellers**

**611**

**Top 5 brand share**

**53%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Nutricost Ashwagandha Herbal Supplement 600mg 120 Capsules - Vegetarian Non-GMO Gluten Free Ashwagandha Root](https://m.media-amazon.com/images/I/417DAU9wNbL.jpg) [**Nutricost Ashwagandha Herbal Supplement 600mg 120 Capsules - Vegetarian Non-GMO Gluten Free Ashwagandha Root**](https://www.amazon.com/dp/B073DN2YG9)

Nutricost$14.524.6★7,60014%—flat

2
![Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules](https://m.media-amazon.com/images/I/41Bj7Di12VL.jpg) [**Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules**](https://www.amazon.com/dp/B0CQMHSPDV)

Futurebiotics$9.754.6★13,43011%▼falling

3
![NaturaLife Labs Organic Ashwagandha 2100 mg per Serving Full Spectrum Root Powder and Standardized Extract (Withanolides) 100 Capsules Vegan Non-GMO Gluten-Free](https://m.media-amazon.com/images/I/416qnjJGuNL.jpg) [**NaturaLife Labs Organic Ashwagandha 2100 mg per Serving Full Spectrum Root Powder and Standardized Extract (Withanolides) 100 Capsules Vegan Non-GMO Gluten-Free**](https://www.amazon.com/dp/B06ZYHJYD5)

NaturaLife Labs$16.314.5★52,63210%▼falling

4
![Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry KSM-66 Vegan Plant Based Non-GMO Gluten-Free & Gelatin Free Relax. Restore. Unwind Pack of 1](https://m.media-amazon.com/images/I/41ZtYchkNZL.jpg) [**Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry KSM-66 Vegan Plant Based Non-GMO Gluten-Free & Gelatin Free Relax. Restore. Unwind Pack of 1**](https://www.amazon.com/dp/B094T2BZCK)

Goli$14.424.5★63,5227%▼falling

5
![Nutricost KSM-66 Ashwagandha Root Extract 600mg 60 Veggie Caps - 5% Withanolides - with BioPerine - Full-Spectrum Root Extract](https://m.media-amazon.com/images/I/41dG0h+uurL.jpg) [**Nutricost KSM-66 Ashwagandha Root Extract 600mg 60 Veggie Caps - 5% Withanolides - with BioPerine - Full-Spectrum Root Extract**](https://www.amazon.com/dp/B079K32QB6)

Nutricost$14.644.6★4,0185%▲rising

6
![Himalaya Organic Ashwagandha Root 60 Day Supply - Herbal Adrenal Support Supplements for Stress Relief and Energy Support - USDA Organic Non-GMO Vegan Gluten Free No Additives 670 mg 60 Caplets](https://m.media-amazon.com/images/I/41zjDruThcL.jpg) [**Himalaya Organic Ashwagandha Root 60 Day Supply - Herbal Adrenal Support Supplements for Stress Relief and Energy Support - USDA Organic Non-GMO Vegan Gluten Free No Additives 670 mg 60 Caplets**](https://www.amazon.com/dp/B0002BBATC)

Himalaya$19.924.6★13,1274%▲rising

7
![Youtheory Ashwagandha - with Organic KSM-66 Ashwagandha - Herbal Blend to Support Stress Relief & Energy Levels* - Helps Support Mood* - 60 Vegetarian Capsules (30-Day Supply)](https://m.media-amazon.com/images/I/41xqpy0268L.jpg) [**Youtheory Ashwagandha - with Organic KSM-66 Ashwagandha - Herbal Blend to Support Stress Relief & Energy Levels* - Helps Support Mood* - 60 Vegetarian Capsules (30-Day Supply)**](https://www.amazon.com/dp/B07TWS9XVN)

Youtheory$16.134.7★5,7714%—flat

8
![THORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - Third-Party Certified - 30 Capsules](https://m.media-amazon.com/images/I/31w8hEof83L.jpg) [**THORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - Third-Party Certified - 30 Capsules**](https://www.amazon.com/dp/B0FFQPKH7Z)

THORNE$21.424.6★5234%▲rising

9
![NOW Supplements Ashwagandha (Withania somnifera) 450 mg (Standardized Extract) 90 Veg Capsules](https://m.media-amazon.com/images/I/412bBDNTsvL.jpg) [**NOW Supplements Ashwagandha (Withania somnifera) 450 mg (Standardized Extract) 90 Veg Capsules**](https://www.amazon.com/dp/B0013OQIJY)

NOW Foods$8.674.5★10,5993%▲rising

10

![Horbach Ashwagandha Supplement | Max Strength | 120 Capsules | Non-GMO Gluten Free](https://m.media-amazon.com/images/I/41M7m3Hd2dL.jpg) [**Horbach Ashwagandha Supplement | Max Strength | 120 Capsules | Non-GMO Gluten Free**](https://www.amazon.com/dp/B0CW3PQZSL)

Horbäach$8.514.7★3,5413%▼falling

11

![Nature Made Ashwagandha Capsules 125mg for Stress Support Ashwagandha Supplements 60 Capsules 60 Day Supply](https://m.media-amazon.com/images/I/419ePOkt-8L.jpg) [**Nature Made Ashwagandha Capsules 125mg for Stress Support Ashwagandha Supplements 60 Capsules 60 Day Supply**](https://www.amazon.com/dp/B085V66GKY)

Nature Made$11.304.5★8,4963%▼falling

12

![Double Wood Supplements Ashwagandha KSM 66 Organic and Clinically Studied Extract (600mg Per Serving 120 Capsules 60 Servings) Adaptogen Cortisol Manager for Women and Men](https://m.media-amazon.com/images/I/41etBgmI4JL.jpg) [**Double Wood Supplements Ashwagandha KSM 66 Organic and Clinically Studied Extract (600mg Per Serving 120 Capsules 60 Servings) Adaptogen Cortisol Manager for Women and Men**](https://www.amazon.com/dp/B0F4T4X2Y5)

Double Wood Supplements$15.834.7★5653%▲rising

13

![Pure Encapsulations Ashwagandha - 500 mg Ashwagandha Extract - Metabolism & Stress Support - Immune Support* - GMO Free & Vegan - 60 Capsules](https://m.media-amazon.com/images/I/41C1YpGOMgL.jpg) [**Pure Encapsulations Ashwagandha - 500 mg Ashwagandha Extract - Metabolism & Stress Support - Immune Support* - GMO Free & Vegan - 60 Capsules**](https://www.amazon.com/dp/B0058HX8WM)

Pure Encapsulations$26.864.7★3,5423%▲rising

14

![Now Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules](https://m.media-amazon.com/images/I/41+JvwY7BLL.jpg) [**Now Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules**](https://www.amazon.com/dp/B0DHWGVVT2)

NOW Foods$18.904.7★6802%▲rising

15

![Bronson Ashwagandha Extra Strength Stress & Mood Support with BioPerine - Non GMO Formula 120 Vegetarian Capsules](https://m.media-amazon.com/images/I/41fnNAkNNEL.jpg) [**Bronson Ashwagandha Extra Strength Stress & Mood Support with BioPerine - Non GMO Formula 120 Vegetarian Capsules**](https://www.amazon.com/dp/B08SWM51LW)

Bronson$9.934.6★6,8202%▲rising

**~~Showing 15 of 36 — show all ~~**

## **Product shelf**

All 36 tracked products in this niche.

Top sellersNewestTrending

[![Nutricost Ashwagandha Herbal Supplement 600mg 120 Capsules - Vegetarian Non-GMO Gluten Free Ashwagandha Root](https://m.media-amazon.com/images/I/417DAU9wNbL.jpg)**Nutricost Ashwagandha Herbal Supplement 600mg 120 Capsules - Vegetarian Non-GMO Gluten Free Ashwagandha Root** Nutricost**$14.52**4.6★7,600 reviews](https://www.amazon.com/dp/B073DN2YG9) [![Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules](https://m.media-amazon.com/images/I/41Bj7Di12VL.jpg)**Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules** Futurebiotics**$9.75**4.6★13,430 reviews](https://www.amazon.com/dp/B0CQMHSPDV) [![NaturaLife Labs Organic Ashwagandha 2100 mg per Serving Full Spectrum Root Powder and Standardized Extract (Withanolides) 100 Capsules Vegan Non-GMO Gluten-Free](https://m.media-amazon.com/images/I/416qnjJGuNL.jpg)**NaturaLife Labs Organic Ashwagandha 2100 mg per Serving Full Spectrum Root Powder and Standardized Extract (Withanolides) 100 Capsules Vegan Non-GMO Gluten-Free** NaturaLife Labs**$16.31**4.5★52,632 reviews](https://www.amazon.com/dp/B06ZYHJYD5) [![Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry KSM-66 Vegan Plant Based Non-GMO Gluten-Free & Gelatin Free Relax. Restore. Unwind Pack of 1](https://m.media-amazon.com/images/I/41ZtYchkNZL.jpg)**Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry KSM-66 Vegan Plant Based Non-GMO Gluten-Free & Gelatin Free Relax. Restore. Unwind Pack of 1** Goli**$14.42**4.5★63,522 reviews](https://www.amazon.com/dp/B094T2BZCK) [![Nutricost KSM-66 Ashwagandha Root Extract 600mg 60 Veggie Caps - 5% Withanolides - with BioPerine - Full-Spectrum Root Extract](https://m.media-amazon.com/images/I/41dG0h+uurL.jpg)**Nutricost KSM-66 Ashwagandha Root Extract 600mg 60 Veggie Caps - 5% Withanolides - with BioPerine - Full-Spectrum Root Extract** Nutricost**$14.64**4.6★4,018 reviews](https://www.amazon.com/dp/B079K32QB6) [![Himalaya Organic Ashwagandha Root 60 Day Supply - Herbal Adrenal Support Supplements for Stress Relief and Energy Support - USDA Organic Non-GMO Vegan Gluten Free No Additives 670 mg 60 Caplets](https://m.media-amazon.com/images/I/41zjDruThcL.jpg)**Himalaya Organic Ashwagandha Root 60 Day Supply - Herbal Adrenal Support Supplements for Stress Relief and Energy Support - USDA Organic Non-GMO Vegan Gluten Free No Additives 670 mg 60 Caplets** Himalaya**$19.92**4.6★13,127 reviews](https://www.amazon.com/dp/B0002BBATC) [![Youtheory Ashwagandha - with Organic KSM-66 Ashwagandha - Herbal Blend to Support Stress Relief & Energy Levels* - Helps Support Mood* - 60 Vegetarian Capsules (30-Day Supply)](https://m.media-amazon.com/images/I/41xqpy0268L.jpg)**Youtheory Ashwagandha - with Organic KSM-66 Ashwagandha - Herbal Blend to Support Stress Relief & Energy Levels* - Helps Support Mood* - 60 Vegetarian Capsules (30-Day Supply)** Youtheory**$16.13**4.7★5,771 reviews](https://www.amazon.com/dp/B07TWS9XVN) [![THORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - Third-Party Certified - 30 Capsules](https://m.media-amazon.com/images/I/31w8hEof83L.jpg)**THORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - Third-Party Certified - 30 Capsules** THORNE**$21.42**4.6★523 reviews](https://www.amazon.com/dp/B0FFQPKH7Z)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Very helpful product”*

**Stress/Anxiety**12%

*“Great for relieving stress”*

**Sleep Quality**12%

*“Helps me sleep”*

**Taste-Overall**6%

*“Good taste”*

**Value For Money**5%

*“Very affordable”*

**Vitamin**4%

*“Excellent vitamin”*

**Soothing Effect**4%

*“It makes me feel relaxed”*

**Efficiency**4%

*“Works Perfectly”*

**Advertised Vs Actual Product**3%

*“It sure works”*

**Focus Enhancement**3%

*“Definitely helps with mood”*

### **What buyers complain about **

**Sleep Quality**9%

*“Couldnt sleep”*

**Side Effects**8%

*“Bad side effects”*

**Taste-Overall**7%

*“Horrible taste”*

**Functionality-Overall**6%

*“No results”*

**Dosage**5%

*“Be careful on the dosage”*

**Stress/Anxiety**4%

*“Cause anxiety”*

**Acid Regulator/Stomach Ache Relief**4%

*“Caused severe stomach pain and headaches”*

**Value For Money**4%

*“waste of money”*

**Allergies**3%

*“Allergic reaction”*

**Quality-Overall**2%

*“For the price of this product the quality is not worth it”*

#### **Top return reasons**- Functionality-Overall15% - Dosage12% - Ingredients-Overall8% - Advertised Vs Actual Product6% - Side Effects6% - Sleep Quality5% - Certifications5% - Leak-Proof5% - Contamination3% - Vitamin3%