---
title: "apple cinnamon essential oil — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/apple-cinnamon-essential-oil"
last_updated: "2026-07-14T03:11:51.694Z"
locale: en
meta:
  description: "soft demand (-28.7% this quarter) — apple cinnamon essential oil doesn't clear our bar today."
  "og:description": "soft demand (-28.7% this quarter) — apple cinnamon essential oil doesn't clear our bar today."
  "og:title": "apple cinnamon essential oil — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **apple cinnamon essential oil**

**Skip it**

Soft demand (-28.7% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 11Conversion 75Competition 40Returns 96Price range 76Avg price 75Brand share 45Review moat 25Quality gap 53

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$5.93–$43.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****7.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.00**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,052.67**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$68K**

$68K/yr · 65K searches

**Growth**

**Bad****-28.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**78%**

**Open market**

**17%**

- Plant Guru33% - Ethlauff21% - Nature's Oil11% - AROMA COUNTRY7% - TUOSHITONG7% - Air Wick5% - Open — no brand owns it (8 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$20K40%$27K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Apple Cinnamon Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.](https://m.media-amazon.com/images/I/31t6sryqWvL.jpg)**Apple Cinnamon Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.**Plant Guru**$10.09**4.5★140 rev](https://www.amazon.com/dp/B0BRP161DD) [2![Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Autumn Scented Oils for Candle & Soap Making Bath Bombs Massage - 3.38FL.OZ](https://m.media-amazon.com/images/I/51sj16aD-oL.jpg)**Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Autumn Scented Oils for Candle & Soap Making Bath Bombs Massage - 3.38FL.OZ**Ethlauff**$13.38**4.0★67 rev](https://www.amazon.com/dp/B0FGCX5K9W) [3![Plant Guru Apple Cinnamon Fragrance Oil 8 fl. oz. - Aromatherapy Scented Oil for DIY Soap Candles Bath Bombs Reed Diffusers](https://m.media-amazon.com/images/I/31GkLaWPD-L.jpg)**Plant Guru Apple Cinnamon Fragrance Oil 8 fl. oz. - Aromatherapy Scented Oil for DIY Soap Candles Bath Bombs Reed Diffusers**Plant Guru**$15.03**4.5★315 rev](https://www.amazon.com/dp/B0BVCJ7CH5) [4![Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Candle Scented Oils for Soap Making Bath Bombs Massage -3.38FL.OZ](https://m.media-amazon.com/images/I/51xeS3yV+cL.jpg)**Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Candle Scented Oils for Soap Making Bath Bombs Massage -3.38FL.OZ**Ethlauff**$14.70**4.1★100 rev](https://www.amazon.com/dp/B0D53VWLCZ) [5![Apple Cinnamon Fragrance Oil for Perfume Cologne Diffusers Soap Making Candle Making Lotion Home Scents Linen Spray Bath Bombs Slime (2 Fl Oz)](https://m.media-amazon.com/images/I/31lucTjU5ML.jpg)**Apple Cinnamon Fragrance Oil for Perfume Cologne Diffusers Soap Making Candle Making Lotion Home Scents Linen Spray Bath Bombs Slime (2 Fl Oz)**Nature's Oil**$12.92**4.4★1,911 rev](https://www.amazon.com/dp/B07PY5R2PC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Apple Cinnamon Essential Oil Natural Scented Diffuser Oil with Dropper for Aromatherapy Natural Candle Making & Soap Making Scents Hair Care Face Skin Care & Body Massage for Home Office 3.53oz](https://m.media-amazon.com/images/I/51FjmkM90rL.jpg)**Apple Cinnamon Essential Oil Natural Scented Diffuser Oil with Dropper for Aromatherapy Natural Candle Making & Soap Making Scents Hair Care Face Skin Care & Body Massage for Home Office 3.53oz**TUOSHITONG**$9.94**2 rev7mo ago](https://www.amazon.com/dp/B0G64TYJ7M) [![Fall Essential Oils Set 6x10ml-Pumpkin Spice Apple Cider Snickerdoodle Vanilla Cinnamon Pine Autumn Fragrance Oils for Diffuser Home Scenting and Seasonal Gifts](https://m.media-amazon.com/images/I/51GBfCqT2CL.jpg)**Fall Essential Oils Set 6x10ml-Pumpkin Spice Apple Cider Snickerdoodle Vanilla Cinnamon Pine Autumn Fragrance Oils for Diffuser Home Scenting and Seasonal Gifts**Chanhyer**$9.98**326 rev1y ago](https://www.amazon.com/dp/B0FH2H5JGB) [![Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Autumn Scented Oils for Candle & Soap Making Bath Bombs Massage - 3.38FL.OZ](https://m.media-amazon.com/images/I/51sj16aD-oL.jpg)**Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Autumn Scented Oils for Candle & Soap Making Bath Bombs Massage - 3.38FL.OZ**Ethlauff**$13.38**67 rev1y ago](https://www.amazon.com/dp/B0FGCX5K9W) [![Cinnamon Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Cinnamon /1 Fl Oz](https://m.media-amazon.com/images/I/41yuZ+wjl+L.jpg)**Cinnamon Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Cinnamon /1 Fl Oz**Wuvezrub**$5.93**172 rev2y ago](https://www.amazon.com/dp/B0D7BS43JV) [![Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Candle Scented Oils for Soap Making Bath Bombs Massage -3.38FL.OZ](https://m.media-amazon.com/images/I/51xeS3yV+cL.jpg)**Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Candle Scented Oils for Soap Making Bath Bombs Massage -3.38FL.OZ**Ethlauff**$14.70**100 rev2y ago](https://www.amazon.com/dp/B0D53VWLCZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Apple Cinnamon Essential Oil Natural Scented Diffuser Oil with Dropper for Aromatherapy Natural Candle Making & Soap Making Scents Hair Care Face Skin Care & Body Massage for Home Office 3.53oz](https://m.media-amazon.com/images/I/51FjmkM90rL.jpg)**Apple Cinnamon Essential Oil Natural Scented Diffuser Oil with Dropper for Aromatherapy Natural Candle Making & Soap Making Scents Hair Care Face Skin Care & Body Massage for Home Office 3.53oz**TUOSHITONG**$9.94**5.0★**▲ 649%**](https://www.amazon.com/dp/B0G64TYJ7M) [![Cinnamon Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Cinnamon /1 Fl Oz](https://m.media-amazon.com/images/I/41yuZ+wjl+L.jpg)**Cinnamon Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Cinnamon /1 Fl Oz**Wuvezrub**$5.93**4.4★**▲ 198%**](https://www.amazon.com/dp/B0D7BS43JV) [![Fall Essential Oils Set 6x10ml-Pumpkin Spice Apple Cider Snickerdoodle Vanilla Cinnamon Pine Autumn Fragrance Oils for Diffuser Home Scenting and Seasonal Gifts](https://m.media-amazon.com/images/I/51GBfCqT2CL.jpg)**Fall Essential Oils Set 6x10ml-Pumpkin Spice Apple Cider Snickerdoodle Vanilla Cinnamon Pine Autumn Fragrance Oils for Diffuser Home Scenting and Seasonal Gifts**Chanhyer**$9.98**4.3★**▲ 174%**](https://www.amazon.com/dp/B0FH2H5JGB) [![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz](https://m.media-amazon.com/images/I/412IVAoEcDL.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz**Majestic Pure**$11.28**4.4★**▲ 124%**](https://www.amazon.com/dp/B07G8QZ4DY) [![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Apple Cinnamon 6.7 Fl Oz 10 Count](https://m.media-amazon.com/images/I/51K6CM81p9L.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Apple Cinnamon 6.7 Fl Oz 10 Count**Glade**$22.09**4.7★**▲ 62%**](https://www.amazon.com/dp/B0B621BL5Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.

4K3KPrime Day '24Spike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**64%

*“Great fragrance”*

**Quality-Overall**8%

*“Really great oil”*

**Value For Money**5%

*“Fair price”*

**Advertised Vs Actual Product**2%

*“Works as advertised”*

**Pest/Insect Control**2%

*“It works temporarily to keep ants away”*

**Ease Of Use**2%

*“easy to use”*

**Efficiency**1%

*“Works well”*

**Ingredients-Overall**1%

*“blends well with other oils”*

**Design-Overall**1%

*“I love the way its designed”*

**Durability**1%

*“I use it year round because it hasn't ran out yet after 6 months”*

### **What buyers complain about **

**Smell**51%

*“No scent at all”*

**Leak-Proof**8%

*“Bottle leakage”*

**Value For Money**5%

*“Waste of money”*

**Durability**5%

*“LASTED ABOUT A MONTH”*

**Strength**4%

*“not strong”*

**Advertised Vs Actual Product**2%

*“False advertising”*

**Allergies**2%

*“This triggered such a severe allergic reaction that I had to take medication to treat the allergy caused by the cinnamon oil”*

**Quality-Overall**2%

*“everything else is trash”*

**Oily/Greasy**1%

*“Oil”*

**Ease Of Use**1%

*“Hard to open the oil”*

### **Top return reasons **

**Smell**59%

**Advertised Vs Actual Product**10%

**Leak-Proof**10%

**Size-Overall**7%

**Oily/Greasy**3%

**Functionality-Overall**2%

**Value For Money**1%

**Compatibility-Overall**1%

**Product Condition**1%

**Ease Of Use**1%