---
title: "apple cinnamon candles — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/apple-cinnamon-candles"
last_updated: "2026-07-14T00:25:07.774Z"
locale: en
meta:
  description: "apple cinnamon candles shows low returns (0.6%), but soft demand (-15.7% this quarter) keeps it on the watch list."
  "og:description": "apple cinnamon candles shows low returns (0.6%), but soft demand (-15.7% this quarter) keeps it on the watch list."
  "og:title": "apple cinnamon candles — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **apple cinnamon candles**

**Worth a look**

Shows low returns (0.6%), but soft demand (-15.7% this quarter) keeps it on the watch list.

Market size 29Growth 17Conversion 80Competition 43Returns 97Price range 59Avg price 77Brand share 36Review moat 67Quality gap 48

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.80**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****811.9**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.20–$27.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$125K**

$125K/yr · 97K searches

**Growth**

**Bad****-15.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**51**

**Top-5 brand share**

**83%**

**Open market**

**13%**

- Glade37% - Yankee Candle27% - Village Candle7% - Dianne's Custom Candles7% - AOOVOO5% - CJVIUS4% - Open — no brand owns it (5 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$25K30%$38K40%$50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41uHRSwAwVL.jpg)**Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.92**4.6★792 rev](https://www.amazon.com/dp/B0F3DR5YWF) [2![Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count](https://m.media-amazon.com/images/I/41MqAB141WL.jpg)**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.20**4.7★131 rev](https://www.amazon.com/dp/B0G2T24PRB) [3![Cinnamon Apple Pie Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend](https://m.media-amazon.com/images/I/41qB0br0hHL.jpg)**Cinnamon Apple Pie Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend**Dianne's Custom Candles**$14.73**4.4★998 rev](https://www.amazon.com/dp/B09J5F48HS) [4![Glade Candle Apple Cinnamon Fragrance Infused with Essential Oils Air Freshener Candle 3-Wick 6.8 Oz](https://m.media-amazon.com/images/I/41JDvTGjMEL.jpg)**Glade Candle Apple Cinnamon Fragrance Infused with Essential Oils Air Freshener Candle 3-Wick 6.8 Oz**Glade**$7.15**4.4★422 rev](https://www.amazon.com/dp/B07M6ZPJP6) [5![Village Candle Apples & Cinnamon Large Apothecary Jar Scented Candle 21.25 oz.](https://m.media-amazon.com/images/I/51WGxwv+lEL.jpg)**Village Candle Apples & Cinnamon Large Apothecary Jar Scented Candle 21.25 oz.**Village Candle**$21.95**4.4★1,691 rev](https://www.amazon.com/dp/B00AQSG61S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Apple Cinnamon Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Spicy & Sweet Scent for Relaxation Aromatherapy Housewarming Candle for Men Women](https://m.media-amazon.com/images/I/41gf0Qf25xL.jpg)**Apple Cinnamon Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Spicy & Sweet Scent for Relaxation Aromatherapy Housewarming Candle for Men Women**Fivefire**$18.52**12 rev5mo ago](https://www.amazon.com/dp/B0GHWTQ3CZ) [![Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count](https://m.media-amazon.com/images/I/41MqAB141WL.jpg)**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.20**131 rev6mo ago](https://www.amazon.com/dp/B0G2T24PRB) [![Glade 1-Wick 2in1 Scented Candle Jar Sheer Vanilla Embrace & Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count](https://m.media-amazon.com/images/I/41jJ3dLqplL.jpg)**Glade 1-Wick 2in1 Scented Candle Jar Sheer Vanilla Embrace & Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.52**73 rev6mo ago](https://www.amazon.com/dp/B0G2SZ63QZ) [![Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 3 Count](https://m.media-amazon.com/images/I/51hLhzN3sIL.jpg)**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 3 Count**Glade**$10.27**79 rev7mo ago](https://www.amazon.com/dp/B0G2THSDMR) [![2-Pack Set Apple Cinnamon Scented Candles Apple Pie & Kitchen Spices Natural Soy Jar Candles for Home Highly Scented Aromatherapy Candles for Fall Holiday Apple Cider Candle Ideal Gift for Women Men](https://m.media-amazon.com/images/I/41YujtG0r8L.jpg)**2-Pack Set Apple Cinnamon Scented Candles Apple Pie & Kitchen Spices Natural Soy Jar Candles for Home Highly Scented Aromatherapy Candles for Fall Holiday Apple Cider Candle Ideal Gift for Women Men**MOSROAD**$18.31**70 rev10mo ago](https://www.amazon.com/dp/B0FLCHKNN1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Apple Cinnamon Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Spicy & Sweet Scent for Relaxation Aromatherapy Housewarming Candle for Men Women](https://m.media-amazon.com/images/I/41gf0Qf25xL.jpg)**Apple Cinnamon Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Spicy & Sweet Scent for Relaxation Aromatherapy Housewarming Candle for Men Women**Fivefire**$18.52**4.5★**▲ 556%**](https://www.amazon.com/dp/B0GHWTQ3CZ) [![Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count](https://m.media-amazon.com/images/I/41MqAB141WL.jpg)**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.20**4.7★**▲ 380%**](https://www.amazon.com/dp/B0G2T24PRB) [![Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 3 Count](https://m.media-amazon.com/images/I/51hLhzN3sIL.jpg)**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 3 Count**Glade**$10.27**4.6★**▲ 357%**](https://www.amazon.com/dp/B0G2THSDMR) [![Glade 1-Wick 2in1 Scented Candle Jar Sheer Vanilla Embrace & Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count](https://m.media-amazon.com/images/I/41jJ3dLqplL.jpg)**Glade 1-Wick 2in1 Scented Candle Jar Sheer Vanilla Embrace & Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.52**4.8★**▲ 323%**](https://www.amazon.com/dp/B0G2SZ63QZ) [![Scented Candles for Home 2 Pack Wood Wick Cinnamon Apple Scented Candles Long Lasting Natural Soy Wax Candles with Gift Boxes Cozy Aromatherapy Candle for Home Decor](https://m.media-amazon.com/images/I/51w7M3pFyUL.jpg)**Scented Candles for Home 2 Pack Wood Wick Cinnamon Apple Scented Candles Long Lasting Natural Soy Wax Candles with Gift Boxes Cozy Aromatherapy Candle for Home Decor**CJVIUS**$27.60**4.3★**▲ 196%**](https://www.amazon.com/dp/B0FM3TLRGC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -15.7% search growth over the last 90 days.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 12.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**64%

*“Great fragrance”*

**Value For Money**5%

*“Good price”*

**Quality-Overall**5%

*“The glass is of great quality”*

**Brightness/Shine/Glow**5%

*“ease of lighting”*

**Durability**3%

*“Theyre much thicker glass and very durable”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Gifting Purpose**2%

*“Good Christmas gift for this year”*

**Size-Overall**2%

*“they are a nice size -”*

**Design-Overall**1%

*“It looks and feels really cool, and kind of matches my boho aesthetic, so I'm keeping it”*

**Strength**1%

*“The glass jars are strong”*

### **What buyers complain about **

**Smell**54%

*“It smelled more like chemicals than anything else”*

**Size-Overall**6%

*“The jars are small”*

**Quality-Overall**5%

*“Poor wick”*

**Value For Money**5%

*“They are expensive”*

**Strength**3%

*“Only thing is theyre not super strong in a big room”*

**Advertised Vs Actual Product**2%

*“The photo has been way blown up”*

**Durability**1%

*“they dont last extremely long”*

**Flammable**1%

*“This stuff burns badly”*

**Burnt/Roasted/Overbaked**1%

*“Also burns for a long time”*

**Functionality-Overall**1%

*“this one did not give the same effect”*

### **Top return reasons **

**Smell**72%

**Value For Money**7%

**Advertised Vs Actual Product**6%

**Size-Overall**4%

**Functionality-Overall**4%

**Defective Material/Parts**2%

**Product Condition**2%

**Gifting Purpose**1%

**Flammable**1%

**Quality-Overall**1%