---
title: "apple cinnamon air freshener — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/apple-cinnamon-air-freshener"
last_updated: "2026-07-14T03:15:28.748Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 98% of clicks) — apple cinnamon air freshener doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — apple cinnamon air freshener doesn't clear our bar today."
  "og:title": "apple cinnamon air freshener — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **apple cinnamon air freshener**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 15Conversion 88Competition 56Returns 99Price range 62Avg price 72Brand share 6Review moat 21Quality gap 30

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.61**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.09–$34.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$332K**

$332K/yr · 221K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,962.38**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-20.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**114**

**Top-5 brand share**

**98%**

**Open market**

**1%**

- Glade46% - Febreze24% - Air Wick23% - Renuzit3% - Clean-n-Fresh3% - Citrus Magic1% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$17K10%$33K15%$50K20%$66K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Apple Cinnamon 6.7 Fl Oz 10 Count](https://m.media-amazon.com/images/I/51K6CM81p9L.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Apple Cinnamon 6.7 Fl Oz 10 Count**Glade**$22.09**4.7★18,984 rev](https://www.amazon.com/dp/B0B621BL5Y) [2![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Apple Cinnamon 3.35 Fl Oz 5 Count](https://m.media-amazon.com/images/I/51pJwt6ZcPL.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Apple Cinnamon 3.35 Fl Oz 5 Count**Glade**$11.67**4.7★69,886 rev](https://www.amazon.com/dp/B077K3W4K4) [3![Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Baked Cinnamon Apples Scent 8.8oz 2 Count](https://m.media-amazon.com/images/I/419Bo6Ze-VL.jpg)**Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Baked Cinnamon Apples Scent 8.8oz 2 Count**Febreze**$5.88**4.8★1,735 rev](https://www.amazon.com/dp/B0DBZZDZ3Z) [4![Air Wick Plug-In Scented Oil Refills 10 Count Apple Cinnamon Medley (Fall) Air Freshener Essential Oils Eco Friendly](https://m.media-amazon.com/images/I/51FMRmXxYkL.jpg)**Air Wick Plug-In Scented Oil Refills 10 Count Apple Cinnamon Medley (Fall) Air Freshener Essential Oils Eco Friendly**Air Wick**$20.73**4.7★26,191 rev](https://www.amazon.com/dp/B07X6141FG) [5![Air Wick Plug in Scented Oil Refill Apple Cinnamon Medley 5ct Air Freshener Essential Oils](https://m.media-amazon.com/images/I/51KB89Kf6mL.jpg)**Air Wick Plug in Scented Oil Refill Apple Cinnamon Medley 5ct Air Freshener Essential Oils**Air Wick**$11.16**4.7★26,191 rev](https://www.amazon.com/dp/B013JZMG5Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Glade Automatic Spray Refill Apple Cinnamon Scented Air Freshener for Home and Bathroom 6.2 Oz 6 Count](https://m.media-amazon.com/images/I/51xx1Xn8inL.jpg)**Glade Automatic Spray Refill Apple Cinnamon Scented Air Freshener for Home and Bathroom 6.2 Oz 6 Count**Glade**$34.56**52 rev6mo ago](https://www.amazon.com/dp/B0G8NWVYQ2) [![Glade Air Freshener Room Spray Apple Cinnamon Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count](https://m.media-amazon.com/images/I/51EM83sBirL.jpg)**Glade Air Freshener Room Spray Apple Cinnamon Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$9.22**776 rev6mo ago](https://www.amazon.com/dp/B0G82NTR6T) [![Citrus Magic Odor Absorbing Solid Air Freshener Cinnamon Broom 8-Ounce Pack of 3](https://m.media-amazon.com/images/I/41Cf-leyJML.jpg)**Citrus Magic Odor Absorbing Solid Air Freshener Cinnamon Broom 8-Ounce Pack of 3**Citrus Magic**$11.35**58 rev8mo ago](https://www.amazon.com/dp/B0FR5J9NBB) [![Air Wick Plug-In Scented Oil Refills 6 Count Apple Cinnamon Medley Air Freshener Essential Oils](https://m.media-amazon.com/images/I/51Pyj7kf3SL.jpg)**Air Wick Plug-In Scented Oil Refills 6 Count Apple Cinnamon Medley Air Freshener Essential Oils**Air Wick**$13.46**26,191 rev9mo ago](https://www.amazon.com/dp/B0FT91MLH6) [![Air Wick Vibrant Plug-In Scented Oil Refills 4 Count Apple Cinnamon Medley Air Freshener Essential Oils Eco Friendly](https://m.media-amazon.com/images/I/51pjsw5DoDL.jpg)**Air Wick Vibrant Plug-In Scented Oil Refills 4 Count Apple Cinnamon Medley Air Freshener Essential Oils Eco Friendly**Air Wick**$7.24**38 rev9mo ago](https://www.amazon.com/dp/B0FSG2KJ9H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Air Wick Vibrant Plug-In Scented Oil Refills 4 Count Apple Cinnamon Medley Air Freshener Essential Oils Eco Friendly](https://m.media-amazon.com/images/I/51pjsw5DoDL.jpg)**Air Wick Vibrant Plug-In Scented Oil Refills 4 Count Apple Cinnamon Medley Air Freshener Essential Oils Eco Friendly**Air Wick**$7.24**4.5★**▲ 558%**](https://www.amazon.com/dp/B0FSG2KJ9H) [![Glade Automatic Spray Refill Apple Cinnamon Scented Air Freshener for Home and Bathroom 6.2 Oz 6 Count](https://m.media-amazon.com/images/I/51xx1Xn8inL.jpg)**Glade Automatic Spray Refill Apple Cinnamon Scented Air Freshener for Home and Bathroom 6.2 Oz 6 Count**Glade**$34.56**4.6★**▲ 305%**](https://www.amazon.com/dp/B0G8NWVYQ2) [![Air Wick Plug-In Scented Oil Refills 6 Count Apple Cinnamon Medley Air Freshener Essential Oils](https://m.media-amazon.com/images/I/51Pyj7kf3SL.jpg)**Air Wick Plug-In Scented Oil Refills 6 Count Apple Cinnamon Medley Air Freshener Essential Oils**Air Wick**$13.46**4.7★**▲ 300%**](https://www.amazon.com/dp/B0FT91MLH6) [![Glade Air Freshener Room Spray Apple Cinnamon Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count](https://m.media-amazon.com/images/I/51EM83sBirL.jpg)**Glade Air Freshener Room Spray Apple Cinnamon Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$9.22**4.4★**▲ 290%**](https://www.amazon.com/dp/B0G82NTR6T) [![Citrus Magic Odor Absorbing Solid Air Freshener Cinnamon Broom 8-Ounce Pack of 3](https://m.media-amazon.com/images/I/41Cf-leyJML.jpg)**Citrus Magic Odor Absorbing Solid Air Freshener Cinnamon Broom 8-Ounce Pack of 3**Citrus Magic**$11.35**3.6★**▲ 220%**](https://www.amazon.com/dp/B0FR5J9NBB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -20.8% search growth over the last 90 days.

100K60KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 24.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**68%

*“Great fragrance”*

**Value For Money**8%

*“Fair price”*

**Quality-Overall**4%

*“Great house product”*

**Ease Of Use**2%

*“Easy to use”*

**Durability**2%

*“Longevity”*

**Spray/Flow**1%

*“It sprays evenly”*

**Advertised Vs Actual Product**1%

*“Just right”*

**Size-Overall**1%

*“It fits & works”*

**Freshness**1%

*“Delightful freshness”*

**Warmth**1%

*“Cozy Fall Favorite”*

### **What buyers complain about **

**Smell**57%

*“Doesn't smell good”*

**Leak-Proof**8%

*“Bottle leakage”*

**Durability**4%

*“LASTED ABOUT A MONTH”*

**Value For Money**4%

*“Expensive”*

**Strength**3%

*“Not very strong”*

**Dilute/Watery**1%

*“The oils been diluted”*

**Stale/Rotten/Spoiled**1%

*“once I got them I was disappointed because the freshness didn't last long at all”*

**Flavor**1%

*“These flavors Stunk”*

**Ease Of Use**1%

*“which makes it hard to use regularly”*

**Sweetness**1%

*“Not overwhelmingly sweet”*

### **Top return reasons **

**Smell**58%

**Leak-Proof**13%

**Size-Overall**9%

**Advertised Vs Actual Product**7%

**Value For Money**4%

**Compatibility-Overall**3%

**Functionality-Overall**2%

**Product Condition**1%

**Dispensing Mechanism**1%

**Oily/Greasy**1%