---
title: "anointing oil — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/anointing-oil"
last_updated: "2026-07-14T07:27:16.331Z"
locale: en
meta:
  description: "anointing oil shows low returns (0.7%), but soft demand (-12.7% this quarter) keeps it on the watch list."
  "og:description": "anointing oil shows low returns (0.7%), but soft demand (-12.7% this quarter) keeps it on the watch list."
  "og:title": "anointing oil — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **anointing oil**

**Worth a look**

Shows low returns (0.7%), but soft demand (-12.7% this quarter) keeps it on the watch list.

Market size 60Growth 19Conversion 69Competition 52Returns 97Price range 64Avg price 68Brand share 48Review moat 54Quality gap 23

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.21**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.93–$29.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$513K**

$513K/yr · 577K searches

**Review moat**

**Good****1,332.3**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**30**

**Top-5 brand share**

**76%**

**Open market**

**20%**

- Ein Gedi32% - Aromafume29% - Bethlehem Lighting7% - Religious Items4% - Oil of Gladness4% - Oil Of Joy4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$26K10%$51K15%$77K20%$103K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Anointing Oil 12ml. - Blessing from Jerusalem (Frankincense and Myrrh)](https://m.media-amazon.com/images/I/51XUe4nRLiL.jpg)**Anointing Oil 12ml. - Blessing from Jerusalem (Frankincense and Myrrh)**Ein Gedi**$11.36**4.6★12,550 rev](https://www.amazon.com/dp/B0053RI2CI) [2![Frankincense & Myrrh Anointing Oil 9ml (0.3 fl oz.) | Blessings from The Holy Lands | Blessed from Jerusalem with Biblical Spices | Christian Gifts | Holy Oil for Prayer and Protection](https://m.media-amazon.com/images/I/41j32ASgpzL.jpg)**Frankincense & Myrrh Anointing Oil 9ml (0.3 fl oz.) | Blessings from The Holy Lands | Blessed from Jerusalem with Biblical Spices | Christian Gifts | Holy Oil for Prayer and Protection**Aromafume**$12.05**4.8★1,102 rev](https://www.amazon.com/dp/B0CSDK35RS) [3![Large Holy Oil from Bethlehem](https://m.media-amazon.com/images/I/41B-8MAyZ6L.jpg)**Large Holy Oil from Bethlehem**Bethlehem Lighting**$11.67**4.7★1,712 rev](https://www.amazon.com/dp/B006JLZ9N2) [4![Lily of The Valley Anointing Oil 9ml (0.3 fl oz.)| Blessings from The Holy Lands | Blessed Olive Oil from Jerusalem with Biblical Spices | Natural Ingredients | Holy Oils for Prayer and Protection](https://m.media-amazon.com/images/I/51gjGD5HJEL.jpg)**Lily of The Valley Anointing Oil 9ml (0.3 fl oz.)| Blessings from The Holy Lands | Blessed Olive Oil from Jerusalem with Biblical Spices | Natural Ingredients | Holy Oils for Prayer and Protection**Aromafume**$11.92**4.6★338 rev](https://www.amazon.com/dp/B0CSDM2PDF) [5![Light of Jerusalem Anointing Oil for Prayer 0.25 fl.oz. Frankincense Myrrh Cinnamon Cassia and Flower Extracts](https://m.media-amazon.com/images/I/51IgBKMllnL.jpg)**Light of Jerusalem Anointing Oil for Prayer 0.25 fl.oz. Frankincense Myrrh Cinnamon Cassia and Flower Extracts**Ein Gedi**$9.47**4.7★2,995 rev](https://www.amazon.com/dp/B0058IDXFI)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Rose of Galilee Anointing Oil for Prayer & Worship - Biblical Scented Oil for Home Altar & Church - Christian Gift from Holy Land (1/4 fl. oz - 7.5 ml)](https://m.media-amazon.com/images/I/416YQ5aZeeL.jpg)**Rose of Galilee Anointing Oil for Prayer & Worship - Biblical Scented Oil for Home Altar & Church - Christian Gift from Holy Land (1/4 fl. oz - 7.5 ml)**TerraSantaStore**$7.78**19 rev5mo ago](https://www.amazon.com/dp/B0GM82ZCL9) [![Alpha & Omega Exodus Anointing Oil for Prayer | Made in USA | Natural Olive Oil with Myrrh Cassia Calamus & Cinnamon | Blessed Holy Oil | Rare California Orchard Small-Batch | 10ml](https://m.media-amazon.com/images/I/313xbFy2ORL.jpg)**Alpha & Omega Exodus Anointing Oil for Prayer | Made in USA | Natural Olive Oil with Myrrh Cassia Calamus & Cinnamon | Blessed Holy Oil | Rare California Orchard Small-Batch | 10ml**Alpha & Omega Oil**$17.89**31 rev8mo ago](https://www.amazon.com/dp/B0FW36CV86) [![Nana Gifts Testament Anointing Oil Frankincense and Myrrh Oil of the Meek Excellent value large bottle size 8.45 fl.oz | 250 ml](https://m.media-amazon.com/images/I/41E25S2pCzL.jpg)**Nana Gifts Testament Anointing Oil Frankincense and Myrrh Oil of the Meek Excellent value large bottle size 8.45 fl.oz | 250 ml**Nana Gifts**$22.12**374 rev1y ago](https://www.amazon.com/dp/B0DSFSBBGF) [![Holy Anointing Oil Exodus 30:22-25 Biblical Prayer Oil Made to Bible Specifications. | Cassia Myrrh Calamus & Cinnamon | Includes Prayer Cloth](https://m.media-amazon.com/images/I/31x+esJNKbL.jpg)**Holy Anointing Oil Exodus 30:22-25 Biblical Prayer Oil Made to Bible Specifications. | Cassia Myrrh Calamus & Cinnamon | Includes Prayer Cloth**Kingdom Scents**$11.65**86 rev1y ago](https://www.amazon.com/dp/B0DJZRH66S) [![Frankincense & Myrrh Anointing Oil 9ml (0.3 fl oz.) | Blessings from The Holy Lands | Blessed from Jerusalem with Biblical Spices | Christian Gifts | Holy Oil for Prayer and Protection](https://m.media-amazon.com/images/I/41j32ASgpzL.jpg)**Frankincense & Myrrh Anointing Oil 9ml (0.3 fl oz.) | Blessings from The Holy Lands | Blessed from Jerusalem with Biblical Spices | Christian Gifts | Holy Oil for Prayer and Protection**Aromafume**$12.05**1,102 rev3y ago](https://www.amazon.com/dp/B0CSDK35RS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Alpha & Omega Exodus Anointing Oil for Prayer | Made in USA | Natural Olive Oil with Myrrh Cassia Calamus & Cinnamon | Blessed Holy Oil | Rare California Orchard Small-Batch | 10ml](https://m.media-amazon.com/images/I/313xbFy2ORL.jpg)**Alpha & Omega Exodus Anointing Oil for Prayer | Made in USA | Natural Olive Oil with Myrrh Cassia Calamus & Cinnamon | Blessed Holy Oil | Rare California Orchard Small-Batch | 10ml**Alpha & Omega Oil**$17.89**5.0★**▲ 201%**](https://www.amazon.com/dp/B0FW36CV86) [![BROADMAN CHURCH SUPPLIES Anointing Oil Holder with Key Ring and Eyedropper - Silver](https://m.media-amazon.com/images/I/41ccJGcobmL.jpg)**BROADMAN CHURCH SUPPLIES Anointing Oil Holder with Key Ring and Eyedropper - Silver**BROADMAN CHURCH SUPPLIES**$13.04**4.4★**▲ 160%**](https://www.amazon.com/dp/B07NX22GYK) [![Frankincense Anointing Oil | Balsamic & Soft Woody | Holy Oil for Prayer and Protection | Made with Biblical Spices and Blessed Virgin Olive Oil from Jerusalem](https://m.media-amazon.com/images/I/419O2gV4NSL.jpg)**Frankincense Anointing Oil | Balsamic & Soft Woody | Holy Oil for Prayer and Protection | Made with Biblical Spices and Blessed Virgin Olive Oil from Jerusalem**Aromafume**$11.86**4.8★**▲ 102%**](https://www.amazon.com/dp/B0CSDLMBS9) [![Frankincense & Myrrh Spikenard & Lily of The Valley Anointing Oils 3 x 9ml/0.3 fl oz | Blessings from The Holy Lands | Blessed Oils from Jerusalem | Biblical Spices | Prayer Oil](https://m.media-amazon.com/images/I/41w1iLnGrIL.jpg)**Frankincense & Myrrh Spikenard & Lily of The Valley Anointing Oils 3 x 9ml/0.3 fl oz | Blessings from The Holy Lands | Blessed Oils from Jerusalem | Biblical Spices | Prayer Oil**Aromafume**$29.29**4.6★**▲ 97%**](https://www.amazon.com/dp/B0CSDKVHHW) [![Rose of Galilee Anointing Oil for Prayer & Worship - Biblical Scented Oil for Home Altar & Church - Christian Gift from Holy Land (1/4 fl. oz - 7.5 ml)](https://m.media-amazon.com/images/I/416YQ5aZeeL.jpg)**Rose of Galilee Anointing Oil for Prayer & Worship - Biblical Scented Oil for Home Altar & Church - Christian Gift from Holy Land (1/4 fl. oz - 7.5 ml)**TerraSantaStore**$7.78**4.1★**▲ 94%**](https://www.amazon.com/dp/B0GM82ZCL9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

13K8KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**63%

*“Amazing scent”*

**Quality-Overall**10%

*“Such good quality my kids love having their heads annointed before bedtime”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Value For Money**4%

*“Decent price”*

**Size-Overall**3%

*“Perfect size”*

**Gifting Purpose**2%

*“Great gift for my grandkids”*

**Oily/Greasy**2%

*“The oil is great”*

**Soft Feel**1%

*“It feels gentle on the skin”*

**Leak-Proof**1%

*“No spills, or leaks”*

**Strength**1%

*“Very strong”*

### **What buyers complain about **

**Smell**47%

*“Scent is too strong”*

**Size-Overall**17%

*“The opening of the bottles are too large”*

**Leak-Proof**4%

*“Has leak”*

**Value For Money**3%

*“Too small for the price”*

**Ingredients-Overall**3%

*“not true essential oils”*

**Oily/Greasy**2%

*“This is definitely NOT holy anointing oil”*

**Advertised Vs Actual Product**2%

*“Not what it says it is”*

**Ease Of Use**2%

*“Really hard to open”*

**Quality-Overall**2%

*“Cheap”*

**Satisfaction/Pleasure**1%

*“Not so happy with conditions”*

### **Top return reasons **

**Smell**51%

**Advertised Vs Actual Product**15%

**Size-Overall**11%

**Leak-Proof**7%

**Ingredients-Overall**4%

**Defective Material/Parts**1%

**Oily/Greasy**1%

**Value For Money**1%

**Product Condition**1%

**Functionality-Overall**1%