---
title: "amethyst — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/amethyst"
last_updated: "2026-07-14T01:56:13.225Z"
locale: en
meta:
  description: "amethyst shows a sweet-spot price point ($39.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "amethyst shows a sweet-spot price point ($39.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "amethyst — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **amethyst**

**Worth a look**

Shows a sweet-spot price point ($39.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 13Conversion 24Competition 81Returns 85Price range 37Avg price 95Brand share 79Review moat 70Quality gap 33

**Avg price**

**Incredible****$39.74**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****689.82**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$634K**

$634K/yr · 844K searches

**Price range**

**Okay****$5.92–$238.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-24.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

**Brands**

**31 **▼falling

**Sellers**

**35**

**Top-5 brand share**

**56%**

**Open market**

**38%**

- EMPORION20% - TruEnergy16% - MAIBAOTA7% - Erliway7% - Namzi6% - Vinswet5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$19K6%$38K9%$57K12%$76K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 51 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![TRUENERGY Natural Amethyst Cluster Quartz Crystal 0.5 To 1.0 lbs Grade A+ Raw Dark Purple Geode Stone from Uruguay Amatista Piedra Great for Home Decoration Meditation Chakra Work Stress Relief (0.5-1 lbs)](https://m.media-amazon.com/images/I/419FJfpXqCL.jpg)**TRUENERGY Natural Amethyst Cluster Quartz Crystal 0.5 To 1.0 lbs Grade A+ Raw Dark Purple Geode Stone from Uruguay Amatista Piedra Great for Home Decoration Meditation Chakra Work Stress Relief (0.5-1 lbs)**TruEnergy**$38.34**4.6★100 rev](https://www.amazon.com/dp/B0CT63LX8R) [2![EMPORION Natural Amethyst (3 lb to 4 lb) - 4.5 to 7.5 Height - Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color](https://m.media-amazon.com/images/I/518Q7T2zI5L.jpg)**EMPORION Natural Amethyst (3 lb to 4 lb) - 4.5 to 7.5 Height - Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color**EMPORION**$140.75**4.7★1,564 rev](https://www.amazon.com/dp/B084MLXGRW) [3![EMPORION Large Natural Amethyst (5 lb to 6.5 lb) Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color](https://m.media-amazon.com/images/I/51lhFzsOZpL.jpg)**EMPORION Large Natural Amethyst (5 lb to 6.5 lb) Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color**EMPORION**$238.40**4.7★1,564 rev](https://www.amazon.com/dp/B08794LBXY) [4![Deep Amethyst Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki](https://m.media-amazon.com/images/I/41U8rXQA6dL.jpg)**Deep Amethyst Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki**Erliway**$6.01**4.3★590 rev](https://www.amazon.com/dp/B0C1GV67CM) [5![Namzi Raw Amethyst Stones and Crystals Rock Natural Amathesis Crystal Clusters Geodes with Crystals Cuarzo Amatista Original Real Amethyst Crystals Geode Gemstones Healing Crystals(0.11Lb)](https://m.media-amazon.com/images/I/41CSgZb9ZZL.jpg)**Namzi Raw Amethyst Stones and Crystals Rock Natural Amathesis Crystal Clusters Geodes with Crystals Cuarzo Amatista Original Real Amethyst Crystals Geode Gemstones Healing Crystals(0.11Lb)**Namzi**$7.83**4.4★2,545 rev](https://www.amazon.com/dp/B08QFRVLDD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bivei No Negativity Bracelet Strength Crystal Healing Bracelet 8MM with Black Tourmaline & Amethyst & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift](https://m.media-amazon.com/images/I/516LjS1lDvL.jpg)**Bivei No Negativity Bracelet Strength Crystal Healing Bracelet 8MM with Black Tourmaline & Amethyst & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift**Bivei**$14.58**67 rev5mo ago](https://www.amazon.com/dp/B0GHRFYBRD) [![Natural Amethyst Crystal Thumb Worry Stone for Anxiety Stress Relief Hand Carved 1.8 Inch Healing Crystal Oval Thumb Worry Stone Meditation Accessories Reiki Pocket Palm Stone Gifts for Women Men](https://m.media-amazon.com/images/I/41p7LQw0-jL.jpg)**Natural Amethyst Crystal Thumb Worry Stone for Anxiety Stress Relief Hand Carved 1.8 Inch Healing Crystal Oval Thumb Worry Stone Meditation Accessories Reiki Pocket Palm Stone Gifts for Women Men**Hguxmcu**$8.67**60 rev1y ago](https://www.amazon.com/dp/B0FH6G6D59) [![TRUENERGY Natural Amethyst Cluster Quartz Crystal 6.0 To 7.0 lbs Grade A+ Raw Dark Purple Geode Stone from Uruguay Home Decoration Healing and Positive Energy (6-7 lbs)](https://m.media-amazon.com/images/I/510FkGgGVwL.jpg)**TRUENERGY Natural Amethyst Cluster Quartz Crystal 6.0 To 7.0 lbs Grade A+ Raw Dark Purple Geode Stone from Uruguay Home Decoration Healing and Positive Energy (6-7 lbs)**TruEnergy**$225.33**100 rev1y ago](https://www.amazon.com/dp/B0F9B3ZPWL) [![Anima Amethyst Crystal - Large 1.6-2 Deep Purple Natural Raw Amethyst Stone for Peace Clarity Sleep & Intuition - Ethically Sourced Presented in Elegant Gift Box](https://m.media-amazon.com/images/I/41KpV-z8zoL.jpg)**Anima Amethyst Crystal - Large 1.6-2 Deep Purple Natural Raw Amethyst Stone for Peace Clarity Sleep & Intuition - Ethically Sourced Presented in Elegant Gift Box**Anima**$9.83**498 rev1y ago](https://www.amazon.com/dp/B0F5WZXXW2) [![Jovivi 2pcs Raw Amethyst Crystals Large 1.6-2.2 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Home Decoration Polishing Wicca & Reiki](https://m.media-amazon.com/images/I/415zcqL7CCL.jpg)**Jovivi 2pcs Raw Amethyst Crystals Large 1.6-2.2 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Home Decoration Polishing Wicca & Reiki**Jovivi**$8.72**13 rev1y ago](https://www.amazon.com/dp/B0F4KDY2NT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![TRUENERGY Natural Amethyst Cluster Quartz Crystal 6.0 To 7.0 lbs Grade A+ Raw Dark Purple Geode Stone from Uruguay Home Decoration Healing and Positive Energy (6-7 lbs)](https://m.media-amazon.com/images/I/510FkGgGVwL.jpg)**TRUENERGY Natural Amethyst Cluster Quartz Crystal 6.0 To 7.0 lbs Grade A+ Raw Dark Purple Geode Stone from Uruguay Home Decoration Healing and Positive Energy (6-7 lbs)**TruEnergy**$225.33**4.6★**▲ 183%**](https://www.amazon.com/dp/B0F9B3ZPWL) [![TRUENERGY Polished Amethyst Cluster Quartz Crystal 0.25 To 0.5 lbs Grade A+ Raw Dark Purple Geode Stone With Rounded Edge Home Decoration Meditation Healing and Positive Energy (0.25-0.5 lb)](https://m.media-amazon.com/images/I/41fnYbbKB9L.jpg)**TRUENERGY Polished Amethyst Cluster Quartz Crystal 0.25 To 0.5 lbs Grade A+ Raw Dark Purple Geode Stone With Rounded Edge Home Decoration Meditation Healing and Positive Energy (0.25-0.5 lb)**TruEnergy**$35.27**4.7★**▲ 177%**](https://www.amazon.com/dp/B0CVBL6MTS) [![TRUENERGY Polished Amethyst Cluster Quartz Crystal 1.5 To 2.0 lbs Grade A+ Raw Dark Purple Geode Stone With Rounded Edge Home Decoration Meditation Healing and Positive Energy (1.5-2 lbs)](https://m.media-amazon.com/images/I/51oGqKz4JhL.jpg)**TRUENERGY Polished Amethyst Cluster Quartz Crystal 1.5 To 2.0 lbs Grade A+ Raw Dark Purple Geode Stone With Rounded Edge Home Decoration Meditation Healing and Positive Energy (1.5-2 lbs)**TruEnergy**$79.32**4.7★**▲ 174%**](https://www.amazon.com/dp/B0CVBLD1X7) [![LPBeads Handmade Natural Gemstone Stretch Elastic 8m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men](https://m.media-amazon.com/images/I/51OEK78aJHL.jpg)**LPBeads Handmade Natural Gemstone Stretch Elastic 8m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$7.77**4.5★**▲ 170%**](https://www.amazon.com/dp/B0DK8Q74NW) [![Bivei No Negativity Bracelet Strength Crystal Healing Bracelet 8MM with Black Tourmaline & Amethyst & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift](https://m.media-amazon.com/images/I/516LjS1lDvL.jpg)**Bivei No Negativity Bracelet Strength Crystal Healing Bracelet 8MM with Black Tourmaline & Amethyst & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift**Bivei**$14.58**4.6★**▲ 168%**](https://www.amazon.com/dp/B0GHRFYBRD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.

30K20KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**16%

*“I like the color purple”*

**Size-Overall**16%

*“Cute fits right where I wanted”*

**Quality-Overall**13%

*“Excellent product”*

**Value For Money**11%

*“Great Price and Product”*

**Gifting Purpose**8%

*“Gift”*

**Advertised Vs Actual Product**7%

*“I got exactly what I wanted”*

**Shape/Style**4%

*“Beautiful to look at”*

**Brightness/Shine/Glow**3%

*“It gives off a cool glow”*

**Soft Feel**3%

*“It is smooth”*

**Precious Gemstone**2%

*“Beautiful stone”*

### **What buyers complain about **

**Size-Overall**46%

*“the stones are tiny”*

**Advertised Vs Actual Product**15%

*“not as described”*

**Color**8%

*“Not even purple”*

**Quality-Overall**4%

*“Horrible Quality - Not as Pictured”*

**Shape/Style**2%

*“the one I have is a bit elongated as I was expecting a better heart shape”*

**Strength**2%

*“Fragile”*

**Gifting Purpose**2%

*“too embarrassed to give it”*

**Hard Feel**2%

*“Stone hardness”*

**Durability**2%

*“Broke easily”*

**Precious Gemstone**1%

*“But I was given an ugly gray purplish stone filled with white streaks”*

### **Top return reasons **

**Size-Overall**53%

**Advertised Vs Actual Product**15%

**Color**10%

**Defective Material/Parts**3%

**Quality-Overall**3%

**Brightness/Shine/Glow**2%

**Shape/Style**2%

**Wrist Fit**2%

**Value For Money**2%

**Material Quality**1%