---
title: "air wick automatic spray refill — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/air-wick-automatic-spray-refill"
last_updated: "2026-07-14T04:26:56.052Z"
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meta:
  description: "air wick automatic spray refill shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "air wick automatic spray refill shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "air wick automatic spray refill — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
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# **air wick automatic spray refill**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 67Growth 36Conversion 80Competition 45Returns 99Price range 75Avg price 80Brand share 0Review moat 21Quality gap 40

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.17**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.15–$44.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$666K**

$666K/yr · 473K searches

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+8.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****12,029.44**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**4 **—flat

**Sellers**

**139**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Air Wick88% - Glade9% - EnBath2% - Air Fusion1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$33K10%$67K15%$100K20%$133K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Air Wick Automatic Air Freshener Spray Refill Lush Honeysuckle & Raspberry Essential Oils Odor Neutralization](https://m.media-amazon.com/images/I/51rMBhH9wnL.jpg)**Air Wick Automatic Air Freshener Spray Refill Lush Honeysuckle & Raspberry Essential Oils Odor Neutralization**Air Wick**$11.03**4.7★2,370 rev](https://www.amazon.com/dp/B09NML4TJ2) [2![Air Wick Automatic Air Freshener Spray Refill 2ct Summer Delights Odor Neutralization Essential Oils](https://m.media-amazon.com/images/I/51pqATymmHL.jpg)**Air Wick Automatic Air Freshener Spray Refill 2ct Summer Delights Odor Neutralization Essential Oils**Air Wick**$10.97**4.7★30,105 rev](https://www.amazon.com/dp/B01NBB72A7) [3![Air Wick Automatic Air Freshener Spray Refill 1ct Paradise Retreat Odor Neutralization Essential Oils](https://m.media-amazon.com/images/I/31FKj0rJ3wL.jpg)**Air Wick Automatic Air Freshener Spray Refill 1ct Paradise Retreat Odor Neutralization Essential Oils**Air Wick**$5.15**4.6★5,103 rev](https://www.amazon.com/dp/B00SC4KNV2) [4![Air Wick Automatic Air Freshener Spray Refill 2ct Lavender & Chamomile Odor Neutralization Essential Oils](https://m.media-amazon.com/images/I/41cl9suHAnL.jpg)**Air Wick Automatic Air Freshener Spray Refill 2ct Lavender & Chamomile Odor Neutralization Essential Oils**Air Wick**$11.75**4.7★30,105 rev](https://www.amazon.com/dp/B007VAGXEE) [5![Air Wick Automatic Air Freshener Spray Refill 2ct Fresh Waters Odor Neutralization Essential Oils](https://m.media-amazon.com/images/I/51-FxnpzygL.jpg)**Air Wick Automatic Air Freshener Spray Refill 2ct Fresh Waters Odor Neutralization Essential Oils**Air Wick**$12.31**4.7★30,105 rev](https://www.amazon.com/dp/B006RHYRKO)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Air Fusion Automatic Spray Air Freshener Refill Aerosol Linen & Lilac 5 Oz 3 Pack (Linen & Lilac 3 Pack)](https://m.media-amazon.com/images/I/415cPY04cwL.jpg)**Air Fusion Automatic Spray Air Freshener Refill Aerosol Linen & Lilac 5 Oz 3 Pack (Linen & Lilac 3 Pack)**Air Fusion**$15.50**50 rev5mo ago](https://www.amazon.com/dp/B0GMS656FG) [![Automatic Air Freshener Spray Dispenser (2-Pack) Black Wall Mounted or Free Standing Battery Operated Sprayer for Home or Commercial Use 3 Auto Scent Release Time Settings for Room/Bathroom Freshness](https://m.media-amazon.com/images/I/41IYKVT4RuL.jpg)**Automatic Air Freshener Spray Dispenser (2-Pack) Black Wall Mounted or Free Standing Battery Operated Sprayer for Home or Commercial Use 3 Auto Scent Release Time Settings for Room/Bathroom Freshness**EnBath**$26.17**126 rev11mo ago](https://www.amazon.com/dp/B0FJQK4DCC) [![Air Wick Essential Mist Refill Multipack - Watermelon & Berries Sea Spray & Breeze Honeysuckle & Raspberry 3 Count](https://m.media-amazon.com/images/I/51fEMb5i+EL.jpg)**Air Wick Essential Mist Refill Multipack - Watermelon & Berries Sea Spray & Breeze Honeysuckle & Raspberry 3 Count**Air Wick**$13.93**1,014 rev1y ago](https://www.amazon.com/dp/B0DPJ97381) [![Glade Automatic Spray Refill Dewdrop Petals Scented Air Freshener for Home and Bathroom 6.2 Oz 2 Count](https://m.media-amazon.com/images/I/41xJ9Fv7IAL.jpg)**Glade Automatic Spray Refill Dewdrop Petals Scented Air Freshener for Home and Bathroom 6.2 Oz 2 Count**Glade**$10.36**40,376 rev1y ago](https://www.amazon.com/dp/B0DN3JJVJB) [![Airwick Freshmatic Automatic Spray Refills Sparkling Citrus 3 Refills](https://m.media-amazon.com/images/I/41VjrDNhfnL.jpg)**Airwick Freshmatic Automatic Spray Refills Sparkling Citrus 3 Refills**Air Wick**$26.81**485 rev1y ago](https://www.amazon.com/dp/B0728PHP8M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Air Fusion Automatic Spray Air Freshener Refill Aerosol Linen & Lilac 5 Oz 3 Pack (Linen & Lilac 3 Pack)](https://m.media-amazon.com/images/I/415cPY04cwL.jpg)**Air Fusion Automatic Spray Air Freshener Refill Aerosol Linen & Lilac 5 Oz 3 Pack (Linen & Lilac 3 Pack)**Air Fusion**$15.50**3.5★**▲ 318%**](https://www.amazon.com/dp/B0GMS656FG) [![Airwick Freshmatic Automatic Spray Refills Sparkling Citrus 3 Refills](https://m.media-amazon.com/images/I/41VjrDNhfnL.jpg)**Airwick Freshmatic Automatic Spray Refills Sparkling Citrus 3 Refills**Air Wick**$26.81**4.7★**▲ 184%**](https://www.amazon.com/dp/B0728PHP8M) [![Air Wick Essential Mist Refill Multipack - Watermelon & Berries Sea Spray & Breeze Honeysuckle & Raspberry 3 Count](https://m.media-amazon.com/images/I/51fEMb5i+EL.jpg)**Air Wick Essential Mist Refill Multipack - Watermelon & Berries Sea Spray & Breeze Honeysuckle & Raspberry 3 Count**Air Wick**$13.93**4.7★**▲ 151%**](https://www.amazon.com/dp/B0DPJ97381) [![RAC91101 - Air Wick Freshmatic Life Scents Ultra Refill](https://m.media-amazon.com/images/I/411vE2uzrqL.jpg)**RAC91101 - Air Wick Freshmatic Life Scents Ultra Refill**Air Wick**$7.12**4.6★**▲ 121%**](https://www.amazon.com/dp/B00QIVDXO0) [![Air Wick Freshmatic Automatic Spray Refill 6.17 Oz Fresh Waters Carton Of 6](https://m.media-amazon.com/images/I/51bENQtzCfL.jpg)**Air Wick Freshmatic Automatic Spray Refill 6.17 Oz Fresh Waters Carton Of 6**Air Wick**$44.05**4.1★**▲ 97%**](https://www.amazon.com/dp/B0787J8F1H)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.

50K30KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**57%

*“Great fragrance”*

**Value For Money**6%

*“Great value for the money”*

**Quality-Overall**5%

*“Great price work excellent no complaints”*

**Advertised Vs Actual Product**3%

*“It works as intended”*

**Freshness**3%

*“Fresh and Fantastic”*

**Durability**2%

*“just right and lasts for a good amount of time”*

**Efficiency**2%

*“Works perfectly”*

**Ease Of Use**2%

*“Easy Use”*

**Spray/Flow**2%

*“the sprayer itself works great”*

**Size-Overall**1%

*“This is the perfect size for a bathroom or bedroom”*

### **What buyers complain about **

**Smell**28%

*“the smell doesn't last for me”*

**Functionality-Overall**12%

*“stopped working”*

**Durability**9%

*“Broke after one use”*

**Quality-Overall**5%

*“Low Quality”*

**Value For Money**5%

*“A bit pricey”*

**Leak-Proof**3%

*“leaked inside the box”*

**Ease Of Use**3%

*“Costly to use”*

**Strength**2%

*“Not strong enough”*

**Battery Life**2%

*“it would probably drain the battery”*

**Color**2%

*“Wrong color”*

### **Top return reasons **

**Smell**35%

**Functionality-Overall**26%

**Leak-Proof**11%

**Size-Overall**6%

**Advertised Vs Actual Product**5%

**Dispensing Mechanism**2%

**Value For Money**2%

**Durability**2%

**Compatibility-Overall**2%

**Touch/Button Controls**1%