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title: "aciclovir crema herpes labial — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
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  description: "aciclovir crema herpes labial shows a $7.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
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# **aciclovir crema herpes labial**

**Worth a look**

Shows a $7.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 100Growth 14Conversion 100Competition 8Returns 100Price range 84Avg price 90Brand share 0Review moat 23Quality gap 21

**Market size**

**Incredible****$7.7M**

$7.7M/yr · 1.6M searches

**Conversion**

**Incredible****23.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.82**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.64–$50.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****8,237.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-21.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**75**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Abreva88% - TARO7% - Mederma5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$1.2M30%$2.3M45%$3.5M60%$4.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Abreva Docosanol 10% Cream Tube FDA Approved Treatment for Cold Sore/Fever Blister 2 grams](https://m.media-amazon.com/images/I/411iNx0ysNL.jpg)**Abreva Docosanol 10% Cream Tube FDA Approved Treatment for Cold Sore/Fever Blister 2 grams**Abreva**$14.83**4.8★5,752 rev](https://www.amazon.com/dp/B000056OWW) [2![Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Tube x 2](https://m.media-amazon.com/images/I/51IElAIuakL.jpg)**Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Tube x 2**Abreva**$28.56**4.8★22,328 rev](https://www.amazon.com/dp/B071K8PFHG) [3![Abreva Cold Sore Treatment Rapid Pain Relief Cream - 1 Tube 3 Grams](https://m.media-amazon.com/images/I/514cFBMwDXL.jpg)**Abreva Cold Sore Treatment Rapid Pain Relief Cream - 1 Tube 3 Grams**Abreva**$12.37**4.6★3,548 rev](https://www.amazon.com/dp/B0C43HPYFK) [4![TARO Cold Sore/Fever Blister Treatment - Docosanol 10% Cream (0.07 oz - 1 Tube)](https://m.media-amazon.com/images/I/41zHXXkdj7L.jpg)**TARO Cold Sore/Fever Blister Treatment - Docosanol 10% Cream (0.07 oz - 1 Tube)**TARO**$9.64**4.6★3,462 rev](https://www.amazon.com/dp/B0CP2RLRJ8) [5![Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Pump](https://m.media-amazon.com/images/I/51BbID5aW6L.jpg)**Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Pump**Abreva**$16.90**4.7★9,196 rev](https://www.amazon.com/dp/B000UALM1G)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Abreva Docosanol 10% Cream Cold Sore Treatment Fever Blister and Cold Sore Cream - 0.07 Oz Pump Bottle x 3](https://m.media-amazon.com/images/I/51sIeeeuwCL.jpg)**Abreva Docosanol 10% Cream Cold Sore Treatment Fever Blister and Cold Sore Cream - 0.07 Oz Pump Bottle x 3**Abreva**$50.38**432 rev2y ago](https://www.amazon.com/dp/B0D8P72LS1) [![TARO Cold Sore/Fever Blister Treatment - Docosanol 10% Cream (0.07 oz - 1 Tube)](https://m.media-amazon.com/images/I/41zHXXkdj7L.jpg)**TARO Cold Sore/Fever Blister Treatment - Docosanol 10% Cream (0.07 oz - 1 Tube)**TARO**$9.64**3,462 rev2y ago](https://www.amazon.com/dp/B0CP2RLRJ8) [![Abreva Cold Sore Treatment Rapid Pain Relief Cream - 1 Tube 3 Grams](https://m.media-amazon.com/images/I/514cFBMwDXL.jpg)**Abreva Cold Sore Treatment Rapid Pain Relief Cream - 1 Tube 3 Grams**Abreva**$12.37**3,548 rev3y ago](https://www.amazon.com/dp/B0C43HPYFK) [![Mederma Cold Sore Discreet Patch - Hydrocolloid Gel Relieves Redness & Swelling Conceals Cold Sores](https://m.media-amazon.com/images/I/41jVzP6ZSHL.jpg)**Mederma Cold Sore Discreet Patch - Hydrocolloid Gel Relieves Redness & Swelling Conceals Cold Sores**Mederma**$13.06**12,947 rev5y ago](https://www.amazon.com/dp/B08MVF9YW1) [![Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Tube x 2](https://m.media-amazon.com/images/I/51IElAIuakL.jpg)**Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Tube x 2**Abreva**$28.56**22,328 rev9y ago](https://www.amazon.com/dp/B071K8PFHG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mederma Cold Sore Discreet Patch - Hydrocolloid Gel Relieves Redness & Swelling Conceals Cold Sores](https://m.media-amazon.com/images/I/41jVzP6ZSHL.jpg)**Mederma Cold Sore Discreet Patch - Hydrocolloid Gel Relieves Redness & Swelling Conceals Cold Sores**Mederma**$13.06**4.4★**▲ 67%**](https://www.amazon.com/dp/B08MVF9YW1) [![Abreva Docosanol 10% Cream Tube FDA Approved Treatment for Cold Sore/Fever Blister 2 grams](https://m.media-amazon.com/images/I/411iNx0ysNL.jpg)**Abreva Docosanol 10% Cream Tube FDA Approved Treatment for Cold Sore/Fever Blister 2 grams**Abreva**$14.83**4.8★**▲ 37%**](https://www.amazon.com/dp/B000056OWW) [![TARO Cold Sore/Fever Blister Treatment - Docosanol 10% Cream (0.07 oz - 1 Tube)](https://m.media-amazon.com/images/I/41zHXXkdj7L.jpg)**TARO Cold Sore/Fever Blister Treatment - Docosanol 10% Cream (0.07 oz - 1 Tube)**TARO**$9.64**4.6★**▼ 13%**](https://www.amazon.com/dp/B0CP2RLRJ8) [![Abreva Docosanol 10% Cream Cold Sore Treatment Fever Blister and Cold Sore Cream - 0.07 Oz Pump Bottle x 3](https://m.media-amazon.com/images/I/51sIeeeuwCL.jpg)**Abreva Docosanol 10% Cream Cold Sore Treatment Fever Blister and Cold Sore Cream - 0.07 Oz Pump Bottle x 3**Abreva**$50.38**4.7★**▼ 17%**](https://www.amazon.com/dp/B0D8P72LS1) [![Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Pump](https://m.media-amazon.com/images/I/51BbID5aW6L.jpg)**Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Pump**Abreva**$16.90**4.7★**▼ 20%**](https://www.amazon.com/dp/B000UALM1G)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.

40K30KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Cold Relief**17%

*“Helps with cold sores”*

**Quality-Overall**14%

*“Overall, this is a good product to have on hand”*

**Efficiency**14%

*“Effective”*

**Value For Money**10%

*“Great value”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Pain Relief-Overall**6%

*“No pain at all”*

**Ease Of Use**3%

*“Comes in handy”*

**Fever Relief**3%

*“Does a good job with fever blisters”*

**Comfort-Overall**2%

*“Feels comfortable”*

**Ease Of Application**2%

*“Proper application matters though”*

### **What buyers complain about **

**Adhesion/Stickiness**11%

*“They're very sticky”*

**Pain Relief-Overall**11%

*“It was so painful”*

**Functionality-Overall**9%

*“its not effective”*

**Value For Money**7%

*“Little Pricey”*

**Allergies**7%

*“I must be allergic”*

**Ease Of Use**5%

*“Very hard to use”*

**Size-Overall**4%

*“Way too big”*

**Advertised Vs Actual Product**3%

*“Misleading product”*

**Ease Of Application**3%

*“Difficult to remove from applicator so dont even know how well it would apply outside of the crease area”*

**Cold Relief**2%

*“The cold sore has continued to break out”*

### **Top return reasons **

**Functionality-Overall**100%