---
title: "3m ultrathon insect repellent8 — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T05:37:53.583Z"
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  description: "a small market ($797/yr) — 3m ultrathon insect repellent8 doesn't clear our bar today."
  "og:description": "a small market ($797/yr) — 3m ultrathon insect repellent8 doesn't clear our bar today."
  "og:title": "3m ultrathon insect repellent8 — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **3m ultrathon insect repellent8**

**Skip it**

A small market ($797/yr) — this niche doesn't clear our bar today.

Market size 0Growth 98Conversion 24Competition 0Returns 91Price range 48Avg price 67Brand share 0Review moat 21Quality gap 45

**Growth**

**Incredible****+231.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.00**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$7.43–$22.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****10,763.4**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$797**

$797/yr · 3K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**16**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Ben's51% - Sawyer28% - Repel11% - Coleman9%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8020%$15930%$23940%$3191K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)](https://m.media-amazon.com/images/I/41RInI4-w4L.jpg)**Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)**Ben's**$17.97**4.3★2,338 rev](https://www.amazon.com/dp/B07Z5LFSV5) [2![Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce](https://m.media-amazon.com/images/I/41+Ge9xXDTL.jpg)**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★24,580 rev](https://www.amazon.com/dp/B00VV5KRD8) [3![Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)](https://m.media-amazon.com/images/I/41wotX5Kp-L.jpg)**Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)**Ben's**$22.02**4.5★5,136 rev](https://www.amazon.com/dp/B0738NCJMH) [4![Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas](https://m.media-amazon.com/images/I/41GFtwjZC8L.jpg)**Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas**Repel**$7.43**4.6★16,223 rev](https://www.amazon.com/dp/B004H89KFC) [5![Coleman 100 Max 100% DEET Insect Repellent Spray - 4 oz](https://m.media-amazon.com/images/I/31FUFp1M8cL.jpg)**Coleman 100 Max 100% DEET Insect Repellent Spray - 4 oz**Coleman**$12.10**4.4★5,540 rev](https://www.amazon.com/dp/B01C2V7URA)

### **Newest**

by launch date

[![Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)](https://m.media-amazon.com/images/I/41RInI4-w4L.jpg)**Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)**Ben's**$17.97**2,338 rev7y ago](https://www.amazon.com/dp/B07Z5LFSV5) [![Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)](https://m.media-amazon.com/images/I/41wotX5Kp-L.jpg)**Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)**Ben's**$22.02**5,136 rev9y ago](https://www.amazon.com/dp/B0738NCJMH) [![Coleman 100 Max 100% DEET Insect Repellent Spray - 4 oz](https://m.media-amazon.com/images/I/31FUFp1M8cL.jpg)**Coleman 100 Max 100% DEET Insect Repellent Spray - 4 oz**Coleman**$12.10**5,540 rev10y ago](https://www.amazon.com/dp/B01C2V7URA) [![Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce](https://m.media-amazon.com/images/I/41+Ge9xXDTL.jpg)**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**24,580 rev11y ago](https://www.amazon.com/dp/B00VV5KRD8) [![Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas](https://m.media-amazon.com/images/I/41GFtwjZC8L.jpg)**Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas**Repel**$7.43**16,223 rev15y ago](https://www.amazon.com/dp/B004H89KFC)

### **Trending**

90-day click momentum

[![Coleman 100 Max 100% DEET Insect Repellent Spray - 4 oz](https://m.media-amazon.com/images/I/31FUFp1M8cL.jpg)**Coleman 100 Max 100% DEET Insect Repellent Spray - 4 oz**Coleman**$12.10**4.4★**▲ 58%**](https://www.amazon.com/dp/B01C2V7URA) [![Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)](https://m.media-amazon.com/images/I/41RInI4-w4L.jpg)**Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)**Ben's**$17.97**4.3★**▲ 27%**](https://www.amazon.com/dp/B07Z5LFSV5) [![Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce](https://m.media-amazon.com/images/I/41+Ge9xXDTL.jpg)**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★**— 2%**](https://www.amazon.com/dp/B00VV5KRD8) [![Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)](https://m.media-amazon.com/images/I/41wotX5Kp-L.jpg)**Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)**Ben's**$22.02**4.5★**▼ 17%**](https://www.amazon.com/dp/B0738NCJMH) [![Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas](https://m.media-amazon.com/images/I/41GFtwjZC8L.jpg)**Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas**Repel**$7.43**4.6★**▼ 45%**](https://www.amazon.com/dp/B004H89KFC)

## **Demand & seasonality**

Weekly Amazon search volume, last 91 weeks — +231.3% search growth over the last 90 days.

600400Spike '25Spike '26 seasonAugSepOctNovDecJanFebMarAprMayJunJulAugSepNovAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**40%

*“Repels mosquitoes”*

**Quality-Overall**12%

*“We have been using this product for about 3 years now and no complaints”*

**Smell**9%

*“Smells Nice”*

**Spray/Flow**5%

*“A good spray”*

**Advertised Vs Actual Product**4%

*“Works as Advertised”*

**Value For Money**4%

*“Definitely worth it”*

**Efficiency**4%

*“It Works Well”*

**Strength**3%

*“Very effective”*

**Ease Of Use**3%

*“Ease of use”*

**Adhesion/Stickiness**1%

*“nope, everything felt super clean unlike other products that feel sticky and greasy”*

### **What buyers complain about **

**Pest/Insect Control**18%

*“The bugs are ignoring it”*

**Leak-Proof**16%

*“Bottles leak”*

**Smell**8%

*“Has a slight scent”*

**Spray/Flow**7%

*“Spray bottle leaks when using”*

**Functionality-Overall**6%

*“Did not work”*

**Ease Of Use**6%

*“Hard to use”*

**Size-Overall**4%

*“Sizing Wrong”*

**Quality-Overall**4%

*“Garbage”*

**Value For Money**3%

*“this was so expensive Ill be through with this in a few uses by the looks of it”*

**Oily/Greasy**2%

*“Oily”*

### **Top return reasons **

**Size-Overall**20%

**Leak-Proof**16%

**Value For Money**14%

**Advertised Vs Actual Product**9%

**Pest/Insect Control**8%

**Functionality-Overall**8%

**Smell**6%

**Defective Material/Parts**6%

**Spray/Flow**3%

**Strength**2%