---
title: "365 protein powder — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
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last_updated: "2026-07-13T21:23:58.428Z"
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  description: "a small market ($22K/yr) — 365 protein powder doesn't clear our bar today."
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  "og:title": "365 protein powder — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
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# **365 protein powder**

**Skip it**

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 39Conversion 25Competition 70Returns 100Price range 92Avg price 95Brand share 9Review moat 24Quality gap 60

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$31.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.88–$68.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+11.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,349.77**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$22K**

$22K/yr · 35K searches

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**604**

**Top-5 brand share**

**97%**

**Open market**

**2%**

- 365 by Whole Foods Market84% - Orgain5% - Whole Foods Market3% - REDCON13% - Garden of Life1% - Animal1% - Open — no brand owns it (3 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8688%$2K12%$3K16%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![365 by Whole Foods Market Organic Pea Protein 16 Ounce](https://m.media-amazon.com/images/I/41TgviRairL.jpg)**365 by Whole Foods Market Organic Pea Protein 16 Ounce**365 by Whole Foods Market**$16.46**4.1★705 rev](https://www.amazon.com/dp/B074H54MCT) [2![365 by Whole Foods Market Whey Protein Isolate Vanilla 32 Ounce](https://m.media-amazon.com/images/I/41d5ysqHjfL.jpg)**365 by Whole Foods Market Whey Protein Isolate Vanilla 32 Ounce**365 by Whole Foods Market**$44.96**4.5★47 rev](https://www.amazon.com/dp/B0CQ3K1WT3) [3![365 by Whole Foods Market Organic Hemp Protein Powder Unflavored 16 oz](https://m.media-amazon.com/images/I/41eV0DAi3uL.jpg)**365 by Whole Foods Market Organic Hemp Protein Powder Unflavored 16 oz**365 by Whole Foods Market**$12.88**4.2★886 rev](https://www.amazon.com/dp/B07G33RBYC) [4![365 by Whole Foods Market Vanilla Whey Concentrate Protein Powder 32 OZ](https://m.media-amazon.com/images/I/41drTB5R4CL.jpg)**365 by Whole Foods Market Vanilla Whey Concentrate Protein Powder 32 OZ**365 by Whole Foods Market**$40.39**4.8★18 rev](https://www.amazon.com/dp/B0CFX73HTN) [5![365 by Whole Foods Market Protein Plantpowder Smoothie French Vanilla 9 Ounce](https://m.media-amazon.com/images/I/41DWcBNJ3NL.jpg)**365 by Whole Foods Market Protein Plantpowder Smoothie French Vanilla 9 Ounce**365 by Whole Foods Market**$17.05**4.3★226 rev](https://www.amazon.com/dp/B07G2DNB39)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ALLMAX Nutrition MealPrep Lite Whole-Food Protein Powder Dairy-Free Keto-Friendly 23g Protein 30 Servings (Vanilla Waffle Cone)](https://m.media-amazon.com/images/I/41opKOvdnlL.jpg)**ALLMAX Nutrition MealPrep Lite Whole-Food Protein Powder Dairy-Free Keto-Friendly 23g Protein 30 Servings (Vanilla Waffle Cone)**ALLMAX**$41.70**11 rev1y ago](https://www.amazon.com/dp/B0FDCHZJTG) [![365 by Whole Foods Market Organic Pea Protein 16 OZ](https://m.media-amazon.com/images/I/419+Y0D5fsL.jpg)**365 by Whole Foods Market Organic Pea Protein 16 OZ**365 by Whole Foods Market**$16.59**4 rev1y ago](https://www.amazon.com/dp/B0DTKJSNQR) [![Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41c46hnFezL.jpg)**Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.15**1,367 rev1y ago](https://www.amazon.com/dp/B0DDQHLWFN) [![365 by Whole Foods Market Whey Protein Isolate Vanilla 32 Ounce](https://m.media-amazon.com/images/I/41d5ysqHjfL.jpg)**365 by Whole Foods Market Whey Protein Isolate Vanilla 32 Ounce**365 by Whole Foods Market**$44.96**47 rev2y ago](https://www.amazon.com/dp/B0CQ3K1WT3) [![365 by Whole Foods Market Whey Protein Isolate Chocolate 16 Ounce](https://m.media-amazon.com/images/I/41Hy5xoQYeL.jpg)**365 by Whole Foods Market Whey Protein Isolate Chocolate 16 Ounce**365 by Whole Foods Market**$29.06**39 rev2y ago](https://www.amazon.com/dp/B0CQ3RJQX1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ALLMAX Nutrition MealPrep Lite Whole-Food Protein Powder Dairy-Free Keto-Friendly 23g Protein 30 Servings (Vanilla Waffle Cone)](https://m.media-amazon.com/images/I/41opKOvdnlL.jpg)**ALLMAX Nutrition MealPrep Lite Whole-Food Protein Powder Dairy-Free Keto-Friendly 23g Protein 30 Servings (Vanilla Waffle Cone)**ALLMAX**$41.70**4.8★**▲ 149%**](https://www.amazon.com/dp/B0FDCHZJTG) [![365 by Whole Foods Market Unflavored Whey Concentrate Protein Powder 32 Ounce](https://m.media-amazon.com/images/I/41ls6-WsnvL.jpg)**365 by Whole Foods Market Unflavored Whey Concentrate Protein Powder 32 Ounce**365 by Whole Foods Market**$40.59**5.0★**▲ 119%**](https://www.amazon.com/dp/B0CFWM39BT) [![365 by Whole Foods Market Vanilla Whey Concentrate Protein Powder 32 OZ](https://m.media-amazon.com/images/I/41drTB5R4CL.jpg)**365 by Whole Foods Market Vanilla Whey Concentrate Protein Powder 32 OZ**365 by Whole Foods Market**$40.39**4.8★**▲ 99%**](https://www.amazon.com/dp/B0CFX73HTN) [![REDCON1 MRE LITE Whole Food Protein Powder Fudge Brownie - Lactose Free & Sugar Free Meal Replacement with Animal Protein Blends - Easy to Digest Formula - Only 2g Carb per Serving (30 Servings)](https://m.media-amazon.com/images/I/417MyLE8c7L.jpg)**REDCON1 MRE LITE Whole Food Protein Powder Fudge Brownie - Lactose Free & Sugar Free Meal Replacement with Animal Protein Blends - Easy to Digest Formula - Only 2g Carb per Serving (30 Servings)**REDCON1**$37.79**4.2★**▲ 94%**](https://www.amazon.com/dp/B08B6DZ57Z) [![REDCON1 MRE Whole Food Protein Powder Blueberry Cobbler - Meal Replacement Made with Animal and Plant Based Protein Sources Nutrient and Calorie Dense 0g Added Sugar (24 Servings)](https://m.media-amazon.com/images/I/41SB5NDnfdL.jpg)**REDCON1 MRE Whole Food Protein Powder Blueberry Cobbler - Meal Replacement Made with Animal and Plant Based Protein Sources Nutrient and Calorie Dense 0g Added Sugar (24 Servings)**REDCON1**$63.63**4.4★**▲ 80%**](https://www.amazon.com/dp/B072XT69DR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.

1K600Prime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**24%

*“Delicious smoothie”*

**Nutritional Content**19%

*“Excellent protein powder”*

**Flavor**9%

*“Great vanilla flavor”*

**Quality-Overall**7%

*“Best quality for your buck”*

**Vegan/Organic**4%

*“made with organic ingredients”*

**Blend/Ratio**3%

*“blends with everything”*

**Solubility**3%

*“Mixes well with milk”*

**Ingredients-Overall**3%

*“Clean ingredients”*

**Value For Money**2%

*“Very affordable”*

**Sweetness**2%

*“Tastes sweet in a good way”*

### **What buyers complain about **

**Taste-Overall**28%

*“Bad aftertaste”*

**Flavor**6%

*“The flavor tastes very artificial”*

**Nutritional Content**6%

*“not even half the bag was filled with protein”*

**Texture/Consistency-Overall**5%

*“Terrible Texture”*

**Sweetness**5%

*“Sickeningly sweet”*

**Value For Money**4%

*“it was expensive”*

**Artificial Sweeteners**4%

*“Tastes like just artificial sugar”*

**Solubility**2%

*“not easily soluble”*

**Thickness**1%

*“Doesn't thicken though”*

**Ingredients-Overall**1%

*“Changed ingredients”*

### **Top return reasons **

**Product Condition**100%