---
title: "1up nutrition — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/1up-nutrition"
last_updated: "2026-07-14T08:14:28.992Z"
locale: en
meta:
  description: "1up nutrition shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "1up nutrition shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "1up nutrition — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **1up nutrition**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 24Conversion 57Competition 35Returns 100Price range 95Avg price 95Brand share 0Review moat 78Quality gap 57

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 1.4M searches

**Avg price**

**Incredible****$35.27**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$19.56–$53.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****438.4**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-1.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**2 **▼falling

**Sellers**

**12**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- OATH NUTRITION95% - Clean Simple Eats5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$245K20%$489K30%$734K40%$978K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack](https://m.media-amazon.com/images/I/411b0kpv6QL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**4.5★407 rev](https://www.amazon.com/dp/B0FRB2WTCL) [2![Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/310X717-3jL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.01**4.3★1,549 rev](https://www.amazon.com/dp/B0DHT1K42Y) [3![Oath Nutrition Clear Whey Isolate Protein Powder Coconut Colada 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings](https://m.media-amazon.com/images/I/41zeR6fok-L.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Coconut Colada 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings**OATH NUTRITION**$38.22**4.7★672 rev](https://www.amazon.com/dp/B0DZKWRDDY) [4![Oath Nutrition Clear Whey Isolate Protein Powder ICY Blue Razz 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings](https://m.media-amazon.com/images/I/41OcDktXEzL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder ICY Blue Razz 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings**OATH NUTRITION**$38.35**4.6★644 rev](https://www.amazon.com/dp/B0DZL7HKF3) [5![Oath Nutrition Clear Whey Isolate Protein Powder Kiwi Strawberry 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings](https://m.media-amazon.com/images/I/410mYDxzrAL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Kiwi Strawberry 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings**OATH NUTRITION**$35.91**4.5★459 rev](https://www.amazon.com/dp/B0DZKLQN8S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/41oZNfsjG6L.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.52**144 rev5mo ago](https://www.amazon.com/dp/B0GJ6X4TQ4) [![Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/417nJgufI+L.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$35.25**114 rev5mo ago](https://www.amazon.com/dp/B0GJ6LGFYT) [![Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/41Rpq6-EHZL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.22**143 rev5mo ago](https://www.amazon.com/dp/B0GJ6PBZL8) [![Oath Nutrition Clear Whey Isolate Protein Powder Peaches & Cream 20g Complete Protein per Serving No Added Sugar Grass-Fed Single Serving (6 Count)](https://m.media-amazon.com/images/I/31KvXETlsPL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Peaches & Cream 20g Complete Protein per Serving No Added Sugar Grass-Fed Single Serving (6 Count)**OATH NUTRITION**$19.56**146 rev8mo ago](https://www.amazon.com/dp/B0FXNT69DH) [![Oath Nutrition Clear Whey Isolate Protein Powder Caramel Apple 20g Complete Protein per Serving No Added Sugar Grass-Fed Single Serving (6 Count)](https://m.media-amazon.com/images/I/31mBxF9eUwL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Caramel Apple 20g Complete Protein per Serving No Added Sugar Grass-Fed Single Serving (6 Count)**OATH NUTRITION**$20.11**129 rev8mo ago](https://www.amazon.com/dp/B0FXNTLKHL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/310X717-3jL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.01**4.3★**▲ 86%**](https://www.amazon.com/dp/B0DHT1K42Y) [![Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/41oZNfsjG6L.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.52**4.2★**▲ 73%**](https://www.amazon.com/dp/B0GJ6X4TQ4) [![Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/417nJgufI+L.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$35.25**4.0★**▲ 70%**](https://www.amazon.com/dp/B0GJ6LGFYT) [![Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/41Rpq6-EHZL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.22**4.6★**▲ 57%**](https://www.amazon.com/dp/B0GJ6PBZL8) [![Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack](https://m.media-amazon.com/images/I/411b0kpv6QL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**4.5★**▲ 55%**](https://www.amazon.com/dp/B0FRB2WTCL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

50K30KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jun · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**31%

*“Clean taste”*

**Nutritional Content**18%

*“Great Protein Powder”*

**Flavor**16%

*“There is a variety of flavors”*

**Solubility**5%

*“Mixes easily”*

**Blend/Ratio**3%

*“blends perfectly”*

**Sweetness**2%

*“Not overly sweet”*

**Freshness**2%

*“Its so delightfully refreshing”*

**Quality-Overall**2%

*“overall the product is very good and consistent”*

**Texture/Consistency-Overall**1%

*“Great texture”*

**Value For Money**1%

*“Price was good”*

### **What buyers complain about **

**Taste-Overall**11%

*“Weird Taste”*

**Solubility**10%

*“Does not mix well”*

**Flavor**7%

*“Flavor is hard to tolerate”*

**Nutritional Content**5%

*“Getting much nutrition in is HARD”*

**Value For Money**5%

*“A little expensive”*

**Sweetness**4%

*“Its VERY sugary”*

**Mixing/Blending**3%

*“Trouble mixing”*

**Artificial Sweeteners**2%

*“I was not pleased with the sugar substitute”*

**Texture/Consistency-Overall**2%

*“Texture is very slightly grainy”*

**Thickness**1%

*“does not make the beverage overly thick”*