---
title: "1up lemon italian ice protein powder — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/1up-lemon-italian-ice-protein-powder"
last_updated: "2026-07-13T21:10:28.787Z"
locale: en
meta:
  description: "1up lemon italian ice protein powder clears our launch bar: a $867K/yr market growing +3.2% this quarter with returns at 0.0%."
  "og:description": "1up lemon italian ice protein powder clears our launch bar: a $867K/yr market growing +3.2% this quarter with returns at 0.0%."
  "og:title": "1up lemon italian ice protein powder — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
---

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# **1up lemon italian ice protein powder**

**Launch it**

A $867K/yr market growing +3.2% this quarter with returns at 0.0% — clears our launch bar.

Market size 75Growth 29Conversion 38Competition 59Returns 100Price range 87Avg price 95Brand share 20Review moat 37Quality gap 78

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$35.82**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.90–$101.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$867K**

$867K/yr · 789K searches

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,791.53**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**555**

**Top-5 brand share**

**92%**

**Open market**

**6%**

- Myprotein52% - OATH NUTRITION19% - Isopure16% - Vital Proteins4% - Bare Bones2% - Sunwarrior2% - Open — no brand owns it (6 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$35K8%$69K12%$104K16%$139K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Lemonade 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance](https://m.media-amazon.com/images/I/41DDwejawmL.jpg)**Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Lemonade 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance**Myprotein**$41.95**4.0★179 rev](https://www.amazon.com/dp/B0G45C3P6N) [2![Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/310X717-3jL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.01**4.3★1,549 rev](https://www.amazon.com/dp/B0DHT1K42Y) [3![Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Citrus Lemonade 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)](https://m.media-amazon.com/images/I/41lRBXx1dmL.jpg)**Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Citrus Lemonade 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)**Isopure**$29.27**4.2★6,101 rev](https://www.amazon.com/dp/B07F4K1XF3) [4![Myprotein Impact Whey Protein Powder 2.2 Lbs (30 Servings) Chocolate Milkshake 22g Protein & 5g BCAA Per Serving Protein Shake for Superior Performance Muscle Strength & Recovery Gluten Free](https://m.media-amazon.com/images/I/41JU6IbaMSL.jpg)**Myprotein Impact Whey Protein Powder 2.2 Lbs (30 Servings) Chocolate Milkshake 22g Protein & 5g BCAA Per Serving Protein Shake for Superior Performance Muscle Strength & Recovery Gluten Free**Myprotein**$35.51**4.3★4,828 rev](https://www.amazon.com/dp/B00CHJ470G) [5![Myprotein Clear Whey Isolate Protein Powder 1.1 Lb (20 Servings) Peach Mango 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance](https://m.media-amazon.com/images/I/41oaDPOyyhL.jpg)**Myprotein Clear Whey Isolate Protein Powder 1.1 Lb (20 Servings) Peach Mango 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance**Myprotein**$31.91**3.9★601 rev](https://www.amazon.com/dp/B0921FLKYK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Myprotein Clear Whey Isolate Protein Powder Drink Mix 5 Count Variety Pack Sampler (Lemonade Tropical Dragonfruit Strawberry) 20g Protein Sugar Free Low Calorie Juicy Protein Water](https://m.media-amazon.com/images/I/41FukJ61pEL.jpg)**Myprotein Clear Whey Isolate Protein Powder Drink Mix 5 Count Variety Pack Sampler (Lemonade Tropical Dragonfruit Strawberry) 20g Protein Sugar Free Low Calorie Juicy Protein Water**Myprotein**$14.77**34 rev2mo ago](https://www.amazon.com/dp/B0GX7XN1KN) [![Clear Protein Powder Drink Mix 19g Plant Pea Protein Isolate Light & Refreshing Vegan Water Protein Smooth No-Grit Formula Lemon Ice Flavored Easy Daily Hydration 15 Servings 489g Size](https://m.media-amazon.com/images/I/410aQh5Q7lL.jpg)**Clear Protein Powder Drink Mix 19g Plant Pea Protein Isolate Light & Refreshing Vegan Water Protein Smooth No-Grit Formula Lemon Ice Flavored Easy Daily Hydration 15 Servings 489g Size**Sunwarrior**$39.86**47 rev3mo ago](https://www.amazon.com/dp/B0GV1M27QX) [![Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/41Rpq6-EHZL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.22**143 rev5mo ago](https://www.amazon.com/dp/B0GJ6PBZL8) [![Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Lemonade 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance](https://m.media-amazon.com/images/I/41DDwejawmL.jpg)**Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Lemonade 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance**Myprotein**$41.95**179 rev7mo ago](https://www.amazon.com/dp/B0G45C3P6N) [![Myprotein Clear Whey Isolate Protein Powder 15 Servings (0.8lbs) Tropical Dragonfruit 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance](https://m.media-amazon.com/images/I/4131UM1IPJL.jpg)**Myprotein Clear Whey Isolate Protein Powder 15 Servings (0.8lbs) Tropical Dragonfruit 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance**Myprotein**$27.15**466 rev8mo ago](https://www.amazon.com/dp/B0G1CRJMZM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Clear Protein Powder Drink Mix 19g Plant Pea Protein Isolate Light & Refreshing Vegan Water Protein Smooth No-Grit Formula Lemon Ice Flavored Easy Daily Hydration 15 Servings 489g Size](https://m.media-amazon.com/images/I/410aQh5Q7lL.jpg)**Clear Protein Powder Drink Mix 19g Plant Pea Protein Isolate Light & Refreshing Vegan Water Protein Smooth No-Grit Formula Lemon Ice Flavored Easy Daily Hydration 15 Servings 489g Size**Sunwarrior**$39.86**4.0★**▲ 209%**](https://www.amazon.com/dp/B0GV1M27QX) [![Myprotein Clear Whey Isolate Protein Powder Drink Mix 5 Count Variety Pack Sampler (Lemonade Tropical Dragonfruit Strawberry) 20g Protein Sugar Free Low Calorie Juicy Protein Water](https://m.media-amazon.com/images/I/41FukJ61pEL.jpg)**Myprotein Clear Whey Isolate Protein Powder Drink Mix 5 Count Variety Pack Sampler (Lemonade Tropical Dragonfruit Strawberry) 20g Protein Sugar Free Low Calorie Juicy Protein Water**Myprotein**$14.77**4.6★**▲ 204%**](https://www.amazon.com/dp/B0GX7XN1KN) [![Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/310X717-3jL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.01**4.3★**▲ 163%**](https://www.amazon.com/dp/B0DHT1K42Y) [![Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Tropical Dragonfruit 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance](https://m.media-amazon.com/images/I/41un3WxeqLL.jpg)**Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Tropical Dragonfruit 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance**Myprotein**$43.61**4.2★**▲ 153%**](https://www.amazon.com/dp/B0FPNKDXWC) [![Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/41Rpq6-EHZL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.22**4.6★**▲ 144%**](https://www.amazon.com/dp/B0GJ6PBZL8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 71 weeks — +3.2% search growth over the last 90 days.

35K25KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 6.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**31%

*“Absolutely delicious”*

**Flavor**15%

*“Absolutely LOVE this flavor”*

**Nutritional Content**14%

*“this has a great amount of protein”*

**Solubility**5%

*“Mixes easily”*

**Quality-Overall**3%

*“some pretty good reviews”*

**Blend/Ratio**2%

*“This one blends really well in a blender”*

**Value For Money**2%

*“Worth it”*

**Sweetness**2%

*“its sweet in a delightful way”*

**Freshness**2%

*“Fresh lemon flavor”*

**Ease Of Use**1%

*“Easy to use”*

### **What buyers complain about **

**Taste-Overall**18%

*“Tastes artificial”*

**Solubility**8%

*“Won't dissolve”*

**Flavor**7%

*“Flavor is hard to tolerate”*

**Sweetness**5%

*“No sugar at all”*

**Nutritional Content**4%

*“Getting much nutrition in is HARD”*

**Value For Money**4%

*“A little expensive”*

**Artificial Sweeteners**2%

*“I can be super picky about artificial flavors or the taste of artificial sweeteners”*

**Texture/Consistency-Overall**2%

*“Texture is very slightly grainy”*

**Quality-Overall**1%

*“Poor quality”*

**Mixing/Blending**1%

*“Trouble mixing”*

### **Top return reasons **

**Flavor**53%

**Taste-Overall**24%

**Advertised Vs Actual Product**5%

**Sweetness**4%

**Ease Of Chewing/Swallowing**3%

**Nutritional Content**3%

**Leak-Proof**3%

**Artificial Sweeteners**3%

**Smell**1%