---
title: "1st phorm protein powder — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/1st-phorm-protein-powder"
last_updated: "2026-07-13T22:34:47.796Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — 1st phorm protein powder doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — 1st phorm protein powder doesn't clear our bar today."
  "og:title": "1st phorm protein powder — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **1st phorm protein powder**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 25Conversion 51Competition 20Returns 100Price range 95Avg price 94Brand share 0Review moat 74Quality gap 62

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Price range**

**Incredible****$39.40–$64.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$46.67**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****521.83**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$134K**

$134K/yr · 69K searches

**Growth**

**Bad****-0.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▲rising

**Sellers**

**138**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Paleo Pro77% - Paleovalley11% - Amy Myers MD7% - Equip3% - Nature's Plus2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$20K30%$40K45%$60K60%$80K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Paleo Pro 26G Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Vanilla](https://m.media-amazon.com/images/I/41LeP81lGbL.jpg)**Paleo Pro 26G Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Vanilla**Paleo Pro**$39.68**4.2★1,034 rev](https://www.amazon.com/dp/B00XQENEV4) [2![Paleo Pro Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural and Clean Proteins for Paleo & Keto - 15 Days Supply (Cacao)](https://m.media-amazon.com/images/I/41zXG2SbRoL.jpg)**Paleo Pro Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural and Clean Proteins for Paleo & Keto - 15 Days Supply (Cacao)**Paleo Pro**$39.40**4.3★896 rev](https://www.amazon.com/dp/B07CVLD4GB) [3![Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate](https://m.media-amazon.com/images/I/41+L7hud8EL.jpg)**Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate**Paleovalley**$64.59**4.5★795 rev](https://www.amazon.com/dp/B0BXZ5LN34) [4![PaleoPro Carnivore Complete (Ancient Cacao) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)](https://m.media-amazon.com/images/I/41tidh0ElrL.jpg)**PaleoPro Carnivore Complete (Ancient Cacao) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)**Paleo Pro**$39.99**4.3★210 rev](https://www.amazon.com/dp/B095PMFFPT) [5![PaleoPro Carnivore Complete (Aztec Vanilla) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)](https://m.media-amazon.com/images/I/41ebMmRQmwL.jpg)**PaleoPro Carnivore Complete (Aztec Vanilla) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)**Paleo Pro**$39.46**4.3★250 rev](https://www.amazon.com/dp/B095PMWSKN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amy Myers MD Paleo Protein Powder - Double Chocolate 20 Servings - Collagen-Based Gut Function Support - Gluten-Free & Non-Dairy Protein Supplement](https://m.media-amazon.com/images/I/41VAokmkXNL.jpg)**Amy Myers MD Paleo Protein Powder - Double Chocolate 20 Servings - Collagen-Based Gut Function Support - Gluten-Free & Non-Dairy Protein Supplement**Amy Myers MD**$44.80**27 rev1y ago](https://www.amazon.com/dp/B0DY9XRZ41) [![Amy Myers MD The Myers Way Paleo Protein Unflavored - Supports Gut Barrier Function & Daily Protein Needs - Collagen-Based Grass-Fed - 21.59 oz (20 Servings)](https://m.media-amazon.com/images/I/41M91i5jT4L.jpg)**Amy Myers MD The Myers Way Paleo Protein Unflavored - Supports Gut Barrier Function & Daily Protein Needs - Collagen-Based Grass-Fed - 21.59 oz (20 Servings)**Amy Myers MD**$44.88**11 rev1y ago](https://www.amazon.com/dp/B0DY9PYB81) [![Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate](https://m.media-amazon.com/images/I/41+L7hud8EL.jpg)**Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate**Paleovalley**$64.59**795 rev3y ago](https://www.amazon.com/dp/B0BXZ5LN34) [![Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Vanilla](https://m.media-amazon.com/images/I/41zte74gyBL.jpg)**Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Vanilla**Paleovalley**$64.47**488 rev3y ago](https://www.amazon.com/dp/B0BXZPZNNP) [![PaleoPro Carnivore Complete (Ancient Cacao) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)](https://m.media-amazon.com/images/I/41tidh0ElrL.jpg)**PaleoPro Carnivore Complete (Ancient Cacao) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)**Paleo Pro**$39.99**210 rev5y ago](https://www.amazon.com/dp/B095PMFFPT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amy Myers MD The Myers Way Paleo Protein Unflavored - Supports Gut Barrier Function & Daily Protein Needs - Collagen-Based Grass-Fed - 21.59 oz (20 Servings)](https://m.media-amazon.com/images/I/41M91i5jT4L.jpg)**Amy Myers MD The Myers Way Paleo Protein Unflavored - Supports Gut Barrier Function & Daily Protein Needs - Collagen-Based Grass-Fed - 21.59 oz (20 Servings)**Amy Myers MD**$44.88**4.9★**▲ 229%**](https://www.amazon.com/dp/B0DY9PYB81) [![Paleo Pro Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Mayan Mocha](https://m.media-amazon.com/images/I/416KBVUAuaL.jpg)**Paleo Pro Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Mayan Mocha**Paleo Pro**$39.51**4.1★**▲ 194%**](https://www.amazon.com/dp/B07G37255G) [![Equip Prime Chocolate Protein Powder - Gut-Friendly No Sugar Protein Shake Powder with Grass-Fed Beef & Natural Collagen - Rich & Creamy Mix - 21g Per Serving - Whey & Dairy-Free (30 Scoops)](https://m.media-amazon.com/images/I/41TPbWXFnML.jpg)**Equip Prime Chocolate Protein Powder - Gut-Friendly No Sugar Protein Shake Powder with Grass-Fed Beef & Natural Collagen - Rich & Creamy Mix - 21g Per Serving - Whey & Dairy-Free (30 Scoops)**Equip**$64.02**4.4★**▲ 90%**](https://www.amazon.com/dp/B013MRPPL6) [![NaturesPlus Organic Paleo Protein - 1.49 lbs 20 g Protein Vegan Protein Powder - Unflavored Unsweetened - Certified Organic High Protein Energy Protein - Vegetarian Gluten-Free - 15 Servings](https://m.media-amazon.com/images/I/41g9oD1eZQL.jpg)**NaturesPlus Organic Paleo Protein - 1.49 lbs 20 g Protein Vegan Protein Powder - Unflavored Unsweetened - Certified Organic High Protein Energy Protein - Vegetarian Gluten-Free - 15 Servings**Nature's Plus**$39.58**4.4★**▲ 51%**](https://www.amazon.com/dp/B06XDRCDBK) [![Paleo Pro 26G Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Vanilla](https://m.media-amazon.com/images/I/41LeP81lGbL.jpg)**Paleo Pro 26G Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Vanilla**Paleo Pro**$39.68**4.2★**▲ 12%**](https://www.amazon.com/dp/B00XQENEV4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.

30K20KPrime Day '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 10.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**29%

*“The taste is clean and good”*

**Nutritional Content**19%

*“Great way to get my protein”*

**Flavor**7%

*“The vanilla flavor is my favorite”*

**Quality-Overall**7%

*“Cost for Quality”*

**Blend/Ratio**5%

*“it blends well”*

**Solubility**4%

*“easy to mix”*

**Ingredients-Overall**4%

*“Clean ingredients”*

**Sweetness**2%

*“a sweet tooth”*

**Advertised Vs Actual Product**2%

*“totally did the job”*

**Value For Money**1%

*“Worth it”*

### **What buyers complain about **

**Taste-Overall**22%

*“Bitter aftertaste”*

**Value For Money**8%

*“is Expensive”*

**Flavor**7%

*“the flavor was off”*

**Artificial Sweeteners**6%

*“Stevia tastes awful”*

**Nutritional Content**5%

*“this protein powder is disappointing”*

**Solubility**5%

*“Very difficult to mix into anything”*

**Sweetness**4%

*“Vanilla too sweet”*

**Bitter**3%

*“Too strong and bitter”*

**Advertised Vs Actual Product**2%

*“False advertising, in my view”*

**Ingredients-Overall**2%

*“Formula change not good”*