---
title: "tze tape 12mm 0.47 laminated white — Niche Verdict: Worth a look (63/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/electronics/tze-tape-12mm-0-47-laminated-white"
last_updated: "2026-07-18T04:00:30.958Z"
locale: en
meta:
  description: "tze tape 12mm 0.47 laminated white shows searches that convert (17.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "tze tape 12mm 0.47 laminated white shows searches that convert (17.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "tze tape 12mm 0.47 laminated white — Niche Verdict: Worth a look (63/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **tze tape 12mm 0.47 laminated white**

**Worth a look**

Shows searches that convert (17.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 25Conversion 98Competition 71Returns 97Price range 74Avg price 80Brand share 72Review moat 33Quality gap 23

**Conversion**

**Incredible****17.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.00**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.92–$40.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$752K**

$752K/yr · 254K searches

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,176.83**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-0.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**21 **▲rising

**Sellers**

**64**

**Top-5 brand share**

**62%**

**Open market**

**32%**

- Brother23% - SUBLIMAKER12% - Pristar12% - BOYEEZON8% - Nicelabels7% - Timorn6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$30K8%$60K12%$90K16%$120K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft](https://m.media-amazon.com/images/I/41Y6f0bDlLL.jpg)**Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft**Brother**$27.15**4.8★22,560 rev](https://www.amazon.com/dp/B0D8CC8H5H) [2![TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)](https://m.media-amazon.com/images/I/51FvdfafwRL.jpg)**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)**SUBLIMAKER**$18.26**4.8★275 rev](https://www.amazon.com/dp/B0FZD13WFJ) [3![TZe-231 Replacement for Brother Label Maker Tape 12mm 0.47 Laminated White TZe 231 TZ Tape 1/2 Compatible with Brother P-Touch Label Tape PT-D210 D220 H110 D400 D410 D610BT Black on White 6-Pack](https://m.media-amazon.com/images/I/41nPh6QnH7L.jpg)**TZe-231 Replacement for Brother Label Maker Tape 12mm 0.47 Laminated White TZe 231 TZ Tape 1/2 Compatible with Brother P-Touch Label Tape PT-D210 D220 H110 D400 D410 D610BT Black on White 6-Pack**BOYEEZON**$17.28**4.7★866 rev](https://www.amazon.com/dp/B0FXX8J9WB) [4![Nicelabels 12mm 0.47 White Tape Brother P-Touch TZe-231 Replacement](https://m.media-amazon.com/images/I/41tBtpiPKJL.jpg)**Nicelabels 12mm 0.47 White Tape Brother P-Touch TZe-231 Replacement**Nicelabels**$5.92**4.3★175 rev](https://www.amazon.com/dp/B0G6XHMJ94) [5![Label Maker Tape 12mm 0.47 White Replacement for Brother TZ TZe-231 Laminated Black on White Labels Refill Compatible with P Touch PT-D210 D220 H110 D200 D400 6 Pack](https://m.media-amazon.com/images/I/41NnIsMzqnL.jpg)**Label Maker Tape 12mm 0.47 White Replacement for Brother TZ TZe-231 Laminated Black on White Labels Refill Compatible with P Touch PT-D210 D220 H110 D200 D400 6 Pack**Timorn**$15.90**4.5★133 rev](https://www.amazon.com/dp/B0FQP2LBNN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack](https://m.media-amazon.com/images/I/41+63YS7yrL.jpg)**Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack**GHUQ**$9.98**40 rev3mo ago](https://www.amazon.com/dp/B0GWQPJD7X) [![TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)](https://m.media-amazon.com/images/I/51qBqHuLM2L.jpg)**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)**SUBLIMAKER**$14.60**47 rev4mo ago](https://www.amazon.com/dp/B0GSZ97F2G) [![TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)](https://m.media-amazon.com/images/I/5175vylodWL.jpg)**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**52 rev4mo ago](https://www.amazon.com/dp/B0GR8BCH6K) [![4-Pack TZe TZ Tape 12mm 0.47 Laminated White Compatible for Brother TZe-231 TZe231 TZ-231 Label Tape Refills for P Touch Label Maker PT-D220 PT-D210 H110 PTH100 PTD210 D410 D400 1/2 x 26.2 ft](https://m.media-amazon.com/images/I/412l2oLN5GL.jpg)**4-Pack TZe TZ Tape 12mm 0.47 Laminated White Compatible for Brother TZe-231 TZe231 TZ-231 Label Tape Refills for P Touch Label Maker PT-D220 PT-D210 H110 PTH100 PTD210 D410 D400 1/2 x 26.2 ft**Pristar**$15.49**1,873 rev4mo ago](https://www.amazon.com/dp/B0GQFRHV15) [![6-Pack TZe-231 TZ Tape 12mm 0.47 Laminated White P Touch Label Compatible for Brother P Touch Label Maker Tape for PTouch Label Maker PTD210 H110 D220 D600 D400 D410 2040 Black on White](https://m.media-amazon.com/images/I/41pAlUFCjfL.jpg)**6-Pack TZe-231 TZ Tape 12mm 0.47 Laminated White P Touch Label Compatible for Brother P Touch Label Maker Tape for PTouch Label Maker PTD210 H110 D220 D600 D400 D410 2040 Black on White**Pristar**$17.42**43 rev5mo ago](https://www.amazon.com/dp/B0GGGWQJ1D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack](https://m.media-amazon.com/images/I/41+63YS7yrL.jpg)**Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack**GHUQ**$9.98**4.8★**▲ 106%**](https://www.amazon.com/dp/B0GWQPJD7X) [![TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)](https://m.media-amazon.com/images/I/5175vylodWL.jpg)**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**4.8★**▲ 104%**](https://www.amazon.com/dp/B0GR8BCH6K) [![TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)](https://m.media-amazon.com/images/I/51qBqHuLM2L.jpg)**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)**SUBLIMAKER**$14.60**4.8★**▲ 104%**](https://www.amazon.com/dp/B0GSZ97F2G) [![4-Pack TZe-231 Label Tape Replacement for TZe TZ Tape 12mm 0.47 Laminated White TZe231 TZ-231 Compatible for Brother P Touch Label Maker PT-D220 D210 H110 D400 D610BT 1280 D600 1/2 x 26.2](https://m.media-amazon.com/images/I/51MQH3Ib32L.jpg)**4-Pack TZe-231 Label Tape Replacement for TZe TZ Tape 12mm 0.47 Laminated White TZe231 TZ-231 Compatible for Brother P Touch Label Maker PT-D220 D210 H110 D400 D610BT 1280 D600 1/2 x 26.2**Matoburr**$13.92**4.6★**▲ 103%**](https://www.amazon.com/dp/B0G6L1LQT3) [![4pack TZe-231 Label Maker Tape 12mm 0.47 Laminated White Replacement for Brother P Touch Label Tape TZe231 TZe TZ Tape Compatible with PT-D210 D220 H110 D200 D400 D410 D610BT 12mm x 8m](https://m.media-amazon.com/images/I/51LIknsYFpL.jpg)**4pack TZe-231 Label Maker Tape 12mm 0.47 Laminated White Replacement for Brother P Touch Label Tape TZe231 TZe TZ Tape Compatible with PT-D210 D220 H110 D200 D400 D410 D610BT 12mm x 8m**nerxoran**$9.99**4.7★**▲ 100%**](https://www.amazon.com/dp/B0GFVK88VB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — -0.5% search growth over the last 90 days.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**20%

*“Decent price”*

**Quality-Overall**17%

*“For the price and the quality, this is definitely a solid choice”*

**Size-Overall**10%

*“Fits beautifully”*

**Adhesion/Stickiness**9%

*“stick really well”*

**Advertised Vs Actual Product**9%

*“As described”*

**Ease Of Use**5%

*“EASY TO USE”*

**Print Quality**5%

*“The print quality is excellent with crisp”*

**Efficiency**4%

*“Works perfect in my machine”*

**Compatibility-Overall**4%

*“It was compatible”*

**Durability**3%

*“they still look brand new”*

### **What buyers complain about **

**Adhesion/Stickiness**15%

*“Adhesion is pretty bad”*

**Ease Of Use**12%

*“they are impossible to separate”*

**Jamming/Clogging**9%

*“got all clogged up”*

**Functionality-Overall**6%

*“Not all of them worked”*

**Quality-Overall**6%

*“It definitely isn't the name brand quality”*

**Print Quality**5%

*“It didn't print properly”*

**Value For Money**4%

*“Works great, don't buy the cheap ones”*

**Advertised Vs Actual Product**3%

*“even though description said it would”*

**Compatibility-Overall**3%

*“no fit to my printer”*

**Durability**2%

*“Broke after first use”*

### **Top return reasons **

**Size-Overall**46%

**Advertised Vs Actual Product**13%

**Compatibility-Overall**12%

**Adhesion/Stickiness**6%

**Functionality-Overall**4%

**Defective Material/Parts**3%

**Value For Money**3%

**Print Quality**2%

**Jamming/Clogging**2%

**Color**2%