---
title: "power strip — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/electronics/power-strip"
last_updated: "2026-07-18T03:55:20.555Z"
locale: en
meta:
  description: "power strip clears our launch bar: a $36.8M/yr market growing +0.8% this quarter with returns at 1.2%."
  "og:description": "power strip clears our launch bar: a $36.8M/yr market growing +0.8% this quarter with returns at 1.2%."
  "og:title": "power strip — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **power strip**

**Launch it**

A $36.8M/yr market growing +0.8% this quarter with returns at 1.2% — clears our launch bar.

Market size 100Growth 26Conversion 88Competition 74Returns 90Price range 64Avg price 77Brand share 88Review moat 17Quality gap 16

**Market size**

**Incredible****$36.8M**

$36.8M/yr · 23.0M searches

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.79**

avg listing price — sweet spot $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$8.34–$26.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+0.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****19,330.56**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**23 **—flat

**Sellers**

**60**

**Top-5 brand share**

**47%**

**Open market**

**46%**

- YISHU14% - Anker10% - Yintar9% - SUPERDANNY7% - HANYCONY6% - Amazon Basics6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1.5M8%$2.9M12%$4.4M16%$5.9M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports 3 Side Outlet Extender with 6 Feet Extension Cord Flat Plug Wall Mount Desk USB Charging Station ETL White](https://m.media-amazon.com/images/I/31fQ7Cc85sL.jpg)**6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports 3 Side Outlet Extender with 6 Feet Extension Cord Flat Plug Wall Mount Desk USB Charging Station ETL White**YISHU**$9.41**4.6★51,188 rev](https://www.amazon.com/dp/B09PDLBFKY) [2![6Ft Power Strip Surge Protector - Yintar Extension Cord with 6 AC Outlets and 3 USB Ports for for Home Office Dorm Essentials 1680 Joules ETL Listed (Black)](https://m.media-amazon.com/images/I/419wfBM0uWL.jpg)**6Ft Power Strip Surge Protector - Yintar Extension Cord with 6 AC Outlets and 3 USB Ports for for Home Office Dorm Essentials 1680 Joules ETL Listed (Black)**Yintar**$10.64**4.7★29,919 rev](https://www.amazon.com/dp/B08MTBCXWX) [3![Anker Power Strip with 2100J Surge Protector Outlet Extender 5ft Extension Cord with Multiple Outlets 12 AC 2 USB A 1 USB C Port for 20W Home Office Dorm Room Essentials TUV Listed](https://m.media-amazon.com/images/I/41eIUhRPqpL.jpg)**Anker Power Strip with 2100J Surge Protector Outlet Extender 5ft Extension Cord with Multiple Outlets 12 AC 2 USB A 1 USB C Port for 20W Home Office Dorm Room Essentials TUV Listed**Anker**$26.70**4.8★19,415 rev](https://www.amazon.com/dp/B09SG2Q23M) [4![Belkin 12-Outlet Surge Protector Power Strip w/ 12 AC Outlets & 8ft Flat Plug UL-Listed Heavy-Duty Extension Cord for Home Office Travel Computer Laptop Charger - 3 780 Joules of Protection](https://m.media-amazon.com/images/I/415tn9cXV7L.jpg)**Belkin 12-Outlet Surge Protector Power Strip w/ 12 AC Outlets & 8ft Flat Plug UL-Listed Heavy-Duty Extension Cord for Home Office Travel Computer Laptop Charger - 3 780 Joules of Protection**Belkin**$26.70**4.8★3,146 rev](https://www.amazon.com/dp/B0C6S6TPRH) [5![Surge Protector Power Strip - Nuetsa Flat Plug Extension Cord with 8 Outlets and 4 USB Ports 6 Feet Power Cord 2700 Joules ETL Listed Black](https://m.media-amazon.com/images/I/41J41Z-k38L.jpg)**Surge Protector Power Strip - Nuetsa Flat Plug Extension Cord with 8 Outlets and 4 USB Ports 6 Feet Power Cord 2700 Joules ETL Listed Black**Nuetsa**$15.35**4.7★44,171 rev](https://www.amazon.com/dp/B09F2XPJ47)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black](https://m.media-amazon.com/images/I/41nGtkkBwKL.jpg)**6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black**Teiobar**$18.03**454 rev7mo ago](https://www.amazon.com/dp/B0G64G4M2G) [![10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials](https://m.media-amazon.com/images/I/31owpdc4AGL.jpg)**10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.65**8,298 rev9mo ago](https://www.amazon.com/dp/B0FPFF7JN8) [![10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials](https://m.media-amazon.com/images/I/31LXOWiw2vL.jpg)**10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.39**6,260 rev1y ago](https://www.amazon.com/dp/B0DZ254SSR) [![Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack](https://m.media-amazon.com/images/I/31oEJZoql1L.jpg)**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**44,273 rev1y ago](https://www.amazon.com/dp/B0D1XJR9YR) [![Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack](https://m.media-amazon.com/images/I/41lT6afZKOL.jpg)**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack**Amazon Basics**$12.23**44,273 rev1y ago](https://www.amazon.com/dp/B0D1XNYKD5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GE Surge Protector Power Strip 6 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 67051](https://m.media-amazon.com/images/I/31rfAQvH1xL.jpg)**GE Surge Protector Power Strip 6 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 67051**GE**$13.48**4.8★**▲ 202%**](https://www.amazon.com/dp/B09N7T1TN5) [![Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack](https://m.media-amazon.com/images/I/31oEJZoql1L.jpg)**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**4.7★**▲ 194%**](https://www.amazon.com/dp/B0D1XJR9YR) [![Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack](https://m.media-amazon.com/images/I/41lT6afZKOL.jpg)**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack**Amazon Basics**$12.23**4.7★**▲ 158%**](https://www.amazon.com/dp/B0D1XNYKD5) [![6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black](https://m.media-amazon.com/images/I/41nGtkkBwKL.jpg)**6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black**Teiobar**$18.03**4.8★**▲ 155%**](https://www.amazon.com/dp/B0G64G4M2G) [![10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials](https://m.media-amazon.com/images/I/31owpdc4AGL.jpg)**10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.65**4.7★**▲ 148%**](https://www.amazon.com/dp/B0FPFF7JN8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.

700K500KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Build quality is great”*

**Socket/Port/Plug**14%

*“Love the USB ports”*

**Advertised Vs Actual Product**11%

*“Better than expected”*

**Value For Money**9%

*“Great buy for the money”*

**Charging**8%

*“charges well”*

**Ease Of Use**7%

*“easy to read”*

**Design-Overall**4%

*“Beautiful design”*

**Size-Overall**4%

*“Perfect size and fit for traveling”*

**Portability**3%

*“Convenient for travel”*

**Drop/Impact Protection**2%

*“Surge Protector”*

### **What buyers complain about **

**Durability**18%

*“Didnt last”*

**Socket/Port/Plug**11%

*“USB Ports Don't Work”*

**Quality-Overall**9%

*“Really disappointed in the quality control”*

**Charging**8%

*“Slow charging”*

**Functionality-Overall**8%

*“Never worked”*

**Noise Level**6%

*“High pitched noises”*

**Size-Overall**3%

*“Too short”*

**Value For Money**2%

*“crazy cost more than 1/2 the product to return it”*

**Flammable**2%

*“cause a fire”*

**Heating**2%

*“Gets hot”*

### **Top return reasons **

**Size-Overall**26%

**Socket/Port/Plug**11%

**Charging**10%

**Functionality-Overall**10%

**Advertised Vs Actual Product**7%

**Value For Money**6%

**Compatibility-Overall**5%

**Defective Material/Parts**5%

**Connectivity-Overall**2%

**Quality-Overall**2%